Salt room advertisement. Additional sources of income for the salt room

Resort complexes located near salt deposits have own caves for speleotherapy. An artificially created cave in the city can become great alternative natural.

Speleotherapy (or halotherapy if we are talking about the artificially recreated microclimate) helps to get rid of disturbances in respiratory system due to the saturation of air with microparticles of sodium chloride. The particles destroy pathogenic organisms, facilitate breathing, and also normalize histamine levels in people with allergies.

Halotherapy is one of the procedures offered by SPA-salons, medical centers, sanatorium complexes. But nothing prevents us from providing such services independently of the rest. The salt cave as a business has a lot of advantages - it is a niche in demand on the market with potentially high profits.

Industry characteristics and potential customers

City dwellers suffer from bad ecology. This leads to a weakening of the immune system, an increase in the incidence of respiratory organs in adults and children. So the business related to the restoration of health, apparently, will be more and more popular. Halotherapy is especially in demand in megacities, where the level of air pollution is increased. The business does not require large initial investments.

Potential clients (share):

• Men and women aged 30 to 50 years (80%);
• Elderly people (10%);
• Children (10%).

List of salt cave services

The salt cave usually offers the following services:

• Visit for children under 6 accompanied by adults. The duration of the session is 40 minutes. The cost is 100-150 rubles.
• Visit for children from 6 to 14 years old. The duration of the session is 40 minutes. The cost is 200-250 rubles.
• Visit for adults. Session duration - 30 min. The cost is 300-400 rubles.

Healing properties of salt caves (disinfection, treatment of severe forms of diseases respiratory tract, restoration of the energy reserve) were discovered in ancient times. Halotherapy procedures combined with music for relaxation not only restore health, but also stabilize nervous system- which has a beneficial effect on all areas of life.

You can open a salt room from scratch. But to get started, you need a salt cave business plan.

room

Suitable non-residential premises on the ground floor with an area of ​​at least 85 m². The optimal place for rent is a large residential area with kindergartens, schools.

Important: the premises must be of a commercial type - that is, non-residential.

Zoning:

• Under the halochambers, where the procedures will be carried out, two rooms will be required - 20 m² (for children) and 30 m² (for adults).
• Reception, reception desk, waiting area - 15 m².
• Toilet, washbasin - 10 m².
• Premises for employees - 10 m².

The average rental price in the country is 50,000 rubles.

It is important to carry out repairs in the room. Moisture-resistant drywall is suitable for walls, ceramic tiles for the floor.

Documentation

There is no fundamental difference which form of business to choose - LLC or IP. But for a beginner with a small starting capital, IP is better. You will have to spend less time on reporting and money on taxes.

To register an individual entrepreneur, you will need a standard package of documents. You need to select the OKVED code 93.04 "Physical and recreational activities." To conduct such activities, a certificate of no criminal record is required - its preparation takes about 30 days. We advise you to issue other OKVED for implementation related products and services. As for the form of taxation, a simplified system with 15% tax payments (income minus expenses) is suitable.

Permits must be obtained from the fire inspectorate and the sanitary and epidemiological station.

All fire safety requirements must be met:

• the presence of a fire alarm;
• evacuation plan;
• availability of fire extinguishers;
• a specially trained fire safety officer.

The equipment for the halochamber must have certificates of conformity. They are issued when purchased from a licensed manufacturer. If the room for the salt cave is rented, you need to obtain permission from the owner to use it for your own needs.

The cost of all registration and registration processes is about 20,000 rubles.

Staff

You need to hire the following employees:

There are two options: either hire trained specialists, or train newbies in business.

Responsibilities of the administrator: reception and registration of clients, formation of groups, settlement operations. This can be handled by a person with no experience.

Hiring a health worker for the position of consultant. He will be able to monitor the condition of patients during the procedure and compliance with the requirements for its implementation.

The operator monitors the operation of the equipment, selects music for sessions.

Work schedule - 5/2 with floating days off (days with a minimum flow of customers). On weekends, duties are assigned to the owner of the salt cave. Also, the owner himself prepares reports, promotes the business. You can also hire an accountant and marketer for outsourcing - but this is if the budget allows.

Salt cave equipment

Arrangement requirements salt room weight. First - optimum temperature. Without excess moisture, with reliable waterproofing, air filters, ventilation system. The design should be as close as possible to a natural salt cave. To enhance the effect, you can sprinkle salt crystals, put projectors of the starry sky.

The main equipment is a halogenerator that maintains humidity at 50% and a temperature of about 20 ° C. It sprays saline solution. Keep in mind that the halogenerator and the cave must be located in different rooms.

The list of necessary equipment and materials is presented in the table:

The condition of the equipment is important - the effect of the visit directly depends on the quality of the halogenerator. Hence, the level of demand and income. So we recommend not to save on equipment and decoration of the premises (the latter will require about 300,000 rubles).

Promotion and advertising

In order to promote services, it is necessary to establish contacts with doctors from local hospitals and clinics. Doctor's recommendation - reliable way attract the target audience. Arrange with the head physician about the possibility of placing advertising booklets about your services on hospital stands.

Use standard advertising tools - the Internet, print advertising, radio. Create a website, communities in social networks, tell in detail about the advantages of halotherapy - what diseases, what forms and at what stages are treated with it.

Standard session duration is 40 minutes. It turns out 8 sessions per day. True, it is usually not possible to “score” all sessions. At unpopular times, you can offer discounts to visitors or give discounted subscriptions.

Advantages and disadvantages

Let's start with the cons:

• If this is the first salt cave in the city, it will take a lot of time and money to promote it. It is important to think over promotion methods in advance.
• Regarding speleotherapy, there are a number of contraindications. You may end up in court. To avoid problems, it is necessary to draw up a competent contract on which customers will sign.
• The business is considered seasonal - demand decreases in summer. To ensure a stable income, you can enter Additional services and shares.

