New technologies in America and Europe. Business concept: applied political consulting

In addition, the staff does not constantly improve their qualifications, but changes professions, getting to know each new one superficially. Peculiarities of the external environment of Russian business Also, the peculiarities of doing business are directly related to the external environment in which the company is forced to operate. The first such feature in Russia is a large institution of mediation. Western businessmen can independently go to European market for the purchase of goods, Russian entrepreneurs rarely manage to do without the help of intermediaries.

Corruption is one of the most unpleasant business problems in Russia. It is extremely difficult for honest business to function in our country, given that government assistance and the legal framework in Russia are insufficient.

EICC network free search for business partners in Russia and abroad

Attention

This is a new business from Europe and so far it can only be in demand in large cities or in Russian megacities. Due to the fact that sushi and rolls are a product that quickly deteriorates, it is better to install vending machines with their implementation where there is a high traffic of people, so that the product is sold out as quickly as possible and fresh is served.

Bicycles for rent. Traffic jams are a constant problem in big cities. People come to work, they get there for hours. So, to avoid this trouble, in Europe, many people prefer to ride a bike.

She offers bikes for rent. For just a small fee, a cyclist can pick up a vehicle from a bike rental machine and then return it to the same place.

Business abroad, which is not in Russia: options for ideas

American business ideas not represented in Russia America is a pioneer in the field of novelties in the market of goods and services. It is here that ideas are born that sprout around the world.

Today, the most valuable quality of goods and services is practicality, hence the corresponding ideas of American companies. Manufacture of covers for cars Covers for cars Covers can replace an expensive car painting procedure.
They protect the machine from external influences that can damage it. appearance. The design of the cover can be very different, which allows the car to stand out in a number of the same models.
The advantage of such a business is its demand in the service market: the number of cars is growing every year, and the alternative to painting after minor accidents or minor damage will allow car enthusiasts to put the car in order for less money.

Ideas for a business that is not yet in Russia

Business ideas from America and Europe

Ideas to Borrow from Chinese Businessmen Many people associate China with the business of reselling cheap goods at a higher price. But this idea is "as old as the world." In order to be successful businessman in such a densely populated country, not only dexterity is needed, but also excellent wit and knowledge of the needs of modern society.

And in any case, this allows consumers to save money, because the performance of such a simple service in the salon is many times more expensive. There are a lot of users of this service, as the films are short-lived.

In Europe, a business based on small retail is fixed on the right of ownership. The states of Europe do not directly regulate the conduct of business.

5 business ideas that are not in Russia in 2017

According to experts, twenty percent of all retail trade is in the market share.

Speaking about the European business in the markets, it should be said about the popularity of the weekend markets, as well as the fish markets in France, Germany and the Scandinavian countries. Speaking about the state of small business in Europe, one need only pay attention to the huge number of shops, restaurants and cafes, not only in large cities, but also in small ones. The number of these private enterprises is regulated only by the needs of the market. European business not only this differs from others. Also, one of the differences is the fact that the manufacturer not only produces products, but in most cases he himself is engaged in its implementation.

Ways to protect small businesses in Europe.

Talking about the ways of protection, which has European business, it is necessary to highlight the legislative framework. According to the laws of most European countries, in cities and towns with a population of less than forty thousand people, the construction of chain department stores is prohibited. This ban helps to protect representatives of small retail trade from dumping the owners of a chain of stores. In most European countries, the solution of various business problems is handled by one department. The direct interaction of the head of this department with the head of state makes it possible to conduct work effectively. In small European cities, various boards of trustees have been created that regulate small and medium businesses, as well as control competition in the market. This board of trustees, as a rule, includes established businessmen and entrepreneurs.

European stereotypes.

If you want to open a business in Europe, you should take into account certain specifics of commercial activities in European countries. It's no secret that European goods are sold much better and cost much more than domestic counterparts. Opening your european business, a businessman gets the opportunity to easily establish international cooperation with other companies, as well as find the necessary markets in all European countries. A business that is open in Europe will be profitable at least due to stereotypical thinking about the quality of European goods and services. Of course, in order to create the maximum favorable conditions the implementation of the business plan of European business must comply with stereotypical concepts and opinions. These stereotypes make it easier to promote goods or services on the market. Most European companies and firms take advantage of the fact that they can easily afford to create the images they need, and it is thanks to the image, brand promotion that they will receive more money for the same product than a less popular brand of goods.

Business multi-sector.

European business is a developed system for the production of goods, its distribution throughout the world. Also, the benefits of European business include the provision of various kinds of services. Speaking about investing in business in Europe, experts advise to clearly define the initial direction of the company and target audience. After, according to the business plan, will be done certain actions on business development, and when the payback period of business ends, experts advise making European business multi-sectoral. The concept of multi-sectoral business, of course, includes strengthening the business, and increasing its profits through the development of additional areas and areas. For example, in the production of bottled water good option strengthening the business will be the provision of various related services, such as the delivery of water, or the sale of disposable cups to corporate clients.

Advantages of European business.

European business has a qualitative difference from domestic business. The main difference between European business is its progressiveness and the absence of conservative borders. Every promising European company wants to expand its activities. In order to strengthen your European business, it is necessary to establish relationships with foreign partners. Established relationships with foreign partners will make it possible to distribute goods, respectively, increase the number of real customer groups and increase the group of potential customers.

Progressive European business is attractive to investors precisely because of its sustainability. A multi-sectoral business system, international partnerships and distribution of the company in many cities and regions of one or more countries, allows the business to become resistant to the financial crisis, bankruptcy and other impacts. Spreading the activities of one company in several sectors allows you to insure the company against bankruptcy. Perhaps this is due to the fact that even in the event of the decline of one of the directions of the company or the negative financial impact of both the structure as a whole and individual competitors, the company continues to exist due to additional sales of goods and the provision of additional services.

