Salt cave ideas. Salt room business plan

Resort complexes located near salt deposits have their own caves for speleotherapy. An artificially created cave in the city can become great alternative natural.

Speleotherapy (or halotherapy if we are talking about the artificially recreated microclimate) helps to get rid of disturbances in respiratory system due to the saturation of air with microparticles of sodium chloride. The particles destroy pathogenic organisms, facilitate breathing, and also normalize histamine levels in people with allergies.

Halotherapy is one of the procedures offered by SPA-salons, medical centers, sanatorium complexes. But nothing prevents us from providing such services independently of the rest. The salt cave as a business has a lot of advantages - it is a niche in demand on the market with potentially high profits.

Industry characteristics and potential customers

City dwellers suffer from bad ecology. This leads to a weakening of the immune system, an increase in the incidence of respiratory organs in adults and children. So the business related to the restoration of health, apparently, will be more and more popular. Halotherapy is especially in demand in megacities, where the level of air pollution is increased. The business does not require large initial investments.

Potential clients (share):

• Men and women aged 30 to 50 years (80%);
• Elderly people (10%);
• Children (10%).

List of salt cave services

The salt cave usually offers the following services:

• Visit for children under 6 accompanied by adults. The duration of the session is 40 minutes. The cost is 100-150 rubles.
• Visit for children from 6 to 14 years old. The duration of the session is 40 minutes. The cost is 200-250 rubles.
• Visit for adults. Session duration - 30 min. The cost is 300-400 rubles.

Healing properties of salt caves (disinfection, treatment of severe forms of diseases respiratory tract, restoration of the energy reserve) were discovered in ancient times. Halotherapy procedures combined with music for relaxation not only restore health, but also stabilize nervous system- which has a beneficial effect on all areas of life.

You can open a salt room from scratch. But to get started, you need a business plan. salt cave.

room

Suitable non-residential premises on the ground floor with an area of ​​at least 85 m². The best place to rent - large dormitory area with kindergartens and schools.

Important: the premises must be of a commercial type - that is, non-residential.

Zoning:

• Under the halochambers, where the procedures will be carried out, two rooms will be required - 20 m² (for children) and 30 m² (for adults).
• Reception, reception desk, waiting area - 15 m².
• Toilet, washbasin - 10 m².
• Premises for employees - 10 m².

The average rental price in the country is 50,000 rubles.

It is important to carry out repairs in the room. Moisture-resistant drywall is suitable for walls, ceramic tiles for the floor.

Documentation

There is no fundamental difference which form of business to choose - LLC or IP. But for a beginner with a small starting capital, IP is better. You will have to spend less time on reporting and money on taxes.

To register an individual entrepreneur, you will need a standard package of documents. You need to select the OKVED code 93.04 "Physical and recreational activities." To conduct such activities, a certificate of no criminal record is required - its preparation takes about 30 days. We advise you to issue other OKVED for the sale of related goods and services. As for the form of taxation, a simplified system with 15% tax payments (income minus expenses) is suitable.

Permits must be obtained from the fire inspectorate and the sanitary and epidemiological station.

All fire safety requirements must be met:

• the presence of a fire alarm;
• evacuation plan;
• availability of fire extinguishers;
• a specially trained fire safety officer.

The equipment for the halochamber must have certificates of conformity. They are issued when purchased from a licensed manufacturer. If the room for the salt cave is rented, you need to obtain permission from the owner to use it for your own needs.

The cost of all registration and registration processes is about 20,000 rubles.

Staff

You need to hire the following employees:

There are two options: either hire trained specialists, or train newbies in business.

Responsibilities of the administrator: reception and registration of clients, formation of groups, settlement operations. This can be handled by a person with no experience.

Hiring a health worker for the position of consultant. He will be able to monitor the condition of patients during the procedure and compliance with the requirements for its implementation.

The operator monitors the operation of the equipment, selects music for sessions.

Work schedule - 5/2 with floating days off (days with a minimum flow of customers). On weekends, duties are assigned to the owner of the salt cave. Also, the owner himself prepares reports, promotes the business. You can also hire an accountant and marketer for outsourcing - but this is if the budget allows.

Salt cave equipment

Arrangement requirements salt room weight. The first is the optimum temperature. Without excess moisture, with reliable waterproofing, air filters, ventilation system. The design should be as close as possible to a natural salt cave. To enhance the effect, you can sprinkle salt crystals, put projectors of the starry sky.

The main equipment is a halogenerator that maintains humidity at 50% and a temperature of about 20 ° C. It sprays a saline solution. Keep in mind that the halogenerator and the cave must be located in different rooms.

The list of necessary equipment and materials is presented in the table:

The condition of the equipment is important - the effect of the visit directly depends on the quality of the halogenerator. Hence, the level of demand and income. So we recommend not to save on equipment and decoration of the premises (the latter will require about 300,000 rubles).

Promotion and advertising

In order to promote services, it is necessary to establish contacts with doctors from local hospitals and clinics. Doctor's recommendation - reliable way attract the target audience. Arrange with the head physician about the possibility of placing advertising booklets about your services on hospital stands.

Use standard advertising tools - the Internet, print advertising, radio. Create a website, communities in social networks, tell in detail about the advantages of halotherapy - what diseases, what forms and at what stages are treated with it.

Standard session duration is 40 minutes. It turns out 8 sessions per day. True, it is usually not possible to “score” all sessions. At unpopular times, you can offer discounts to visitors or give discounted subscriptions.

Advantages and disadvantages

Let's start with the cons:

• If this is the first salt cave in the city, it will take a lot of time and money to promote it. It is important to think over promotion methods in advance.
• Regarding speleotherapy, there are a number of contraindications. You may end up in court. To avoid problems, it is necessary to draw up a competent contract on which customers will sign.
• The business is considered seasonal - demand decreases in summer. To ensure a stable income, you can introduce additional services and promotions.

The advantages include the popularity of the niche. People are interested in good health and are willing to pay for halotherapy sessions, provided that they bring benefits, improve the quality of their lives.

The second plus is high profitability and quick payback. You can count on a good profit if you work in a big city.

