What business can be combined with a salt room. Franchise or own brand

Check out the most complete information on opening a salt cave: equipment selection and design, documentation, ways to attract customers, and whether it is worth buying a franchise to open a halochamber. This type of business, despite its apparent simplicity, has many pitfalls. We will help you get around them.

A Brief History of Salt Caves and Rooms, or What to Tell Clients

Salt rooms, salt caves, halochambers - in fact, they have long history, the beginning of which was speleotherapy, which, as you know, has more than one hundred years. Speleological clinics have been known in Russia since the 19th century. In the USSR, the first speleological clinic was built in 1968 in Transcarpathia, in the village of Solotvyno. Salt mine No 8 became the base of the new construction. Speleotherapy was used to treat:

• bronchial asthma;
• sinusitis, rhenitis;
• asthmatic and chronic bronchitis;
• hay fever;
• colds;
• reduced immunity, stress, insomnia;
• cystic fibrosis, etc.

In the 80s medicinal properties they tried to recreate the mines on the surface in halochambers. And today in Russia there are a large number of sylvinite, rock-salt speleochambers and halochambers, at the same time halotherapeutic surfaces are used in living and working premises (pedestals, lamps, salt floor lamps, etc.).

Halotherapy is in some way the successor of speleotherapy. The difference lies in the fact that the healing climate is artificially created in a separate room.

Do I need a medical license for salt rooms?

Halotherapy as a complex of therapeutic physiotherapy is a medical service that has its own contraindications and should be prescribed by a doctor. In this capacity, institutions providing such services must have an appropriate license, they are subject to increased requirements.

Some requirements for organizations engaged in medical activities (including halotherapy):

• having a license. The state fee for granting a license is about 8,000 rubles;
• the manager must have a higher medical education and work experience of at least 5 years;
• employees must also have a specialized education, employment contracts must be concluded with employees;
• The organization is licensed.

But there is another side. Salt rooms, which became popular a few years ago, are usually not medical institutions, but only by companies whose activities relate to sports and recreation activities. And then a medical license is not required. OKVED (type of activity), which in this case should be declared, is OKVED 93.04 - sports and recreation activities.

99.9% of salt rooms provide not medical, but health services. And, therefore, the registration of an individual entrepreneur or LLC takes place according to general rules. You don't need to get a license.

If medical activity is chosen, obtaining medical license on salt cave and related equipment is a must. The total cost of all costs can reach 300 thousand rubles for opening.

When choosing a room, you should be guided by the standards of SanPiN 2.1.3.2630-10 (download) and other regulatory legal acts.

• These documents allow to place the halocomplex only in separate buildings (non-residential). Area - not less than 18 m2, the presence of a control room is required.
• Lighting must comply with current regulations.
• The staff of the institution must have employees with medical education and advanced training certificates.
• The halogenerator must have a medical registration certificate.
• Separate strict requirements are imposed on purity, with mandatory samples.

Such halochambers are usually available at children's clinics and medical centers.

Running a salt cave without a medical license

Opening a salt cave as a health and fitness service greatly simplifies the process of starting this type of business.

In this case, as we already wrote above OKVED 93.04, related activities are selected for additional income generation (for example, the sale of goods such as salt lamps, essential oils, the provision of entertainment services - children's holidays, etc.).

Points to know:

• The equipment must be non-medical. This is an aerosol generator, aerosol generator, i.e. household blocks.
• It is not medical services that should be sold, but health improvement, prevention, and immunity strengthening services.

Equipment for salt caves and rooms

The main equipment that you will need to choose is a halogenerator. It is he who has a therapeutic and preventive effect, imitating the conditions of natural salt caves. Spray method - dry: the device continuously sprays rarefied microparticles of salt in the air. Also, the room must have ventilation, air conditioning and air filtration systems.

Manufacturers of halogenerators for salt rooms

Despite the large number of offers on the market, the vast majority of individual entrepreneurs and LLCs providing salt room services use halogenerators from several manufacturers.

The leader here is the device AGG-01 – halogenerator, distributed by N.P. Gorbenko - professor who patented this device. Today, Mr. Gorbenko is the scientific director of the St. Petersburg Institute of Preventive Medicine. The organization sells the Galoroom franchise, halogenerators AGG-03 and AGG-01 "Aerosol", aerogalite (finely dispersed salt for the device), salt lamps, blocks, tiles, and is also engaged in the construction of halochambers as part of the franchise.

The cost of halogenerators from the St. Petersburg Institute of Preventive Medicine:

AGG-03 - 240,000 rubles.

An example of a halogenerator for a salt room.

AGG-01 "Aerosol" - 150,000 rubles.

Simultaneously with the equipment, this company sells halochambers on a turnkey basis as part of a franchise.

The cost of halochambers from the St. Petersburg Institute of Preventive Medicine

Halochamber "Standard" 390000 r.

This price includes:

• apparatus for conducting group aerosol therapy with sodium chloride "Halogenerator AGG-03".
• 500 bottles of aerogalite (healing salt).
• 4 lamps "Energy Crystal P.P. Gorbenko.
• speaker system Dolby 5.1.
• 5 seats "Comfort"
• room design.

For 400,000 rubles, they will also deliver and install equipment to you, tell you how to use it (although you will have to pay extra for the arrival of employees if you plan to open in the regions).

Halogenerator "VITASOL" from Aeromed. It comes at a price of 240,000 rubles. The manufacturer also sells its franchise (salt caves "Vita Breeze"). The cost of the franchise is from 750,000 to 1,500,000 rubles. Along the way, they offer salt tiles, lamps, halocabins, halocapsules, halogenerators and other related products.

Salt generator (halogenerator) Ionna(55,200 rubles) from the Ukrainian manufacturer Solvay.

It uses removable cartridges with sea salt from the Black Sea (Saki) or cartridges with salt from the Solotvino deposit (Ukraine).

This is what Saki salt looks like. Its approximate price for 1 kg is 50 rubles.

Saki salt

What is aerohalite (aerosol) for halogenerators and what is its price

The healing and prophylactic effect does not come from visiting the salt room, but as a result of spraying aerohalite with a halogenerator. Aerogalit is a polyfractional highly dispersed preparation of sodium chloride. It is based on natural rock salt from the Solotvino, Artem, and Sol-Iletsk deposits. The size of the main fraction of the countable concentration of aerosol particles is 5 microns or less.