The advantages include the popularity of the niche. People are interested in good health and are willing to pay for halotherapy sessions, provided that they bring benefits, improve the quality of their lives.

The second plus is high profitability and quick payback. You can count on a good profit if you work in big city.

Profitability and payback: calculations

To start, you will need the following investments:

As an example, let's take salt cave 30 m² for adults and 20 m² for children.

There are 8 sessions per day for adults and 8 for children. In one session, 9 adults and 9 children undergo the halotherapy procedure.

The minimum cost of a session is 300 rubles for adults, 100 rubles for children.

Total:
9 * 300 + 9 * 100 = 3,600 rubles per session
5 400 * 8 = 28 800 rubles per day
43,200 * 30 = 864,000 rubles per month

That is, the initial investment will pay off in a month and a half! But to achieve this level of payback, it is important to conduct a competent advertising campaign and have a minimum of competitors.

Buying a franchise: profitable or not

To open a salt room under a franchise, you will need from 500,000 to 1,000,000 rubles. When choosing a franchisor, it is important to pay attention not to the promotion of the brand, but to its experience and the scope of the service package. For a beginner, this is a reliable way to start a business, as they will be helped with the construction of a cave, halo design, equipment and materials. A franchise allows you to significantly speed up the launch of a business and use a ready-made promotion model.

As franchisors assure, salt caves are rarely closed, and both young people over the age of 20 and the elderly - 60 years or more become partners of the networks. Franchisors help in finding premises, purchase equipment on preferential terms, and sometimes train staff.

Standard scheme of cooperation: you sign a contract, then make an advance payment of 50%, then look for a room on your own or with the help of the head office staff. Then a design project is developed, building materials and equipment are purchased (sometimes it is supplied by the franchisor), and the cave is equipped. The final stage is the training of franchisees and staff. The whole process takes from 1 to 3 months.

Is the franchise profitable - you can’t answer for sure. On a monthly basis, you will give a certain share of the profits to your franchisor. But on the other hand, if he is experienced, you will save yourself from the risks of waste.

Conclusion

Before you open a salt cave, analyze the market for competition and the loyalty of the population. You can conduct a standard survey in the area where you plan to open. If there are competitors, try to offer customers Better conditions- more efficient procedures, pleasant atmosphere, low prices, discounts, promotions, subscriptions, additional products and services.

It is important to create comfortable conditions for both children and adults in the cave - so that they would like to return again. Not only for recovery, but already for good rest and recuperation.

In entrepreneurship, it is extremely important to constantly look for unusual and interesting business ideas, especially those that have not been developed before, but have great prospects. One of these options is the opening of a halochamber, once especially popular in the CIS. How to open a salt cave from scratch? Calculations, nuances, reviews, as well as recommendations for modernizing the project and drawing up a financial business plan, we will analyze today in this article.

What is this project?

For these establishments big story, which began in our country as early as the 19th century, so halochambers are quite famous. They are believed to help heal people. Basically, they struggled with the following ailments:

1. Bronchial asthma.
2. Rhinitis.
3. sinusitis.
4. Bronchitis.
5. hay fever.
6. Cold.
7. Stress conditions, insomnia, etc.

Now it is not difficult to open a business project to open your own salt chamber, because the competition has already subsided, but the demand is still there. It is important to do competent marketing of the place in your region in order to increase the potential audience, think over the internal and external design of the site, and also prepare documented. The sphere has extremely high potential.

Define the audience

The greatest demand is in large regional cities with an environmentally harmful climate, for example, in Chelyabinsk or Norilsk. The most profitable business will be to open salt rooms in cities that are satellites of large industrial enterprises.

Such places will help workers and ordinary residents improve their health through regular visits to the cell, and you will receive a regular income. In addition to workers, the client base most often includes:

• Children (under 18) - suffering allergic reactions, diseases of the bronchi and lungs, as well as other ENT diseases. A regular trip with a child to such a haloroom will help to recover from a disease like a runny nose, and will also serve as a prevention of re-infection.
• Mature adults (30-50) are the main population of such industrial, and simply large regional cities. Often in the former they were smokers, so they probably have problems with the lungs and bronchi. Stress is also not alien to an adult, therefore a regular trip to salt caves helps such people to relax from the bustle of the city and improve their health.
• Elderly people (50 and older) - usually mini-salt mines are opened with a great expectation of these people. They have a whole “bouquet” of diseases, they just want to relax and, as far as possible, improve their health. They do not like to be treated with drugs and medicines once again, as they are afraid of chemistry, therefore they trust folk recipes and natural "medicines", including salt caves.

We draw up documentation

If you open a business alone and do not deal directly with legal entities, then registration of an Individual Entrepreneur is enough.

But in order to be able to expand to a whole network of halochambers in the future, it is necessary to register an LLC. When choosing a tax system, a beginner should choose a simplified one. It is also necessary to indicate the OKVD codes. For this project, this is 2 93.29.

You will also have to issue a license, because the project works, in a sense, in medical purposes. The license will cost 6 thousand rubles.

In addition, you will have to bring the site under SES requirements and the fire department.

Choosing a profitable site

The site should be located near a developed transport hub or somewhere in the cultural center of the city, so that there is a high passability of people. It is enough to rent an establishment with an area of ​​50 square meters in order to subsequently divide it into several zones:

1. Haloroom.
2. Room for staff.
3. Waiting room for visitors.
4. Toilet room.

Making out the same rough plan salt cave, we must not forget that it must be organized in accordance with certain requirements. It must maintain a certain temperature inside itself, must not have an excessively humid atmosphere, must be well ventilated with ventilation and be equipped with special air filters.