Other materials:

The following materials:

Previous materials

Features of doing business in Russia in 2016, as before, were associated with certain nuances and subtleties. This also applies to mental peculiarities, and the established traditions of the implementation of business processes, and a huge number of difficulties caused by the sluggishness of the domestic bureaucracy, and the imperfection of fiscal policy, excessive control by inspection bodies.

At the same time, small business in Europe, America and other foreign countries is developing rapidly, offering more and more new ideas, techniques and interesting solutions!

It just so happened that the most popular and profitable type of business in Russia is associated either with the sale of resources, minerals and natural resources, or with ordinary speculation, when goods are purchased as cheaply as possible and sold as expensive as possible.

Yes, even the very process of creating a business structure in Russia is sometimes associated with almost insurmountable difficulties! That is why not every business idea in Russia can be implemented without extreme effort, investing a huge amount of resources, time and effort! Despite the fact that the business itself can be unprofitable! No matter how great the idea is!

Doing Business in Russia and Abroad: Fundamental Differences

Things are quite different in foreign countries, whose economies are considered the most developed. Practice shows that, in the same Europe, in Asia or in America A New Look on the traditional, it would seem, type of doing one's own business, is the most important component of the entire economic policy of the country.

This is due, among other things, to the fact that the ideas themselves arise thanks to centuries-old traditions that have evolved over a long period of time:

• the freedom of enterprise that exists in America, Europe and in some Asian countries from XIIIV to the current year 2016, the cultivation of small and medium-sized businesses;
• a wide scope for the implementation of the most daring, interesting ideas and innovations relating to both trade and the field of service provision, or the sphere of production.

If in Russia the most popular and profitable types of business are deliveries for the export of hydrocarbons, natural resources, the maintenance of metal depots, or, at worst, the opening grocery store, then business in Europe covers almost the entire service sector and most areas of production. There is more than enough new ideas for starting your own business in foreign countries.

A crisis is a crisis, but business is business!

Moreover, even despite the global financial crisis that broke out three years ago and continued throughout 2016, most new business ideas came from abroad. Unfortunately, in Russia there are practically no innovative and interesting solutions related to running your own business in the real sector of the economy or small business.

Maybe because the businessmen themselves do not have the appropriate motivation to engage in the implementation of new solutions? After all, it is known that the idea itself is sometimes half the success of running your own business!

Difficulties of running your own business in Russia

Unlike most developed foreign countries, doing your own business in Russia is much more difficult. The reason for this is the following circumstances:

• the high price of an “entry ticket” to almost any niche;
• great competition that exists in the most profitable types, areas and areas of business in Russia;
• inertia of officials and the state bureaucracy, more often saying “no” than “yes”, sometimes even because of absolutely formal or far-fetched reasons;
• high level of inflation and volatility of the national currency;
• the lack of the amount of fiscal and tax benefits that are in Russia, and which are present in abundance for small businesses in the so-called "developed countries";
• the criminal component of highly profitable popular types of entrepreneurial activity;
• lack of innovative ideas associated with high risks of doing business, no matter what direction it may have.

True, in 2016 the situation in Russia changed somewhat, the reason for which was changes in the general world economic conditions, the imposition of sanctions by some countries, and the active efforts of the leadership of our country to promote and implement the policy of import substitution. However, it is business ideas from Europe, the United States of America, China and Japan that are considered to be the most progressive, promising and profitable.

It is not for nothing that the share of small and medium-sized businesses in the total gross domestic product of the European Union reaches 70%, while in the same America it is almost half of GDP. In Russia, which is still considered to be a developing economy all over the world, the share of private entrepreneurship that exists today barely exceeds 20% of the total well-being index produced by the country.

Popular startup ideas from abroad

However, isn't it time to move from theory to practice, or rather, to specifics? What popular business ideas from Europe, the USA or Japan, including those that appeared in 2016, can be successfully adapted to domestic conditions, be technically feasible in Russia, and most importantly, make a profit? There are several innovative ideas, solutions and examples of this kind:

• Remote viewing of sports events and other events via the Internet with the creation of the effect of being in a virtual stadium, concert venue or museum. A rather interesting idea won a $50,000 award, taking first place in a competition held in 2016 at the Graduate School of Business (Stanford);
• Leasing of packaging materials. Simple, at first glance, the idea was born in the United States. Its essence lies in the fact that a specialized company provides the customer with boxes, wardrobe trunks and other packaging for moving or storing a wide variety of things and items for a low fee. At the end of the contract, the company picks up the packaging materials and takes them to its warehouse for reuse;
• Sale of litter boxes for cats and other pets. Gradually replaceable devices, impregnated with a special composition of varying degrees of intensity, accustom the pet to the toilet;
• Travel tours of the filming locations of successful blockbusters, series and television shows. A very profitable business from Europe, which is rapidly gaining popularity in countries of other continents.

Of course, this list is far from a complete list of those foreign business ideas that exist all over the world at the moment, but which have not taken root in domestic open spaces.

What new business ideas have appeared in Russia from Europe and the USA (America)?

In 2016 alone, several hundred new business ideas were proposed. Among them were such exotic options as an automatic car wash for elephants or, for example, the idea of ​​​​cleaning apartments after the owners' suicide or accidents!

The Most Profitable Foreign New Trade Ideas

Traditionally, the most popular areas of doing business abroad are the areas of car repair and maintenance, the area of ​​​​providing services, production and trade. Nevertheless, there are also very original, and sometimes frankly unexpected ideas and startups that have brought quite a tangible profit to their authors and developers! The following are examples:

• the installation in 2016 of automatic lockers along highways, autobahns and highways, which enriched U.S. businessman Brad Hughes by $5,000,000,000;
• the idea of ​​selling touching collectible teddy bears, which brought American Ty Warner over $4.5 billion;
• a business based on the processing and use of obsolete fruits and vegetables for the production of juices and pureed soups, which increased the capitalization of a rather ordinary French store Intermarché by several billion euros;
• Another example of a business idea in Europe is the catering (home delivery) of products that are offered to passengers on domestic and international flights, thanks to which the official suppliers of the German Lufthanza - Air Food One and LSG Sky Chefs - have earned at least 2 billion euros.