As a rule, manufacturers supply the drug in sealed glass bottles of 10-15 ml, designed for one session of sodium chloride aerosol therapy.
The cost of one such bottle with finely dispersed salt is 15-30 rubles.

This is what disposable airhalite bottles look like

Halochamber design: which salt coating to choose

Ministry of Health of the Russian Federation for salt coating the walls of the future recreation room recommends using rock salt from the following deposits:

• Solotvinskoe
• Sol-Iletskoe
• Tyretskoe
• Artemovskoe.

Those. salt from those deposits in which ordinary food is also produced. Such salt has a white or light gray color and does not contain any irritating impurities.

The walls of the salt rooms are covered with ordinary edible salt (GOST R 51574-2000). Himalayan, marine and other species are not suitable for halotherapy.

Sea or Himalayan salt (more beautiful and expensive) is in fact not approved by the method of halotherapy, has not passed clinical trials and its effect is completely unproven, and therefore not justified.

In the process of finishing the halochamber, salt coating and decorative salt tiles, as a rule, alternate. Salt is used stone ground of the highest grade.

Depending on the presence or absence of decor, salt coating will cost from 3,000 rubles to 8,000 rubles on average (floor - from 1,500 to 3,000 rubles).

For wall cladding, salt blocks or bricks can be used, which are obtained in the process of wet pressing from rock salt of the Iletsk deposit (also Tyretsky or Artemovsky deposits), with a sodium chloride content of at least 98% GOST R 51574-2000 - this is ordinary edible salt.

Salt brick cladding options:

The cost of facing with salt bricks will cost from 10,000 to 15,000 rubles.

Also often used in the design of salt rooms is facing with decorative salt tiles. The cost of 1 sq.m. will be about 20,000 rubles or a little less.

This is what salt tiles look like.

"Lump salt" is a more expensive version of the material for the repair of a salt cave (installation price - up to 30,00 rubles per 1 sq.m.).

And finally, one of the most expensive options decor of the salt room - Persian blue salt. Its price with laying can reach up to 100,000 rubles per 1 sq.m. area.

Construction of a salt cave on your own or with the involvement of a repair team

Method number 1.Cladding with salt tiles/blocks

Salt blocks are predominantly white or grayish in color, tiles are yellowish in color. They have an uneven surface, colored in mass by natural impurities.

The method can be used when the walls are smooth and stable (1 cubic meter of salt slab finish weighs 1-1.5 tons), there is no shortage of square meters (because the tiles are of a certain thickness) and it needs to be done in 2-3 days. Approximate service life is 30 years.

The method of fixing tiles / blocks, by analogy with tiles, is sticking to the surface to be trimmed. "Liquid nails" glue is used, which is applied pointwise to the back side of the plates, after which the material is pressed against the base and held for several seconds. The material is cut with a grinder or a tile cutter.

In rooms made according to this method, often halogenerators are replaced with incandescent lamps, which, when heated, contribute to the release of salt vapor, although talking about therapeutic effect V this case difficult.

The cost of one salt block measuring 200x120x90 mm is 250 rubles.

What does a salt block look like?

Method number 2.Applying a salt coating using the "spray" method - salt plaster.

A fairly common way. If the walls have an uneven surface, then the method is suitable when a salt solution is sprayed onto the wall. Previously, whitewash / paint is removed from the walls, irregularities are sealed. The layer thickness must be at least 3 cm.

The room must be dry in order to maintain the adhesion of salt crystals to the surface. Along the walls, you first need to spread polyethylene to protect the floor.

How to cook salt brine

Clean water is poured into a plastic container warm water where salt is added (consistency - wet, not dissolved). With a ladle for spraying ordinary plaster, salt brine is evenly thrown onto the wall and left to dry. Natural drying provides crystallization of salt dissolved in water. Service life - 2-3 years.

Method number 3. Combined. Salt plaster and facing with salt plates are used in separate areas. The most commonly used method of decorating the rooms of halochambers.

There are humidity restrictions for all rooms - the rooms must be dry, without water supply.

Adhesive for salt tiles and plaster

There are types of specialized glue for salt (salt blocks), the use of which simplifies the process of laying bricks. Example - two-component organic adhesive for laying salt bricks Russian production. The price for 1 kg is from 190 rubles.

An example of an adhesive for salt tiles and plaster

Application in pure form 3 kg of glue will allow laying 1.5 sq.m of area, adding sand to the mixture increases the area. at the rate For one package of glue 3 kg, you can add up to 6 kg of sand mixture.
Mode of application: dilute a 3 kg glue package with 1 liter of water, proceed to work.

Staff

To run a business, of course, you need staff. For salt rooms, there should be at least two employees, as there will be shift work given that optimal time work of the organization until 22.00. Administrators should be subject to such requirements as friendliness, customer focus, good appearance. The salary of one employee for the regions will be about 15,000 - 25,000 rubles, for the capital this amount will be higher.

Before starting work, employees should be trained to work with the equipment and the specifics of preventive measures.

Promotion channels

Almost every businessman who opens a salt cave creates his own group in social networks. In fact, this is fully justified, however, as elsewhere, SMM promotion has its own nuances. In order for the group to work to find clients, live communication, instant reaction and openness of the community administrator and advertising are necessary.

Since the territorial feature is of decisive importance for salt room clients, advertising in the networks Vkontakte, Odnoklassniki, etc. should be broadcast to the appropriate audience. The potential target audience can be young mothers with children, pregnant women living near the salt cave.

When creating live communication in groups, you should meet the needs of potential customers.

What questions might be of interest to them?

• contraindications (pregnancy, oncology);
• consequences of visiting the halochamber (green snot in a child, etc.)

Business seasonality

This business has its own seasonality: the most visited months are from August to May. Therefore, it is desirable to carry out promotions and general marketing activities in spring and autumn - a period when people often get sick colds and are interested in preventive methods.

Placing an advertisement for a salt cave near a public transport stop.

Salt room clients

The main audience of salt rooms are pregnant women, young mothers with children. Elderly people are a little less interested in halotherapy.

Additional income

An increase in the flow of customers is possible with a competent advertising company, concluding agreements with medical institutions. It is also possible to place either a solarium or a phyto-barrel in a separate office, which will lead to an increase in net profit.