At the same time, the premises cannot be connected to the general sewerage and water supply. Among other things, you can not paint or whitewash the ceiling and walls of the room, you can only veneer with blocks of sea salt, salt bricks are also suitable.

The design looks beautiful with scattered salt crystals and stalagmites, as if in caves. As you expand your project, keep in mind that you are opening your project to established adults and very young children, so if possible, set up a small children's room or a separate play area in the salt room. For it, by the way, you can charge a separate fee.

The main thing is that children are under the supervision of an adult. In addition to children, it is worth taking care of people with disabilities by providing them with special conditions.

We buy equipment

In order to properly equip the halochamber room, you will have to turn to specially trained people. Of the devices you will need:

• Halogenerator - supplies salt aerosol in the desired concentration. The same device controls the maintenance of a certain temperature in a given room (about 20 degrees), as well as the level of humidity (at 50 percent). It has several types: ultrasonic and grinding salt. It is better to take an ultrasonic halogenerator in order to improve the level of comfort for visitors.
• Backlight - they serve as an excellent option for relaxing after a busy day or a whole week. Properly selected lighting in this case can help a person quickly relax. Where possible, light bulbs are needed, the brightness of which can be adjusted independently depending on the preferences of customers.
• The music system is essential to maintain a calm atmosphere inside the room. Allows you to turn on music for meditation, which sets the visitors in a certain way. It is worth buying several speakers and placing them around the perimeter.

A separate item is the purchase of salt. It is worth buying it from a large supplier with a good reputation, or looking for really worthwhile offers from newcomers who sell goods at low prices.

Recruiting staff

The salt room as a business needs help, namely in hiring a certain staff. Typically, such projects hold the following vacancies:

1. Administrator - monitors the clear organization of work, is responsible for recording clients, scheduling the room and receiving payment for services. Often, at first, the owner himself administers his business.
2. Consultant - works directly with visitors. Accepts all medical indications from clients in order to prevent people with contraindications from accessing the service. Must have a medical background. It is recommended to hire sociable, patient and charming people for the position, who will be able to give detailed and accessible information about the activities of the project to any visitor. In addition, his qualifications should be sufficient for the prompt provision of medical care.
3. Operator - for this vacancy they take people who are versed in technology and have a special technical education. He monitors the room, or rather, its equipment, fixes breakdowns, selects music for the background and sets up the right moments.
4. A marketer is a must for a developing project that is going to become really profitable. The reason has already been described above: the mandatory attraction of new customers.
5. Accountant - controls the financial transactions made, fulfills the requirements and obligations of the project, as well as draws up the necessary documents.

It is worth hiring additional attendants such as a cleaner and a security guard. You should especially take care of security by hiring two specially trained people or by concluding an agreement with the security service.

As an option, develop the idea of ​​the usefulness of halorooms through cooperation with real medical institutions. Be sure to compose well-designed brochures and business cards.

Doctors themselves can also advertise. It is they who will offer patients to participate in your promotions like a free trial consultation and will give detailed information about the organization. But you must be prepared to pay them interest.

It will be quite useful to create your own project site, which should contain full information about the salt caves themselves, about the project, as well as about discounts and offers.

Give the opportunity to order a session through the site, which is convenient for many modern people. By the way, it would be a good idea to give a discount for leaving a review on the site.

We calculate the costs at the start

It helps the business owner understand how profitable it is to work with the idea he has chosen, how much it costs to open it, and what costs will be needed to maintain it.

So that you can at least approximately understand what starting capital is required, we have compiled a table of costs for a standard halochamber. As a sample - a salt room for 10 people, located in the center of a large regional city.

	Expense line	Amount of expenses, thousand rubles
1	Initial rent for two months	100
2	Installation of equipment and repair of premises	125
3	Procurement of materials for repairs	60
4	Procurement of inventory and equipment	100
5	Paperwork	26
6	Administrator salary	40
7	Physician consultant salary	25
8	advertising manager salary	20
9	cleaner salary	10
10	Accountant salary	25
11	Marketing Campaign	20
12	Unexpected expenses	5
	Total:	556

We determine profitability

To understand whether the project will be profitable or not, the calculation of approximate income from each client will help. This is easy enough to do if a cost table has been previously compiled. On average, the price of one hour session is 200 rubles per person.

In one day, a project that works 7 hours a day and accepts 10 people per session will bring about 10 thousand. This means that monthly income will be approximately 260 thousand. Monthly expenses are about 150 thousand rubles.

Net profit is 110 thousand rubles. The payback of the project will come in about six months. In the future, you can expand the area or even rent another site.

Video: five mistakes when opening a salt cave on your own.

“The most important thing is to first consult with those who already successfully own such a business. They will tell you who to contact. At one time I was lucky: they recommended a company for the manufacture of salt rooms, and everything went well. And then the clumsy and scammers are a dime a dozen ”- Vasily.

“Once there was an experience. The profit was very small, even though they worked with their wife themselves, there was nothing to hire employees. In my opinion, the salt caves have exhausted themselves long ago” – Igor.

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The benefits of salt caves have been known for a long time, but it is impossible to carry out such treatment in natural conditions within the city. In this case, an artificially created cave or salt room turns out to be great alternative natural conditions.

Today, this business has become widespread and has become a separate area - halotherapy. It is recommended to organize it as a related business to such areas as a spa, a medical center, health services, and so on. But a salt cave can also function as an independent business.

Case registration

There is no fundamental difference which form of registration to choose, a legal entity, or as a private entrepreneur. When specifying the type of activity, you must select the simplified taxation system and OKPD 2 93.29 Other entertainment and recreation services.