Innovative business ideas in the field of production

The manufacturing sector, even though the global economy has suffered a certain stagnation, also regularly surprises the public with new ideas and developments that are not in Russia. Here are just a few popular areas of business, the development of which promises to be quite profitable:

• original novelty: the construction of block houses made of clay on a 3D printer;
• production of edible packaging for food and beverages, the main components of which are brown algae and calcium chloride;
• the production of marzipan figurines, which is rapidly gaining worldwide popularity due to its low cost and high profitability.

At the same time, it should be noted that Americans, Japanese, Chinese and especially Europeans attach great importance to the environmental friendliness of production and strive to use energy-saving ideas, technologies and methods that cause minimal harm to the environment and natural resources. In this sense, the Russian manufacturing sector can safely be called a still developing market, for which such high standards are still elusive.

Foreign ideas in the service sector

The service sector in the US, Europe and most Asian countries is almost entirely given over to small and medium-sized businesses. Again, unlike Russia. What new can European business offer in terms of providing a variety of services?

• Ecotourism. A very fashionable and profitable direction, which consists in organizing tourist trips to farms, reserves, national parks and so on;
• Eco weddings. Celebrations held on outdoors, usually in rural areas;
• Mobile hotel. Quite an original business, the essence of which is that the hotel on wheels follows the customer, wherever he goes. The client saves significant financial resources by not having to pay serious money for stationary hotel rooms, which at the same time removes rather large restrictions on the degree of freedom of movement;
• Unaddressed restaurant. The business idea of ​​Dutch chefs who conduct paid master classes for everyone in various restaurants or even museums.

As you can easily see, there are a huge number of new business ideas that provide very wide and varied opportunities not only for residents of Europe, Asia or America. Most of them can be implemented in the Russian expanses.

In addition, many of these ideas do not even require serious financial investments, the cost of purchasing the appropriate equipment, tools or materials, in any country in the world, including Russia! And at the same time, this type of business is quite so affordable that it can bring quite substantial profits!

A promising European business that can be implemented in Russia in 2018

European countries are actively practicing various kinds of business. They are quite successful at this. Every year there are all kinds of new products that are aimed at improving the comfort of life of a potential consumer. In this article, we will look at what European entrepreneurs are betting on, and also what could well serve as an ideal example for Russian business.

What is unique about European business

First of all, by business, Europeans have the opportunity to express their perspectives and creativity, as well as receive a good source of income. To ensure high competitiveness, it is necessary to constantly develop new products, which usually contain the following qualities:

1. Demand in the market.
2. Good profitability.
3. High interest of potential customers.
4. Modernity of the realized idea.

See also: What kind of business can be opened in Russia from America

For Europeans, it is very important to choose an idea that will be popular for a long time. Separate novelties in the sphere of business in Europe, which have appeared quite recently, have the right to life in Russia. Other ideas, in turn, can be implemented in individual regions due to their own specifics.

Let's now figure out which European business is applicable in the vastness of Russia, as well as from our own experience.

Pizza delivery in cups

This is quite an interesting idea, which has become a kind of know-how in the food industry. The business appeared in the homeland of pizza, it is distinguished by novelty, as well as unusualness. The idea became very popular among the active population.

This type of dish is called Kono Pizza. The product is regular pizza, which is framed in an edible glass (usually crunchy), reminiscent of traditional ice cream. Such an invention of the Italians was a direct confirmation that everything ingenious is simple. The new pizza format gained recognition very quickly, and is outselling the traditional dish in terms of sales.

The main advantage of just such a pizza is the excellent taste and convenience during the meal. If the usual one needs to be eaten only at the table, at home or in a cafe, then a glass can be eaten anywhere. Compared to regular pizza, this type of pizza is made with the same range of toppings. Of the standard fillers, ham, cheeses, sausages or even sweets are used.

To implement such a business idea, it is enough to organize a small stall. What equipment will be required:

1. Small van.
2. Good microwave.
3. Showcase for displaying finished pizza.
4. High quality cooking utensils.
5. Various consumables.

Having familiarized yourself with this idea a little, you can immediately begin to implement it.

Personal fitness trainer

IN Lately is rapidly gaining popularity as a business based on a personal favorite hobby. Savvy entrepreneurs are sure that absolutely any occupation can bring not only moral satisfaction, but also a significant financial increase.

See also: Growing in a greenhouse: what is profitable

All sorts of hobbies and hobbies can be easily converted into a European standard business. For example, today the most demanded novelty is the work of an individual fitness trainer. Previously, if we fast forward 10 years ago, only well-to-do citizens of Europe could afford such a service. But at the moment it is available to everyone. The growth of your professionalism will be reflected in the amount of your income.

The popularity of sports services in the form of personal trainers is constantly growing due to the active promotion of a healthy lifestyle.

We invite you to analyze your hobbies right now and think about what you can do with it. How can this be turned into a business?

People who lean towards this type of business get a large number of advantages:

• selection of a narrow specialization in which you are a master;
• flexible work schedule;
• no big start-up capital required.

In the case of fitness, you do not need to rent your own training room. Classes can be held at home, as well as in fitness rooms.

Special farms for growing snails

This is probably the most interesting business in Europe, which has a great know-how effect. The idea is very applicable to our country. Creating your own snail farm is due to the rapid increase in demand for this type of product.

Such a business is successfully operating in Poland, Belgium, Greece, Spain, and Italy.

Every year in these countries they eat at least 100 thousand tons of snail meat, which has a lot of useful properties. The high protein content makes this delicacy indispensable in the diet of athletes and the population that monitors their health. A more specific type of business can be the production of snail caviar - this is an expensive product that is considered a delicacy.