• Sale of related products

Sale of salt lamps, essential oils, air humidifiers, etc. is a good opportunity to increase the level of income from the halochamber. Therefore, as a rule, all salt caves offer such products to their customers.

The production and sale of oxygen cocktails on the apparatus is another source of income for halochambers.

• Holding children's events

Since children will not simply sit for a long time, entrepreneurs sometimes hold organized events - watching cartoons in salt rooms, holding master classes, puppet theater performances in a salt cave, etc.

An example of a puppet theater in a salt cave for children with two amateur actors:

• Yoga in a salt cave

Hosting sports activities for small groups can generate additional income for the business owner. Yoga in the salt room can be conducted by an invited specialist. In terms of cost, one lesson lasting 40 minutes costs 300-400 rubles, i.e. rubles 100 more expensive than yoga classes in traditional halls. The teacher takes his percentage, and the owner of the salt cave - his.

Yoga classes in a salt cave.

• Salt cave massage

This additional service can attract new customers.

• Kindergartens and clinics as an opportunity to increase income from the salt room

If you have few customers, then you can increase your income if you engage in active sales. And here it would be logical to establish links with kindergartens, developing centers for kids and local clinics.

Salt room franchises - how justified is their purchase

Today, halotherapy is very popular and is largely due to the actions of companies selling their franchises.

The brands VitaSol, Galomed, Dyshi, Salt+, Halofort and others are the most active in selling their products.

The average cost of buying a salt cave franchise is about 300,000 rubles, including equipment.

However, in some cases they require purchases of goods from them, the cost of which may be higher than the market. In addition, you will still need additional expenses for furniture and advertising.

Today, many sell ready-made premises with existing developments: a base of loyal customers, groups in social networks, signs, trained personnel, etc.

What you should pay attention to if you decide to buy a ready-made business:

• Location

The profitability of the project may depend on whether the salt room is located on the first line or hidden in the back of the yard.

Location near fitness centers, kindergartens will be an advantage.

• Business lifespan

If the project was only running for a few months before the owner decided to sell it, chances are good that you too could fail.

• Availability of really working sales channels

If the previous owner had contracts with medical institutions and kindergartens and he is ready to transfer them to you, this is a good sign.

Mobile salt cave - halocabin

Manufacturers of halogen generators are now constantly expanding their product line and offering a novelty on the market - compact halogen generator cabins that can be easily transported from place to place. So, the Aeromed company offers its version of the halocabin. Website on the Internet http://www.aeromed.biz.

Such a cabin can be installed in spa and fitness centers, beauty salons, shopping centers - it can be placed on 2 sq.m. area. A small collapsible cabin (standard dimensions - 2x1.5x2 m.), thanks to the halogenerator working inside, recreates the microclimate of a salt cave. The microclimate parameters are set by the operator outside, who controls the flow of salt spray.

The manufacturer offers cabins with and without salt coating inside the cabin. The cost of such equipment is about 800,000 rubles.

This is how the mobile halocabin looks outside and inside.

IN mobile halocabin can accommodate 1-3 people at a time.

This mini salt cave is easy to disassemble and assemble, easy to transport. Inside there is an air purification system, ventilation is possible.

Internal equipment of a mobile salt cave:

• salt panels;
• several lighting options, including "starry sky";
• musical accompaniment;
• air purification and ventilation system;
• floor heating;
• armchairs;
• dustproof TV;
• video surveillance system.

Comparative analysis of offers for the sale of finished salt rooms in different cities

Salt cave in Kazan (600,000 rubles)

room	85 m2 (entrance hall, waiting room, salt room, massage room, play area for children)
Average monthly turnover	100 000 rubles
	40 000 rubles
equipment	halogenerator
state	Equipped, 2 persons
Customer acquisition	referrals from medical institutions, VKontakte and Instagramm groups
Business lifespan	1 year
	IP
Expenses	Payroll fund, rent of premises 25,500 rubles. / month

Salt cave 250,000 rubles (Russia)

room	hallway, salt room
Average monthly turnover	100 000 rubles
Average monthly net profit	35 000 rubles
equipment	halogenerator
state	staffed,
Customer acquisition	groups in social networks
Business lifespan	1 year
Organizational and legal form	OOO
Expenses	Payroll fund 30,000 rubles. Room rental 20,000 rubles. / month

ABOUTTowners call

Igor (Dimitrovgrad):

— There was an experience of opening a salt cave. In short, the game is not worth the candle. Within six months, the total income was 20,000-25,000 rubles per month in a good scenario. This is taking into account the fact that they worked with their wife themselves, they did not hire administrators, because they had nothing to pay with. They took the halogen generator from hand, they did the repairs themselves, since they saw no point in spending money on buying a franchise. The premises have been rented. My opinion is that the idea is hackneyed and has exhausted itself.

Have you had a positive or negative experience of opening a salt room? Share!

An overview of a business model that does not require large investments and brings a stable income - a salt cave (halochamber). On the example of the franchise of salt caves "Vita Breeze".

The halochamber provides a health-improving service, which will be especially popular in large cities. The client is located in a comfortable deck chair and undergoes a session, during which he breathes air saturated with salt crushed to microparticles. This allows you to cleanse the lungs, bronchi, sinuses, removes accumulated harmful substances, microbes, relieves inflammation and enhances human immunity. Halotherapy sessions are indicated for asthma, allergies, diseases respiratory tract, rhinitis, sinusitis, frontal sinusitis, SARS, postoperative conditions, in the off-season, periods of stress.

Basically, these are residents of large cities, especially in regions with unfavorable environmental conditions. If this is a satellite city of a large industrial enterprise, halochambers are simply necessary there. Unfortunately, we do not yet include such concern for the health of employees in labor protection. Milk for harm - and enough. At the same time, statistics show a constant increase in diseases in such regions.

Our clients can be divided into three main groups:

1. Children. Among them, allergies, broncho-pulmonary diseases, ENT diseases have become massive. In kindergarten, every second child has problems. Parents prefer not to heal, but to undergo halotherapy courses, naturally cleanse the body, and carry out prevention.
2. Middle-aged people (30-45). Often ex-smokers, those who live in a big city in a very stressful rhythm.

   Business Idea: Salt Cave

   When the understanding comes that the resource of the body is not infinite, they come to the salt cave to clean themselves and just relax and unwind.

