Salt cave as a business. There are several ways to open a salt cave.

Salt room business plan Currently, more and more people want to open a fast-payback, in-demand and modern business - the “salt cave” complex for business. And the team of the Global Group company has been helping to do this for more than five years throughout Russia and neighboring countries. Consider all the pros and cons, costs and profits of this business. According to our […]

Salt room business plan

Currently, more and more people want to open a fast-payback, demanded and modern business - the “salt cave” complex for business. And the team of the Global Group company has been helping to do this for more than five years throughout Russia and neighboring countries. Consider all the pros and cons, costs and profits of this business. the number of artificial salt caves as a business, from 2014 to 2016 increased by 528 units within the Russian Federation.

How to open a salt cave? -

But first, decide for yourself whether you want to have a profitable, interesting, socially oriented and useful business?

At the first stage, look around how many competitors you will have in your city, how much free niche! In the top menu of our site, in the section, find your locality.

Consider the example of building a salt cave in the beautiful city of Kostroma.

As of May 2016, our directory shows 6 organizations of the type open to the public. Look at the map for their location.

At the first stage, we consider the geographical location of your business on the city map and select the premises according to the criteria and requirements that are optimally suitable for placing a salt cave for business.

Please note that the requirements for opening a salt cave with are different from the requirements for a room to work without a medical license, based on.

An approximate investment and payback plan, using the example of the construction of a salt cave:

If you would like a quote. Leave a request on our website, and our manager will advise you!

Based on the results of the calculations, we summarize the main indicators:

The area of ​​the salt cave is 20 m2. – Number of clients per session (40 minutes) – 8 people.

Number of sessions - 11 pieces. - The cost of one place is 200 rubles.

Working days per month - 30 days (on average)

Total: according to the multiplication formula, we get - 8 * 11 * 200 * 30 = 528,000 rubles per month with 100% attendance, the real average annual percentage (according to the reviews of the owners of existing salt caves) is 54% * 528,000 rubles = 285 120 rubles - the average annual revenue per month on one salt cave!

Our company offers not only construction, which, according to our experience and feedback from our clients, is profitable and cost-effective, but also help existing companies reach a new level, through, improving service and expanding services through.

In order for the result of the preparatory work to be a functional and completely ready-to-use salt room, a business plan must be drawn up in accordance with all the rules. It is understood that the future owner will take into account both general market trends and market development in a particular city or region.

A correctly drawn up and well-formulated business plan for a caving chamber will allow you to realize the goal in a few final steps so that it does not arise in the future.

Business plan for a speleochamber, halochamber

Business planning is several aspects at once that are relevant for any area, including for servicing clients who want to use the services of halotherapy:

• taking into account market trends, market features and customer requests;
• cost estimate (it is important that a full-fledged salt room business plan with calculations be drawn up);
• a schedule of upcoming work with marked indicators of workload and expected income.

From the literacy of the approach of the future owner directly depends on how stable and efficient his halochamber will work; The business plan plays a key role in this.

Business plan: halocenter

To open a full-fledged halocenter capable of receiving visitors and serving them according to the latest standards, a business plan will have to be thought out in every detail. By planning the activities of the establishment in advance, its owner can foresee many risky and unfavorable situations in order not to encounter surprises.

The many problems that plague inexperienced businessmen could actually exist only in theory if they were given enough attention at the planning stage. This applies not only to proven areas of work, but also to the most innovative ones. That is why the salt cave business plan needs to be as detailed as possible.

Open a salt cave - business plan

It should be understood: before opening a salt cave, a business plan must not only be drawn up, but also verified. This is true in any case - both when looking for investors, and when planning the activity itself.

If you approach the matter competently and avoid mistakes, miscalculations, negligent and inattentive attitude, then the salt cave business plan will become the main tool for its further development.

* Calculations use average data for Russia

750 000 ₽

Starting investments

360 000 ₽

190 000 ₽

Net profit

4 months

Payback period

The salt room is a passive business that does not require special experience and sophisticated equipment. A salt cave can be opened even in a small town, and advertising is the main success factor.

The salt room is one of the most popular spa procedures designed for a wide audience and aimed at general healing and strengthening of the human body. Creating such a business does not require special experience or skills. The installation of the salt room can be carried out both on your own and with the help of a contractor offering ready-made turnkey design solutions for every taste.

Salt room: description, benefits and contraindications

The salt room, otherwise called a salt cave, halochamber or speleotherapy, is a specially equipped room in which the surfaces are lined with salt blocks, and the air is saturated with salt particles using a special generator, which creates an optimal ionic composition of the air for a person, combined with a favorable temperature, humidity and pressure. Additionally, the air in the salt room is cleaned of germs, allergens and dust.

Staying in a salt room has been compared to staying at a seaside resort. Some experts compare one session in the salt room with a 4-day stay at the seaside.

Saturation of air with microparticles of salt does not occur naturally, but with the help of a halogenerator, it is he who sprays a fine aerosol of dry sodium chloride, which is the main therapeutic component. Please note that laying out the walls with salt blocks is more of a decorative and psychological nature, and it is the halogenerator that creates a beneficial effect in the salt cave. Positive results during the procedure are based on the inhalation of salt particles that are sprayed in the room and, due to their small size, easily penetrate the human body.

Halotherapy sessions are very simple. From 15 minutes to an hour a person spends in a salt room. As a rule, quiet music plays, some salt rooms have a corner with toys for children or a TV. Visitors are often seated in light sun loungers or armchairs.

It is believed that halotherapy helps in the treatment of certain diseases, and also improves immunity and body tone. Even a short stay in a salt room can help allergy sufferers, as even a short stay in an allergen-free room will make it easier to endure an aggravation of the disease. Consider in what cases and to whom salt treatment is indicated:

People with frequent respiratory problems.

People with allergic diseases in the period of exacerbation.

People with weakened immune systems.

In some cases, it is believed that a visit to the salt room can also help people suffering from dermatological conditions who want to speed up their metabolism or lose weight. It should be noted that the effect on the body in these cases has not been scientifically proven.

Official medicine considers pulmonary tuberculosis, SARS or influenza in the acute period, as well as children under the age of three, to be contraindications to visiting the salt room. Note that not all doctors believe that halotherapy is beneficial. Some compare its effect on a person with a short walk in the fresh air.