Some more business ideas from Europe in 2017-2018

Now we will briefly look at a few obvious business ideas that have already found application in Russia, but there is still room for improvement:

1. Evaluate the possibilities of opening a business that will be associated with computer technology. This area is rapidly gaining momentum in Russia, but so far our Runet does not have a set of technical resources that can be found abroad.
2. The medical sector is also not particularly developed. Think about the implementation of test points and the opening of laboratories.
3. The construction business can be viewed from the side of the service sector, namely major repairs.
4. Online shopping is our future. In Europe, this area is quite developed, and customers have a high level of trust in network outlets. Try to build own brand to sell something and replicate their success.
5. In Europe, they have not yet fully mastered the niche of the environment. To this end, it is already possible to implement counseling/training centers for children and adults in Russia in order to educate people on the proper management of natural resources.
6. An interesting idea is the imitation of natural phenomena - this is quite unusual for the population. Implementing the weather at home is really a know-how idea.

Thus, there are plenty of ideas that have not yet been implemented in the vastness of Russia. You can easily find a use for your hobby in business, and it will pay you back a hundredfold. Despite the fact that millions of businesses are already open in our country, we still have room to move.

Business ideas from Europe: top 12 ideas for October 2018

Looking at the experience of foreign entrepreneurs, one might get the impression that we are lagging behind. And indeed it is. All this happens on the basis of the difference in mentality. European businessmen focus primarily on the novelty of the idea and preferably on the purchase ready business. At the same time, the post-Soviet space is practicing starting a business from scratch in those niches where there are more competitors than we would like, instead of thinking about a completely new approach to starting your own business.

See also: How to breed worms at home

Look again at the ideas presented in this article, analyze the situation in your city, and we are 100% sure that you will find some kind of know-how that will create an amazing effect among your own potential customers.

Experiment, do not be afraid to make mistakes, and you will succeed!

New home business ideas from abroad. Business in Europe: Main directions and features of doing business

For many years, EU experts have been inclined to evaluate the entire structure of small and medium-sized businesses in Spain as almost exemplary, not only in terms of the form of its organization, but also in terms of the results of its activities. Perhaps the main argument for such an assessment is the 72% of GDP that this type of business provides.

Small and medium-sized businesses in Spain began to take shape and actively develop in the 1970s. High economic performance was achieved due to the high degree of small business development. Small and medium-sized enterprises helped rid the country of unemployment and contributed to the overall recovery.

The share of small and medium-sized businesses in Spain in some sectors reaches 80% (agriculture), in other sectors - an average of 25-30% (construction, industry, shipbuilding). The main branches of small and medium-sized businesses are the agro-industrial complex (agriculture, grain), ferrous and non-ferrous metallurgy, food industry(food production, confectionery, winemaking), construction, tourism, etc.

Spain has developed a large number of programs to support and develop small and medium-sized businesses. For those who are going to start their own business, various assistance programs have been developed and successfully applied. For the first five years, the entrepreneur does not pay taxes, and also has the right to an indefinite loan for business development. The focus of the Spanish government is on small businesses that are of high social importance for Spain, create jobs for socially vulnerable groups (students, women, immigrants, etc.), contribute to the rise of underdeveloped regions and regions. In Spain, the state encourages many organizations and funds to support small businesses.

As the most important positive factor in the development of small and medium-sized businesses in Spain, it is worth noting the minimum level of bureaucracy. Registration of an enterprise, obtaining a license can be done in 24 hours without unnecessary red tape on the part of officials. Moreover, even any citizen of another state can do this. And at the same time, the controlling functions of state structures are reduced to a minimum.

By 2008, according to the data of the Institute of National Statistics, almost 2/3 of the country's able-bodied population was employed in the private sector and only slightly more than 20% in the public sector. By the beginning of the economic crisis in Spain, there was a quite balanced ratio of employed and temporarily unemployed, but with the prospect of their employment. The crisis of 2009 sharply aggravated the situation: the decline in business activity, the financial collapse of hundreds of large and medium-sized firms and thousands of small ones caused a logical increase in layoffs of workers in many industries, primarily construction, furniture, service and tourism, and others. But even despite this, small and medium-sized businesses receive strong state support. And not in every EU country there are such favorable conditions for the development of small and medium-sized businesses.

1.3 SMEs in Europe (France)

Currently, about 3 million small and medium-sized enterprises are registered in France. Of these, 1.5 million

Business ideas from Europe

works in the service sector, 780 thousand - in trade, 350 thousand - in construction, 303 thousand - in industry. Every year, about 250 thousand small businesses are opened in the country, and 50 thousand go bankrupt. At the same time, 40-50% of new jobs created in France are accounted for by small businesses. Of the 3 million small enterprises, about 1.5 million belong to individual or family businesses and do without hired personnel at all, and 1,200 enterprises employ less than 10 people. The income of firms and small businesses do not have clear and legal restrictions.

The following can be noted as state support for small and medium-sized businesses in France.

Over the past quarter of a century, an impressive state system for stimulating small and medium-sized businesses has been created in the country. New small businesses are exempt from corporate taxes and local taxes for two years. For them, income tax and tax on the invested part of the profit are reduced. The state shows special loyalty to those who decide to open their business in economically depressed areas. Such entrepreneurs are subject to discounts and cancellation of payments to social security funds (health, pension fund, fund for multi-family, to the unemployment fund). For the unemployed who decide to create own business developed its own support system. They are exempted from taxes not for two, but for three years and for a year from obligatory social payments to social insurance funds. The unemployed who have become entrepreneurs are given special books, with tear-off checks from which they can pay for management, law, accounting, etc. Virtually all small business owners can expect to receive soft loans, loans and subsidies.

Encouraging and creating enterprises and preventing their bankruptcy is one of the key areas of cooperation between the state and business. This is done by a special institution - the National Agency for the Creation of Enterprises (ANSE), which not only promotes future private entrepreneurs, but also seeks possible purchases of enterprises in the event of a threat of bankruptcy.

