What products or buy in reserve. What do they buy in reserve? Products and goods for the "strategic stock"

Planning - best tool savings, so if you want to avoid unnecessary spending, plan your purchases and make lists. This post is for those who have decided to take the family or personal budget under tight control.

When we decide to reduce the cost of food and household chemicals, we often first of all think about buying in bulk. Two for the price of three - the benefit is obvious! However, this plan does not always work. But sometimes it still works! How to be? We decided to simplify the task a little and offer you a scheme that will help you understand what is worth and what is not worth buying in reserve. Let's divide your shopping list into three conditional groups: "should", "can" and "want".

"Necessary"

This group includes all goods, without which it will not be possible to manage a household. These are the products from which you plan to cook in the coming days, these are household chemicals, which you regularly use, these are other "consumables". Everything that you do not need right now or in the coming days is not included in this group. That is, of course, you really need new coasters for hot to match the curtains, but they will not be in this group.

If something in the "need" group is on sale and/or has a long shelf life, buying in bulk is entirely justified. Napkins, toilet paper, pet food (in reasonable quantities), canned foods, muesli, cereals and pasta- all this can be bought in reserve, provided that you have a place where all this will be stored with right temperature and humidity. If you have bought a large amount of food that you plan to store frozen, be sure to immediately divide it into portions. Ten chicken breasts, spread out in ten bags, will stay fresh longer than a large frozen lump chicken meat, from which you will break off pieces from time to time or which you will have to defrost and freeze back several times for the same purpose. @photo

What not to buy large quantities even if you need it? Of course, these are products short term shelf life, as well as less obvious goods that are needed now, but no longer needed tomorrow. Liter bottle cat flea shampoo with a 50% discount is, of course, cool, but will Barsik agree to wash every day? What if it's eight bars for the price of four? No. We will talk about chocolates below. Don't buy big packs of something you've never tried, even if it's on sale at an incredibly good deal. Most often, by the way, manufacturers of products “with taste” sin with such actions. New vobla-flavored croutons, new pumpkin-flavored soup seasoning, new plantain-flavored ice cream – are you sure that if you buy three packs and get ten more as a gift, you can eat at least one?

"Could"

Planning purchases for a "maybe" group is a lot more fun than serious "necessary" products. It includes everything that you love, but without which you, in principle, can live. This includes all spices, except perhaps the most basic - salt, pepper and bay leaf. This group includes many meat products: if there are no discounts on steaks today, it is quite possible to do without steaks. And if there is a discount, and a good one, you can take a few in reserve (and do not forget about portioned bags!).

Buying products from the “could” group is like hunting: you never know what will come across. Do not take more than you can eat, and allow yourself to step back from the list if you come across a really good offer. This is the only group of products on your list that you can improvise a little with!

By the way, medications, which should be at home "just in case", as well as cosmetical tools also belong to the group "could". Large packs of painkillers and antiviral drugs are cheaper per dose, but this is only justified if the drug is useful in in full before its expiration date. If you don't suffer from chronic pain or colds, buy the smallest package and don't use it.

Creams in an unopened package lose their properties quite quickly, so a cunning plan to buy a jar that will last for six months is a bad plan. At sales of cosmetics, it is worth buying only what you are running out of. And if you remember how many times a year and for what reasons there are such sales, you will certainly find that there is not much time left until the next one!
@photo

Vitamins are also a great candidate for the "could" group, because you need to drink them in courses, they have a rather long shelf life, and therefore it is easy to calculate the exact amount that you need. If you and your family drink vitamins regularly, they are definitely worth buying in reserve.

"I want to"

And finally, the most pleasant part of the list. Everything without which you can easily live today, tomorrow and always, we put it in the “want” group. Of course, in austerity mode, it is more logical to exclude such things from the list altogether - but then life will become completely sad, and this is not at all what we are striving for. Therefore, we will pamper ourselves in an organized way. Try adding several products to this group in order to choose one or two directly in the store. For example, think ahead of time which of your favorite sweets are the least harmful and write them all down. At this stage, don't sacrifice quality for cheapness - a good dark chocolate bar will cost you more than a pack of margarine wafers, but we buy one for a whole week. When you're in the store, see if any of them are on sale. So you will come to the desired compromise - and save money, and do not deny yourself a dessert.

By the way, I have a little personal secret when it comes to buying something for tea - I buy "tasteless" cookies. Tasteless - this means unsweetened, without a pronounced taste, boring and not desiring eat a couple more. Biscuits are ideal for these requirements and, moreover, can be stored for a long time. This is how I kill two birds with one stone:

I always have cookies at home, which means I don’t need to buy something else for tea (sheep, that is, money, are intact)

I don’t eat more than three or four biscuits, because they don’t give me much pleasure, and the desire to “eat a cookie” is considered satisfied (the wolves in my face are full).

