Ready business plan for a pub. Watch the video: “Entrepreneurship is an illusory freedom”

Traditionally, beer consumption takes place in a company, in a relaxed atmosphere. Such meetings are increasingly taking place in beer bars, which is why their popularity has been growing over the past two years. To properly organize the opening of such an institution, you will need a detailed business plan for a beer bar.

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Services

The beer bar provides a variety of beer products and European cuisine.

Types of beer products needed for a beer bar:

bottled beer;
craft beer;
draft beer;
light beer;
dark beer;
unfiltered beer;
dark filtered beer;
strong beers.

Dishes offered by the beer bar:

burgers;
sandwiches;
snacks;
hot dishes;
soups;
sushi and rolls;
Dessert.

The beer bar also broadcasts sports events and arranges live music evenings.

Relevance

Beer retail restrictions are increasing the importance of beer establishments to brewing companies. They are more likely to use beer bars as consumer contact points for the brand.

The RLMS-HSE surveys reflect a long-term upward trend in the proportion of respondents who drink alcohol predominantly in bars and restaurants. For 7 years their share has grown by 15% and today it is a quarter of alcohol consumers.

Also, statistical agencies note the growing popularity of expensive craft beer, which is drunk mainly in beer pubs.

Description and analysis of the market

In Moscow and St. Petersburg, the number of beer bars is about 500; chains of beer bars are developed. The main place of their accumulation is the city center, while in the sleeping areas they are less common. The number of beer bars in other Russian cities is less.

Cities where you can open a beer pub without facing high competition:

Perm - 15 beer bars;
Samara - 18 beer bars;
Bryansk - 14 beer bars;
Krasnodar - 16 beer bars;
Nizhny Novgorod - 18 beer bars;
Yekaterinburg - 21 beer bars;
Novosibirsk - 11 beer bars.

The target audience

According to a January RLMS-HSE survey, 36% of men and 13% of women in Russia drank beer in a bar during the previous month. Among male consumers, there are 5 times more drinkers of “medium” and “heavy” beer.

The observers identified the main core of beer consumers - these are men aged 20-39 years. Half of beer consumers and 2/3 of beer consumption volumes fall within the age range of 20–39 years.

Competitive advantages

The competitive advantage will be:

good location with a minimum number of competing bars in a residential area;
corporate identity and atmosphere in the institution;
a wide range of quality beer;
an extensive menu at affordable prices;
holding promotions and discounts;
delivery at door.

Advertising campaign

bright and stylishly designed sign;
distribution of flyers;
SMS sending;
promotion in social networks.

Step-by-step instructions for opening

To open a beer business you need:

Collect relevant documents.
Rent a room and make repairs.
Purchase equipment and supplies.
Hire qualified personnel.

Documentation

The main form of ownership for beer pubs is LLC. Only the owner of this type of property can produce and sell strong alcohol.

LLC features:

the state duty upon registration is 4 thousand rubles;
registration takes place at the legal address of the main office;
the presence of a charter, authorized capital, seal and current account;
there may be more than one co-founder;
cash discipline and cash limit;
equipment is contributed to the authorized capital;
the presence of a general director;
LLC can be sold or re-registered;
business decisions are recorded.

If it is planned to sell only beer and beer products in a bar, it is not necessary to register a legal entity, it is enough to register an IP.

Also, the entrepreneur will need to register with EGAIS - a unified state automated information system.

This system collects data about the entrepreneur, how many sales he has and what alcohol products are sold:

manufacturer;
volume;
Name;
fortress;
compound;
date of manufacture.

If it is planned to have strong alcoholic drinks in the bar, you will have to obtain a license. The license is granted by FSRAR - the Federal Service of the Russian Alcohol Regulation.

To apply, you will have to prepare an impressive list of documents:

an application for a license with details of a legal entity;
notarized copies of constituent documents of the license applicant;
copies of certificates of OGRN and TIN;
extract from the Unified State Register of Legal Entities;
Bank details;
certificate from the Federal Tax Service on the absence of debts;
paid state duty for the issuance of a license - 65,000 rubles;
documents on the availability of own or rented production and storage facilities;
certificate of compliance of the object of trade with the declared type of activity
conclusions of the SES and the fire safety authority;
copies of certificates of conformity of technological equipment;
documents confirming the presence of the authorized capital of the organization.

Documents can be submitted in paper or electronic form.

The license is granted for a year and for five years.

Room and design

By law, the minimum area of a beer bar is 50 m2. Experts recommend entrusting the work on design to a professional design agency.

Services provided by the design agency:

creation of a design project;
selection of finishing materials;
package of drawings;
style development;
selection of furniture and decor.

The basis for styling a bar can be:

national motive;
sport;
historical style;
retro style.

British style beer bar Beer bar in gothic style Irish style beer bar German style beer bar Beer bar in retro style Beer bar in sports style

Equipment and inventory

The beer bar will require the following equipment.