Also, state assistance in the creation of enterprises is provided by the bodies of ministries for the development of territories, chambers of commerce and industry, elected bodies of local self-government - regional and general councils, as well as private funds created by large corporations, which in turn receive targeted tax benefits.

The leading organization created to lobby the business community is the Movement of French Entrepreneurs. Owners of small enterprises quite tough and resolutely defend their rights in dialogue with the state, especially when it comes to taxes and contributions to various funds.

In the context of the global financial crisis, French President Nicolas Sarkozy announced the creation of a fund of 2 billion euros, the funds of which will be directed to investments and loans to small and medium-sized businesses. It also provided for a reduction in the social tax rate for small and medium-sized enterprises and a number of other tax breaks.

In general, we can conclude that the conditions for the development of small and medium-sized businesses in France are quite favorable, as in Spain. State support for such enterprises is at a high level, as in the United States.

For entrepreneurs who have opened their business in our country, it would be useful to learn how business is done in Europe, which has long traditions enshrined at the legislative level. Since in any European country small and medium-sized businesses are one of the largest taxpayers, and it is they who create a huge number of jobs, the attitude towards them is very respectful.

The main directions and features of doing business

The main direction of European business is retail trade. It is organized in the form of small shops, cafes and restaurants, market trade is no less popular, especially in weekend markets or fish trade in Germany, France or Scandinavian countries.

Among the features of doing business in Europe are the following:

minimal influence of the state;
the number of enterprises is regulated only by the market;
the manufacturer is independently engaged in the sale of products;
ease of establishing international cooperation.

Small business protection mechanisms in Europe

The main mechanism for protecting any type of business activity in European countries is a stable and well-established regulatory framework. Particularly instructive in this respect is the law in force in most of the European countries banning the construction of large supermarkets in settlements where fewer than 40,000 people live. This makes it possible to develop trade in small private stores, which solves many problems with employment and filling local budgets.

In addition, in most cities, small business boards of trustees are being created to represent its interests in contacts with government agencies. These same boards are responsible for regulatory policy and ensure that competition in the markets is fair. They include the most authoritative entrepreneurs of the area where such a council is being created. It is they who do not let competitors into their markets who are capable of pursuing a dumping policy in order to monopolize certain sectors of the market.

The European market works for the entrepreneur

Let's reveal the secret why many entrepreneurs, as soon as they have a sufficient amount of capital, are in a hurry to invest it in the European market. Everyone knows that “goods from Europe” is a kind of brand that allows you to initially set a higher price for them than for domestic counterparts. European entrepreneurs have been working on creating such an image for centuries, and anyone who manages to gain a foothold in this market can enjoy the fruits of this work.

Unlike domestic business, which literally suffocates from all sorts of intermediaries, any European businessman can independently enter international markets, of course, to a certain extent. For people who own enterprises, both here and in Europe, there are huge opportunities for maneuvering, which bring significant profits.

For example, a product that we produce at the appropriate cost can be sold under a prestigious brand. But this already applies to large businesses that can afford such transactions.

Why the European market remains attractive

At first glance, it may seem that the European market that has been developing for centuries is “populated” so densely that a newly minted entrepreneur has no chance to break into it. But that's not the case at all. The main difference between European business and domestic business is its progressiveness. It is the constant focus on expanding and strengthening cooperation in the international arena that makes it so dynamic.

The second attractive feature of Europe is the well-established legal framework. It is this system that allows businesses to adequately meet all the hardships of global crises, because if the rules are known, it is much easier to predict the results of their activities. Due to the absence of a rigid bureaucratic system in business regulation, European companies are developing multi-sectoral models that best meet the needs of the global economy. If one sector becomes unprofitable, the rest will not let the company go bankrupt.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, and the manufacture of luxury goods; It is also known that Europe is a trendsetter in clothes, shoes, bags, cars. From an investor's point of view, finding a truly profitable niche in the European Union is not easy.

European business: pros and cons

1. Business in Europe is based on centuries-old traditions. The most demanded and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, 20 years younger - the French papermaker Richard de Bas, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family business in the most popular destinations is high, it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes, there are restrictions on the opening of enterprises by non-residents. From this position, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as old as the wineries.
3. Small business enjoys respect and honor here. Loyal conditions for granting loans and interest rates in banks, corruption is tolerant, there is no press from the inspection bodies. Small businesses feel comfortable and protected here.

In terms of areas, popular types of small business in Europe can be divided into 4 blocks:

• food business
• on comfort
• on healthy way life
• products self made.

Food trade and catering

You can make money on food in any country in the world - Europe is no exception. Mobile hot spots, vending machines, lunch delivery, small breweries - all these small business areas are in demand. Europeans are busy with other pleasant things and feel less and less desire to "stand at the stove."

food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, and a standard diner will bring profit to the owner. Europeans love to travel, organize festivals, various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (food, disposable tableware, salary, advertising) - about 5,000 €. This startup from minimum investment you can learn without knowing the language, the main thing is to cook deliciously and quickly serve customers.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, and the manufacture of luxury goods; It is also known that Europe is a trendsetter in clothes, shoes, bags, cars. From an investor's point of view, it is not easy to find a truly profitable niche in the European Union.

European business: pros and cons

1. Business in Europe is based on centuries-old traditions. The most demanded and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, 20 years younger - the French papermaker Richard de Bas, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family business in the most popular destinations is high, it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes, there are restrictions on the opening of enterprises by non-residents. From this position, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as old as the wineries.
3. Small business enjoys respect and honor here. Loyal conditions for granting loans and interest rates in banks, corruption is tolerant, there is no press from the inspection bodies. Small businesses feel comfortable and protected here.

In terms of areas, popular types of small business in Europe can be divided into 4 blocks:

• food business
• on comfort
• on a healthy lifestyle
• handicrafts.