Profitability and payback: calculations

To start, you will need the following investments:

As an example, let's take salt cave 30 m² for adults and 20 m² for children.

There are 8 sessions per day for adults and 8 for children. In one session, 9 adults and 9 children undergo the halotherapy procedure.

The minimum cost of a session is 300 rubles for adults, 100 rubles for children.

Total:
9 * 300 + 9 * 100 = 3,600 rubles per session
5 400 * 8 = 28 800 rubles per day
43,200 * 30 = 864,000 rubles per month

That is, the initial investment will pay off in a month and a half! But to achieve this level of payback, it is important to conduct a competent advertising campaign and have a minimum of competitors.

Buying a franchise: profitable or not

To open a salt room under a franchise, you will need from 500,000 to 1,000,000 rubles. When choosing a franchisor, it is important to pay attention not to the promotion of the brand, but to its experience and the scope of the service package. For a beginner, this is a reliable way to start a business, as they will be helped with the construction of a cave, halo design, equipment and materials. A franchise allows you to significantly speed up the launch of a business and use a ready-made promotion model.

As franchisors assure, salt caves are rarely closed, and both young people over the age of 20 and the elderly - 60 years or more become partners of the networks. Franchisors help in finding premises, purchase equipment on preferential terms, and sometimes train staff.

Standard scheme of cooperation: you sign a contract, then make an advance payment of 50%, then look for a room on your own or with the help of the head office staff. Then a design project is developed, building materials and equipment are purchased (sometimes it is supplied by the franchisor), and the cave is equipped. The final stage is the training of franchisees and staff. The whole process takes from 1 to 3 months.

Is the franchise profitable - you can’t answer for sure. On a monthly basis, you will give a certain share of the profits to your franchisor. But on the other hand, if he is experienced, you will save yourself from the risks of waste.

Conclusion

Before you open a salt cave, analyze the market for competition and the loyalty of the population. You can conduct a standard survey in the area where you plan to open. If there are competitors, try to offer customers Better conditions- more efficient procedures, pleasant atmosphere, low prices, discounts, promotions, subscriptions, additional products and services.

It is important to create comfortable conditions for both children and adults in the cave - so that they would like to return again. Not only for recovery, but already for good rest and recuperation.

Explore the features of this service. Ideally, the owner of this business should be a doctor with the appropriate specialization. If you do not have the necessary education, invite a therapist to co-found or lead.

Find out all about the competitors. If there are health centers in your city that offer halotherapy services, it is important to consider their advantages and disadvantages. Your goal is to offer the best service. If there is competition, you will have to make adjustments in finding the location of your salon. Try to choose a room at the maximum distance.

Main risks

The popularity of halotherapy is growing, but most potential clients have not even heard of this wellness procedure. It is in demand in large cities, which are characterized by serious air pollution. But even in this case, it is necessary to invest heavily in popularizing not only the salon, but also the procedure itself. If you decide to work in a small town, you will have to expand the range of services. Otherwise, you will not be able to create a profitable business.

The halotherapy procedure is characterized by an impressive list of contraindications. You must not only warn customers about possible negative consequences in the presence of certain diseases, but also try to reduce the risk of harm by carrying out the procedure. Many halotherapy salons cooperate with clinics and recommend that potential clients undergo an examination before the course of procedures. Having permission from a doctor significantly reduces the risk.

The demand for the procedure increases during the cold season and decreases significantly in the summer. It is important to take this factor into account when planning profits and provide options for expanding the range of services or discounts for the summer recession.

Location

The most important factor is customer convenience. Perfect option- central streets and location as close as possible to public transport stops. To organize a salon, a room of 50 m² is enough. Special equipment occupies approximately 5 m². It should be located in a separate room.

The remaining space is divided into several zones:

• Halochamber.
• Waiting room with reception desk.
• Staff room.
• Toilet.

There are many requirements for the arrangement of a halochamber. It is important to ensure the correct temperature regime, lack of excessive moisture and reliable waterproofing, modern ventilation system and air filters. This room should not be connected to the sewer system and water supply.

Whitewashing or painting is not allowed on the walls and ceiling. The most common option is cladding with pressed sea salt blocks. In this case, a concrete floor with a minimum load of 0.5 t per m² is required. You can clad the walls and ceiling with salt bricks, decorate the halochamber in the form of a natural salt cave. The design with scattered crystals of sea salt looks great.

To carry out repair work and bring the premises in line with the requirements, a minimum of 300,000 rubles will be required.

Equipment

The most expensive and important device is the halogenerator. It is installed in the room next to the halochamber and is used for spraying saline solution the desired concentration. Also, this device maintains the temperature within 20 ° C and humidity at 50%.

There are different types of halogen generators. Manufacturers of medical equipment offer portable models for individual procedures. There are options with high power for large rooms. Some models are controlled via the Internet, have a help system in memory and the ability to save a history of procedures. The basic set of equipment for a full-fledged halochamber with a starter set of related consumables costs at least 250,000 rubles.

Additionally, it is necessary to provide for expenses within 100,000 rubles for the installation and configuration of equipment. It is very complex and should not be installed on your own. Some manufacturers provide free services, including equipment installation.

It is worth thinking about special lighting. It plays a very important role, because your customers come not only for healing air. For many, visiting a salt cave is a great opportunity to relax and take a break from the frantic pace of city life. It is also necessary to provide pleasant neutral music. Suggest various options musical accompaniment - classical, oriental instrumental music, sounds of nature.

It is important to choose comfortable furniture. For a salt cave, soft comfortable sun loungers are enough, in which you can sit reclining. Also of great importance is the design and furniture in the waiting room.

The front desk should be equipped with a computer to keep track of sessions and record clients.

Personnel

Four employees are enough to ensure the work of the salon:

1. Administrator. His responsibilities include all organizational matters. Registration of those who wish and the formation of groups, payment acceptance.
2. Consultant. This employee must have a medical background. He must find out whether clients have contraindications to halotherapy. The consultant should also tell visitors about the benefits of the procedure, explain the rules for staying in the salt room. He must be highly qualified, sufficient to answer any questions and provide medical assistance in an emergency.
3. Operator. This employee is responsible for the operation of the equipment. Manufacturers offer training on halogen generators, but specific education is highly desirable for this position. Also, the duties of the operator include the selection of background music, maintenance of other equipment.