The video of the AlcoFan channel tells about the necessary bar equipment:

Staff

For the selection of experienced staff who knows their business well, it is recommended to contact recruitment agencies.

For a beer bar you will need:

administrator;
2 cooks;
2 bartenders;
waiter;
cleaning woman.

All staff must have medical books.

Tasks of the administrator in a beer bar:

procurement planning;
preparation and holding of events;
calculate and conduct shares;
interviewing new employees;
scheduling the work of employees;
drawing up reports;
personnel Management;
resolving conflict situations with guests;
cashier work.

Tasks of the chef in a beer bar:

organization and control of work in the kitchen;
compliance with production technologies and sanitary requirements;
conducting an inventory;
order preparation.

Tasks of a bartender in a beer bar:

knowledge of beer products;
the ability to maintain a conversation with guests;
maintaining cleanliness and order at the bar;
keeping records of alcoholic products;
inventory.

Financial plan

To plan investments, an entrepreneur needs to draw up a business plan for a beer bar with calculations. You need to calculate the initial investment, monthly expenses and income. This will help determine the profitability of the idea and the payback period.

Starting investments

The largest expense item in the start-up investment is the rent and repair of the premises, as well as the purchase of the necessary equipment.

Recurring costs

Recurring costs are calculated every month and adjusted if necessary.

Income

The main source of income is sold products:

Calendar plan

The longest point in the implementation is the preparation of documentation. It is recommended to contact specialists who will collect all the necessary documents and will communicate directly with all authorities.

Stage	1 month	2 months	3 months	4 months	5 months	6 months	7 months
Market analysis	+	+
Business plan preparation		+
Registration of a package of documents		+	+	+
Obtaining Additional Permissions				+
Premises for rent			+	+
Repair work				+	+
Purchasing and stocking					+	+
Recruitment						+	+
Opening							+

Risks and payback

A profitable beer bar pays off in an average of 2 years.

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Beer bars (pubs) are popular among young and middle-aged consumers in the field of entertainment and leisure.

Counting on a timely return on your investments, you must first draw up a working business plan for a beer bar with the help of specialists, but you can decide on the main points of organizing a future business by downloading an exemplary, typical business plan for a beer bar from our website.

Price policy

The average cost of goods and services is suitable for a beer bar with a good reputation, especially if the location of the future institution is favorably chosen.

For example, placement near a large office center, or inside a shopping center, provided, of course, that a beer establishment has not yet been opened there.

Additional beer bar format

In addition to the standard list of pub services, live music can be added, a karaoke bar installed, and a focus on a sports bar is emphasized.

In any case, despite the differences, there are a number of general principles for opening and organizing the current work of a beer establishment. By downloading a typical, exemplary business plan for a beer bar on our website, you can “tailor” it to your individual conditions.

Approximate calculation of investments in a pub

1. Paperwork - > 2,000 rubles. ;
2. The price of a five-year license for the retail sale of beer is 40,000 rubles;
3. Room rental for a medium-sized bar ~ 80,000 rubles. / month ;
4. Finishing the room for a bar ~ 100,000 rubles.

Equipment:

– beer coolers for 10 varieties ~ 170,000 rubles. (from 17 thousand apiece);
- gas cylinders ~ 32,000 rubles. (3.2 thousand for 1);
– columns for bottling beer ~ 20,000 rubles. (2 thousand for 1);
- flow meters ~ 85,000 rubles. (8.5 thousand for 1);
– kegs ~ 36,000 rubles. (3.6 thousand for 1);
- refrigerator ~ 28,000 rubles;
- electric stove ~ 8 - 10,000 rubles;
– cash desk ~ 10,000 rubles.

6. Interior (furniture, lamps, accessories) ~ 300,000 rubles;
7. Textiles (curtains, tablecloths, napkins) ~ 40,000 rubles;
8. Crockery and cutlery, detergents, etc. for the kitchen ~ 7,000 rubles;
9. Dishes for the hall ~ 10,000 rubles;
10. Home theater or plasma ~ 50,000 rubles. (one high-end large screen or 2 medium).

Plus, it is necessary to take into account the cost of purchasing initial products, which is approximately 300 thousand rubles, and for advertising, including the sign of the pub, about 100 thousand more.

Total starting one-time investments plus or minus 1.5 million rubles.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get to know.

Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the section:

Approximate calculation of current expenses for a calendar month

– taxes ~ 1.5 thousand rubles;
– rent ~ 80 thousand;
– Utilities ~ 9 thousand;
– purchase ~ 150 thousand;
– advertising in the media ~ 10 thousand;
– salary ~ 135 thousand;
– other expenses ~ 15 thousand rubles.

Total monthly ~ 400 thousand rubles.