In halotherapy, two methods are used: dry and wet. Some experts deny the usefulness of the wet method of halotherapy and even consider it harmful, causing relapses of diseases.

What equipment is needed for a salt room

The heart of the salt room is the halogenerator, which creates the saturation of the air with salts.

The principle of operation of the halogenerator is as follows. The halogen generator compressor forces air into a special chamber. Air enters the working chamber, namely, into the lower bowl containing crushed salt and hermetically sealed by the upper bowl. In a container with salt under air pressure, a phenomenon called a fluidized bed is created: particles of dry matter move randomly in the air relative to each other at high speed. When they collide with each other, there is friction between them. Under the action of friction forces, the particles are crushed as much as possible and, moreover, become electrically charged. Small negatively charged salt particles enter the exit window and are released into the surrounding air. The process lasts a certain amount of time, depending on the set mode, all stages are automated. As a result, the air in the room becomes rich in ionized tiny dry salt particles. You can set several modes that provide different concentrations of salt in the air.

From the point of view of the legal justification for the operation of a salt room, two types of halogenerators are distinguished: those produced on the basis of medical equipment, and, accordingly, work on it requires a medical license, and those with household certificates, work on which does not require a license. That is, when choosing a device, at the first stage you need to familiarize yourself with its certificate, in which the scope of its application is called - as a medical or household appliance.

Ready-made ideas for your business

We will not consider the purchase of a medical halogenerator, for the use of which it is necessary to obtain a medical license, since for a small business a medical license is not justified in terms of costs.

Please note that in the advertising materials of the salt cave, which operates without a medical license, in accordance with the Federal Law of 13.03.2006 N 38-FZ "On Advertising", with the latest changes (introduced by the Federal Law of 03.08.2018 N 325-FZ ), you can not specify some terms that relate to medical services. It is necessary to formulate certain positive effects of visiting the salt room in promotional materials very carefully, preferably only after consulting a lawyer.

As we wrote above, halogenerators are divided into dry and wet. Wet-type halogenerators split the solution and, under the influence of ultrasound, turn it into hydrochloric vapor. Dry-type halogenerators are divided, in turn, into two more types: adjustable and non-adjustable. The regulated method of the dry microclimate of a salt cave differs from the unregulated method by the presence of salt concentration sensors, the set parameters of which determine the operating mode of the halogenerator.

Halogenerators also differ in power, depending on the volume and area of ​​the air saturation room. The smallest devices saturate up to 30 m3 of the room, which on average is about 12 m2 of the room area. More powerful devices are used with a room volume of up to 50 m3 (about 20 m2 of the room). The most powerful halogenerators are installed in caves up to 200 m3 in volume.

The type of installation of the halogenerator also differs: halogenerators installed in the salt room itself, and halogenerators installed in a separate room (operator's room).

Ready-made ideas for your business

Halogenerators are produced by various companies, both in Russia and abroad. Among the Russian manufacturers, we can distinguish the companies "AEROMED", "Ramora" and others. There are also offers from Ukrainian manufacturers on the market.

The cost of halogenerators depends on the manufacturer and the functions offered. For example, the AGG-03 halogenerator from the Sal-Terra company with a room volume of up to 100 m3 will cost 240 thousand rubles. Salt generator (halogenerator) ultrasonic "Aerovita" costs about 250 thousand rubles. Halogenerator Brizsol-1 model 1, used for domestic purposes, in rooms up to 100 m3 costs about 225 thousand rubles.

Turnkey salt room: offers and costs

A number of companies offer the complete furnishing of the salt room, that is, including salt block cladding, decorative finishes, necessary equipment, lighting, ventilation system equipment and installation.

Prices for such rooms depend on its area. A salt room (halo-cabin) with an area of ​​7 to 12 m2 with a full set of IONNA equipment from the Galit company will cost about 204 thousand rubles. Salt room "Standard +", with an area of ​​20 sq.m. with a full set of equipment is offered from 405,000 rubles. Salt room "Standard" from 20 to 30 m2 with a complete set of Aerovita/COM/Brizsol equipment is offered at a price of 596,000 rubles.

SZTs SOM LLC offers Standard class salt caves with an area of ​​up to 30 m2 at a price of 498 thousand rubles. The price includes Apparatus BRIZSOLE®-1, application of salt coating, "Standard" design with decorative structures, installation of all equipment on a turnkey basis, halosol (500 pieces), music center, programs on CD-ROMs (for children and adults), Himalayan salt lamps (4 pieces) and an armchair with a removable mattress (5 pieces).

Salt cave with an area of ​​23 m2 "Fairytale Country" from the company "Solidar PRO" costs about 380 thousand rubles, and the following elements are included in the kit: stretch ceiling, multilayer salt coating of walls, salt coating of the floor, design elements, two lamps made of rock salt, ventilation system, electrical work, halogenerator installation, audio system.

Ready-made ideas for your business

The turnkey salt room construction period will be about two to three weeks. Take a look at the different finishes that vendors offer for wall and floor cladding. They have a different origin and application technology, but it is better to consult about this already when choosing a specific artist. Do not forget to require certificates for all types of materials, including cladding, used by suppliers.

Dozens of companies are engaged in the installation of turnkey salt rooms. As a rule, the area of ​​such a room does not exceed 30 m2. Depending on the company, the installation of a salt room, including design and all necessary equipment, will cost from 400 to 600 thousand rubles.

The cost of a salt room can be increased by the use and development of unique design elements and additional equipment. If necessary, all elements of the salt room can be ordered from the supplier and mounted independently, installation is not particularly difficult.

The salt room must be at least 6 square meters. It is desirable that the room is adjacent to the outer wall of the building, which will simplify the installation of ventilation. It is not allowed to place salt rooms in rooms with a high level of humidity, which should be no more than 60%. It is not desirable that the salt room is adjacent to rooms that can create unnecessary noise or vibration, as well as to wet rooms.

It is advisable to provide heating directly in the salt room in the form of underfloor heating.

The salt room should be ventilated after each session. It should maintain a comfortable temperature and humidity. The halogenerator should be cleaned and cleaned daily. When entering the salt room, visitors are advised to provide shoe covers and medical gowns.

It is better to locate a salt room in sleeping areas, as its main clients will be women with children. It is optimal if kindergartens and schools are located in the immediate vicinity. At the same time, the presence of parking near the building of the salt room will be a plus. As for competition, even in small towns, several entrepreneurs whose business is focused on salt treatment may well coexist without taking each other's income.