You should also hire a marketer as soon as possible. Constant and active search for new customers, popularization of the service requires a lot of effort. It is better that one person is responsible for this area of ​​\u200b\u200bwork.

It is worth thinking about security. Installing an alarm and video surveillance system will not solve the problem. It is better to hire a security guard or conclude an agreement with a special service. On a stratum, the maintenance of financial records can be entrusted to a part-time accountant or this part of the work can be outsourced.

Documents and licenses

The form of registration depends on the number of founders. If the owner of the business is one, you can issue an IP. If your company has several founders, it is better to stop at registering a legal entity. For this business, it is possible to choose a simplified taxation system - 6% of profits. OKVD - 2 93.29 other services in the field of recreation and entertainment.

Registration of a license costs within 6,000 rubles. But its receipt is associated with high requirements and the need to draw up a lot of documents. Everything will be much easier if the leader is a certified doctor. It is recommended to entrust this part of the organizational hassle to a special law firm.

Quite high requirements for a halotherapy salon are made by fire supervision and SES. The requirements of these services must be known in advance.

Profitability

In the first months of operation, a workload of 30% is considered normal. With the right organization of the marketing policy, the salon will be visited by new customers. A feature of this service is the need for a cycle of procedures. The number of sessions depends on the disease and the recommendations of the attending physician. If, after 3-4 months of work, the workload increases to 45%, this is a good result.

The cost of one session is 200 rubles. The procedure lasts 40 minutes, 20 - a break. The standard halochamber is designed for 10 people. With a load of 30%, you will serve three people per hour. One working day, on average, brings a profit of 4,800 rubles. This is a very approximate amount, because the number of clients may be greater. You should also take into account the discount for those who purchase a subscription for a month.

An analysis of the results of successful halotherapy salons shows that even with a workload of 30%, the payback comes in 8-10 months.

Marketing

Promote your services by any means possible. Advertising in the media gives a good effect, but it is not cheap. An excellent option is cooperation with clinics and hospitals. If, in the presence of indications, doctors will recommend your salon to their patients, a constant flow of customers is guaranteed.

The website of the company gives a great effect. Description of the procedure and its benefits, advantageous offers for regular customers, the ability to sign up for the procedure online will definitely attract new visitors. Popularizing the site will take some time and is associated with costs, but these measures will give results.

Work weekends - they bring the highest profits to many salons. In the summer, it is advisable to pay attention to office workers who are forced to spend in a dusty and hot city. For this category, you should create appropriate advertisements. You should also think about expanding the range of services. You can gradually develop and create a complete wellness center with various procedures.

Summary

The organization of a halotherapy salon requires significant investments. But with the right organization of work and an active marketing policy, you can achieve excellent results.

What equipment is required for a salt cave - a sought-after healing room that is gaining popularity among children and adults? Salt treatment or halotherapy is a procedure that is useful for respiratory diseases or their prevention, as well as for a general increase in immunity. We tell you what you need to organize your own salt cave and how much you can earn from it.

Why a salt cave can bring good profit to the owner

For those who want to create their own business, a salt cave will be quite a promising option. This is not the easiest business to organize, requiring some specific knowledge and quite serious costs. On the other side, competition in this area is not yet high enough, and demand is constantly increasing. Therefore, even start-up entrepreneurs who do not have experience in the provision of services have a good chance of finding their own niche.

The number of potential clients of salt caves is very large: these are children and adults of all ages who decide to be treated with salt for medical reasons or for the sake of prevention and a general increase in immunity. There are not so many contraindications to visiting such procedures: metabolic disorders, mental disorders, oncology, acute stages of chronic diseases. They reduce the number of visitors very slightly.

For those who want to create their own business, a salt cave will be quite a promising option.

What is useful in a salt cave

To create successful business in your own salt room, you need to understand exactly how it works and how it is achieved healing effect. Such knowledge will help to properly organize the work of the cave and build a successful marketing campaign.

A certain microclimate is recreated in the halochamber, which has the characteristics of humidity, pressure, ionic environment that are useful for humans, the complete absence of harmful bacteria and, most importantly, salt particles. These microparticles (from 1 to 5 microns) enter the human body when inhaled, fight inflammation and destroy infections.

Staying in a salt cave is similar in its healing effect to relaxing on the sea coast, but has a much more pronounced effect due to the saturated concentration of salt in the air. The purified air of the halochamber contributes to a general increase in immunity, rejuvenation of the body and relaxation.

One session of halotherapy lasts from 20 to 45 minutes, depending on the wishes or medical indications of the clients. A visit to the cell is combined with relaxation, listening to pleasant music, isolation from the noise of ordinary life and other stressful factors.

How to start preparing for the opening of the halochamber

First of all, it is necessary to assess how popular this area of ​​services will be and draw up a business plan, which reflects the purpose of creating a salt room, the ratio of costs and income, the expected payback period, the main risks and methods to overcome them.

To do this, you need to answer the following questions:

1. What is the population of the city and the area where the discovery of the cave is planned? How many people can become clients of the halochamber? Is there a massive need for such services?
2. Are there organizations in the city that provide exactly the same or similar services? How long have they been working, how successful are they? Will it be difficult to compete with them?

The answers to these questions will help to present a more realistic picture of reality and form an objective idea of ​​the prospects for a salt chamber business in a particular city or region. The decision to open your own business should be taken only after weighing all the prospects and risks.

The list of what you need for a salt cave is quite impressive.

What you need to open your own salt cave: a list of expenses

The list of what is needed for a salt cave is very impressive and will cost at least 500 thousand rubles. To open the halochamber you will need:

1. Rent of premises with clear zoning with an area of ​​at least 50 square meters (at least a "waiting area" and the halochamber itself). In addition to the possibility of zoning, there are special requirements for repairs (see the relevant section). You will have to spend about 50-100 thousand rubles a month on rent (possibly much more). Repair will require 100-200 thousand rubles.
2. Purchase necessary equipment for the cave itself, namely the halogen generator, furniture (armchairs, sofas or deck chairs), music center and lighting system. On average, about 500 thousand rubles will be required.
3. The design of the "waiting area": ​​the administrator's desk and a laptop for him, chairs for waiting visitors, a dressing room. You can meet 40-60 thousand rubles.
4. Advertising and promotion costs (optional, but significantly increase the number of customers, and hence the profit of the institution). The amount depends solely on the capabilities and wishes of the entrepreneur.