Approximate calculation of profit and payback period of a brewery

With a double mark-up on beer and related products, and with a normally organized work of a pub, you can expect an average of 20 thousand rubles. daily.

Hence the gross income of the pub for the month - 600 thousand rubles. Thus, taking into account monthly expenses, the net profit will be approximately 200 thousand rubles. per month.

Considering the initial one-time investment, the payback period for an average beer establishment is 7.5 months. This is an indicator of the high profitability of the "beer" business.

Watch the video: “Entrepreneurship is an illusory freedom”

Alexander Kaptsov

Reading time: 15 minutes

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The fact that beer is still popular in Russia has long been beyond doubt. Moreover, the popularity is steadily growing. Moreover, many fans of this foamy drink prefer the draft version, choosing it for its natural taste and quality. Opening a store where you can buy beer on tap is a good business idea with the prospect of a stable income.

First steps to open a draft beer store. Carrying out marketing research

Every business starts with marketing research , that is, the assortment is analyzed, possible competitors are studied, a suitable place for the store is selected.

Regarding the range

There are two types of draft beer.

Successful trade in beer can be subject to availability at least seven varieties of drink . It is good if an equal proportion of light and dark is maintained, plus two varieties of imported product.

Complements the variety unfiltered beer . Nowadays there are more and more fans cider, mead, cherry beer . These drinks can also be added to the assortment, thereby replenishing the ranks of buyers with the fair sex.

And, of course, beer related products : dried and dried fish different varieties, salted nuts and other snacks.

There was a great demand for opening such points in Russia in the crisis years of 2008-2009, when citizens who lost their jobs decided to start their own business. And, I must say, many have succeeded in this.

Competitors

Who can be a likely competitor for a draft beer store?

Firstly similar shops located nearby, as well as supermarkets and shopping centers.
Secondly, nearby bars, restaurants, cafes and other establishments where they can offer beer products. All of them in one way or another will help reduce the turnover of the outlet, so it is important to assess the level of competition in advance.

Choosing a store location

Undoubtedly, the right choice of the location of the store is one of the most influencing factors on the profitability of this business.

First of all, be aware of the "no-go zones" where it is forbidden to sell and advertise alcoholic beverages, including beer. These include educational institutions and sports facilities, catering establishments and medical organizations.

Usually local legislation sets the rules for the sale of beer.

human flow — also an important aspect for the profitability of the chosen business. What affects store traffic? This is the number of people living within the coverage radius of the outlet (R = 400 meters) and passing or passing by it.

In the first case I mean sleeping areas.
In the second it is important to take into account the proximity to any transport hub, the location near the station, a busy intersection, the market, as well as the availability of parking.

The business center is considered a bad place , remote from apartment buildings and private houses. And this is understandable, because live beer is purchased for leisurely home consumption, and not for drinking at work. In extreme cases, in the city center or at the metro station, you can buy a bottled drink or visit a bar with a beer assortment, where there are cozy tables and helpful staff.

In the same time, residential building (ground floor or basement) - also not the best option. Too close will be the store to the yard shops and garages, which beer lovers often use as a bar and toilet. All this will not contribute to good relations between the inhabitants of this house and the owner of the store.

Requirements and list of documents for opening a draft beer store in Russia

Services that carry out sanitary control and fire safety take into account a list of basic requirements for a store selling draft beer.

List of documentation required to open a beer store in the Russian Federation:

A document confirming the registration of a citizen in the status of an individual entrepreneur or LLC.
A lease agreement for premises or documents on the right of ownership.
Documentary confirmation that KKM is registered with the tax authorities.
The conclusion received from the SES and the State Fire Supervision on the compliance of this premises with all sanitary and fire standards, that it is suitable for selling beer on tap.
The conclusion issued by Rospotrebnadzor.
Employment contracts concluded with employees, and their sanitary books.
License to sell alcohol.
For street trading, a written consent of the local authorities is required, for the location of a retail outlet in a shopping center - a permit for the right to sell beer there.

Costs and calculation of profitability of a turnkey draft beer store + ready-made business plan

First of all, it is necessary to determine and calculate all the expense items of the future business. It is important to find out how much you should have to open a point and what your monthly expenses will be.

Expenses for renting a room

This is one of the main items of expenditure. To sell 10 to 15 beers on tap would require approximately 20 square meters area . The cost of its rent in each region is different, the average is - 80 thousand rubles monthly.

Equipment purchase costs

This is the second, no less important expense item. Although it can be reduced to a minimum if the supplier offers to use the equipment for free or rent it out.

However, in a store focused on long-term activities, it is better to purchase equipment. To buy it you need to spend at least 200 thousand rubles .

This cost will include:

beer cooler,
rack for placing filling taps,
counter,
kegs (stainless containers for transporting beer),
beer column,
refrigerators,
showcase for related products.

Probably needed air conditioning, several tables and a music center , which will allow customers to drink a glass of beer right in the store.