3. Older people (55+). Most often they already have a "bouquet" of diseases, they have been prescribed handfuls of pills, antibiotics, and operations more than once. There is an idea that all these chemical attacks do not give an effect for a long time, but at the same time side effects then have to be treated separately.

Promotion channels

The main channel for promoting the service is the Internet. The Vita Breeze website is optimized and constantly promoted in search engines, it is in the top ten for the main queries. Active promotion is carried out in social networks, all channels of interaction with clients are used, such as vkontakte, Instagram, etc. Stars, VIP-persons, popular media personalities are involved in the promotion.

Active business support — local and seasonal promotions. Franchisee "Vita Breeze" can attract customers by periodically holding free sessions for groups from nearby kindergartens and schools, employees of business centers, and industrial enterprises. As practice shows, up to 30% of those who have passed a session in a salt cave become clients and purchase a subscription.

Before the start of the high season (autumn and spring), competitions can be held, the prize in which is subscriptions to sessions in the halochamber.

Media involvement is also a tool for attracting attention and informing. For example, journalists willingly cover charitable events when children from orphanages and nursing homes who suffer from serious illnesses undergo halotherapy sessions.

Features of doing business

There is seasonality in salt caves, in summer the flow of customers can decrease by 20%, but with proper organization of marketing support, the seasonal drop can be reduced. For example, it is necessary to involve people in especially hot periods, in case of fires, smog. It is necessary to focus on attracting office workers, those who cannot travel outside the city in summer, and older people who can take a break from the heat in a comfortable and cool atmosphere. From May 25 until the beginning of September, the main decrease in inflow is due to children.

Name	Appointment.	Price, in rubles
Device for dry salt aerosol therapy group dosing ASA-01.3 Model "Prima"	A basic, compact device that allows you to fully implement the method of controlled halotherapy. 120 m3.
Smart model	Modern apparatus for controlled halotherapy. With software-electronic system HALOSMART and software package HALOCONTROL®. Communication with the machine via the Internet, the possibility of wireless control from a tablet PC, prompt system, procedure history, help system The volume of the treatment room up to 120 m3	This information is not distributed in the public domain.
Group dosing device for dry salt aerosol therapy АСА-01.3 Model "Professional"	Innovative device with the possibility of autoloading the salt preparation, With a software-electronic system HALOSMART and software package HALOCONTROL®. Communication with the device via the Internet, the possibility of wireless control from a tablet computer, a prompt system, a history of procedures, a help system. The volume of the treatment room up to 120 m3.	This information is not distributed in the public domain.

Feasibility Study*

How much money do you need to start a business?

Capital investments

Monthly expenses

			Revenue (minus tax 6%)		Comments
					Break even point with sublease
					Break even

Download the financial model and make individual calculations directly to your preferences.

* All calculations are provided by Vita-Breeze. The proposed business model is unfamiliar to Moneymaker Factory specialists, and we cannot assess how realistic the figures presented are. In general, the proposal is interesting (activities related to improving health are a very promising direction) and, probably, with the right organization of the business, it can be very successful.

Questions and answers on the topic

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Salt cave (halochamber) - earnings from the air

Are you looking for an original and promising idea for own business? Well, then it's time to act! Start your business with us - a team of active and motivated professionals who are ready to provide consulting and technical support in the development of a private halo complex. Opening your own salt cave can be considered a thoughtful and profitable investment of money, since services related to wellness procedures will always be relevant and in demand.

Suggestion for you:

1. Not only private entrepreneurs are invited to cooperate, but also large-scale corporations that care about the health of their staff
2. We take care of all organizational issues, including the design stage, delivery of equipment and the construction of the complex itself.
3. You get detailed advice and training as a bonus!
4. We guarantee that the opening of a salt cave in your city will become a 100% profitable business, especially given the high level of seasonality - caves are visited in autumn, winter and spring for the purpose of healing, and especially passionate lovers even in summer.

Complete set of the program "Open your salt cave":

• Consultation of specialists on the choice of premises and specialized equipment
• The equipment purchased by you is delivered by our employees to the facility and installed in compliance with all standards.
• Training of your staff and professional application of the salt layer
• Consulting support at every stage of organizational and construction work

We offer you to get acquainted with the profitability of this business project in more detail:

• As an example, let's take a salt cave with an area of ​​18-30 m2
• With a 12-hour working day, the session lasts 40 minutes
• There are 12 sessions per day, with breaks of about 20 minutes
• The cost of the session - at least 300 rubles per person
• 8 people visit the cave for 1 entry

Total:

• 12 sessions x 8 people x 300 rubles = in one day the profit is 28,800 rubles.
• What in 30 working days will equal 864 thousand rubles.

P.S. Let's assume that the download will not be 100%, and we will make a discount for a 40% decrease in traffic salt cave.

How to open a salt cave

As a result, we get the amount of 518,400 rubles, which, after deducting the wages of your employees, utility bills and rent, as well as advertising costs (we take this amount as equal to 40% of income), makes a profit of at least 311,040 rubles per month.

Summing up, we can say that average term Salt cave payback - 4-6 months.

Evaluate the benefits of your own business by taking advantage of our offer! Below, you can get acquainted in more detail with the options for completing the salt cave from the Institute of Preventive Medicine of St. Petersburg.

Name of product	Specifications	Unit ism	Qty
Health-improving and naturotherapeutic complex "Halokamera"
Composed of:		Set	1
Apparatus for group aerosol therapy with sodium chloride "Halogenerator AGG-03"	Supply voltage 220 V, frequency 50 Hz, el. power is not more than 50 W., the built-in timer ensures the operation of the generator in automatic mode, it is equipped with an air filter.	PC.	1
Aerogalit®	Highly dispersed powder of sodium chloride with a particle fraction of 1-5 microns.	Fl.	500
Lamp "Energy Crystal P.P. Gorbenko"	Supply voltage 220 V, frequency 50 Hz, made of sodium chloride single crystal	PC.	4
halodesign	Application of a special multi-layer salt coating on walls and floors, smoothing sharp corners of walls and floors
Dolby 5.1 speaker system	Availability of CD/MP3, FM tuner	PC.	1
Psychosuggestive programs on CDs for adults and children	Relaxation CDs, at least 45 minutes each	Set	1 (4pcs)
Chaise lounge chair	Typical	PC.	5
Connection and adjustment of equipment, training of technical personnel at the workplace
medical technology		Set	1
Technical documentation		Set	1
Development of technical specifications
Delivery of equipment
The total cost of a complete set is 390,000 rubles. 00 kop.*
* — the package does not include the cost of salt, the cost of liquid glass, and travel expenses

Dear colleagues and partners!