Thus, the total cost of opening your own salt cave will be 500-700 thousand, if necessary, significant repairs and re-equipment - up to 1 million rubles. These are quite serious investments, for the payback of which it is necessary to organize the work of the institution competently from the first weeks.

Permissive documents for the salt chamber

Before opening your own salt room, you will have to officially register (as an individual entrepreneur or LLC), as well as obtain a number of permits from the fire and sanitary and epidemiological services. Since halotherapy is a medical service, a medical license is required for the legal operation of the company.

Requirements for the premises for halotherapy: area, renovation, zoning

How to open a salt cave from scratch? First of all, you need to find suitable premises for halotherapy procedures. This is not as easy as it might seem at first glance, because the premises must meet a number of requirements.

1. The area of ​​the cave itself should be at least 12-18 square meters. In such a chamber, 5-6 people can be present at the session at the same time. The cave should not be connected to water supply and sewerage, but should be equipped with a good ventilation system. Please note that the equipment is installed in a separate small room up to 5 square meters.
2. Walls and ceilings should not be whitewashed and painted - these coating options will not withstand constant humidity, and the content of such particles in the air is not very useful for visitors. The best option finishes - blocks of pressed sea salt.
3. The entire premises of the institution should be divided into several zones: a cave and a room with equipment, a waiting area, a restroom and a place for staff to rest.

First of all, it is necessary to find a suitable room for halotherapy procedures.

How to choose a halogenerator at the best price

The most important part of the equipment, on which the quality of services will depend, and, accordingly, their demand, is the halogenerator. This is the name of the apparatus that creates and sprays a cloud of salt indoors. They are installed in a small room adjacent to the chamber, as the salt concentration in the immediate vicinity of the apparatus is too high.

Currently, there are several types of devices that generate salt evaporation: compressor, ultrasonic and steam. The first two options are considered the most advanced, since steam generators create too little concentration of active substances in the air (below the healing effect). Some models of halogen generators require a medical license to operate.

Prices for salt generators start at 80 thousand and can reach up to 500-600 thousand rubles. They differ in spraying power, the spectrum of particles created, and stability of operation. For the entrepreneur, the portability of the halogen generator and ease of maintenance will be important characteristics.

Advanced halogenerators not only spray salt and active ingredients, but also regulate the level of humidity (about 50%) and room temperature (about 20 degrees). Modern devices are controlled remotely and store the history of sessions. In any case, you should not expect to spend less than 250 thousand rubles in this direction.

Creating a cozy atmosphere is the key to the success of a salt cave

Most visitors will come to halotherapy not for medical reasons, but for relaxation and a change of scenery. Therefore, it is important to create a cozy atmosphere in the cave. In a room from 12 to 18 square meters, 5-6 clients can comfortably attend one session.

To accommodate visitors, soft chairs or deck chairs are installed, in which you can relax reclining. It is worth creating a system of soft lighting and non-irritating color music in the camera. Relaxing music is played during sessions.- classical, slow, melodic, filled with the sounds of nature. For the duration of the session, clients turn off their mobile phones and concentrate on their breathing.

Salt cave staff: composition and basic requirements

To maintain a small salt cave, the following workers will be required:

1. Administrators (2 people). They register visitors for procedures, sell one-time visits and subscriptions, keep order. Their professional skills and personal qualities (first of all, benevolence) determine the impression of clients from visiting the institution. The salary in the regions of Russia is usually 15-25 thousand rubles.
2. Operators (2 people). Responsible for the operation of the halogenerator. Special education is not required, a training course and compliance with the requirements for operating the equipment are sufficient. The salary is approximately equal to the payment of administrators - 15-25 thousand rubles.
3. Consultant. This is a specialist with a medical education who will identify contraindications for visiting a salt cave, draw up courses and explain to potential clients the benefits of halotherapy. Not all institutions have such professionals, but their presence in the state significantly increases the authority of the organization. You can invite such an employee for hours or form a reward based on the number of consultations.

To accommodate visitors, soft chairs or deck chairs are installed, in which you can relax reclining.

When will the investment pay off

The profitability of the institution and the payback period of the first investments directly depend on the stability and growth of the flow of customers. On average, one session of halotherapy costs from 200 to 500 rubles and lasts 40 minutes. After each regular session, a twenty-minute airing of the cave is necessary.

For an 8-hour working day, 8 sessions can be performed. If the cave accommodates 6 visitors at the same time, then in 1 day you can:

• serve up to 48 people;
• earn from 9,600 to 24,000 rubles.

Most likely, these are the limit values ​​for small towns. It is practically impossible to ensure a constant full load. Even a 50% workload is considered a good result and can provide payback in 8-14 months.

In entrepreneurship, it is extremely important to constantly look for unusual and interesting business ideas, especially those that have not been developed before, but have great prospects. One of these options is the opening of a halochamber, once especially popular in the CIS. How to open a salt cave from scratch? Calculations, nuances, reviews, as well as recommendations for modernizing the project and drawing up a financial business plan, we will analyze today in this article.

What is this project?

These establishments have a long history dating back to the 19th century in our country, so the halochambers are quite famous. They are believed to help heal people. Basically, they struggled with the following ailments:

1. Bronchial asthma.
2. Rhinitis.
3. sinusitis.
4. Bronchitis.
5. hay fever.
6. Cold.
7. Stress conditions, insomnia, etc.

Now it is not difficult to open a business project to open your own salt chamber, because the competition has already subsided, but the demand is still there. It is important to do competent marketing of the place in your region in order to increase the potential audience, think over the internal and external design of the site, and also prepare documented. The sphere has extremely high potential.

Define the audience

The greatest demand is in large regional cities with an environmentally harmful climate, for example, in Chelyabinsk or Norilsk. The most profitable business will be to open salt rooms in cities that are satellites of large industrial enterprises.