In addition to the registration itself, the business plan must include obtaining special permits for the operation of the room. First of all, permission from the fire inspection and the sanitary and epidemiological station. If the room where the cave will work is not in your property, the registration authorities must provide permission from the owner to equip the room for its needs.

Premises and location

It is better to organize a business in a city with a population of at least half a million people. Then you can get along with several competitors. It is only important to place your salt room at a distance from them, but in the central areas of the city.

You can open a business on an area of ​​​​50 square meters. m. Special equipment will take only half. The rest of the space will be divided into the following zones:

• staff room;
• reception desk;
• waiting room.

The cost of renting a room varies greatly depending on the region. On average, every month it is necessary to allocate about 50 thousand rubles for this.

Staff

To maintain the salt room, include in the business plan the hiring of four employees:

• administrator;
• consultant;
• equipment operator;
• guard.

The administrator will deal with the organizational issues of the room: accept those who wish, form groups, communicate with customers, accept payments from them. It is desirable to take a consultant with a medical education so that he can answer any questions from clients. His responsibilities will include monitoring the condition of clients during sessions and their compliance with the rules of staying in the room. The operator must not only monitor the operation of the equipment, but also select background music for the sessions.

It does not hurt to hire a marketer who will search for clients, establish contacts with clinics and hospitals that can refer clients to the room. In addition to him, you will also need an accountant, but you can not hire him, but outsource these services.

Equipment

The equipment for salt rooms is quite complex, so it is impossible to mount it yourself. There are many companies on the market that offer equipment various types for different needs. Therefore, the cost plan should include not only the purchase, but also the delivery and installation of such equipment.

For full-fledged work, the simplest configuration is enough. But if you want to stand out from the competition, attract visitors, you can equip the room with various design solutions: curly molding, lighting, and more.

The main part of the equipment is a halogenerator, which maintains air humidity at 50% and a temperature of about 20°C. With its help, a saline solution of the desired concentration is sprayed, so it is possible to form a microclimate for various indications. Such a machine costs, together with all related consumables, from 220 thousand rubles. Please note that the halogenerator and the actual cave must be in different rooms.

Features of the room

The halogenerator must be configured separately for each session. This takes at least 20 minutes. Therefore, one session usually lasts about 40 minutes. That is, about eight sessions can be carried out per day. However, not all of them will be fully equipped.

To ensure occupancy at unpopular hours, you can offer discounts on them. The course of treatment involves a long visit, so you can offer discounted subscriptions to customers.

During the session, it is unacceptable to open the room so as not to disturb the formed microclimate. Therefore, it is strictly forbidden to launch late clients after the session has started - this reduces healing effect.

Clients must not enter the room while intoxicated. It is also not allowed to use any perfumes, take paper editions with you.

Advertising campaign

In terms of promoting your services, networking with doctors at local clinics or hospitals is ideal. They can recommend your services to their patients. To do this, it is advisable to talk with the head physician of the institution and get permission to place information about your services on the stands.

To do this, you need to make advertising booklets, where you indicate not only the address, features and rules of your salt room. Be sure to describe in detail what diseases, what forms and at what stages are cured with the help of halotherapy.

It is advisable to create your own website, where it will be described in detail not only about your room, but also about the benefits of visiting it. In addition to the site, you need to create pages on social networks. It is recommended to conduct an active advertising campaign shortly before the opening of the room in order to immediately secure at least a minimum flow of customers.

Attachments

In addition to the purchase of equipment, it is necessary to pay about 100 thousand rubles. for its installation and configuration. Do not forget that the room needs to be renovated, giving it a presentable look. This is not less than 45 thousand rubles. Additionally, it can be decorated with decorative elements of the appropriate theme: stalactites, relief ledges, stalagmites, etc. - about 70 thousand more rubles.

Lighting of different colors, character and intensity gives the room a special mood. For 9 thousand rubles. the room can be turned into just a fabulous cave. Another 6 thousand rubles. should be allocated for the installation of an audio system.

Don't forget furniture. The room should accommodate eight people, each of which must be provided with a seat. Keep in mind that children will also be your customers, so you need to buy toys. Allocate another 40 thousand rubles for this.

In total, about 500 thousand rubles will be required. investments. In addition to them, it is necessary to highlight:

• 70 thousand rubles for wages;
• 50 thousand rubles for rent;
• 20 thousand rubles for registration;
• 50 thousand rubles for advertising;
• 6 thousand rubles for utility and other expenses.

Profit calculation

For one session, 200 rubles are taken from a person. Visiting a child is cheaper. If you spend eight sessions per day for eight people, it comes out 12,800 rubles. in a day. And it is desirable to work without days off. However, keep in mind that not all sessions will be fully staffed, so about 30% must be subtracted from the amount of expected income, except for the expenditure side. And still, with such indicators, the business will pay off in six months.

What equipment is required for a salt cave - a sought-after healing room that is gaining popularity among children and adults? Salt treatment or halotherapy is a procedure that is useful for respiratory diseases or their prevention, as well as for a general increase in immunity. We tell you what you need to organize your own salt cave and how much you can earn from it.

Why a salt cave can bring good profit to the owner

For those who want to create their own business, a salt cave will be quite a promising option. This is not the easiest business to organize, requiring some specific knowledge and quite serious costs. On the other side, competition in this area is not yet high enough, and demand is constantly increasing. Therefore, even start-up entrepreneurs who do not have experience in the provision of services have a good chance of finding their own niche.