We invite you to join the all-Russian network of salt caves "GALOROOM".

Joining the all-Russian network of salt caves GALOROOM has a number of advantages:

• Obtaining consultations at the opening of the Salt Cave halocomplex,
• Providing the finished package corporate identity(brand book),
• Templates and texts for advertising booklets,
• Scientific and methodological support,
• Legal support,
• Conducting educational programs and seminars,
• Availability of a common corporate website,
• Special conditions for the supply of consumables
• Special conditions of service.

The all-Russian network of salt caves GALOROOM, created by the St. Petersburg Institute of Preventive Medicine, has pronounced competitive advantages over other Salt Cave halo complexes. The GALOROOM brand is already a sign of quality, and the patronage of the St. Petersburg Institute of Preventive Medicine and personally the author of halotherapy and halohealing technology P.P.Gorbenko guarantee the high efficiency of the services provided.

Conditions for joining the GALOROOM network:

1. On the condition of purchasing the “Lux”, “Third generation” and “Premium” halocomplex, the Galoroom franchise is provided free of charge.
2. The Galoroom franchise is provided only on the condition that the halocomplex was created by specialists from the St. Petersburg Institute of Preventive Medicine.
3. For Standard halocomplexes, the Galoroom franchise is provided on a paid basis at the rate of: 50,000 rubles.
4. Monthly payments - royalties - 10,000 rubles per month.

Galoroom franchise is not available on the territory of St. Petersburg.

Advantages

good for health, nice atmosphere inside the room

Flaws

prices without promotions, location is not always close to home

Details

While still a student, I learned what a halochamber or simply a salt room is.

Business idea No. 100: calculations and nuances of opening a salt cave

Then a pulmonologist prescribed it to me as a complex treatment and I visited it for free. Such a room was at the hospital, the standard course was 10 days. A room lined with sea salt on all sides: walls, floor, ceiling partially. I usually went there in the morning, all the patients lay down on comfortable couches, covered themselves with a blanket, after which the light became dim and quiet soporific music was turned on. In general, in the morning hours, everyone was simply asleep there, the procedure lasts 40 minutes. Then I didn’t particularly notice the effect of this inhalation of salt vapor, although now I’ve become thoughtful, after those procedures I didn’t have ENT diseases for a long time.

And just recently, I remembered that not only in the hospital you can visit the halochamber. In many cities, this is already mostly a business, that is, you pay money and go through procedures. First, I looked on the Internet to see if there is such a room near the house, in principle there is, but the prices there are considerable, and you need to go through a course of procedures in order for the effect to be.
Honestly, a little toad choked. Then I decided to look at Groupon and Biglion, whether there are similar promotions there. And, lo and behold, I found, but not one, but four! I chose the one that was at least somehow closer to us and it was convenient to get there. I bought a coupon for myself and my daughter, signed up.
We went the very next day after the purchase. In the hall they took off their outer clothing and shoes. Slates and shoe covers are provided there, you can also bring your own shift. And it is better to take thick socks with you, not for hygiene, but so that salt does not get under your clothes. At the appointed time, all visitors enter a special room, everything is covered with salt in it, there are armchairs in rows, they give out blankets.
What pleased me is that there is a corner with toys for the kids: scoops, buckets, cars, etc. It is clear that it is difficult for children to sit in a chair for 40 minutes. In some cells, TVs are hung, but ours was not, and you can’t bring gadgets with you so as not to disturb other visitors. You can’t take a book either, since the light is dimmed there, you still spoil your eyes in small letters to peer. At first, my daughter and I played with a spatula and a bucket, then we scratched markers on the board, then I nevertheless sat her in a chair with me and began to tell fairy tales, in general, I distracted her as much as I could. After the procedure, be sure to wash your hands and face with water, in short, get rid of the salt that has got on the skin.
Now I want to talk a little about the principle of operation of the halochamber. Because when I first went there, I thought that the whole point was in the salt itself, with which the room was littered. But not only in it, as it turned out. As soon as all visitors enter the room, the door closes tightly and the halogenerator is turned on (a device that sprays fine particles of salt, or rather even salt ions, due to their size, they penetrate deep into the lungs). The generator hums a little during operation, but it is not noisy, as if the wind is blowing. The temperature in the cell is comfortable, but it’s not at all warm there, if you sit, it’s really better under clothes. Humidity is also maintained. In general, it is very easy to breathe there.
There are many indications for visiting such a room: frequent and prolonged orvi and orz, bronchial asthma, bronchitis, allergies, dermatological problems, angina pectoris, rhinitis, tonsillitis, etc.
There are also contraindications: kidney disease, stomach ulcers, heart defects, tumors, diabetes.
It's such a period now that everyone around is sneezing and coughing, so it's quite a good idea to take a course of procedures in a salt room than to swallow medicines.

Ratings

Cost: 260 rub.

Usage time: at times

Year of use of services: 2015

Tambov OFAS Russia on July 15, 2015 recognized the advertisement of salt caves "SOL +" as violating the requirements of paragraph 6 of part 5 of article 5 of the Law "On Advertising".

The meeting of the Commission was open, it was attended by representatives of the press and a citizen who became interested in this advertisement, as she planned to take her child to a healing session in a salt cave.

So, in the spring of 2015 in Tambov, the activities of the salt caves "SOL +" were actively advertised. The advertising structures contained the following information: “SALT + Salt Cave. Indications for use: respiratory diseases (asthma, bronchitis, cough, etc.; ENT diseases (allergies, rhinitis, sinusitis, etc.); skin diseases(neurodermatitis, psoriasis, eczema, etc.); for the rehabilitation and prevention of the body (ARVI, influenza, vegetovascular dystonia, increased immunity); halotherapy also has a beneficial effect on the psychological state. Sign up by phone. Possible contraindications. Consultation of a specialist is required”, “Does the child often get sick? Do you suffer from coughs, colds and SARS? SALT + Salt cave. Sign up by phone”, etc.