Food trade and catering

You can make money on food in any country in the world - Europe is no exception. Mobile hot spots, vending machines, lunch delivery, small breweries - all these small business areas are in demand. Europeans are busy with other pleasant things and feel less and less desire to "stand at the stove."

food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, and a standard diner will bring profit to the owner. Europeans love to travel, organize festivals, various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (food, disposable tableware, salary, advertising) - about 5,000 €. This startup with minimal investment can be mastered without knowing the language, the main thing is to cook delicious food and serve customers quickly.

Handmade chocolate

Hot chocolate, coffee, sweets have long been in demand in Europe. Interestingly, "handmade" sweets do not have to be molded by hand - European manufacturers produce convenient machines for making sweets and a variety of "templates". The main secret of commerce is to make sweets tasty. To do this, you need high-quality products and an original recipe.

When looking for working business ideas, aspiring entrepreneurs often turn to someone else's experience. One of the most popular ways to find a business idea is to look at what's going on overseas.

But it is worth considering that the markets different countries are still very different from each other. It is one thing for advanced economies like the United States and Singapore to be head and shoulders above other countries in terms of development, and quite another for Iran and Bangladesh to develop at a rapid pace but only follow global trends, not set them.

Already today on the Russian market you can find a lot of ideas peeped abroad. They differ only in the degree of borrowing. You can simply copy someone else's idea and expect it to "shoot" due to the lack of competitors. “Success abroad does not always mean success in Russia. Couponers and some sharing services were not so lucky, ”says Mark Kapchits, founder of the service for managing courier delivery Bringo.

This once again indicates that even the most fashionable and creative foreign idea may not be in demand in Russia. And the thing is that it is simply uninteresting to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation, and even the mentality of the population.

Blindly copying a foreign idea is not worth it. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We offer you to get acquainted with business ideas from abroad, which promise to become especially popular in 2016.

Booking Platforms

All of us are somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and Airbnb analogues appear in other industries.

Services like Airbnb, aimed at vacationers and travelers, are already successfully mastering the market, but services aimed at business owners and allowing you to rent on a short time space to work is just starting to emerge.

At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.

At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and vacant niche in terms of profit is platforms for booking venues for events (birthdays, corporate parties, weddings). Such a service can bring good income if you manage to attract a sufficiently large number of site owners and potential customers to cooperation.

This is proved by the example of the Russian service for booking venues for parties BASH!Today, which in just 7 months of operation conducted transactions for more than 11 million rubles.

It is worth mentioning right away that the service was not copied from abroad.

Mikael Saakyants

Founder of BASH!Today

The business idea was born after the decision to hold a party one Sunday evening. The desire to gather guests and have a good time ran into one obstacle: the lack of a suitable venue. In the end, I managed to find it, but in the process of searching, I realized that I was far from the only one who was faced with the problem of not having a suitable venue for events.

I did not search for similar services in Russia or abroad until last autumn. But in our country until recently there were no such services.

I can say that there is no strong player in this area in the world yet, such as Airbnb. The niche is not yet occupied, especially in Russia.

Today, the BASH!Today service works only in Moscow so far, and it is planned to expand it to the whole country soon.

However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, the selection of venues for weddings. Projects with a broad focus only partially cover the theme of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.

"Smart" technology

For decades, people have dreamed of a future where refrigerators would self-order groceries that were about to run out. But for the time being, most of us, in the old fashioned way, take a leaflet with a list of products with us to the store. At the same time, today for the most part devices can be monitored in one way or another using a smartphone.

But for now, we're just skimming the surface: most of us don't get beyond using Fit Bit. That is why the creation of "smart products" is a great business opportunity.

To make a device “smart”, it is often enough just to add a sensor and the ability to transfer data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, the number of steps taken per day proves that making almost every accessory "smart" is beneficial.

So many today track their activity and performance using watches, headphones, clothes and shoes.

A Quick Look at the Crowdfunding Platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new "smart" devices are about to take over the market. Among them, for example, a luggage bag Neit trackable via GPS and device WiFithing, remotely monitoring the heating and lighting in your apartment.

In the near future, the number of devices that will allow customers to improve the kitchen without spending a lot of money will increase. Among these inventions Smarter Mat- a rubberized mat that can be put in a refrigerator or cupboard, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from the online store.

Another similar device The Fridge Cam- can be built into any refrigerator. It takes a picture of what's in the fridge with the date and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Consumers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel natural remedies beauty products are used by 42% of buyers. The British believe that organic products are better for the environment.

And besides, today, more than ever, it is important for buyers what exactly is included in their cosmetics. To be convinced of this, it is enough to visit the exhibition, which presents natural, organic, ethical (not tested on animals) beauty products from around the world. In February 2016, 33 thousand visitors came to it.

Obviously, natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, the number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends, is growing.

The easiest way is to start your own home production natural cosmetics

Many people do this, for example, by making soap with their own hands and selling it at various markets and in specialized stores. But the competition among soap makers is great, and you can not get so much for one product.

Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your site, subscribes for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make cosmetics on his own.

You can work according to this scheme not only with components for home masks, but with ready-made products of foreign and Russian brands, which can not be bought in every store. For example, this is what the Russian service does Live Organic Box, whose subscribers receive six boxes of organic creams, oils, " household chemicals”, products and even clothing.

The service began work shortly before the onset of 2016, although the very idea of ​​​​its creator Tatyana Mikhailenko appeared much earlier. Tatyana herself says that the idea was born from a long-standing passion for "organic", and was not spied on by foreign colleagues. This is probably true, but in the west, similar subscription services for organic cosmetics, such as Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche, one might say, is empty.

Business withInstagram

Fancy Bars

Ordinary bars and restaurants no longer satisfy millennials. An audience aged 25 to 34 is looking for more original ways to spend free time. Today, young people, who are most often spent on entertainment, are constantly trying to acquire some new experience.

You can play on such a penchant for novelty by opening an unusual institution. For example, a bar where everything from the bar to the glasses is made of ice. Such institutions first appeared in Finland in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.