The number of potential clients of salt caves is very large: these are children and adults of all ages who decide to be treated with salt for medical reasons or for the sake of prevention and a general increase in immunity. There are not so many contraindications to visiting such procedures: metabolic disorders, mental disorders, oncology, acute stages of chronic diseases. They reduce the number of visitors very slightly.

For those who want to create their own business, a salt cave will be quite a promising option.

What is useful in a salt cave

To create successful business in your own salt room, you need to understand exactly how it works and how the healing effect is achieved. Such knowledge will help to properly organize the work of the cave and build a successful marketing campaign.

A certain microclimate is recreated in the halochamber, which has the characteristics of humidity, pressure, ionic environment that are useful for humans, the complete absence of harmful bacteria and, most importantly, salt particles. These microparticles (from 1 to 5 microns) enter the human body when inhaled, fight inflammation and destroy infections.

Staying in a salt cave is similar in its healing effect to relaxing on the sea coast, but has a much more pronounced effect due to the saturated concentration of salt in the air. The purified air of the halochamber contributes to a general increase in immunity, rejuvenation of the body and relaxation.

One session of halotherapy lasts from 20 to 45 minutes, depending on the wishes or medical indications of the clients. A visit to the cell is combined with relaxation, listening to pleasant music, isolation from the noise of ordinary life and other stressful factors.

How to start preparing for the opening of the halochamber

First of all, it is necessary to assess how popular this area of ​​services will be and draw up a business plan, which reflects the purpose of creating a salt room, the ratio of costs and income, the expected payback period, the main risks and methods to overcome them.

To do this, you need to answer the following questions:

1. What is the population of the city and the area where the discovery of the cave is planned? How many people can become clients of the halochamber? Is there a massive need for such services?
2. Are there organizations in the city that provide exactly the same or similar services? How long have they been working, how successful are they? Will it be difficult to compete with them?

The answers to these questions will help to present a more realistic picture of reality and form an objective idea of ​​the prospects for a salt chamber business in a particular city or region. The decision to open your own business should be taken only after weighing all the prospects and risks.

The list of what you need for a salt cave is quite impressive.

What you need to open your own salt cave: a list of expenses

The list of what is needed for a salt cave is very impressive and will cost at least 500 thousand rubles. To open the halochamber you will need:

1. Rent of premises with clear zoning with an area of ​​at least 50 square meters (at least a "waiting area" and the halochamber itself). In addition to the possibility of zoning, there are special requirements for repairs (see the relevant section). You will have to spend about 50-100 thousand rubles a month on rent (possibly much more). Repair will require 100-200 thousand rubles.
2. Purchase of the necessary equipment for the cave itself, namely a halogen generator, furniture (armchairs, sofas or deck chairs), a music center and a lighting system. On average, about 500 thousand rubles will be required.
3. The design of the "waiting area": ​​the administrator's desk and a laptop for him, chairs for waiting visitors, a dressing room. You can meet 40-60 thousand rubles.
4. Advertising and promotion costs (optional, but significantly increase the number of customers, and hence the profit of the institution). The amount depends solely on the capabilities and wishes of the entrepreneur.

Thus, the total cost of opening your own salt cave will be 500-700 thousand, if necessary, significant repairs and re-equipment - up to 1 million rubles. These are quite serious investments, for the payback of which it is necessary to organize the work of the institution competently from the first weeks.

Permissive documents for the salt chamber

Before opening your own salt room, you will have to officially register (as an individual entrepreneur or LLC), as well as obtain a number of permits from the fire and sanitary and epidemiological services. Since halotherapy is a medical service, a medical license is required for the legal operation of the company.

Requirements for the premises for halotherapy: area, renovation, zoning

How to open a salt cave from scratch? First of all, you need to find suitable premises for halotherapy procedures. This is not as easy as it might seem at first glance, because the premises must meet a number of requirements.

1. The area of ​​the cave itself should be at least 12-18 square meters. In such a chamber, 5-6 people can be present at the session at the same time. The cave should not be connected to water supply and sewerage, but should be equipped with a good ventilation system. Please note that the equipment is installed in a separate small room up to 5 square meters.
2. Walls and ceilings should not be whitewashed and painted - these coating options will not withstand constant humidity, and the content of such particles in the air is not very useful for visitors. The best option finishes - blocks of pressed sea salt.
3. The entire premises of the institution should be divided into several zones: a cave and a room with equipment, a waiting area, a restroom and a place for staff to rest.

First of all, it is necessary to find a suitable room for halotherapy procedures.

How to choose a halogenerator at the best price

The most important part of the equipment, on which the quality of services will depend, and, accordingly, their demand, is the halogenerator. This is the name of the apparatus that creates and sprays a cloud of salt indoors. They are installed in a small room adjacent to the chamber, as the salt concentration in the immediate vicinity of the apparatus is too high.

Currently, there are several types of devices that generate salt evaporation: compressor, ultrasonic and steam. The first two options are considered the most advanced, since steam generators create too little concentration of active substances in the air (below the healing effect). Some models of halogen generators require a medical license to operate.

Prices for salt generators start at 80 thousand and can reach up to 500-600 thousand rubles. They differ in spraying power, the spectrum of particles created, and stability of operation. For the entrepreneur, the portability of the halogen generator and ease of maintenance will be important characteristics.

Advanced halogenerators not only spray salt and active substances, but also regulate the level of humidity (about 50%) and room temperature (about 20 degrees). Modern devices are controlled remotely and store the history of sessions. In any case, you should not expect to spend less than 250 thousand rubles in this direction.

Creating a cozy atmosphere is the key to the success of a salt cave

Most visitors will come to halotherapy not for medical reasons, but for relaxation and a change of scenery. Therefore, it is important to create a cozy atmosphere in the cave. In a room from 12 to 18 square meters, 5-6 clients can comfortably attend one session.