The information indicated in the advertisement created the impression that in the salt caves "SOL +" a medical service "halotherapy" is provided - a method of treatment and prevention various diseases, based on the healing effect of the microclimate, similar to the conditions of underground salt caves.

The person carrying out entrepreneurial activities for the provision of the advertised services is Phoenix LLC, which does not have a license to carry out medical activities, in addition, the AGG-03 Aerohalitegenerator device used by the society in the caves is not medical.

According to par.

Salt Cave Business Plan

6 h. 5 art. 5 of the Law "On Advertising" in advertising is not allowed to indicate medicinal properties, that is positive influence on the course of the disease, the object of advertising, with the exception of such an indication in advertising medicines, medical services, including methods of prevention, diagnosis, treatment and medical rehabilitation, medical devices.

The case materials were handed over to an authorized official to initiate an administrative offense case against the guilty person. For this offense, administrative liability is provided in the form of an administrative fine for legal entities - from one hundred thousand to five hundred thousand rubles.

Salt room business plan Currently, more and more people want to open a quickly paid off, in demand and modern business- complex "salt cave" for business. And the team of the Global Group company has been helping to do this for more than five years throughout Russia and neighboring countries. Consider all the pros and cons, costs and profits of this business. According to our […]

Salt room business plan

Currently, more and more people want to open a fast-payback, demanded and modern business - the “salt cave” complex for business. And the team of the Global Group company has been helping to do this for more than five years throughout Russia and neighboring countries. Consider all the pros and cons, costs and profits of this business. the number of artificial salt caves as a business, from 2014 to 2016 increased by 528 units within the Russian Federation.

How to open a salt cave? -

But first, decide for yourself whether you want to have a profitable, interesting, socially oriented and useful business?

At the first stage, look around how many competitors you will have in your city, how much free niche! In the top menu of our site, in the section, find your locality.

Consider the example of building a salt cave in the beautiful city of Kostroma.

As of May 2016, our directory shows 6 organizations of the type open to the public. Look at the map for their location.

At the first stage, we consider the geographical location of your business on the city map and select the premises according to the criteria and requirements that are optimally suitable for placing a salt cave for business.

Please note that the requirements for opening a salt cave with are different from the requirements for a room to work without a medical license, based on.

Sample Plan investment and payback, on the example of the construction of a salt cave:

If you would like a quote. Leave a request on our website, and our manager will advise you!

Based on the results of the calculations, we summarize the main indicators:

The area of ​​the salt cave is 20 m2. – Number of clients per session (40 minutes) – 8 people.

Number of sessions - 11 pieces. - The cost of one place is 200 rubles.

Working days per month - 30 days (average)

Total: according to the multiplication formula, we get - 8 * 11 * 200 * 30 = 528,000 rubles per month with 100% attendance, the real average annual percentage (according to the reviews of the owners of existing salt caves) is 54% * 528,000 rubles = 285 120 rubles - the average annual revenue per month on one salt cave!

Our company offers not only construction, which, according to our experience and feedback from our clients, is profitable and cost-effective, but also help existing companies reach a new level, through, improving service and expanding services through.

To sum up preparatory work Since the salt room has become functional and completely ready for use, the business plan must be drawn up in accordance with all the rules. It is understood that the future owner will take into account both general market trends and market development in a particular city or region.

A correctly drawn up and well-formulated business plan for a caving chamber will allow you to realize the goal in a few final steps so that it does not arise in the future.

Business plan for a speleochamber, halochamber

Business planning is several aspects at once that are relevant for any area, including for servicing clients who want to use the services of halotherapy:

• taking into account market trends, market features and customer requests;
• cost estimate (it is important that a full-fledged salt room business plan with calculations be drawn up);
• a schedule of upcoming work with marked indicators of workload and expected income.

From the literacy of the approach of the future owner directly depends on how stable and efficient his halochamber will work; The business plan plays a key role in this.

Business plan: halocenter

To open a full-fledged halocenter capable of receiving visitors and serving them according to the latest standards, a business plan will have to be thought out in every detail. By planning the activities of the establishment in advance, its owner can foresee many risky and unfavorable situations in order not to encounter surprises.

The many problems that plague inexperienced businessmen could actually exist only in theory if they were given enough attention at the planning stage. This applies not only to proven areas of work, but also to the most innovative ones. That is why the salt cave business plan needs to be as detailed as possible.

Open a salt cave - business plan

It should be understood: before opening a salt cave, a business plan must not only be drawn up, but also verified. This is true in any case - both when looking for investors, and when planning the activity itself.

If you approach the matter competently and avoid mistakes, miscalculations, negligent and inattentive attitude, then the salt cave business plan will become the main tool for its further development.

Explore the features of this service. Ideally, the owner of this business should be a doctor with the appropriate specialization. If you do not have the necessary education, invite a therapist to co-found or lead.

Find out all about the competitors. If there are health centers in your city that offer halotherapy services, it is important to consider their advantages and disadvantages. Your goal is to offer the best service. If there is competition, you will have to make adjustments in finding the location of your salon. Try to choose a room at the maximum distance.

Main risks

The popularity of halotherapy is growing, but most potential clients have not even heard of this wellness procedure. It is in demand in large cities, which are characterized by serious air pollution. But even in this case, it is necessary to invest heavily in popularizing not only the salon, but also the procedure itself. If you decide to work in a small town, you will have to expand the range of services. Otherwise, you will not be able to create a profitable business.

The halotherapy procedure is characterized by an impressive list of contraindications. You must not only warn customers about possible negative consequences in the presence of certain diseases, but also try to reduce the risk of harm by carrying out the procedure. Many halotherapy salons cooperate with clinics and recommend that potential clients undergo an examination before the course of procedures. Having permission from a doctor significantly reduces the risk.

Demand for the procedure is on the rise cold period and decreases significantly in summer. It is important to take this factor into account when planning profits and provide options for expanding the range of services or discounts for the summer recession.

Location

The most important factor is customer convenience. Perfect option- central streets and location as close as possible to public transport stops. To organize a salon, a room of 50 m² is enough. Special equipment occupies approximately 5 m². It should be located in a separate room.

The remaining space is divided into several zones:

• Halochamber.
• Waiting room with reception desk.
• Staff room.
• Toilet.

There are many requirements for the arrangement of a halochamber. It is important to ensure the correct temperature regime, lack of excessive moisture and reliable waterproofing, modern ventilation system and air filters. This room should not be connected to the sewer system and water supply.