But the cafe, where they eat in complete darkness, fell to the taste of the Russians. The first such institution called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, the same establishments began to open in other Russian cities.

If such extremely unusual establishments do not seem like a good idea to you, you can do it easier and open a cafe with team sports games, such as ping-pong or darts. Or use modern technologies how the chain of coffee houses did it ITbar, where instead of the usual tables are interactive. With the help of such tables, you can familiarize yourself with the menu, and check your social network account and even watch a movie. In total, four such coffee houses have opened in Russia.

If you are thinking about opening your own unusual bar, keep in mind that Russian catering is going through a rather difficult situation today.

Due to the crisis, many establishments had to close. On the one hand, this is a big minus, because it is quite difficult to develop in a falling market. On the other hand, the fewer players on the market, the fewer competitors you have. If you offer customers an interesting way to spend their leisure time and affordable prices, then you have every chance to successfully implement the idea of ​​your unusual cafe.

Some of the identified trends will be relevant around the world, others may remain misunderstood. On the Russian market, you can find a lot of examples when successful business stories abroad failed or, on the contrary, “fired”.

One way or another, before proceeding with the implementation foreign business idea, you need to check its potential in your region. Find out whether it will be in demand, whether it will face legal restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.

In the conditions of active development of the modern world economy, many people seek to organize their own business. The people of our country are no exception. When choosing a field of activity, many aspiring entrepreneurs study foreign experience and adopt interesting ones from abroad that can be used in Russian realities.

Features of foreign business

Considering business abroad, which is not in Russia, you need to understand that not every idea can be implemented on the territory of our state. This is due to both the political and economic situation in Russia, but to a greater extent the mentality of the country's population.

Business ideas from abroad: European experience

Having decided to take advantage of foreign ideas and open a business that is not yet in Russia, it is worth studying in detail the examples of European businessmen. In Europe, one of the most popular ideas now are business options related to improving the environmental situation and recycling secondary raw materials. The following areas are most in demand:

• production of rubber paving slabs;
• growing vegetables and fruits in ecologically clean areas without the use of chemicals;
• development of unique flavors for business;
• unlimited taxi.

The most promising business idea among the above is the production of paving slabs. The rubber tile differs in wear resistance, its service life reaches 20 years.

It is produced from crumb rubber obtained by recycling old car tires. There are practically no competitors in this segment, and the profitability of this business is very high - up to 150%. To start production you will need:

• volcanic press;
• drying chamber;
• molds for tiles;
• mixer;
• dyes for the possibility of producing multi-colored tiles.

Investment costs amount to about 2,000,000 rubles, while they pay off in less than a year.

Another interesting idea is to supply the organization own fragrances. Such a business has many prospects and is already being implemented in Belgium, Germany, and France. Thanks to the unique aroma, the company's clients remember the company better, connecting the sense of smell to visual memory.

The cost of opening this business is low - it is enough to conclude contracts with perfume manufacturers and purchase aromatic products. Most of the capital will go to building an advertising campaign and organizing presentations.

American commercial projects

In the USA, there are also a lot of different ideas that allow you to get good income with minimal investment. These types of businesses include working as a personal consultant. To do this, it is enough to have knowledge in a certain area that can be useful. potential clients.

Fields of activity can be completely different: accounting, law, psychology, economics, nutrition and many other industries. In addition to information and experience, you will need a computer and Internet access. In this business, the recruitment of a person is fast and convenient, and all the costs of online consultations pay off in 2-4 months.

The next business idea abroad, which is not yet available in Russia, is the production of car covers. Americans have recently started selling car covers to protect cars from rain, snow, hail and other adverse conditions. This is very important for car owners whose cars spend a lot of time outdoors.

There are two options for opening a business - launching your own production, or a simpler option - reselling finished cases.

If financial resources allow, you can buy a franchise for this type of business.

Possible problems in the implementation of foreign business ideas

Finding out what is abroad, what is not in Russia, in particular, what business ideas bring success to entrepreneurs, you need to understand that not all of them are suitable for our country. Many activities will not bring the expected income, since Russian consumers are still quite conservative in their choice of goods.

In addition, the abundance of advertising for specific brands makes the Russian population focus on certain well-known manufacturers and be wary of newcomers to the market. This unwillingness to change the usual order of things often prevents you from making better purchases.

But the main problem is insufficiently prepared legislation in the field of small business and the lack of necessary programs to support small businesses, which are very necessary in the face of a lack of funds for start-up capital.

• The newest business ideas from Europe: TOP 12 ideas 2019
• Business ideas from Europe: how to find them

Most entrepreneurs dream of coming up with a new “million dollar idea” that will bring millions in profits and take them to the business Olympus. Promising ideas do not appear so often, but do not despair - if you can’t come up with anything interesting, you can use the example of Western colleagues. The ideas of many projects were borrowed from Western startups, and this did not prevent them from becoming successful: for example, Pavel Durov took advantage of the idea of ​​Mark Zuckerberg and created the VKontakte network, which, although it did not “surpass” Facebook in the world, nevertheless became the most popular social network in Russia and the CIS.

The United States has long been considered a trendsetter in business, but European businessmen can also demonstrate creativity and bring to life outstanding ideas that can be used here. Ecotourism, women's repair teams, eurobeam production - these and many other European ideas are successfully working on the Russian market.

The latest business ideas from Europe: TOP 12 ideas 2019

1. Bike cafe . Everyone knows what Makavto is - McDonald's and other cafes serve customers right in the car. A similar business, designed for cyclists, has recently appeared in Zurich. A person can come to the cafe and drink coffee / eat without getting up from the bike, which is “parked” right on the territory of the cafe directly at the table.

It's no secret that bicycles are very popular view transport in Europe, and in Russia in recent years, special parking lots for bicycles have appeared.

Can this idea be applied in Russia? Yes - especially in big cities. In addition to the convenience for cyclists, this novelty will attract the attention of visitors - even those who came on foot or arrived by car.