Any equipment will require monthly maintenance or repair, the only way to ensure the safety of the goods and uninterrupted operation. Therefore, it is recommended to immediately lay specialist fees preferably monthly.

Expenses for the purchase of beer and related goods

Must spend monthly an average of 200 thousand rubles. for the purchase of beer and goods that accompany it (fish, chips, nuts). But initially the costs will be more than in the future.

In the winter months, this amount is much less, and in the summer months it is more, because beer is a seasonal product. The average will be used for calculations.

It is also an important cost item. Advertising will convey to a potential client information about a new beer store through a bright, attractive sign, flyers, online resource .

Of course, the most effective advertising is the perfect operation of the store and its high attendance by regular customers. But all this is in the future, when buyers appear. To begin with, advertising costs will amount to 70 thousand rubles. and more.

What will be the interior of the store depends on the owner's imagination. Renovation of the store and its design will require at least 90 thousand rubles.

Staff costs

The salary of 2 sellers will be monthly 135 thousand rubles , and the services of an accountant - at least 15 thousand rubles. , total - 150 thousand rubles

Utility bills, taxes, social. deductions and other expenses

Social contributions will amount to 20 thousand rubles , taxes will add more 45 thousand rubles . It will take on average to pay utility bills 15 thousand rubles

Do not forget about the cost of registration, as well as a license to sell beer. It's still 45 thousand rubles to the initial cost.

What is the income from sales?

If we take into account that the margin for imported products is up to 40%, and for domestic products all 100, and it is this product that is the main assortment, then with a properly organized store, you can earn an income of 25 thousand rubles per day, and per month - 750 thousand rubles.

It is important to take into account one nuance - do not buy beer for the future. After all, its shelf life is very small, for some varieties it is no more than 5 days. If during this time the drink is not sold, then its balance can be safely attributed to losses.

Calculation of economic indicators

The cost of starting a business will amount to 965 thousand rubles

Rent- 160 thousand rubles. (for two months).
Equipment- 200 thousand rubles.
Required documents- 45 thousand rubles.
Purchase of goods- 400 thousand rubles.
Advertising, design, repair- 160 thousand rubles.

Current monthly expenses will amount to 530 thousand rubles

Rent- 80 thousand rubles.
Purchase of goods- 200 thousand rubles.
Salary payments- 150 thousand rubles.
Advertising, design- 15 thousand rubles.
Taxes and other deductions- 65 thousand rubles.
Payment of utility services- 15 thousand rubles.
Other expenses- 5 thousand rubles.

The amount of net profit, taking into account monthly expenses, will be 220 thousand rubles .

Thus, the store covers the initial investment in four to five months. This indicator characterizes the brewery only as highly profitable business .

How to properly organize the work of staff in a draft beer store?

Should work in a medium sized store 2 sellers changing each other. The duration of each shift is half day or day .

You can hire a security guard and a person responsible for the cleanliness of the premises, but sellers usually handle these functions.

Accounting is handled directly by the owner of the establishment or uses accounting services during the reporting period.

The seller's responsibilities include: monitor the quality of the goods sold, monitor the correct operation of the equipment, keep it clean. Hoses are washed daily, devices - every month with the help of special solutions.

Moreover, one should not forget about maintenance of units every month and annual preventive maintenance (repair).

Store and area cleanliness around is also the responsibility of the seller.

To stop the possibility of theft at the root, every day during the shift change period reporting is done , where the volume of sold beer and its remains are indicated. Permissible shortage for a point selling 10 varieties of beer products is 3 liters per working day.

Is the draft beer store profitable? Owner feedback on payback

The owners of beer shops are unequivocally talking about profitability of this enterprise if you take this issue seriously.

Much depends on the correct choice of point. In second place is the quality of the offered beer and its range. And then the professionalism of the sellers comes into play, that is, the selection of personnel cannot be treated somehow.

If these conditions are met, any beer store will pay off, if not in three, then in six months.

Opening of a draft beer shop. Frequently Asked Questions by New Entrepreneurs and Business Guru Answers

Firstly, conduct promotional activities within the legal framework, organize a clearly visible, attention-grabbing signboard, distribution of flyers and advertising booklets (in the store), an advertising banner located near the entrance to the store.
Secondly, set lower prices (at least within the framework of the promotion) than competitors, and always provide high-quality goods. This will attract customers, and the effectiveness of word of mouth advertising cannot be overestimated.

What is the best way to arrange a draft beer store? Interior and exterior design ideas

Stores need to be designed in such a way as to make customers feel comfortable.

Sales floor dimensions should not be very small (after all, this is not a reserved seat car), and not too large (as, say, in a banquet hall).
Showcase it is necessary so that the buyer has the opportunity to freely approach them and examine the products.
Definitely needed written information about the available beers with a brief description of each (this is for those customers who do not want or are not in the mood for communication).