Whitewashing or painting is not allowed on the walls and ceiling. The most common option is cladding with pressed sea salt blocks. In this case, a concrete floor with a minimum load of 0.5 t per m² is required. You can clad the walls and ceiling with salt bricks, decorate the halochamber in the form of a natural salt cave. The design with scattered crystals of sea salt looks great.

To carry out repair work and bring the premises in line with the requirements, a minimum of 300,000 rubles will be required.

Equipment

The most expensive and important device is the halogenerator. It is installed in the room next to the halochamber and is used for spraying saline solution the desired concentration. Also, this device maintains the temperature within 20 ° C and humidity at 50%.

Exist different kinds halogenerators. Manufacturers of medical equipment offer portable models for individual procedures. There are options with high power for large rooms. Some models are controlled via the Internet, have a help system in memory and the ability to save a history of procedures. The basic set of equipment for a full-fledged halochamber with a starter set of related consumables costs at least 250,000 rubles.

Additionally, it is necessary to provide for expenses within 100,000 rubles for the installation and configuration of equipment. It is very complex and should not be installed on your own. Some manufacturers provide free services, including equipment installation.

It is worth thinking about special lighting. It plays a very important role, because your customers come not only for healing air. For many, visiting a salt cave is a great opportunity to relax and take a break from the frantic pace of city life. It is also necessary to provide pleasant neutral music. Suggest various options musical accompaniment - classical, oriental instrumental music, sounds of nature.

It is important to choose comfortable furniture. For a salt cave, soft comfortable sun loungers are enough, in which you can sit reclining. Also of great importance is the design and furniture in the waiting room.

The front desk should be equipped with a computer to keep track of sessions and record clients.

Personnel

Four employees are enough to ensure the work of the salon:

1. Administrator. His responsibilities include all organizational issues. Registration of those who wish and the formation of groups, payment acceptance.
2. Consultant. This employee must have a medical background. He must find out whether clients have contraindications to halotherapy. The consultant should also tell visitors about the benefits of the procedure, explain the rules for staying in the salt room. He must be highly qualified, sufficient to answer any questions and provide medical care in an emergency.
3. Operator. This employee is responsible for the operation of the equipment. Manufacturers offer training on halogen generators, but this position is highly desirable. special education. Also, the duties of the operator include the selection of background music, maintenance of other equipment.

You should also hire a marketer as soon as possible. Constant and active search for new customers, popularization of the service requires a lot of effort. It is better that one person is responsible for this area of ​​\u200b\u200bwork.

It is worth thinking about security. Installing an alarm and video surveillance system will not solve the problem. It is better to hire a security guard or conclude an agreement with a special service. On a stratum, the maintenance of financial records can be entrusted to a part-time accountant or this part of the work can be outsourced.

Documents and licenses

The form of registration depends on the number of founders. If the owner of the business is one, you can issue an IP. If your company has several founders, it is better to stop at registering a legal entity. For this business, it is possible to choose a simplified taxation system - 6% of profits. OKVD - 2 93.29 other services in the field of recreation and entertainment.

Registration of a license costs within 6,000 rubles. But its receipt is associated with high requirements and the need to draw up a lot of documents. Everything will be much easier if the leader is a certified doctor. It is recommended to entrust this part of the organizational hassle to a special law firm.

Quite high requirements for a halotherapy salon are made by fire supervision and SES. The requirements of these services must be known in advance.

Profitability

In the first months of operation, a workload of 30% is considered normal. With the right organization of the marketing policy, the salon will be visited by new customers. A feature of this service is the need for a cycle of procedures. The number of sessions depends on the disease and the recommendations of the attending physician. If, after 3-4 months of work, the workload increases to 45%, this is a good result.

The cost of one session is 200 rubles. The procedure lasts 40 minutes, 20 - a break. The standard halochamber is designed for 10 people. With a load of 30%, you will serve three people per hour. One working day, on average, brings a profit of 4,800 rubles. This is a very approximate amount, because the number of clients may be greater. You should also take into account the discount for those who purchase a subscription for a month.

An analysis of the results of successful halotherapy salons shows that even with a workload of 30%, the payback comes in 8-10 months.

Marketing

Promote your services by any means possible. Advertising in the media gives a good effect, but it is not cheap. Great option– cooperation with clinics and hospitals. If, in the presence of indications, doctors will recommend your salon to their patients, a constant flow of customers is guaranteed.

The website of the company gives a great effect. Description of the procedure and its benefits, advantageous offers for regular customers, the ability to sign up for the procedure online will definitely attract new visitors. Popularizing the site will take some time and is associated with costs, but these measures will give results.

Work weekends - they bring the highest profits to many salons. In the summer, it is advisable to pay attention to office workers who are forced to spend in a dusty and hot city. For this category, you should create appropriate advertisements. You should also think about expanding the range of services. You can gradually develop and create a complete wellness center with various procedures.

Summary

The organization of a halotherapy salon requires significant investments. But with the right organization of work and an active marketing policy, you can achieve excellent results.

Salt room business attracts aspiring entrepreneurs with its relevance and potentially large profits. This business is especially in demand in large cities of Russia, where people need to improve their health, cleanse their lungs from city dust and dirt, and especially need peace and relaxation. In addition, the advantage of this business is that it does not require millions of investments, and profitability can be quite impressive. We offer a salt cave business plan, an example of which will help you draw up your plan.

Project Summary

We are opening a salt room (halocenter) in a big city, in a large residential area. We rent a room on the ground floor in an active place, not far from the metro station and public transport stops. It is desirable that there are beauty salons and pharmacies nearby. The equipment in our salt room meets modern quality standards. There will be room for 7 visitors in the city salt cave.

Opening hours of the salt room: 10:00 to 21:00 every day, seven days a week.

The salt room is suitable for children and adults. For children, a children's corner is equipped with a table, chairs, coloring books and kinetic sand, so that it would be fun for them to undergo salt procedures.

It is preferable that schools, gardens and government offices, as well as office buildings, be nearby.

Our clients:

• Women from 30 to 50 years old (40%).
• Men from 30 to 50 years old (40%).
• Children (10%).
• Elderly people (10%).

Main business risks:

Our business plan for a salt cave with calculations will indicate start-up and weekly costs, take into account the costs of an advertising campaign and an anti-crisis strategy, and allow you to calculate the estimated profit.