Such places will help workers and ordinary residents improve their health through regular visits to the cell, and you will receive a regular income. In addition to workers, the client base most often includes:

• Children (under 18) - suffering allergic reactions, diseases of the bronchi and lungs, as well as other ENT diseases. A regular trip with a child to such a haloroom will help to recover from a disease like a runny nose, and will also serve as a prevention of re-infection.
• Mature adults (30-50) are the main population of such industrial, and simply large regional cities. Often in the former they were smokers, so they probably have problems with the lungs and bronchi. Stress is also not alien to an adult, therefore a regular trip to salt caves helps such people to relax from the bustle of the city and improve their health.
• Elderly people (50 and older) - usually mini-salt mines are opened with a great expectation of these people. They have a whole “bouquet” of diseases, they just want to relax and, as far as possible, improve their health. They do not like to be treated with drugs and medicines once again, as they are afraid of chemistry, therefore they trust folk recipes and natural "medicines", including salt caves.

We draw up documentation

If you open a business alone and do not deal directly with legal entities, then registration of an Individual Entrepreneur is enough.

But in order to be able to expand to a whole network of halochambers in the future, it is necessary to register an LLC. When choosing a tax system, a beginner should choose a simplified one. It is also necessary to indicate the OKVD codes. For this project, this is 2 93.29.

You will also have to issue a license, because the project works, in a sense, in medical purposes. The license will cost 6 thousand rubles.

In addition, you will have to bring the site under SES requirements and the fire department.

Choosing a profitable site

The site should be located near a developed transport hub or somewhere in the cultural center of the city, so that there is a high passability of people. It is enough to rent an establishment with an area of ​​50 square meters in order to subsequently divide it into several zones:

1. Haloroom.
2. Room for staff.
3. Waiting room for visitors.
4. Toilet room.

When drawing up a rough plan for a salt cave, one should not forget that it must be organized in accordance with certain requirements. It must maintain a certain temperature inside itself, must not have an excessively humid atmosphere, must be well ventilated with ventilation and be equipped with special air filters.

At the same time, the premises cannot be connected to the general sewerage and water supply. Among other things, you can not paint or whitewash the ceiling and walls of the room, you can only veneer with blocks of sea salt, salt bricks are also suitable.

The design looks beautiful with scattered salt crystals and stalagmites, as if in caves. As you expand your project, keep in mind that you are opening your project to established adults and very young children, so if possible, set up a small children's room or a separate play area in the salt room. For it, by the way, you can charge a separate fee.

The main thing is that children are under the supervision of an adult. In addition to children, it is worth taking care of people with disabilities by providing them special conditions.

We buy equipment

In order to properly equip the halochamber room, you will have to turn to specially trained people. Of the devices you will need:

• Halogenerator - supplies salt aerosol in the desired concentration. The same device controls the maintenance of a certain temperature in a given room (about 20 degrees), as well as the level of humidity (at 50 percent). It has several types: ultrasonic and grinding salt. It is better to take an ultrasonic halogenerator in order to improve the level of comfort for visitors.
• Backlight - they serve as an excellent option for relaxing after a busy day or whole week. Properly selected lighting in this case can help a person quickly relax. Where possible, light bulbs are needed, the brightness of which can be adjusted independently depending on the preferences of customers.
• The music system is essential to maintain a calm atmosphere inside the room. Allows you to turn on music for meditation, which sets the visitors in a certain way. It is worth buying several speakers and placing them around the perimeter.

A separate item is the purchase of salt. It is worth buying it from a large supplier with a good reputation, or looking for really worthwhile offers from newcomers who sell goods at low prices.

Recruiting staff

The salt room as a business needs help, namely in hiring a certain staff. Typically, such projects hold the following vacancies:

1. Administrator - monitors the clear organization of work, is responsible for recording clients, scheduling the room and receiving payment for services. Often, at first, the owner himself administers his business.
2. Consultant - works directly with visitors. Accepts all medical indications from clients in order to prevent people with contraindications from accessing the service. Must have a medical background. It is recommended to hire sociable, patient and charming people for the position, who will be able to give detailed and accessible information about the activities of the project to any visitor. In addition, his qualifications should be sufficient for the prompt provision of medical care.
3. Operator - for this vacancy they take people who are versed in technology and have a special technical education. He monitors the room, or rather, its equipment, fixes breakdowns, selects music for the background and sets up the right moments.
4. A marketer is a must for a developing project that is going to become really profitable. The reason has already been described above: the mandatory attraction of new customers.
5. Accountant - controls the financial transactions made, fulfills the requirements and obligations of the project, as well as draws up the necessary documents.

It is worth hiring additional attendants such as a cleaner and a security guard. You should especially take care of security by hiring two specially trained people or by concluding an agreement with the security service.

As an option, develop the idea of ​​the usefulness of halorooms through cooperation with real medical institutions. Be sure to compose well-designed brochures and business cards.

Doctors themselves can also advertise. It is they who will offer patients to participate in your promotions like a free trial consultation and will give detailed information about the organization. But you must be prepared to pay them interest.

It will be absolutely useful to create your own website for the project, which should contain complete information about the salt caves themselves, about the project, as well as about discounts and offers.

Give the opportunity to order a session through the site, which is convenient for many modern people. By the way, it would be a good idea to give a discount for leaving a review on the site.

We calculate the costs at the start

It helps the business owner understand how profitable it is to work with the idea he has chosen, how much it costs to open it, and what costs will be needed to maintain it.

So that you can at least approximately understand what starting capital is required, we have compiled a table of costs for a standard halochamber. As a sample - a salt room for 10 people, located in the center of a large regional city.

	Expense Line	Amount of expenses, thousand rubles
1	Initial rent for two months	100
2	Installation of equipment and repair of premises	125
3	Procurement of materials for repairs	60
4	Procurement of inventory and equipment	100
5	Paperwork	26
6	Administrator salary	40
7	Physician consultant salary	25
8	advertising manager salary	20
9	cleaner salary	10
10	Accountant salary	25
11	Marketing Campaign	20
12	Unexpected expenses	5
	Total:	556

We determine profitability

To understand whether the project will be profitable or not, the calculation of approximate income from each client will help. This is easy enough to do if a cost table has been previously compiled. On average, the price of one hour session is 200 rubles per person.