The interior of the premises usually reflects the individuality of a particular outlet.

Quite often beer shops decorate with wood , ranging from walls, kegs, and ending with furniture.
Widely applicable Irish pub style . The combination of a brick structure with wood paneling is always interesting.

You can come up with a special design that is unique.

If you dream of opening your own bar, there are several important aspects you need to learn - knowledge of legal intricacies, standards, business organization and marketing. In order to become the owner of an institution where people will constantly come for recreation and entertainment, it is not enough to put up a rack and buy alcoholic beverages. Below is a business plan for opening a beer bar, which reflects the main points that you should know.

To begin with, let's designate what you should decide on first of all - with the target audience of the future institution and with its "chip", which will become the main marketing ploy. After that, start studying the market and its features in order to know in advance all the difficulties that you will face.

According to experts, the domestic beer market is currently under stress. The reason lies in the fact that since 2000, legislative acts have been adopted that are designed to reduce the amount of alcohol consumed. However, despite this, in comparison with 2000, today Russians began to consume much more beer - 5 times. Why this is the case, let's try to figure it out.

The last 15 years have shown us a steady change in the culture of drinking a foamy alcoholic drink - we can say that the approach has come closer to the European level. A Russian will prefer to drink beer in a pleasant establishment with a good snack, instead of drinking it on a bench near the house - as was the case a few years ago. In European countries, more than 65% of beer is drunk in drinking establishments, and despite the fact that Russia has not come close to this level, this will happen soon. Every year the niche of beer bars increases by 17%.

What factors have the main impact on the growth of this market segment:

legislative restrictions on the sale of beer on the street and in stalls, including restrictions on the sale of draft beer;
temporary restrictions on the sale of low-alcohol drinks - shops cannot sell beer after 21.00;
multiple complication of the process of obtaining a license to sell beer;
a state ban for citizens on drinking alcohol in public places - in squares, yards, parks, playgrounds, porches.

It was a number of measures presented that gave a powerful impetus to the development of the restaurant and bar business while maintaining good prospects. If you are faced with a choice between two concepts - a bar and a draft beer store, the first option will have a lot of advantages, despite the fact that this project will require more investments. The store will be profitable for a limited amount of time, and the bar will be around the clock, especially if you come up with good offers for morning and afternoon visitors. In addition, the bar offers a large markup.

It is very important to understand that bars are a good investment not only in cities like Moscow and St. Petersburg, but also in the regions. There are several reasons for this:

The consumer prefers live beer. Draft freshly brewed beer is more preferable for most buyers than bottled beer. It's not just about the price - the consumer highly appreciates the taste qualities of the draft foam product.
Product freshness. The shelf life of draft beer is only 15 days, and in most cases it diverges much faster.
Private means the best. Not so long ago, the term craft beer appeared on the market. As a rule, this is a drink that is brewed in a small private brewery according to a well-established recipe. At the same time, the recipe can be both traditional and exclusive - both those and those drinks are popular. Craft beer has conquered the market due to its signature rich taste.

Business plan for opening your own pub: first steps

There are several stages that are required to open your own drinking establishment:

Decide on the format. There are a large number of types of drinking establishments, which will be discussed in more detail below. It can be a sports bar or a karaoke bar, a regular beer bar or a pub. Different types of establishments require different levels of initial investment and different marketing policies.
Define your potential client audience. Based on the chosen concept, your establishment and its activities will be directed to a specific client. You must draw up his average social portrait and determine his financial capabilities - this will help you to correctly develop a pricing policy and understand how to attract visitors.
Business start type. There are three options - opening a bar from scratch, acquiring a franchise or purchasing a ready-made bar. The first option is more preferable, because you can work out the concept of the institution to the smallest nuances, but it will require more financial investments. Buying a franchise is an expensive option, but you will receive comprehensive support from the company. A ready-made bar is a cheaper option that will immediately begin to make a profit, however, you need to carefully study the reputation of the institution and the possible risks.
Take care of organizational matters. For this, it is necessary to draw up a business plan for a beer bar: with it you will understand what exactly needs to be done at the initial stage - at a time when the bar is not yet open.

Read also: Auto parts store business plan with calculations 2018

Choosing a format for a beer bar and developing a concept

There are several options that you can choose from.

The most prestigious format that will require a large amount of investment. It differs from the traditional version of the restaurant by the presence of a large beer list - that is, the number of orders for beer accounts for about 30% of all orders. Customers are offered local craft beer, as well as quality bottled beer from Europe and America. As snacks, a wide selection of meat and fish dishes is offered.

National pub.

National flavor can become an attractive feature for customers - use any country where beer is especially popular: the Czech Republic, Germany, Ireland, England. But remember: when opening such a pub, it is very important to work out the concept. Coming to your institution, customers should be immersed in the culture of the country. We will have to seriously work on the image - on the design, assortment, musical accompaniment.