Legal registration of the salt room

If you provide health services within the company, then you do not need to obtain a medical license. If the company plans to provide medical services, then a license is required. The type of services provided depends on the type of halogen generator used in the salt room. You can find out what type of services the equipment provides from the certificate for it.

If there is no need to obtain a medical certificate, then it is enough to simply open a limited liability company or register as an individual entrepreneur (IP).

In the case we are considering, it is better to register an individual entrepreneur, since it is somewhat easier to register and in terms of reporting.

It is necessary to comply with the requirements of the fire inspectorate, SES and Rospotrebnadzor. As a rule, separate permits for this type of activity are not required from these organizations, but in some regions special requirements may apply, so it is better to consult the advising departments in addition. Moreover, the absence of the need to obtain permits does not exempt from the requirements for compliance with firefighters (fire alarm, evacuation plan, fire extinguishers, appointment of a person responsible for fire safety, etc.) and sanitary and epidemiological requirements, and checks from these departments can come at any time.

In some cases, in order to obtain permission to conduct sports and recreation activities, a certificate from the police about the absence of a criminal record is required. No additional special permissions are required. The most important thing is that all certificates for equipment and consumables are in order.

Used OKVED 96.04 "Sports and recreation activities." If you will be selling related products, you must include in the list advising OKVED codes.

Let us analyze the question of the form of taxation of the salt room. According to experts, this business does not fall under the single tax on imputed income (UTII). Some entrepreneurs initially make such a mistake, which after a while can lead to big problems. However, there is no consensus on this matter, the opinions of various regional tax inspectorates may not coincide. Therefore, we recommend either using the simplified taxation system (STS), or sending an official request to the tax service at the place of registration for the possibility of using UTII for this type of business. In case of a positive answer, such a request should be kept, as it may have to be used in a dispute with the tax authorities.

A notification for the application of the simplified tax system can be submitted together with a package of documents for registration or no later than 30 days after its completion. Don't miss this moment.

As an object of taxation, "income" or "income minus expenses" are applied. Taking into account the fact that the current expenses for the functioning of the salt room are small, we recommend that you immediately indicate the object of taxation "income". The rate for this object of taxation will be 6%.

It is necessary to use a cash register when accepting funds both with the help of bank cards and cash. If earlier it was possible to get by with strict reporting forms, now the tax authorities strictly control the use of cash registers. The complex of cash equipment, together with the package of necessary software, will cost about 15 thousand rubles.

Salt Therapy Room Financial Performance

At the first stage, we calculate the possible revenue of our business.

As initial data, let's assume that the salt room has an area of ​​30 m2. If we take into account the allocation of a small children's corner with toys and drawing devices, as well as the possibility of comfortable accommodation for clients, then such a room can accommodate about 8 visitors, including children.

Let's take the average cost of a session for one adult visitor as 250 rubles. Visits by children and pensioners cost an average of 200 rubles per session. Children under seven years old visit the salt room free of charge, but accompanied by adults. The average duration of a session, taking into account the time for cleaning and maintenance of equipment, will be 1 hour.

We will accept the work schedule as 12 hours, as it will be convenient for some clients to visit the salt room before work or sending their children to kindergarten, and for others - in the evening or after school.

With maximum load throughout the day, revenue can reach up to 24 thousand rubles. However, such a download is unlikely. In this business, there will be both peak hours of visitors and "dead" hours. And there will be more "dead" hours. The loading of the salt room should be planned at a level of no more than 50%. Under this condition, the revenue will be 12 thousand rubles a day or 360 thousand rubles a month. Halotherapy is recommended for 10 sessions twice a year.

Consider the list of maintenance costs for the salt room. Salt for the halogenerator is a consumable item and is quite inexpensive. For one session, it is necessary for the amount of 10-15 rubles, depending on the type and quality of salt. The monthly cost of salt will not exceed 5.5 thousand rubles.

Two administrators are required to maintain the salt room. The salary of an administrator in the regions is about 25 thousand rubles. The administrators will perform the functions of receiving cash, accounting for customers, maintaining the halogen generator (cleaning, adding salt) and cleaning. The monthly cost of staff salaries, taking into account accruals, will amount to about 70 thousand rubles.

Other expenses, which include utility bills, bookkeeping, cash register maintenance, banking services, advertising and other operating expenses, will amount to about 30,000 rubles per month.

The cost of renting a room depends on its location, on average they will amount to 40 thousand rubles per month for the regions. Even if you already own the property, in order to accurately assess the performance of the business, you need to deduct the estimated rent, as if you were renting it out to an outside tenant.

Tax payments will amount to about 22 thousand rubles on a monthly basis. Total operating costs for maintenance of the salt room will amount to 167 thousand rubles.

Monthly profit is planned at the level of about 190 thousand rubles or 2.3 million rubles in annual terms. With the total cost of building a salt room, which we estimate at about 750 thousand rubles, the payback period of the project will be about 4 months.

Additional sources of income for the salt room

The halotherapy business itself is quite profitable, but if there is an opportunity to earn extra money, this should be used. There are opportunities for this business.

First of all, these are oxygen cocktails that children like and help to achieve a better healing effect. They increase the tone of the human body, remove toxins and improve his well-being. Their cost can be included in the price of the visit or offered for a fee. High-quality equipment for preparing an oxygen cocktail costs about 50 thousand rubles.

The average cost of selling such a cocktail is about 100 rubles. The cost of its preparation is about 5 rubles. Thus, it is easy to calculate that the oxygen cocktail preparation equipment will pay off within one to two months.

If it is possible to allocate an additional room in the building where the salt room is located, then as an additional service, you can offer customers a steam SPA capsule. In such a capsule, it is possible to offer such strengthening and healing treatments as hay therapy, steam baths, hammam, thalassotherapy and other treatments with natural mixtures of algae, therapeutic mud, flowers, wine and aromas. The cost of such a capsule will be from 50 to 100 thousand rubles, depending on its functionality.

Massage chairs are another way to increase revenue and expand the range of services offered to customers for the salt room. The cost of such a chair ranges from 60 to 500 thousand rubles. Of course, there is no need to purchase an expensive elite massage chair, since even budget models look quite attractive and elegant, while at the same time providing a good relaxing and restorative effect. The cost of 10 minutes of massage on such a chair will be about 100 rubles.