To accommodate visitors, soft chairs or deck chairs are installed, in which you can relax reclining. It is worth creating a system of soft lighting and non-irritating color music in the camera. Relaxing music is played during sessions.- classical, slow, melodic, filled with the sounds of nature. For the duration of the session, clients turn off their mobile phones and concentrate on their breathing.

Salt cave staff: composition and basic requirements

To maintain a small salt cave, the following workers will be required:

1. Administrators (2 people). They register visitors for procedures, sell one-time visits and subscriptions, keep order. Their professional skills and personal qualities (first of all, benevolence) determine the impression of clients from visiting the institution. The salary in the regions of Russia is usually 15-25 thousand rubles.
2. Operators (2 people). Responsible for the operation of the halogenerator. Special education is not required, a training course and compliance with the requirements for operating the equipment are sufficient. The salary is approximately equal to the payment of administrators - 15-25 thousand rubles.
3. Consultant. This is a specialist with a medical education who will identify contraindications to visiting a salt cave, draw up courses and explain potential clients benefits of halotherapy. Not all institutions have such professionals, but their presence in the state significantly increases the authority of the organization. You can invite such an employee for hours or form a reward based on the number of consultations.

To accommodate visitors, soft chairs or deck chairs are installed, in which you can relax reclining.

When will the investment pay off

The profitability of the institution and the payback period of the first investments directly depend on the stability and growth of the flow of customers. On average, one session of halotherapy costs from 200 to 500 rubles and lasts 40 minutes. After each regular session, a twenty-minute airing of the cave is necessary.

For an 8-hour working day, 8 sessions can be performed. If the cave accommodates 6 visitors at the same time, then in 1 day you can:

• serve up to 48 people;
• earn from 9,600 to 24,000 rubles.

Most likely, these are the limit values ​​for small towns. It is practically impossible to ensure a constant full load. Even a 50% load is considered good result and can provide payback in 8-14 months.

An overview of a business model that does not require large investments and brings a stable income - a salt cave (halochamber). On the example of the franchise of salt caves "Vita Breeze".

The halochamber provides a health-improving service, which will be especially popular in large cities. The client is located in a comfortable deck chair and undergoes a session, during which he breathes air saturated with salt crushed to microparticles. This allows you to cleanse the lungs, bronchi, sinuses, removes accumulated harmful substances, microbes, relieves inflammation and enhances human immunity. Halotherapy sessions are indicated for asthma, allergies, respiratory diseases, rhinitis, sinusitis, frontal sinusitis, acute respiratory viral infections, postoperative conditions, in the off-season, periods of stress.

Basically, these are residents of large cities, especially in regions with unfavorable environmental conditions. If this is a satellite city of a large industrial enterprise, halochambers are simply necessary there. Unfortunately, we do not yet include such concern for the health of employees in labor protection. Milk for harm - and enough. At the same time, statistics show a constant increase in diseases in such regions.

Our clients can be divided into three main groups:

1. Children. Among them, allergies, broncho-pulmonary diseases, ENT diseases have become massive. IN kindergarten every second child has problems. Parents prefer not to heal, but to undergo halotherapy courses, naturally cleanse the body, and carry out prevention.
2. Middle-aged people (30-45). Often ex-smokers, those who live in a big city in a very stressful rhythm.

   Business Idea: Salt Cave

   When the understanding comes that the resource of the body is not infinite, they come to the salt cave to clean themselves and just relax and unwind.

3. Older people (55+). Most often they already have a "bouquet" of diseases, they have been prescribed handfuls of pills, antibiotics, and operations more than once. There is an idea that all these chemical attacks do not give an effect for a long time, but at the same time side effects then have to be treated separately.

Promotion channels

The main channel for promoting the service is the Internet. The Vita Breeze website is optimized and constantly promoted in search engines, it is in the top ten for the main queries. Active promotion is carried out in social networks, all channels of interaction with clients are used, such as vkontakte, Instagram, etc. Stars, VIP-persons, popular media personalities are involved in the promotion.

Active business support — local and seasonal promotions. Franchisee "Vita Breeze" can attract customers by periodically holding free sessions for groups from nearby kindergartens and schools, employees of business centers, and industrial enterprises. As practice shows, up to 30% of those who have passed a session in a salt cave become clients and purchase a subscription.

Before the start of the high season (autumn and spring), competitions can be held, the prize in which is subscriptions to sessions in the halochamber.

Media involvement is also a tool for attracting attention and informing. For example, journalists willingly cover charitable events when children from orphanages and nursing homes who suffer from serious illnesses undergo halotherapy sessions.

Features of doing business

There is seasonality in salt caves, in summer the flow of customers can decrease by 20%, but with proper organization of marketing support, the seasonal drop can be reduced. For example, it is necessary to involve people in especially hot periods, in case of fires, smog. It is necessary to focus on attracting office workers, those who cannot travel outside the city in summer, and older people who can take a break from the heat in a comfortable and cool atmosphere. From May 25 until the beginning of September, the main decrease in inflow is due to children.

Name	Appointment.	Price, in rubles
Device for dry salt aerosol therapy group dosing ASA-01.3 Model "Prima"	A basic, compact device that allows you to fully implement the method of controlled halotherapy. 120 m3.
Smart model	Modern apparatus for controlled halotherapy. With software-electronic system HALOSMART and software package HALOCONTROL®. Communication with the machine via the Internet, the possibility of wireless control from a tablet PC, prompt system, procedure history, help system The volume of the treatment room up to 120 m3	This information is not distributed in the public domain.
Group dosing device for dry salt aerosol therapy АСА-01.3 Model "Professional"	Innovative device with the possibility of autoloading the salt preparation, With a software-electronic system HALOSMART and software package HALOCONTROL®. Communication with the device via the Internet, the possibility of wireless control from a tablet computer, a prompt system, a history of procedures, a help system. The volume of the treatment room up to 120 m3.	This information is not distributed in the public domain.