In one day, a project that works 7 hours a day and accepts 10 people per session will bring about 10 thousand. This means that monthly income will be approximately 260 thousand. Monthly expenses are about 150 thousand rubles.

Net profit is 110 thousand rubles. The payback of the project will come in about six months. In the future, you can expand the area or even rent another site.

Video: five mistakes when opening a salt cave on your own.

“The most important thing is to first consult with those who already successfully own such a business. They will tell you who to contact. At one time I was lucky: they recommended a company for the manufacture of salt rooms, and everything went well. And then the clumsy and scammers are a dime a dozen ”- Vasily.

“Once there was an experience. The profit was very small, even though they worked with their wife themselves, there was nothing to hire employees. In my opinion, the salt caves have exhausted themselves long ago” – Igor.

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Get to know yourself complete information on opening a salt cave: issues of equipment selection and design, documentation, ways to attract customers, and whether it is worth buying a franchise to open a halochamber. This type of business, despite its apparent simplicity, has many pitfalls. We will help you get around them.

A Brief History of Salt Caves and Rooms, or What to Tell Clients

Salt rooms, salt caves, halochambers - in fact, they have long history, the beginning of which was speleotherapy, which, as you know, has more than one hundred years. Speleological clinics have been known in Russia since the 19th century. In the USSR, the first speleological clinic was built in 1968 in Transcarpathia, in the village of Solotvyno. Salt mine No 8 became the base of the new construction. Speleotherapy was used to treat:

• bronchial asthma;
• sinusitis, rhenitis;
• asthmatic and chronic bronchitis;
• hay fever;
• colds;
• reduced immunity, stress, insomnia;
• cystic fibrosis, etc.

In the 80s, attempts were made to recreate the healing properties of the mines on the surface in halochambers. And today in Russia there are a large number of sylvinite, rock-salt speleochambers and halochambers, at the same time halotherapeutic surfaces are used in living and working premises (pedestals, lamps, salt floor lamps, etc.).

Halotherapy is in some way the successor of speleotherapy. The difference lies in the fact that the healing climate is artificially created in a separate room.

Do I need a medical license for salt rooms?

Halotherapy as a complex of therapeutic physiotherapy is medical service, which has its own contraindications and should be prescribed by a doctor. In this capacity, institutions providing such services must have an appropriate license, they are subject to increased requirements.

Some requirements for organizations engaged in medical activities (including halotherapy):

• having a license. The state fee for granting a license is about 8,000 rubles;
• the manager must have a higher medical education and work experience of at least 5 years;
• employees must also have a specialized education, employment contracts must be concluded with employees;
• The organization is licensed.

But there is another side. Salt rooms, which became popular a few years ago, are usually not medical institutions, but only by companies whose activities relate to sports and recreation activities. And then a medical license is not required. OKVED (type of activity), which in this case should be declared, is OKVED 93.04 - sports and recreation activities.

99.9% of salt rooms provide not medical, but health services. And, therefore, the registration of an individual entrepreneur or LLC takes place according to general rules. You don't need to get a license.

If medical activity is chosen, obtaining medical license for a salt cave and related equipment is a must. The total cost of all costs can reach 300 thousand rubles for opening.

When choosing a room, you should be guided by the standards of SanPiN 2.1.3.2630-10 (download) and other regulatory legal acts.

• These documents allow to place the halocomplex only in separate buildings (non-residential). Area - not less than 18 m2, the presence of a control room is required.
• Lighting must comply with current regulations.
• The staff of the institution must have employees with medical education and advanced training certificates.
• The halogenerator must have a medical registration certificate.
• Separate strict requirements are imposed on purity, with mandatory samples.

Such halochambers are usually available at children's clinics and medical centers.

Running a salt cave without a medical license

Opening a salt cave as a health and fitness service greatly simplifies the process of starting this type of business.

In this case, it is selected, as we already wrote above OKVED 93.04, and related activities for additional receipt income (for example, the sale of goods such as salt lamps, essential oils, the provision of entertainment services - children's parties, etc.).

Points to know:

• The equipment must be non-medical. This is an aerosol generator, aerosol generator, i.e. household blocks.
• It is not medical services that should be sold, but health improvement, prevention, and immunity strengthening services.

Equipment for salt caves and rooms

The main equipment that you will need to choose is a halogenerator. It is he who has a therapeutic and preventive effect, imitating the conditions of natural salt caves. Spray method - dry: the device continuously sprays rarefied microparticles of salt in the air. Also, the room must have ventilation, air conditioning and air filtration systems.

Manufacturers of halogenerators for salt rooms

Despite the large number of offers on the market, the vast majority of individual entrepreneurs and LLCs providing salt room services use halogenerators from several manufacturers.

The leader here is the device AGG-01 – halogenerator, distributed by N.P. Gorbenko - professor who patented this device. Today, Mr. Gorbenko is the scientific director of the St. Petersburg Institute of Preventive Medicine. The organization sells the Galoroom franchise, halogenerators AGG-03 and AGG-01 "Aerosol", aerogalite (finely dispersed salt for the device), salt lamps, blocks, tiles, and is also engaged in the construction of halochambers as part of the franchise.

The cost of halogenerators from the St. Petersburg Institute of Preventive Medicine:

AGG-03 - 240,000 rubles.

An example of a halogenerator for a salt room.

AGG-01 "Aerosol" - 150,000 rubles.

Simultaneously with the equipment, this company sells halochambers on a turnkey basis as part of a franchise.

The cost of halochambers from the St. Petersburg Institute of Preventive Medicine

Halochamber "Standard" 390000 r.

This price includes:

• apparatus for conducting group aerosol therapy with sodium chloride "Halogenerator AGG-03".
• 500 bottles of aerogalite (healing salt).
• 4 lamps "Energy Crystal P.P. Gorbenko.
• speaker system Dolby 5.1.
• 5 seats "Comfort"
• room design.