How to Attract Salt Room Clients

Ensuring a constant flow of customers is the basis of the effectiveness of the salt room business. Consider how to provide it as quickly as possible.

First of all, it is necessary to take into account that the salt room is a regional, local scale business. Most of your clients will live within walking distance of the salt room location. Therefore, in order for clients to learn about a new useful procedure that has appeared in their area, it is necessary to organize an advertising campaign for the distribution of leaflets and booklets near kindergartens, schools, clinics and children's leisure centers located near the salt room.

Offer various promotions that can attract customers. First of all, make discounts for a subscription for several visits to the salt room. Organize a promotion with a toy store or children's center that will offer a free trial visit to the salt room.

If the salt room is located near a road with good traffic, then outdoor advertising will also work well. Colorful advertising will surely attract the attention of passing motorists.

You definitely need a website where you can talk about the benefits of the salt room and pay attention to promotions held to attract customers. Be sure to create company pages on social networks. You can offer a free visit to the salt room for liking or sharing your offer on social networks. Such advertising, made on behalf of the user, is more individual and personal in nature and is sure to attract the attention of friends. You can transfer free visits to “dead” hours, in terms of visits. In this case, such advertising will not cost you practically anything.

An overview of a business model that does not require large investments and brings a stable income - a salt cave (halochamber). On the example of the franchise of salt caves "Vita Breeze".

The halochamber provides a health-improving service, which will be especially popular in large cities. The client is located in a comfortable deck chair and undergoes a session, during which he breathes air saturated with salt crushed to microparticles. This allows you to cleanse the lungs, bronchi, sinuses, removes accumulated harmful substances, microbes, relieves inflammation and improves human immunity. Halotherapy sessions are indicated for asthma, allergies, respiratory diseases, rhinitis, sinusitis, frontal sinusitis, acute respiratory viral infections, postoperative conditions, in the off-season, periods of stress.

Basically, these are residents of large cities, especially in regions with unfavorable environmental conditions. If this is a satellite city of a large industrial enterprise, halochambers are simply necessary there. Unfortunately, we do not yet include such concern for the health of employees in labor protection. Milk for harm - and enough. At the same time, statistics show a constant increase in diseases in such regions.

Our clients can be divided into three main groups:

1. Children. Among them, allergies, broncho-pulmonary diseases, ENT diseases have become massive. In kindergarten, every second child has problems. Parents prefer not to heal, but to undergo halotherapy courses, naturally cleanse the body, and carry out prevention.
2. Middle-aged people (30-45). Often ex-smokers, those who live in a big city in a very stressful rhythm.

   Business Idea: Salt Cave

   When the understanding comes that the resource of the body is not infinite, they come to the salt cave to clean themselves and just relax and unwind.

3. Older people (55+). Most often they already have a "bouquet" of diseases, they have been prescribed handfuls of pills, antibiotics, and operations more than once. There is an idea that all these chemical attacks do not give an effect for a long time, and then the side effects then have to be treated separately.

Promotion channels

The main channel for promoting the service is the Internet. The Vita Breeze website is optimized and constantly promoted in search engines, it is in the top ten for the main queries. Active promotion is carried out in social networks, all channels of interaction with clients are used, such as vkontakte, Instagram, etc. Stars, VIP-persons, popular media personalities are involved in the promotion.

Active business support — local and seasonal promotions. Franchisee "Vita Breeze" can attract customers by periodically holding free sessions for groups from nearby kindergartens and schools, employees of business centers, and industrial enterprises. As practice shows, up to 30% of those who have passed a session in a salt cave become clients and purchase a subscription.

Before the start of the high season (autumn and spring), competitions can be held, the prize in which is subscriptions to sessions in the halochamber.

Media involvement is also a tool for attracting attention and informing. For example, journalists willingly cover charitable events when children from orphanages and nursing homes who suffer from serious illnesses undergo halotherapy sessions.

Features of doing business

There is seasonality in salt caves, in summer the flow of customers can decrease by 20%, but with proper organization of marketing support, the seasonal drop can be reduced. For example, it is necessary to involve people in especially hot periods, in case of fires, smog. It is necessary to focus on attracting office workers, those who cannot travel outside the city in summer, and older people who can take a break from the heat in a comfortable and cool atmosphere. From May 25 until the beginning of September, the main decrease in inflow is due to children.

Name	Appointment.	Price, in rubles
Device for dry salt aerosol therapy group dosing ASA-01.3 Model "Prima"	A basic, compact device that allows you to fully implement the method of controlled halotherapy. 120 m3.
Smart model	Modern apparatus for controlled halotherapy. With software-electronic system HALOSMART and software package HALOCONTROL®. Communication with the machine via the Internet, the possibility of wireless control from a tablet PC, prompt system, procedure history, help system The volume of the treatment room up to 120 m3	This information is not distributed in the public domain.
Group dosing device for dry salt aerosol therapy АСА-01.3 Model "Professional"	Innovative device with the possibility of autoloading the salt preparation, With a software-electronic system HALOSMART and software package HALOCONTROL®. Communication with the device via the Internet, the possibility of wireless control from a tablet computer, a prompt system, a history of procedures, a help system. The volume of the treatment room up to 120 m3.	This information is not distributed in the public domain.

Feasibility Study*

How much money do you need to start a business?

Capital investments

Monthly expenses

			Revenue (minus tax 6%)		Comments
					Break even point with sublease
					Break even

Download the financial model and make individual calculations directly to your parameters.

* All calculations are provided by Vita-Breeze. The proposed business model is unfamiliar to Moneymaker Factory specialists, and we cannot assess how realistic the figures presented are. In general, the proposal is interesting (activities related to improving health are a very promising direction) and, probably, with the right organization of the business, it can be very successful.

Questions and answers on the topic

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Salt cave (halochamber) - earnings from the air

Are you looking for an original and promising idea for your own business? Well, then it's time to act! Start your business with us - a team of active and motivated professionals who are ready to provide consulting and technical support in the development of a private halo complex. Opening your own salt cave can be considered a thoughtful and profitable investment of money, since services related to wellness procedures will always be relevant and in demand.