Budget beer bar.

An option that requires a small amount of investment, the main factor in attracting customers of which is a pleasant pricing policy. Trade can be carried out both in draft beer from the supplier and in inexpensive bottled beer. For snacks, offer your customers simple dishes - snacks, sushi, pizza.

Sports bar.

An institution attractive to sports fans. It will be necessary to install several large plasma panels for broadcasting sports events, however, it is important to remember that opening such a bar is associated with serious risks.

Summer tent.

A great option for tourist areas - the sale of alcoholic beverages is carried out in the summer. One of the major advantages is the low initial cost. Will have to purchase a tent and a range of products.

The next step is the detailed development of the concept. What it is? The concept will help the future user to see what the future establishment will be like. By following the provided instructions, you will be able to develop your idea step by step and get closer to the desire to open your own bar. What is included in the concept?

format, location, choice of cuisine - this will allow you to correctly position the institution;
potential audience - the level of solvency, age category, field of activity;
trade offer for customers - how your bar will differ from other drinking establishments;
assortment of drinks and snacks;
pricing policy - determined based on the range and potential visitor;
design project based on the format of the institution;
the necessary architectural solutions - redevelopment and decoration, engineering project - are determined by the format of the institution and the chosen premises;
management structure, personnel, salary policy and work schedule of employees;
marketing - advertising ways in which you will promote your own bar. This may include a bar grand opening program, promotions to attract customers, a loyalty program, a list of additional services, for example, banquets;
prospects for the development of the institution - where are you going in the end? It is very important to decide on this issue in advance - creating a recognizable brand, opening your own outlet for distributing beer, opening your own brewery, opening a chain of bars.

After you have decided on all the preliminary questions, you can start searching for a room.

It should be noted right away that it is very difficult to find a suitable room - especially if you take into account the fact that you have to choose from a limited number of options. However, there are a few guidelines to follow:

The best option is the first floor of a non-residential building. You should not choose an apartment building for a bar, because such an institution is unlikely to appeal to residents - this will entail additional problems. Climbing to any floor, except for the first one, can be problematic and even traumatic for drunk people.

Read also: Confectionery business plan with calculations 2018

Do not give preference to basements either - this will significantly complicate your task when developing a concept. The basement may scare away some of the potential customers, and there will also be problems with the organization of engineering systems.

Make sure that the selected object fully meets the requirements for a bar space.
Make sure that the proposed floor plan is fully consistent with the declared plan in the BTI, so as not to run into further complications with the law. If discrepancies are found later, for example during the repair phase, you will be held responsible.
Make sure that the engineering communications correspond to your ideas, or they can be modified without serious difficulties and financial investments.
Find out if you can get a license to sell alcohol in the location shown.
Assess the size of the room and interior space. Based on this, you will be able to understand how to divide it into guest and service areas, as well as decide which project can be implemented and whether redevelopment is needed.

Remember that extra space is much better than its lack. When opening a bar, always count on development prospects and success, as well as a large client audience. Even if there is a lot of extra space, in the future you can decide how to use it. According to GOST, one bar visitor should have at least 1.8 square meters.

Buying a space or renting it? Of course, the best option would be to buy, however, given that the bar may require a lot of financial investment at the initial stage, a long-term lease would also be an acceptable option. This will help reduce the investment burden on the project. Sign a contract for at least five years - during this time you will be able to return the money invested and make a profit.

Location requirements are very simple:

an easy and safe way to the drinking establishment;
the ability to make the entrance and the sign clearly visible from afar;
high permeability of the place;
lack of direct competitors, a small number of indirect competitors.

Calculation of financial costs for opening a project

There are several aspects that will require the investment of funds, we will consider these positions in more detail.

room

The cost of renting a room for a bar in Moscow and the Moscow region starts from 10 thousand rubles per square meter. You will have to pay approximately 100-150 thousand rubles per month, if you open a bar in the regions, this figure will be less. For example, in a provincial town you can find a room at a price of 3 thousand per square meter. When calculating the initial costs, you will have to take into account the cost of repairs. The cost of cosmetic repairs starts from 1.5 thousand per square meter, capital - from 7 thousand. Major repairs are necessary if you plan to carry out redevelopment, modernization of engineering networks.

Corporate identity and design

An issue that should be given special attention, because this is one of the components of the concept and future marketing of the institution. Of course, you can deal with the presented issue on your own and save money, however, it is better to entrust the design project to professionals who will develop an interior project and select furniture, decor, lighting, and design the facade of the building and the surrounding area. Corporate identity involves the study of the name, signboard, logo, printed materials, uniforms of employees. The cost of such a service is from 200 thousand rubles.