Feasibility Study*

How much money do you need to start a business?

Capital investments

Monthly expenses

			Revenue (minus tax 6%)		Comments
					Break even point with sublease
					Break even

Download the financial model and make individual calculations directly to your preferences.

* All calculations are provided by Vita-Breeze. The proposed business model is unfamiliar to Moneymaker Factory specialists, and we cannot assess how realistic the figures presented are. In general, the proposal is interesting (activities related to improving health are a very promising direction) and, probably, with the right organization of the business, it can be very successful.

Questions and answers on the topic

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Salt cave (halochamber) - earnings from the air

Are you looking for an original and promising idea for own business? Well, then it's time to act! Start your business with us - a team of active and motivated professionals who are ready to provide consulting and technical support in the development of a private halo complex. Opening your own salt cave can be considered a thoughtful and profitable investment of money, since services related to wellness procedures will always be relevant and in demand.

Suggestion for you:

1. Not only private entrepreneurs are invited to cooperate, but also large-scale corporations that care about the health of their staff
2. We take care of all organizational issues, including the design stage, delivery of equipment and the construction of the complex itself.
3. You get detailed advice and training as a bonus!
4. We guarantee that the opening of a salt cave in your city will become a 100% profitable business, especially given the high level of seasonality - caves are visited in autumn, winter and spring for the purpose of healing, and especially passionate lovers even in summer.

Complete set of the program "Open your salt cave":

• Consultation of specialists on the choice of premises and specialized equipment
• The equipment purchased by you is delivered by our employees to the facility and installed in compliance with all standards.
• Training of your staff and professional application of the salt layer
• Consulting support at every stage of organizational and construction work

We offer you to get acquainted with the profitability of this business project in more detail:

• As an example, let's take a salt cave with an area of ​​18-30 m2
• With a 12-hour working day, the session lasts 40 minutes
• There are 12 sessions per day, with breaks of about 20 minutes
• The cost of the session - at least 300 rubles per person
• 8 people visit the cave for 1 entry

Total:

• 12 sessions x 8 people x 300 rubles = in one day the profit is 28,800 rubles.
• What in 30 working days will equal 864 thousand rubles.

P.S. Let's assume that the occupancy will not be 100%, and we will make a discount for a 40% decrease in the attendance of the salt cave.

How to open a salt cave

As a result, we get the amount of 518,400 rubles, which, after deducting the wages of your employees, utility bills and rent, as well as advertising costs (we take this amount as equal to 40% of income), makes a profit of at least 311,040 rubles per month.

Summing up, we can say that average term Salt cave payback - 4-6 months.

Evaluate the benefits of your own business by taking advantage of our offer! Below, you can get acquainted in more detail with the options for completing the salt cave from the Institute of Preventive Medicine of St. Petersburg.

Name of product	Specifications	Unit ism	Qty
Health-improving and naturotherapeutic complex "Halokamera"
Composed of:		Set	1
Apparatus for group aerosol therapy with sodium chloride "Halogenerator AGG-03"	Supply voltage 220 V, frequency 50 Hz, el. power is not more than 50 W., the built-in timer ensures the operation of the generator in automatic mode, it is equipped with an air filter.	PC.	1
Aerogalit®	Highly dispersed powder of sodium chloride with a particle fraction of 1-5 microns.	Fl.	500
Lamp "Energy Crystal P.P. Gorbenko"	Supply voltage 220 V, frequency 50 Hz, made of sodium chloride single crystal	PC.	4
halodesign	Application of a special multi-layer salt coating on walls and floors, smoothing sharp corners of walls and floors
Dolby 5.1 speaker system	Availability of CD/MP3, FM tuner	PC.	1
Psychosuggestive programs on CDs for adults and children	Relaxation CDs, at least 45 minutes each	Set	1 (4pcs)
Chaise lounge chair	Typical	PC.	5
Connection and adjustment of equipment, training of technical personnel at the workplace
medical technology		Set	1
Technical documentation		Set	1
Development of technical specifications
Delivery of equipment
The total cost of a complete set is 390,000 rubles. 00 kop.*
* — the package does not include the cost of salt, the cost of liquid glass, and travel expenses

Dear colleagues and partners!

We invite you to join the all-Russian network of salt caves "GALOROOM".

Joining the all-Russian network of salt caves GALOROOM has a number of advantages:

• Obtaining consultations at the opening of the Salt Cave halocomplex,
• Providing the finished package corporate identity(brand book),
• Templates and texts for advertising booklets,
• Scientific and methodological support,
• Legal support,
• Conducting educational programs and seminars,
• Availability of a common corporate website,
• Special conditions for the supply of consumables
• Special conditions of service.

The all-Russian network of salt caves GALOROOM, created by the St. Petersburg Institute of Preventive Medicine, has pronounced competitive advantages over other Salt Cave halo complexes. The GALOROOM brand is already a sign of quality, and the patronage of the St. Petersburg Institute of Preventive Medicine and personally the author of halotherapy and halohealing technology P.P.Gorbenko guarantee the high efficiency of the services provided.

Conditions for joining the GALOROOM network:

1. On the condition of purchasing the “Lux”, “Third generation” and “Premium” halocomplex, the Galoroom franchise is provided free of charge.
2. The Galoroom franchise is provided only on the condition that the halocomplex was created by specialists from the St. Petersburg Institute of Preventive Medicine.
3. For Standard halocomplexes, the Galoroom franchise is provided on a paid basis at the rate of: 50,000 rubles.
4. Monthly payments - royalties - 10,000 rubles per month.