Suggestion for you:

1. Not only private entrepreneurs are invited to cooperate, but also large-scale corporations that care about the health of their staff
2. We take care of all organizational issues, including the design stage, delivery of equipment and the construction of the complex itself.
3. You get detailed advice and training as a bonus!
4. We guarantee that the opening of a salt cave in your city will become a 100% profitable business, especially given the high level of seasonality - caves are visited in autumn, winter and spring for the purpose of healing, and especially passionate lovers even in summer.

Complete set of the program "Open your salt cave":

• Consultation of specialists on the choice of premises and specialized equipment
• The equipment purchased by you is delivered by our employees to the facility and installed in compliance with all standards.
• Training of your staff and professional application of the salt layer
• Consulting support at every stage of organizational and construction work

We offer you to get acquainted with the profitability of this business project in more detail:

• As an example, let's take a salt cave with an area of ​​18-30 m2
• With a 12-hour working day, the session lasts 40 minutes
• There are 12 sessions per day, with breaks of about 20 minutes
• The cost of the session - at least 300 rubles per person
• 8 people visit the cave for 1 visit

Total:

• 12 sessions x 8 people x 300 rubles = in one day the profit is 28,800 rubles.
• What in 30 working days will equal 864 thousand rubles.

P.S. Let's assume that the occupancy will not be 100%, and we will make a discount for a 40% decrease in the attendance of the salt cave.

How to open a salt cave

As a result, we get the amount of 518,400 rubles, which, after deducting the wages of your employees, utility bills and rent, as well as advertising costs (we take this amount as equal to 40% of income), makes a profit of at least 311,040 rubles per month.

Summing up, we can say that the average payback period for a salt cave is 4-6 months.

Evaluate the benefits of your own business by taking advantage of our offer! Below, you can get acquainted in more detail with the options for completing the salt cave from the Institute of Preventive Medicine of St. Petersburg.

Name of product	Specifications	Unit ism	Qty
Health-improving and naturotherapeutic complex "Halokamera"
Composed of:		Set	1
Apparatus for group aerosol therapy with sodium chloride "Halogenerator AGG-03"	Supply voltage 220 V, frequency 50 Hz, el. power is not more than 50 W., the built-in timer ensures the operation of the generator in automatic mode, it is equipped with an air filter.	PC.	1
Aerogalit®	Highly dispersed powder of sodium chloride with a particle fraction of 1-5 microns.	Fl.	500
Lamp "Energy Crystal P.P. Gorbenko"	Supply voltage 220 V, frequency 50 Hz, made of sodium chloride single crystal	PC.	4
halodesign	Application of a special multi-layer salt coating on walls and floors, smoothing sharp corners of walls and floors
Dolby 5.1 speaker system	Availability of CD/MP3, FM tuner	PC.	1
Psychosuggestive programs on CDs for adults and children	Relaxation CDs, at least 45 minutes each	Set	1 (4pcs)
Chaise lounge chair	Typical	PC.	5
Connection and adjustment of equipment, training of technical personnel at the workplace
medical technology		Set	1
Technical documentation		Set	1
Development of technical specifications
Delivery of equipment
The total cost of a complete set is 390,000 rubles. 00 kop.*
* — the package does not include the cost of salt, the cost of liquid glass, and travel expenses

Dear colleagues and partners!

We invite you to join the all-Russian network of salt caves "GALOROOM".

Joining the all-Russian network of salt caves GALOROOM has a number of advantages:

• Obtaining consultations at the opening of the Salt Cave halocomplex,
• Provision of a ready-made corporate identity package (brand book),
• Templates and texts for advertising booklets,
• Scientific and methodological support,
• Legal support,
• Conducting educational programs and seminars,
• Availability of a common corporate website,
• Special conditions for the supply of consumables
• Special conditions of service.

The all-Russian network of salt caves GALOROOM, created by the St. Petersburg Institute of Preventive Medicine, has pronounced competitive advantages over other Salt Cave halo complexes. The GALOROOM brand is already a sign of quality, and the patronage of the St. Petersburg Institute of Preventive Medicine and personally the author of halotherapy and halohealing technology P.P.Gorbenko guarantee the high efficiency of the services provided.

Conditions for joining the GALOROOM network:

1. On the condition of purchasing the “Lux”, “Third generation” and “Premium” halocomplex, the Galoroom franchise is provided free of charge.
2. The Galoroom franchise is provided only on the condition that the halocomplex was created by specialists from the St. Petersburg Institute of Preventive Medicine.
3. For Standard halocomplexes, the Galoroom franchise is provided on a paid basis at the rate of: 50,000 rubles.
4. Monthly payments - royalties - 10,000 rubles per month.

Galoroom franchise is not available on the territory of St. Petersburg.

Advantages

good for health, nice atmosphere inside the room

Flaws

prices without promotions, location is not always close to home

Details

While still a student, I learned what a halochamber or simply a salt room is.

Business idea No. 100: calculations and nuances of opening a salt cave

Then a pulmonologist prescribed it to me as a complex treatment and I visited it for free. Such a room was at the hospital, the standard course was 10 days. A room lined with sea salt on all sides: walls, floor, ceiling partially. I usually went there in the morning, all the patients lay down on comfortable couches, covered themselves with a blanket, after which the light became dim and quiet soporific music was turned on. In general, in the morning hours, everyone was simply asleep there, the procedure lasts 40 minutes. Then I didn’t particularly notice the effect of this inhalation of salt vapor, although now I’ve become thoughtful, after those procedures I didn’t have ENT diseases for a long time.