Equipment

In a business plan for opening a beer bar, this article should be the main one. The equipment includes:

purchase of equipment;
purchase of dishes, inventory, cutlery;
purchase of furniture and showcases;
purchase of equipment for utility rooms;
beer dispensing system;
initial range of products.

The cost of equipment will depend on the concept of the beer bar, the city in which you open the institution, as well as other factors. On average, you will have to spend from 1 to 2 million rubles.

bar sign;
external advertising media - banners, billboards;
own website, pages in social networks;
promotion on the Internet;
promotion through other advertising channels - in print media, on the radio, etc.

In recent years, Russia has changed many laws governing the distribution and consumption of alcohol. The ban on the sale of strong drinks after 22.00 and the restriction of street trading play into the hands of entrepreneurs who want to open a beer bar. This is due to the fact that a potential consumer, in order to avoid problems with the law, is more likely to choose a cozy pub than a bench in the square. Before the opening of the institution you need a bar.

Required Documents: What do you need to open a bar?

The legal side of the issue is quite extensive. To avoid problems with SES, tax and fire service, it is necessary to draw up a number of mandatory papers. Here are the documents you need to open a bar:

Certificate of registration for engaging in activities as an LLC or individual entrepreneur;
Liquor license;
Permission from SES and fire service;
Certificate of tax registration;
Agreement for the lease or purchase of property.

This is a list of basic documentation. Depending on the choice of the institution concept, additional paperwork may be required.

How to open your own bar: choose the format

The most expensive, but also the most profitable will be a beer restaurant. This type differs from a classic establishment by an extended drinks list. Craft and bottled beers from other countries are added to the standard bar menu, and a full range of snacks is added to the cuisine assortment. The main target audience is connoisseurs of the taste of foamy and beautiful presentation of dishes. As a rule, these are representatives of the middle class, ready to pay for quality service.

The price tag in the beer restaurant corresponds to the level of service

You can open a small pub, the atmosphere of which will immerse guests in the culture of the chosen country. It could be Belgium, the Czech Republic, England, Austria, Germany or another state where beer is part of the culture.

When choosing such a format, it is important to understand that adding a country to the name of a pub does not make it truly foreign. The main concept is that in addition to the interior of the institution, designed in a single style, you need to make a menu and a bar list in accordance with folk culture. If we are talking about a German pub, then these are certainly Bavarian sausages and beer of various categories: from Einfachbier to Pils.

Recreating the atmosphere of a certain country will attract not only connoisseurs, but also guests interested in foreign culture

The simplest format that does not require large expenses for maintenance and opening is a standard beer bar. It caters to visitors from all walks of life and is considered fairly free from restrictions in terms of concept. Indoors, you can install a large screen and turn it on during broadcasts of sporting events, you can hold concerts, theme parties and brewing master classes. The menu can be simple and consist of snacks, snacks and pizza.

A beer bar in a small town does not require the purchase of equipment for the manufacture of raw materials, since such establishments usually use the services of suppliers.

Beer bar can be decorated in any style at the request of the owner

Renting premises and repair work: how much does it cost to open a bar?

Before starting the calculations necessary to open an institution, you need to contact the experts of the hotel business. They will study the market structure, assess the prospective profitability, conduct market research, develop a concept and offer ideas to attract visitors.

All these procedures are collectively referred to as "consulting". It is intended for those who open their business for the first time and do not know where to start. The cost of the work of experts will be from 100 thousand rubles.

You should not spare money for consulting, as the level of profitability of a bar often depends on it

The cost of renting a room depends on the region in which it is planned to open an institution (number of inhabitants, infrastructure, etc.), and on its size. If this is the central street of a city with a million population, which is a regional center, the cost of a fee per month can reach 130 thousand rubles. In small settlements, this amount can be 3-4 times less.

It is much easier to renovate a room that used to be a store or catering establishment. In this case, you can get by with cosmetic work, the cost of which starts from 1.5 thousand rubles per m². If the layout and arrangement of the premises do not meet the owner's expectations, he can carry out a major finish, the price of which starts from 7 thousand rubles per m².

The business plan of the bar should include information about the layout so that you can immediately select the finished premises, minimizing the cost of repairs

It is also necessary to take into account the costs of engineering design of the facility. It consists of projects:

heating, air conditioning and ventilation - 28 thousand rubles;
electricity supply - 25 thousand rubles;
architecture - 45 thousand rubles;
sewerage and water supply - 21 thousand rubles.

In addition, you will have to spend money on technological design. It includes a diagram of the optimal installation of equipment, its selection and a plan for connecting to engineering networks. The cost of work starts from 32 thousand rubles.

Thus, a one-time investment in consulting and premises (excluding rent and repairs) will amount to 251,000 rubles.