But the most important rule for products from the “want” group is never, for anything, at any discount, do not buy them in in large numbers or volume. If chocolate, then one. If a box of juice is also one, small. In the case of products from the “wanted” group, we save by reducing their quantity. Let them be a small but very welcome and worthwhile reward for your heroic efforts in the budget battle! Remember, the main prize awaits you ahead - a heavy wallet and a thin waist. Summer is coming - on vacation you will need both!

Each housewife must have her own “strategic reserve”. These are the products that can be stored for a long time in the refrigerator or simply on dark shelves. In times of crisis, when it is not clear what is going on with prices, such a reserve greatly facilitates financial costs.

If you still don’t know exactly what products or goods are bought in reserve, then this article will help you dot the i’s. It should be understood that the strategic reserve is precisely those products that can be stored for a long time. At the same time, storage is preferable not in the refrigerator, but in the basement or the farthest corner of the most inaccessible shelf in the kitchen.

Experts can guess which products will rise in price in the near future. After all, such assumptions are made on the basis of previous difficult periods for the economy. There are always three categories of goods that are bought in reserve:

Not food products. These are things that are always useful and necessary in the household, and need to be replenished. Immediately comes to mind washing powder and toilet paper, but cotton pads, batteries, toothpaste, deodorants.

Food. This is the main part of the stock, especially if the family is large. A more detailed list of what products or goods are bought in reserve from this category is given later in this article.

Products that do not fall into category two. These are dry foods like cereals and flour, vegetable oil.

No one knows exactly what products will rise in price in 2015, but one thing is clear: the basis strategic reserve will save even in the most Hard times. Yes, it’s not even about the crisis: it was a difficult week, and no one had time to go to the store. In the refrigerator, as they say - a rolling ball. You can also use products from a special stock. Only then you should not forget about replenishment.

What products to buy in a crisis :

• Salt. Over time, salt does not deteriorate, so it can be stored for more than a dozen years. The main thing is that the packaging is airtight, because salt absorbs moisture and hardens.
• Foods containing starch: flour, cereals, pasta. Flour can absorb moisture, so it's best not to store it for more than a year. Beans and peas, lentils are stored the longest from this category. They can lie on the shelf for more than a year. Macaroni, exclusively from durum varieties wheat, can be stored for up to five years.
• Stew and canned fish. The shelf life is written on the bank. By observing the storage conditions, you can store these goods for a long time. Moreover, the meat is stored longer, the period reaches six years. Canned fish have a shelf life of about two years. For stock, it is best to take fish in own juice or in oil. canned in tomato paste food spoils quickly.
• Canned vegetables. Feel free to include in the list green pea(stored for about two years), beans (up to three years), tomatoes and cucumbers (up to three years).
• Jam. It is on the list, which products will rise in price in 2015 and which must be bought, for good reason. Jam is the same sugar. It will not work to store sugar for a long time, but in the form of jam it will be possible to extend its shelf life to several years. If upper layer jam has become moldy over the years, then you can simply remove it with a spoon and eat the rest of the product.
• Honey is an excellent sugar substitute and can be stored for several years. natural honey will become sugary over the years, but from this he does not lose much useful properties and does not deteriorate.
• Condensed milk. It's delicious, but you only need to buy a product that is made according to GOST. Can be stored for a year.
• Strong alcohol is stored for up to ten years.
• Vegetable oil can be stored for about a year. By the way, butter can be kept in the refrigerator for up to six months, then it will lose its taste.
• Seeds, dried fruits and nuts. They are stored for more than a year, but it is important to provide protection against midges.
• Natural coffee, black and green hour leaf (not in bags).
• Seasonings.
• Vitamins. Let it not be food, but in an unstable situation, vitamins will be useful for both adults and children. You can keep them for up to three years.

When answering queries about what products or items to stock up, be sure to include everything in this article on your list. Do not use expired products (only in an extremely critical situation). You should constantly update the stock of goods bought in reserve. It is very simple to do this: periodically you need to eat up the stock and just buy new items. We hope that despite the unstable situation in the economy, you and your family will be able to eat properly, fully, tasty and balanced food!

Matryoshka game: What products or goods do "In reserve" buy?

Indeed, in reserve, people buy both products and things. They are afraid that they will not be able to do it later. In the game Matryoshka, you should give the following answers: sugar, matches and salt. Truly needed items. It's not bad to have a supply of them at home. Good luck on the next level of the game.

Looking for answers to this question in the game Matryoshka did not have to think very long. The first answer that came up turned out to be the most popular - this is SALT and this answer scored 42%. In second place is SUGAR, and in third place are MATCHES.