And just recently, I remembered that not only in the hospital you can visit the halochamber. In many cities, this is already mostly a business, that is, you pay money and go through procedures. First, I looked on the Internet to see if there is such a room near the house, in principle there is, but the prices there are considerable, and you need to go through a course of procedures in order for the effect to be.
Honestly, a little toad choked. Then I decided to look at Groupon and Biglion, whether there are similar promotions there. And, lo and behold, I found, but not one, but four! I chose the one that was at least somehow closer to us and it was convenient to get there. I bought a coupon for myself and my daughter, signed up.
We went the very next day after the purchase. In the hall they took off their outer clothing and shoes. Slates and shoe covers are provided there, you can also bring your own shift. And it is better to take thick socks with you, not for hygiene, but so that salt does not get under your clothes. At the appointed time, all visitors enter a special room, everything is covered with salt in it, there are armchairs in rows, they give out blankets.
What pleased me is that there is a corner with toys for the kids: scoops, buckets, cars, etc. It is clear that it is difficult for children to sit in a chair for 40 minutes. In some cells, TVs are hung, but ours was not, and you can’t bring gadgets with you so as not to disturb other visitors. You can’t take a book either, since the light is dimmed there, you still spoil your eyes in small letters to peer. At first, my daughter and I played with a spatula and a bucket, then we scratched markers on the board, then I nevertheless sat her in a chair with me and began to tell fairy tales, in general, I distracted her as much as I could. After the procedure, be sure to wash your hands and face with water, in short, get rid of the salt that has got on the skin.
Now I want to talk a little about the principle of operation of the halochamber. Because when I first went there, I thought that the whole point was in the salt itself, with which the room was littered. But not only in it, as it turned out. As soon as all visitors enter the room, the door closes tightly and the halogenerator is turned on (a device that sprays fine particles of salt, or rather even salt ions, due to their size, they penetrate deep into the lungs). The generator hums a little during operation, but it is not noisy, as if the wind is blowing. The temperature in the cell is comfortable, but it is by no means warm there, if you sit, it’s really better under clothes. Humidity is also maintained. In general, it is very easy to breathe there.
There are many indications for visiting such a room: frequent and prolonged colds and colds, bronchial asthma, bronchitis, allergies, dermatological problems, angina pectoris, rhinitis, tonsillitis, etc.
There are also contraindications: kidney disease, stomach ulcers, heart defects, tumors, diabetes.
It's such a period now that everyone around is sneezing and coughing, so it's quite a good idea to take a course of procedures in a salt room than to swallow medicines.

Ratings

Cost: 260 rub.

Usage time: at times

Year of use of services: 2015

Tambov OFAS Russia on July 15, 2015 recognized the advertisement of salt caves "SOL +" as violating the requirements of paragraph 6 of part 5 of article 5 of the Law "On Advertising".

The meeting of the Commission was open, it was attended by representatives of the press and a citizen who became interested in this advertisement, as she planned to take her child to a healing session in a salt cave.

So, in the spring of 2015 in Tambov, the activities of the salt caves "SOL +" were actively advertised. The advertising structures contained the following information: “SALT + Salt Cave. Indications for use: respiratory diseases (asthma, bronchitis, cough, etc.; ENT diseases (allergies, rhinitis, sinusitis, etc.; skin diseases (neurodermatitis, psoriasis, eczema, etc.); for the rehabilitation and prevention of the body (ARVI, Influenza, vegetovascular dystonia, increased immunity); also halotherapy has a beneficial effect on the psychological state. Sign up by phone. Contraindications are possible. Consultation of a specialist is required", "Does the child often get sick? Cough, colds and SARS? SALT + Salt cave. Sign up by phone ", etc.

The information indicated in the advertisement created the impression that in the salt caves "SOL +" there is a medical service "halotherapy" - a method of treatment and prevention of various diseases, based on the healing effect of the microclimate, similar to the conditions of underground salt caves.

The person carrying out entrepreneurial activities for the provision of the advertised services is Phoenix LLC, which does not have a license to carry out medical activities, in addition, the AGG-03 Aerohalitegenerator device used by the society in the caves is not medical.

According to par.

Salt Cave Business Plan

6 h. 5 art. 5 of the Law "On Advertising" in advertising is not allowed to indicate the medicinal properties, that is, a positive effect on the course of the disease, the object of advertising, with the exception of such an indication in the advertisement of medicines, medical services, including methods of prevention, diagnosis, treatment and medical rehabilitation , medical products.

The case materials were handed over to an authorized official to initiate an administrative offense case against the guilty person. For this offense, administrative liability is provided in the form of an administrative fine for legal entities - from one hundred thousand to five hundred thousand rubles.

* Calculations use average data for Russia

1 014 000 ₽

Starting investments

11 months

Payback period

497 000 ₽

132%

Profitability of sales

Salt caves are one of the most promising types of small business in the field of recreational and health services. This is a simple and understandable business model, small investments and low competition.

1. Project summary

The goal of the project is to open a salt cave operating on the principle of a halochamber in the city of Rostov-on-Don.

The demand for halotherapy services in the selected region is high. According to statistics, respiratory diseases are one of the most common. The potential audience is expanding thanks to people visiting the salt room as a means of preventing respiratory, skin diseases, diseases of the nervous system.

The main services of the salt cave are:

Conducting aerosol therapy sessions for adults and the elderly;

Carrying out sessions of aerosol therapy for children.

An assessment of the factors and phenomena influencing the development of the project, as well as an analysis of the strengths and weaknesses of the project, showed that its implementation is a profitable investment. The total investment will amount to 1.14 million rubles. According to the established sales plan, the indicator of 497 thousand rubles of monthly revenue is achieved for 3 months. work. The payback period is planned to reach 11 months of work.

2. Description of the industry and company

The purpose of the project is the construction of a salt cave (a room with a salt room with the principle of operation of a halochamber) in the city of Rostov-on-Don. The halochamber imitates a natural salt cave and is used for recreational and recreational purposes. The main therapeutic value is the air of the salt cave, which in a certain concentration is saturated with a finely dispersed salt aerosol.

The advantage of a salt cave is that its creation does not require binding to any medical institution, SPA-salon or sports complex. To organize it, you do not need to obtain a medical license, as well as hiring personnel with higher medical education - you do not need to have any special skills and abilities to work. The salt cave is focused on a wide target audience. The business is family owned. The main clients are mothers with children, families and elderly people suffering from broncho-pulmonary, skin diseases, diseases of the upper respiratory tract, or who wish to carry out prophylaxis to prevent these diseases and strengthen general and local immunity.

The salt cave market is considered one of the most promising areas in the field of recreational and health services and is at the stage of its formation. This explains the rapid capture of free market zones by network projects. The competition in this area of ​​business is still low. Basically, salt rooms operate at medical and SPA centers and are one of the components of a whole range of services, which makes it difficult to position salt caves as an independent business.

Speleotherapy is more popular in the middle zone of the country, where the level of competition among salt caves is much higher than in the South. In part, this can be explained by competition with wildlife - the Don region does not experience a lack of recreation. However, in such a large metropolis as Rostov-on-Don, a relatively new and unfamiliar way of recovery and recreation for the general population seems to be underestimated. A big city means polluted air, large crowds of people, chronic fatigue of the population. The problem for citizens is that people do not go to hospitals with such problems, preferring to rest at home instead of queues and wasting nerves. Consequently, an institution that offers health and recreational services at a low price, but radically differs from the image of a hospital halochamber by a high level of effect from the services provided due to the unique atmosphere created by the institution, will be popular.