For 400,000 rubles, they will also deliver and install equipment to you, tell you how to use it (although you will have to pay extra for the arrival of employees if you plan to open in the regions).

Halogenerator "VITASOL" from Aeromed. It comes at a price of 240,000 rubles. The manufacturer also sells its franchise (salt caves "Vita Breeze"). The cost of the franchise is from 750,000 to 1,500,000 rubles. Along the way, they offer salt tiles, lamps, halocabins, halocapsules, halogenerators and other related products.

Salt generator (halogenerator) Ionna(55,200 rubles) from the Ukrainian manufacturer Solvay.

Uses removable cartridges with sea salt from the Black Sea (Saki) or cartridges with salt from the Solotvino deposit (Ukraine).

This is what Saki salt looks like. Its approximate price for 1 kg is 50 rubles.

Saki salt

What is aerohalite (aerosol) for halogenerators and what is its price

The healing and prophylactic effect does not come from visiting the salt room, but as a result of spraying aerohalite with a halogenerator. Aerogalit is a polyfractional highly dispersed preparation of sodium chloride. It is based on natural rock salt from the Solotvino, Artem, and Sol-Iletsk deposits. The size of the main fraction of the countable concentration of aerosol particles is 5 microns or less.

As a rule, manufacturers supply the drug in sealed glass vials of 10-15 ml, designed for one session of sodium chloride aerosol therapy.
The cost of one such bottle with finely dispersed salt is 15-30 rubles.

This is what disposable airhalite bottles look like

Halochamber design: which salt coating to choose

The Ministry of Health of the Russian Federation recommends using rock salt from the following deposits for salt coating of the walls of the future health-improving premises:

• Solotvinskoe
• Sol-Iletskoe
• Tyretskoe
• Artemovskoe.

Those. salt from those deposits in which ordinary food is also produced. Such salt has a white or light gray color and does not contain any irritating impurities.

The walls of the salt rooms are covered with ordinary edible salt(GOST R 51574-2000). Himalayan, marine and other species are not suitable for halotherapy.

Marine or Himalayan salt(more beautiful and expensive) is in fact not approved by the method of halotherapy, has not passed clinical trials and its effect has not been proven at all, and, therefore, is not justified.

In the process of finishing the halochamber, salt coating and decorative salt tiles, as a rule, alternate. Salt is used stone ground of the highest grade.

Depending on the presence or absence of decor, salt coating will cost from 3,000 rubles to 8,000 rubles on average (floor - from 1,500 to 3,000 rubles).

For wall cladding, salt blocks or bricks can be used, which are obtained in the process of wet pressing from rock salt The Iletsk deposit (also the Tyretskoye or Artemovskoye deposits), with a sodium chloride content of at least 98% GOST R 51574-2000, is ordinary edible salt.

Salt brick cladding options:

The cost of facing with salt bricks will cost from 10,000 to 15,000 rubles.

Also often used in the design of salt rooms is facing with decorative salt tiles. The cost of 1 sq.m. will be about 20,000 rubles or a little less.

This is what salt tiles look like.

"Lump salt" is a more expensive version of the material for the repair of a salt cave (installation price - up to 30,00 rubles per 1 sq.m.).

And finally, one of the most expensive salt room decor options is Persian blue salt. Its price with laying can reach up to 100,000 rubles per 1 sq.m. area.

Construction of a salt cave on your own or with the involvement of a repair team

Method number 1.Cladding with salt tiles/blocks

Salt blocks are predominantly white or grayish in color, tiles are yellowish in color. They have an uneven surface, colored in mass by natural impurities.

The method can be used when the walls are smooth and stable (1 cubic meter of salt slab finish weighs 1-1.5 tons), there is no shortage of square meters (because the tiles are of a certain thickness) and it needs to be done in 2-3 days. Approximate service life is 30 years.

The method of fixing tiles / blocks, by analogy with tiles, is sticking to the surface to be trimmed. "Liquid nails" glue is used, which is applied pointwise to the back side of the plates, after which the material is pressed against the base and held for several seconds. The material is cut with a grinder or a tile cutter.

In rooms made according to this method, often halogenerators are replaced with incandescent lamps, which, when heated, contribute to the release of salt vapor, although talking about therapeutic effect V this case difficult.

The cost of one salt block measuring 200x120x90 mm is 250 rubles.

What does a salt block look like?

Method number 2.Applying a salt coating using the "spray" method - salt plaster.

A fairly common way. If the walls have an uneven surface, then the method is suitable when a salt solution is sprayed onto the wall. Previously, whitewash / paint is removed from the walls, irregularities are sealed. The layer thickness must be at least 3 cm.

The room must be dry in order to maintain the adhesion of salt crystals to the surface. Along the walls, you first need to spread polyethylene to protect the floor.

How to cook salt brine

Clean water is poured into a plastic container warm water where salt is added (consistency - wet, not dissolved). With a ladle for spraying ordinary plaster, salt brine is evenly thrown onto the wall and left to dry. Natural drying provides crystallization of salt dissolved in water. Service life - 2-3 years.

Method number 3. Combined. Salt plaster and facing with salt plates are used in separate areas. The most commonly used method of decorating the rooms of halochambers.

There are humidity restrictions for all rooms - the rooms must be dry, without water supply.

Adhesive for salt tiles and plaster

There are types of specialized glue for salt (salt blocks), the use of which simplifies the process of laying bricks. Example - two-component organic adhesive for laying salt bricks Russian production. The price for 1 kg is from 190 rubles.

Glue example for salt tiles and plaster

Application in pure form 3 kg of glue will allow laying 1.5 sq.m of area, adding sand to the mixture increases the area. at the rate For one package of glue 3 kg, you can add up to 6 kg of sand mixture.
Mode of application: dilute a 3 kg glue package with 1 liter of water, proceed to work.

Staff

To run a business, of course, you need staff. In relation to the salt rooms, there should be at least two employees, since it will be necessary to work in shifts, given that the optimal working time of the organization is until 22.00. Administrators should be subject to such requirements as friendliness, customer focus, good appearance. The salary of one employee for the regions will be about 15,000 - 25,000 rubles, for the capital this amount will be higher.