Buying bar equipment

Not every businessman is ready to immediately invest huge funds in his business. At the start of the development of an institution, sometimes you have to save on something. In the case of equipment, there can be two options: the purchase of high-quality used equipment or new - cheap, but unreliable. Approximate prices for appliances and furniture of the middle price category:

Coffee machine - 204 000 r;
Juicer - 92 000 r;
Blender - 25,000 r;
Ice maker - 75,000 r;
Microwave - 20,000 r;
Dishwasher - 62,000 r;
Meat grinder - 30,000 r;
Pizza oven - 40,000 r;
Ice crusher - 2,000 r;
Electric stove - 41,000 r;
Deep fryer - 18,000 r;
Food warmer - 24,000 r;
Refrigerator - 40,000 r;
Freezer - 40,000 r;
Refrigerator for a bar (2 pcs) - 42,000 r;
Sink with two sections - 16 000 r;
Desktop (4 pcs) - 16,000 r;
Rack (2 pcs) - 24 000 r;
Wall shelf (2 pcs) - 4,000 rubles;
Chair (30 pieces) - 165,000 rubles;
Bar counter - 150 000 rubles;
Bar chair (6 pcs) - 63,000 rubles;
Bottling system - 150,000 rubles.

Total: 1,343,000 rubles.

This amount may be less if the organization of the bar provides only for the sale of beer (without coffee, juices and pizza baking).

The choice of equipment directly depends on the concept of the institution

Recruitment

Finding really good employees is not easy. Ideal candidates are those who have experience in this or a similar field. You can post vacancies on your own website, in social networks and on special resources. It is also acceptable to put up ads or posters with information about the institution (they can also serve as additional advertising). For a bar with a kitchen and a hall for 30 people, you need to hire (based on 2 shifts):

2 administrators;
4 chefs;
2 kitchen workers;
6 waiters;
2 bartenders;
2 guards;
2 cleaners.

1 administrator, 2 cooks, 3 waiters, 1 bartender, 1 security guard and a cleaning lady will take the shift. In some cases, you can additionally hire a hookah man (if the premises allow) and an accountant.

Administrator, bartender and waiters must have the following qualities:

Patience, kindness and kindness. Hall employees should be attentive to visitors to the establishment and understand that the client is always right;
Sociability. A bar is a place where people socialize. A closed person is unlikely to make a good interlocutor who can guess the wishes of the guest;
Honesty. Personnel who work directly with money should not hide or take the proceeds for themselves. You can check a potential employee for this quality by requesting recommendations from a previous job;
Responsibility, diligence and performance. Slow, lazy and late workers will ruin any establishment;
Skill to work in team. Ideally, if the staff is friendly and communicates with each other like a big family;
Stress resistance. If an unforeseen situation arises (associated, for example, with damage to property), the employees of the hall should not panic. Their task is to quickly solve the problem.

The ability to work in a team is an important quality that every team member should possess.

Workers who do not communicate directly with people (cooks, kitchen workers, cleaners, security guards) must either have work experience or an appropriate rank or qualification. A chef can provide references from a previous job, a high school diploma, or a course certificate. Guards must have a rank, while cleaners and kitchen workers can be trained on site.

Bar business plan sample with calculations 2019: marketing and advertising plan

The more people who know about the place before it opens, the better. For this reason, it is not worth sparing money on advertising. There are several active promotion channels:

Posters;
Material for distribution (leaflets, flyers, business cards, balloons);
Advertising in the media (airtime on radio and television);
Videos on YouTube;
Billboards in the city;
Banners on third party websites;
Promotion in social networks.

Before starting an advertising campaign, you need to choose the means by which it will be implemented. It can be one or several instruments at once. Consider target audience reach. For example, if the bar is for youth, it is better to promote it on websites and social networks. In the case when the institution will receive middle-aged guests, you can use outdoor advertising on surfaces and buy out airtime in the media.

Bar profitability: total costs, profit and payback period

The business plan of the pub involves a one-time investment of 1 to 3 million rubles, as well as monthly costs, which include:

Staff salaries - 460,000 rubles;
Purchase of products and raw materials - 200,000 rubles;
Utilities - 30,000 rubles;
Advertising - 30,000 rubles;
The rent is 140,000 rubles.

Monthly income will be from a million rubles, the bulk of the proceeds will come from weekends. With a net profit of 200-300 thousand rubles, the bar will pay for itself in more than a year.

Authoritative resources say that beer bars pay off in 1.5 - 2 years. If during the specified period the institution did not bring the desired income, the reason may be in an unfortunate location, theft or poor management.

How to open a bar from scratch: step by step instructions

So, when opening your own institution from scratch, you need to adhere to the following algorithm of actions:

Registration of the form of ownership and execution of all documents;
Creation of a plan with calculations, which will include market analysis, concept development and marketing strategy;
Engineering and process design;
Repair and design of the premises;
Menu and bar menu development;
Hiring and training staff.

When opening a bar, it is important to comply with all laws, otherwise the business will simply be closed, and all invested funds will go nowhere.