The salt cave itself is a room with a total area of ​​40 sq. meters, located on the ground floor of a multi-storey building and has a separate entrance. Area of ​​20 sq. meter is directly occupied by the salt room, where aerosol therapy sessions take place. 11 sq. meters is occupied by the reception and waiting area. 5 sq. meters falls on the technical area - the so-called "operator's room", where the halogenerator is located and aerosol reserves are stored. Another 4 sq. meters occupies a bathroom. The location of the salt cave is a large multi-storey residential area with the expectation of 100 thousand people per salt cave. Location 150 m from a public transport stop, with parking available for visitors.

The management structure of the salt room is simple. Management is carried out by the owner of the project, who can manage the business without a permanent presence at the point. Most of the functions are performed by the administrator, who prepares the provision of the halotherapy service, advises visitors on emerging issues, keeps records and records of visits and receives incoming calls. The work schedule of employees is in shifts, in 2/2 mode, full time from 10:00 to 22:00.

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Investment costs for the repair and decoration of the salt cave are calculated based on the average market prices of companies involved in the construction of salt caves - and amount to 530 thousand rubles. The cost of equipping the salt room, the reception area and the technical area and the bathroom is 410 thousand rubles. Total, together with the cost of delivery - 1.14 million rubles, which are taken from personal savings (loan funds are not used).

As a form of ownership, an individual entrepreneur with a simplified taxation system was chosen (the object of taxation is income). The main commercial and management functions are assigned to the owner.

3. Description of salt cave services

First of all, the salt cave is designed to provide services for the provision of healing and relaxation procedures, which are carried out in a salt room, designed for 6 visitors per session. The break between sessions is 20 minutes. The duration of one session is 40 minutes. The salt cave is open 7 days a week, sessions are held at the beginning of every hour. There are 12 sessions per day. The salt chamber is open 358 days a year (the salt cave is closed on January 1-3, February 23, March 8, May 1 and 9). As a competitive advantage, visitors are provided with a number of additional services that do not require significant costs. For customers, there is the possibility of both one-time visits and the possibility of buying subscriptions at a discount. The average check of the institution is 300 rubles. The full list of services is presented in Table. 1. The project operates in the middle price segment and is available to a wide category of the population.

Table 1. List of salt cave services

№	Name	Description	Cost, rub.
1	Aerosol therapy session for adults	1 visit	300
2	Aerosol therapy session for children under 3 years old		for free
3	Aerosol therapy session for children from 3 to 7 years old	1 visit. Accompanied by adults	100
4	Aerosol therapy session for children from 7 to 15 years old	1 visit. Upon presentation of an identity document or student	200
5	Aerosol therapy session for an adult + a child up to 3 years old	1 visit	300
6	Aerosol therapy session for an adult + a child from 3 to 7 years old	1 visit	400
7	Aerosol therapy session for an adult + 2 children from 3 to 7 years old	1 visit	500
8	Subscription "10+1"	10 sessions+1 session for free	2 500
9	Subscription "15+1"	15 sessions+1 session for free	3 900
10	Subscription "20+2"	20 sessions+2 sessions for free	5 000
11	Salt room rental	For 1 session	2 100
12	Using a massage chair cover	Provided in addition to the standard session	50

This type of service does not require a medical license, as it involves the use of household equipment (halogen generator), which is installed in fitness complexes and spa centers. Business is registered under OKPD 2 93.29 - Other entertainment and recreation services. Despite the direction of activity related to the health of the population, the business does not claim to be medical, does not give professional medical advice, does not prescribe any prescriptions and courses, focusing only on disease prevention, strengthening immunity, providing relaxation services and entertaining customers.

4. Salt room sales and marketing

According to Rostovstat for a five-year period (from 2010 to 2014), the most “popular” type of disease in the region is respiratory diseases. As of 2014, 1,512,300 people suffering from such diseases were recorded in the region. On average, this is 357 cases per 1000 population. In addition, the services of salt rooms can be useful for people suffering from diseases of the nervous system and skin diseases. They affect 97,480 and 137,200 people respectively (i.e. 22 and 39 people per 1,000 people). That is, more than 1.7 million residents of the Rostov region can be potential clients of salt caves, making up the bulk of the client flow.

The target audience can be divided into several categories. Firstly, these are children suffering from allergies, bronchopulmonary and ENT diseases, which are now widespread. Secondly, these are elderly people from 55 years old who want to improve their well-being and slow down the aging process of the body. Thirdly, these are middle-aged people (35-55 years old) who visit salt caves to relax with their family or in company, “cleanse themselves” and strengthen their immunity. Also, visitors to the salt rooms can be pregnant women, athletes, people who monitor their tone and health, smokers who cannot give up their addiction, etc. In this business, the share of returning customers is high, which, with a positive effect from the sessions, can reach 60%.

Among the competitors in the region under consideration are two large SPA-centers, which include a visit to the salt room, several salt caves within the city and beyond, as well as halochambers as part of the sanatorium, dispensary and health-improving center. Among the disadvantages of competitors, one can single out the relative “closedness” of salt rooms for the general population (available only to clients of SPA centers), the simplicity of cave design, and a weak marketing policy.

Sales are made by prior telephone appointment. Visits without registration are subject to availability. In marketing promotion, the main emphasis is on social networks and the promotion of groups through outsourcing. Key platforms are Facebook, Vkontakte and Odnoklassniki. This is the development of groups and publics, targeted advertising in communities dedicated to health and a healthy lifestyle. It is planned to allocate an average of 30,000 rubles per month for advertising purposes. The budget will change seasonally, presumably increasing before and at the end of the summer period. Additional clients (up to 15-25%) are attracted by intermediaries - employees of medical institutions who recommend the services of a salt cave and receive a reward in the form of a percentage for each client brought.

5. Production plan

Geographically, the salt cave is located in a large area of ​​the city of Rostov-on-Don with a population of more than 150 thousand people, on a high-traffic street, 150 meters from a public transport stop, from where you can get to various parts of the city. The rented premises have a total area of ​​40 sq. meters, two rooms, an area of ​​20 and 11 sq. meters, a utility room and a working bathroom, which is the best option for arranging a typical salt cave. The premises were originally supplied with electricity and a heating system, the walls, flooring and ceiling were repaired, which helps to reduce the cost of decorating the reception area.