By the way, another business can be done on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bike rental point where anyone can literally take a bike for little money in a matter of seconds and then return it to this point or to any other similar rental point in the city.

Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.

2. Free gym.Many people do not go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such an amount, or he will not buy a subscription, doubting that he will go there regularly for a month, or even more so - a year.

Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money selling additional services or sports goods. These can be personal trainer consultations, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the gym.

Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who just want to go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym to attract customers.

3. Cone-shaped pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they are in a hurry to work), they don’t have time to have lunch (there is a blockage at work), and in the evening after work, the last thing you want to do is stand at the stove.

This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with a pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is folded into a cone. Thanks to this, pizza can be eaten not at the table, without a knife and fork.

It is possible to organize such a business both in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out from other pizzerias.

4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs have gone further - they have installed vendings with sunglasses, towels and other things that travelers often forget at the stations of large cities.

Such an idea can take root in any country, because people spend a lot of time at railway stations and willingly spend money there. Moreover, according to statistics, the number of traveling Russians is growing every year.

Another unusual vending trades in sets of rolls! Japanese food is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe, special vending machines for rolls are already operating.

If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance.

5. Children's hotels. This idea will surely appeal to parents who dream of a short break from their children - or are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is, in fact, an analogue of a children's camp: the menu and design of the rooms are created taking into account the interests of the little guests. In addition, in such hotels there must be a medical worker and a psychologist.

This idea will certainly take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.

6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - often employees have to stay late at work. At the same time, not every company is equipped with a lounge. Exit - a table that turns into a bed. In its normal form, it is no different from a regular office desk, but as soon as you lower the back panel and flip the side cover, the table transforms into a place to relax. In addition, there is a small TV.

The idea of ​​transforming furniture is far from new, but only this table combines furniture for work and leisure.

It is difficult to say how this idea can take root in Russian offices - after all, few employees are so “burning at work” that they need a bed. But for small apartments, of which there are plenty in our country, this can be a real find.

7. Selfie mirror. Selfie is a real trend of recent years. In order not to appear in the frame with an outstretched hand. special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, while your hands can be anywhere.

It's hard to say how popular this idea can be - most likely, real selfie fans who are not sorry to pay for such a thing for the sake of their favorite hobby can buy a mirror. And besides, a large selfie mirror can be rented for various events.

8. Lacquer with aromas.Revlon, a company known to all women, has released a new collection of Revlon Parfumerie polishes - 24 colors with fragrances that match the desired shade. For example, a Bordeaux-colored lacquer has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.

The fact is that ordinary varnishes have a rather sharp and specific smell that annoys many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant smell, and ideas have already appeared on how to give them a better scent.

9. Travel by smartphone.To board a plane, it is no longer necessary to present a printed ticket - air tickets have become electronic. Applications have already appeared in major Western cities that allow you to buy tickets for other modes of transport - while the ticket remains in your smartphone.

By the way, a similar project called "Mobile Ticket" was recently launched in Moscow. Now, to pay for the metro, you need to attach a mobile phone that supports NFC technology to the turnstile. Something similar could be done in other metropolitan areas.

10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities is a significant sector in the modern tourism industry. However, visually impaired people cannot enjoy the ride 100%. Interesting idea came to the mind of the visually impaired owner of the travel agency Amar Latif - he began to organize special tours for the blind.

During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to feel the beauty of the places they visit.

Creating conditions for people with disabilities is a very popular type of business and social policy in the West. Most likely, soon this fashion will reach us.

11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Does Not Believe in Tears.” In fact, many people do not like dirty shoes - but what if in some regions of our country there is dirt and slush on the street for ten months a year?

A special Ultra Ever Dry liquid can be a way out: after processing the shoes with it, the shoes will repel dirt, water, and even sand. Such a liquid is successfully sold in Europe. In Russia, this business can work in large cities.

12. A restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the amount of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.

The advantage of such a business idea is its simplicity. You just need to drive the calorie content of dishes into the system and add one line on the account. People who take care of their shape will certainly not bypass such a restaurant with their attention.

Business ideas from Europe: how to find them

If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.

1. If you have friends, relatives and acquaintances living abroad, ask them what interesting new developments have appeared on their market. You can also subscribe to groups of Russian emigrants in Europe in social networks and find the necessary information through them.
2. Regular monitoring of foreign business websites. If you speak foreign languages, it is better to subscribe to foreign sites - until this information is found and reprinted on Russian-language resources, it may become slightly outdated.

Do not limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. Remember that a good product should cover the real needs of the client - only in this case he will be ready to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.

How to test a business idea

A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur be sure that an idea will bring profit and not loss?

You need to determine the demand for a product - this is the most logical way to test a business idea.

• Make a landing page and set up ads to understand if people are interested in your product or service.
• Advertise for sale on Avito or other free classifieds board.
• Formulate a search query and see the number of similar queries on Yandex Wordstat
• Monitor forums and social media(communities where your target audience is).

The test from the business school teacher J.Kraus involves a quick ten-second assessment of any business idea. A good idea might be:

• Oxygen - that is, a vital commodity;
• Medicine (Aspirin) - something that you can do without, but it is difficult;
• Jewel. - products that may not be necessary, but are in demand due to positive emotions from owning such a thing.

If your idea is neither one nor the other or the third, you should seriously think about its viability.

But Walt Disney used the invented word Imagineering for tests, made up of two English words meaning “imagination” and “development”. The essence of the method is that 3 teams are working on the creation of the product.

• The first ones are dreamers, they just generate ideas (even the craziest ones).
• The second are realists, trying to turn empty dreams into a real product.
• Still others are critics who criticize the product in every possible way.

Take this method into service and drive all emerging ideas through the prism of realism and harsh criticism!

It often happens that the sought-after Western business simply has not yet managed to reach our latitudes, and the one who can be the first to implement this idea in Russia can make good money on it. Look for business ideas from Europe, analyze them and implement the most successful ones!