Galoroom franchise is not available on the territory of St. Petersburg.

Advantages

good for health, nice atmosphere inside the room

Flaws

prices without promotions, location is not always close to home

Details

While still a student, I learned what a halochamber or simply a salt room is.

Business idea No. 100: calculations and nuances of opening a salt cave

Then a pulmonologist prescribed it to me as a complex treatment and I visited it for free. Such a room was at the hospital, the standard course was 10 days. The room lined sea ​​salt from all sides: walls, floor, ceiling partially. I usually went there in the morning, all the patients lay down on comfortable couches, covered themselves with a blanket, after which the light became dim and quiet soporific music was turned on. In general, in the morning hours, everyone was simply asleep there, the procedure lasts 40 minutes. Then I didn’t particularly notice the effect of this inhalation of salt vapor, although now I’ve become thoughtful, after those procedures I didn’t have ENT diseases for a long time.

And just recently, I remembered that not only in the hospital you can visit the halochamber. In many cities, this is already mostly a business, that is, you pay money and go through procedures. First, I looked on the Internet to see if there is such a room near the house, in principle there is, but the prices there are considerable, and you need to go through a course of procedures in order for the effect to be.
Honestly, a little toad choked. Then I decided to look at Groupon and Biglion, whether there are similar promotions there. And, lo and behold, I found, but not one, but four! I chose the one that was at least somehow closer to us and it was convenient to get there. I bought a coupon for myself and my daughter, signed up.
We went the very next day after the purchase. In the hall they took off their outer clothing and shoes. Slates and shoe covers are provided there, you can also bring your own shift. And it is better to take thick socks with you, not for hygiene, but so that salt does not get under your clothes. At the appointed time, all visitors enter a special room, everything is covered with salt in it, there are armchairs in rows, they give out blankets.
What pleased me is that there is a corner with toys for the kids: scoops, buckets, cars, etc. It is clear that it is difficult for children to sit in a chair for 40 minutes. In some cells, TVs are hung, but ours was not, and you can’t bring gadgets with you so as not to disturb other visitors. You can’t take a book either, since the light is dimmed there, you still spoil your eyes in small letters to peer. At first, my daughter and I played with a spatula and a bucket, then we scratched markers on the board, then I nevertheless sat her in a chair with me and began to tell fairy tales, in general, I distracted her as much as I could. After the procedure, be sure to wash your hands and face with water, in short, get rid of the salt that has got on the skin.
Now I want to talk a little about the principle of operation of the halochamber. Because when I first went there, I thought that the whole point was in the salt itself, with which the room was littered. But not only in it, as it turned out. As soon as all visitors enter the room, the door closes tightly and the halogenerator is turned on (a device that sprays fine particles of salt, or rather even salt ions, due to their size, they penetrate deep into the lungs). The generator hums a little during operation, but it is not noisy, as if the wind is blowing. The temperature in the cell is comfortable, but it’s not at all warm there, if you sit, it’s really better under clothes. Humidity is also maintained. In general, it is very easy to breathe there.
There are many indications for visiting such a room: frequent and prolonged orvi and orz, bronchial asthma, bronchitis, allergies, dermatological problems, angina pectoris, rhinitis, tonsillitis, etc.
There are also contraindications: kidney disease, stomach ulcers, heart defects, tumors, diabetes.
Now is such a period that everyone around is sneezing and coughing, so it’s quite a good idea to take a course of procedures in salt room than swallowing medicine.

Ratings

Cost: 260 rub.

Usage time: at times

Year of use of services: 2015

Tambov OFAS Russia on July 15, 2015 recognized the advertisement of salt caves "SOL +" as violating the requirements of paragraph 6 of part 5 of article 5 of the Law "On Advertising".

The meeting of the Commission was open, it was attended by representatives of the press and a citizen who became interested in this advertisement, as she planned to take her child to a healing session in a salt cave.

So, in the spring of 2015 in Tambov, the activities of the salt caves "SOL +" were actively advertised. The advertising structures contained the following information: “SALT + Salt Cave. Indications for use: respiratory diseases (asthma, bronchitis, cough, etc.; ENT diseases (allergies, rhinitis, sinusitis, etc.); skin diseases(neurodermatitis, psoriasis, eczema, etc.); for the rehabilitation and prevention of the body (ARVI, influenza, vegetovascular dystonia, increased immunity); halotherapy also has a beneficial effect on the psychological state. Sign up by phone. Possible contraindications. Consultation of a specialist is required”, “Does the child often get sick? Do you suffer from coughs, colds and SARS? SALT + Salt cave. Sign up by phone”, etc.

The information indicated in the advertisement created the impression that in the salt caves "SOL +" a medical service "halotherapy" is provided - a method of treatment and prevention various diseases, based on the healing effect of the microclimate, similar to the conditions of underground salt caves.

The person carrying out entrepreneurial activities for the provision of the advertised services is Phoenix LLC, which does not have a license to carry out medical activities, in addition, the AGG-03 Aerohalitegenerator device used by the society in the caves is not medical.

According to par.

Salt Cave Business Plan

6 h. 5 art. 5 of the Law "On Advertising" in advertising is not allowed to indicate medicinal properties, that is positive influence on the course of the disease, the object of advertising, with the exception of such an indication in advertising medicines, medical services, including methods of prevention, diagnosis, treatment and medical rehabilitation, medical devices.

The case materials were handed over to an authorized official to initiate an administrative offense case against the guilty person. For this offense, administrative liability is provided in the form of an administrative fine for legal entities - from one hundred thousand to five hundred thousand rubles.