You can store only those products and goods that are not perishable, have long periods storage. Among these stocks one can usually find various bulk products, as well as objects without which it is impossible to do in everyday life. Most often, people buy in reserve such irreplaceable goods as salt, sugar and matches.

In stock usually buy inexpensive goods or goods that may be rare, players have identified the following goods that can be bought in reserve:

In the first place, SALT is difficult to replace and at a price it is cheap, so you can stock up on it.

SUGAR - took second place among the products purchased in the store.

MATCHES - they remained in the last third place.

Correct answers to interactive game Matryoshka to the question What products or goods are bought in reserve, such

Sugar, really sugar is always needed and it is stored for a very long time.

Salt is also an integral part of cooking and has a long shelf life.

The last option is Matches.

I still remember the time when people bought a bag of flour, a bag of cereals, a bag of sugar, and so on. Now, of course. funny, but then it was in the order of things. Then they also threw out bags of food. But here are the correct answers:

• SALT
• SUGAR
• MATCHES

• Well, in reserve, you can buy any products. Well, in the game the answer was simple and obvious.

  To the question What products or goods do they buy in stock? you need to answer - matches, salt, sugar. these are the three most popular items commonly stocked.

  Game Matryoshka The correct answers to the question of what they buy in reserve will be as follows:

  the first option of the answer: they buy SO L.

  second answer: they buy S A X A R.

  third answer option: they buy S P I P K I.

  In case of an emergency, the population of the planet most often buys, as they say, in reserve such products as SUGAR, SALT and MATCHES. These three answers will be correct for the question in the Matryoshka game.

  In reserve, people buy cereals, pasta, canned food, even cigarettes and much more. But the most common products that most people buy are, of course, salt, sugar and matches.

  Answer: salt, sugar, matches.

  I think this answer will be known even to a child, and not only to an adult, because there is a saying such that you need to have in case of war and of course everyone always remembers these names. And they always buy these things in reserve, because they cannot go bad and are constantly needed in the way of life and nutrition, these are three components, and correct the answers will be:

  1. Salt, although its name is white death, but cooking is essentially impossible without it, without salt we will not be able to prepare preservation for the winter, no one likes unsalted dishes.

  2. Sugar is carbohydrates that are needed for the human brain.

  3. Matches are an indispensable attribute in order to light and kindle, if there is no light, for example.

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What to offer the consumer, and to profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.

A good hot commodity is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

Most simple examples demanded goods

If you sit down for a moment and think about the most frequently bought goods in Russia, then bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink huge variety will appear in the list of popular leaders. Expensive elite drinks- wines, cognacs, whiskeys in rare cases will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products, there is another most profitable product for business, which every person purchases whenever he goes shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, the entrepreneur needs to be careful: all specified positions are subject to pricing certain restrictions provided by law. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

• shallow Appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese take the cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade in goods from a high-risk group and receive unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning, detergents, personal hygiene items that people acquire with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, accessories Everyday life etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?

Orientation to one's own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.

Comparison of the most suitable product groups for you . If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell, you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

Open a retail outlet, go to the market, rent a room for a store, rent a stall or retail space, and so on.

Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• the availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of these aspects and the correct answers to the proposed questions, starting a business will not seem so difficult and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. Firstly, the coverage of the global network in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways acquisitions desired products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes toilet and Eau de parfum, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free shipping- a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy lifestyle life, advocating for cleansing the body and saturating it useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods. Let's name the products popular with consumers and the prices for it from suppliers and distributors.

Comparative cost table (guidelines)

Unit name	Price		Seller Benefit
	Purchasing	Vacation
Video recorders, navigators	500-700	1000-3000	500-2300
radar detectors	200	700	500
Men's wrist bracelet	200	600	400
A set of bed linen	300-500	1000-1500	700-1000
iphone cases	100	500	400
Car snow scraper	200	500-700	300-500

These are just a few examples of price cheating on individual items in online stores. In fact, the entrepreneur, depending on the type and demand for the product, makes an addition from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without special efforts(a belt for weight loss, simulators for individual muscle groups, devices for saving electricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of disposal of expired raw materials is high), they do not require special conditions storage (humidity, temperature), as you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. Yes, for last year users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

General statistics for 2016 made it possible to create the following list of the 10 most frequently purchased goods on the Internet:

Small household appliances became the leader of sales on the Internet.

In second place are cosmetics and perfumes.

Honorable third place Cell phones. Moreover, approximately 10% of Russian citizens regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.

Then come tablets and laptops.

Toys and original gifts.

Licensed software.

Shoes, clothes, accessories.

Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.

Order and pay for tickets online.

Large home appliances.

But most of of the most popular goods is not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. And the market is already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade is regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

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