Before starting work, employees should be trained to work with the equipment and the specifics of preventive measures.

Promotion channels

Almost every businessman who opens a salt cave creates his own group in social networks. In fact, this is fully justified, however, as elsewhere, SMM promotion has its own nuances. In order for the group to work to find clients, live communication, instant reaction and openness of the community administrator and advertising are necessary.

Since the territorial feature is of decisive importance for salt room clients, advertising in the networks Vkontakte, Odnoklassniki, etc. should be broadcast to the appropriate audience. The potential target audience can be young mothers with children, pregnant women living near the salt cave.

When creating live communication in groups, you should meet the needs of potential customers.

What questions might be of interest to them?

• contraindications (pregnancy, oncology);
• consequences of visiting the halochamber (green snot in a child, etc.)

Business seasonality

This business has its own seasonality: the most visited months are from August to May. Therefore, promotions and general marketing activities should preferably be carried out in spring and autumn - a period when people often get colds and are interested in preventive methods.

Placing an advertisement for a salt cave near a public transport stop.

Salt room clients

The main audience of salt rooms are pregnant women, young mothers with children. Elderly people are a little less interested in halotherapy.

Additional income

An increase in the flow of customers is possible with a competent advertising company, concluding agreements with medical institutions. It is also possible to place either a solarium or a phyto-barrel in a separate office, which will lead to an increase in net profit.

• Sale of related products

Sale of salt lamps, essential oils, air humidifiers, etc. is a good opportunity to increase the level of income from the halochamber. Therefore, as a rule, all salt caves offer such products to their customers.

The production and sale of oxygen cocktails on the apparatus is another source of income for halochambers.

• Holding children's events

Since children will not simply sit for a long time, entrepreneurs sometimes hold organized events - watching cartoons in salt rooms, holding master classes, puppet theater performances in a salt cave, etc.

An example of a puppet theater in a salt cave for children with two amateur actors:

• Yoga in a salt cave

Conducting sports activities for small groups can bring additional income business owner. Yoga in the salt room can be conducted by an invited specialist. In terms of cost, one lesson lasting 40 minutes costs 300-400 rubles, i.e. rubles 100 more expensive than yoga classes in traditional halls. The teacher takes his percentage, and the owner of the salt cave - his.

Yoga classes in a salt cave.

• Salt cave massage

This additional service can attract new customers.

• Kindergartens and clinics as an opportunity to increase income from the salt room

If you have few customers, then you can increase your income if you engage in active sales. And here it would be logical to establish links with kindergartens, developing centers for kids and local clinics.

Salt room franchises - how justified is their purchase

Today, halotherapy is very popular and is largely due to the actions of companies selling their franchises.

The brands VitaSol, Galomed, Dyshi, Salt+, Halofort and others are the most active in selling their products.

The average cost of buying a salt cave franchise is about 300,000 rubles, including equipment.

However, in some cases they require purchases of goods from them, the cost of which may be higher than the market. In addition, you still need additional expenses for furniture and advertising.

Today, many sell ready-made premises with existing developments: a base of loyal customers, groups in social networks, signs, trained personnel, etc.

What you should pay attention to if you decide to buy a ready-made business:

• Location

The profitability of the project may depend on whether the salt room is located on the first line or hidden in the back of the yard.

Location near fitness centers, kindergartens will be an advantage.

• Business lifespan

If the project was only running for a few months before the owner decided to sell it, chances are good that you too could fail.

• Availability of really working sales channels

If the previous owner had contracts with medical institutions and kindergartens and he is ready to transfer them to you, this is a good sign.

Mobile salt cave - halocabin

Manufacturers of halogen generators are now constantly expanding their product line and offering a novelty on the market - compact halogen generator cabins that can be easily transported from place to place. So, the Aeromed company offers its version of the halocabin. Website on the Internet http://www.aeromed.biz.

This cabin can be installed in spa and fitness centers, beauty salons, shopping malls- it can be placed on 2 sq.m. area. A small collapsible cabin (standard dimensions - 2x1.5x2 m.), thanks to the halogenerator working inside, recreates the microclimate of a salt cave. The microclimate parameters are set by the operator outside, who controls the consumption of salt spray.

The manufacturer offers cabins with and without salt coating inside the cabin. The cost of such equipment is about 800,000 rubles.

This is how the mobile halocabin looks outside and inside.

IN mobile halocabin can accommodate 1-3 people at a time.

This mini salt cave is easy to disassemble and assemble, easy to transport. Inside there is an air purification system, ventilation is possible.

Internal equipment of a mobile salt cave:

• salt panels;
• several lighting options, including "starry sky";
• musical accompaniment;
• air purification and ventilation system;
• floor heating;
• armchairs;
• dustproof TV;
• video surveillance system.

Comparative analysis of offers for the sale of finished salt rooms in different cities

Salt cave in Kazan (600,000 rubles)

room	85 m2 (entrance hall, waiting room, salt room, massage room, play area for children)
Average monthly turnover	100 000 rubles
	40 000 rubles
equipment	halogenerator
state	Equipped, 2 persons
Customer acquisition	referrals from medical institutions, VKontakte and Instagramm groups
Business lifespan	1 year
	IP
Expenses	Payroll fund, rent of premises 25,500 rubles. / month

Salt cave 250,000 rubles (Russia)

room	hallway, salt room
Average monthly turnover	100 000 rubles
Average monthly net profit	35 000 rubles
equipment	halogenerator
state	staffed,
Customer acquisition	groups in social networks
Business lifespan	1 year
Organizational and legal form	OOO
Expenses	Payroll fund 30,000 rubles. Room rental 20,000 rubles. / month

ABOUTTowners call

Igor (Dimitrovgrad):

— There was an experience of opening a salt cave. In short, the game is not worth the candle. Within six months, the total income was 20,000-25,000 rubles per month in a good scenario. This is taking into account the fact that they worked with their wife themselves, they did not hire administrators, because they had nothing to pay with. They took the halogen generator from hand, they did the repairs themselves, since they saw no point in spending money on buying a franchise. The premises have been rented. My opinion is that the idea is hackneyed and has exhausted itself.

Have you had a positive or negative experience of opening a salt room? Share!