Required costs for applying salt coating, halo design and building equipment - 940 thousand rubles. The area of ​​the salt room is 20 square meters. meters. The room is intended for a one-time visit of 6 people, which fits into the standards accepted in this business area of ​​​​2-3 square meters. meters per visitor.

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Due to the specifics of the type of activity and its relative novelty, it is planned to attract a specialized organization for the construction of a salt cave with the installation of a salt cave on a turnkey basis. The criterion for choosing companies was the use of modern technologies and a rich case with a large number of high-quality work, as well as an affordable cost of services. As a competitive advantage, a halo design was chosen with a stream and wall decor that imitates the space of a cave with the formation of stalactites and stalagmites (it was decided to translate the word “cave” in the literal sense), faults between walls and ceiling. In Table. Figure 2 shows the costs for the halo design of a turnkey salt room.

Table 2. Repair and halo design costs

№	Name	price, rub.	Quantitative indicator	Cost, rub.
	Walls. Halodesign "Cave"
	Salt tile walkway with curvilinear cladding
	Ceiling. Halodesign "Cave"
	Walls. Halo design mirror "Infinity"
	Cosmetic renovation of the reception area
	Facade works, installation of signs
	Installation of a halogenerator
	Light design
	Acoustic room preparation
	Installation of ventilation
	Other

The planned term for finishing the building is 30 days, after which it is actually possible to start work (training will not require long time costs). In addition to these expenses, minor expenses are also assumed, such as Internet access and other expenses.

The costs of equipping the salt cave are given in Table. 3. The list does not include the cost of delivery of equipment and finishing materials from Moscow, amounting to 200 thousand rubles, as well as the purchase of a starter kit of consumables - highly dispersed sodium chloride powder for the first 1000 sessions - 36 thousand rubles (variable costs).

Table 3. Salt cave equipment costs without salt coating

№	Name	price, rub.	Quantity, pcs.	Cost, rub.
1	Device for group aerosol therapy (halogenerator) with a voltage of 220 V, a frequency of 50 Hz, a power of up to 50 W, with an air filter	210 000	1	210 000
2	High back chair + footstool	9 500	4	38 000
3	Chaise lounge chair	5 000	5	25 000
4	Administrator computer	22 000	1	22 000
5	Set of children's toys	18 000	1	18 000
6	5.1 type speaker system	15 000	1	15 000
7	split system	13 500	1	13 500
8	Massage cape for chairs	3 000	4	12 000
9	LCD TV	10 000	1	10 000
10		9 000	1	9 000
11	salt lamp	3 500	2	7 000
12	Computer desk	6 000	1	6 000
13	Exhaust fan	4 000	1	4 000
14	Coffee table	2 500	1	2 500
15	office chair	1 700	1	1 700
16	Psychosuggestive programs on CD	250	4	1 000
17		800	1	800
18	Wall hanger	600	1	600
19	other expenses		up to 10% of the total cost	37 000
				410 000

Responsibilities for ensuring the functioning are assigned to the project manager. Visitors are received by two administrators working in shifts (Table 4). The position of an administrator includes the combination of an operator and a consultant and does not require any special skills from employees. Equipment training is provided by the supplier on site after installation. Office employees and their family members (no more than 3 people) have the opportunity to use the services of the salt room for free 2 times a month, subject to availability. In case of illness, vacation and other circumstances, hired workers are involved. Accounting outsourced.

Table 4. Staffing and payroll

The main items of current expenses are rent (35 thousand rubles) and salaries of full-time employees (together with deductions - 65.1 thousand rubles). The variable part depends on the flow of visitors and the seasonality factor. This includes the purchase of consumables - a highly dispersed sodium chloride powder with a particle fraction of 1-5 microns (including delivery from Moscow, the cost of the powder for 1000 sessions will be 36 thousand rubles), spending on advertising promotion and maintaining groups on social networks (30 thousand rubles). rub.). The traditional decrease in demand for salt cave services occurs in the summer (up to 15-20%). It is expected that as the salt room is recognized, so will attendance. It is planned to reach the planned sales volume for the 3rd month of work. The seasonally adjusted sales plan is presented in the Appendices (see Statement of Financial Results).

6. Organizational plan

Management, commercial and marketing functions are carried out by the project owner. His activities include strategic planning, market research, interaction with intermediaries. In fact, he is the manager of the salt room. Due to the relative simplicity of the business and the small number of employees, no hierarchically complex structure is provided. Regular and hired employees are directly subordinate to the project owner.

7. Salt Cave Financial Plan

The investment period costs include investment costs for the construction and decoration of the premises, the purchase and delivery of equipment, which will amount to 1.14 million rubles. The costs of the main period include rent, payroll, housing and communal services, the purchase of sodium chloride powder, marketing expenses and interaction with intermediaries. All the main financial indicators of the project, including cash flow, profits, costs can be seen in the Annexes (see Report on financial results).

8. Evaluation of the effectiveness of the project

Despite its novelty, the project is characterized by a democratic level of costs, both investment and main period. The advantages of the project include a low level of fixed costs and the absence of impressive spending on consumables. In fact, the only such material is salt, which is used for sessions. For 1 session, 1 bottle of powder is required, costing 36 rubles. The payback period of the project is 11 months. Project performance indicators are presented in Table. 5.

Table 5. Project performance indicators

9. Risks and guarantees of the salt room business

The project to organize a salt cave cannot be called a tried and tested time. For the majority of the population, visiting artificially created salt caves may be a novelty, therefore, in order to minimize the risks, it is planned to undertake marketing training (social networks) even at the stage of opening the cave. Positioning of halotherapy as a useful way of recovery and relaxation “for everyone”, reaching the target audience through social platforms, as well as the availability of services, can significantly increase the planned occupancy rates, and in the future increase the cost of services by 15-20% without negative consequences for the elasticity of demand . The main risks are reflected in Table. 6

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

№	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Increase in construction time and cost			Conclusion of a contract with a fixed term for the construction of a halochamber and with a fixed estimate
	Unprepared Audience			Active marketing policy, more productive work with social networks and intermediaries
	Increasing competition			Provision of additional services, optimization of loyalty programs, use of all competitive advantages
	Deterioration of the economic situation, decrease in the solvency of the population		average