Registration

To get started, we will register with the tax authority. Submit an application for a Certification. We choose this form of entrepreneurial activity, because Our organization is small, we need to save time and money on reporting and paying income tax.

It is also necessary to select the appropriate OKVED code 93.04 "Physical and recreational activities", which allows us to act in order to improve physical condition and ensuring the comfort of our customers. In addition, it is necessary to take a certificate of no criminal record in order to obtain permission to conduct activities under OKVED 93.04, and it is done for about a month, this must be taken into account.

When choosing a form of entrepreneurial activity, we immediately choose a simplified taxation system and 15% tax deductions (income minus expenses).

We will need about 20 thousand rubles for registration and registration.

Room search

We choose a non-residential premises on the ground floor of a building with a total area of ​​85 sq. m.

Room zoning:

• We allocate 2 rooms for treatment rooms (halochambers): 20 sq. m for a children's halochamber and 30 sq. m - for an adult.
• The reception area with a reception desk and a sofa for waiting is allocated 15 sq. m.
• For the bathroom - 10 sq. m.
• Staff room - 10 sq. m.

The cost of the premises will be 50 thousand rubles per month.

Be sure to make appropriate repairs in the future salt room.

Purchase of equipment

There are many requirements for arranging a salt room. It is important to ensure the correct temperature regime in the halochamber, there should not be excessive humidity, install reliable waterproofing, and also provide a modern ventilation system and air filters. Also monthly it will be necessary to pay utility bills in the amount of 15 thousand rubles.

We will line the walls and ceiling with salt bricks and decorate our halochamber in the form of a real salt cave. It looks especially bright if we add a design with scattered salt crystals. It attracts buyers and causes positive emotions when visiting the halochamber. Also considered is the option of creating a transparent starry sky on the ceiling, which, in tandem with salt crystals, looks incredibly beautiful.

This, of course, will require significant investments in the amount of at least 300 thousand rubles, but it's worth it.

Required equipment and materials:

Name	Price
Dry salt aerosol therapy apparatus (halogenerator)	250 000
Equipment installation costs	100 000
Backlight	100 000
Acoustic system	100 000
Soft sun loungers (9 pcs.)	10 000
Table and chairs for children	4 000
Reception desk (used)	3 000
TV	30 000
Additional expenses	20 000
Total	587 000

The main equipment costs are of fundamental importance, because the result of the procedure, and, accordingly, customer loyalty and profit, depends on the quality of the halogenerator. Therefore, we will spend as much as necessary on the equipment and spectacular repairs of the salt room, because. our potential profitability depends on it.

Staff

For the normal functioning of this business, employees will be required, preferably with experience, otherwise they will need to be trained.

The benchmark for the staffing table is presented in the table:

Employees will work on a 5/2 schedule with floating days off. On weekends, their duties will be performed by the owner of the salt cave.

Also, the owner independently generates reports and submits them to the tax office, and is engaged in advertising.

Marketing and Advertising

In the process of business development, it is necessary to analyze the level of demand for the service and choose the right place for opening a cave with the maximum concentration of consumers. The advantage will be the placement of a salt room in a large residential area big city so that schools, kindergartens and densely populated microdistricts are nearby.

There is a problem of lack of knowledge among potential consumers about the benefits of salt caves. Our task is to popularize this service, to inform people about how residents of large industrial and polluted cities need it. While registration of activities will be carried out, it will be possible to start creating Internet resources.

We need a website (landing page) and groups in in social networks. In addition, medical centers, clinics, etc. will be a good channel for promoting the salt service. It is possible to conclude an agreement with the administration on a discount on visits to the salt cave for staff.

The main tools to attract buyers at the initial stage:

Every month we will spend 15,000 rubles on Internet promotion, and 10,000 rubles on offline destinations. In total, about 25 thousand rubles will be spent on advertising.

Expenses and income

In this part of the plan, we will make summary tables of starting and monthly costs, calculate the potential revenue for the service for the month, determine the net profit, profitability and payback period.

Starting costs

Monthly expenses

Income

It takes time to attract a normal volume of visitors. Starting from the third month of the work of the salt cave, we plan the attendance plan.

Pricing policy and estimated volume of customers:

Name of service	Price	Quantity	Amount, rub.
Adults and children over 18 years old	400	70	28 000
"Mother with a child up to 7 years old"	400	50	20 000
Children under 7	200	50	10 000
Schoolchildren from 7 to 16 years old	300	50	15 000
Family (2 adults and one child under 7)	700	20	14 000
Children's group (10 children under 7 + 1 adult free of charge)	2 000	10	20 000
Subscription for 10 sessions for adults (-10% discount). Valid for 30 days	2 700	5	13 500
Subscription for a child under 7 years old for 10 sessions (-10% discount). Valid for 30 days	900	10	9 000
Renting the entire cave for 1 session	2 500	5	12 000
Subscription for 20 sessions for adults (-15% discount)	6 500	5	32 500
Subscription for 20 sessions for a child under 7 years old (-15%)	3 400	5	17 000
			191 000

Estimated attendance and options for choosing sessions are in the table. It is planned to double the number of active sessions within 6-8 months by attracting more clients (flyers, promotions, active promotion in social networks, advertising on forums and promotion of the landing page throughout the city).

We calculate the difference between income and monthly expenses to calculate the tax:

191 000 – 140 000 = 51 000.

We calculate the tax payment:

51,000 x 0.15 = 7,650 rubles.

Accordingly, the net profit of our salt cave per month will be:

51,000 - 7,650 = 43,350 rubles per month.

Let's calculate the return on monthly investment:

(43,350 / 140,000) x 100 = 30.96%.

This profitability for a salt cave can be considered satisfactory. As the data show, quick profitability from this business is not to be expected. We plan to raise the profitability level to 100% by the end of the year, actively working on the image of the cave, promoting the service on the Web and offering profitable options for visiting the salt cave.

Let's calculate the payback period of the salt cave:

1,107,000 / 43,350 = 2 years.

The payback period of the project will be about 2 years. This is a fairly long period for a return on investment, however, with an expected increase in demand for the service, it can be reduced by one and a half to two times.

Eventually

The salt cave is a business, first of all, for personal use, and then for extra income. It is better to create it based on personal needs, for example, asthmatics or people with other respiratory diseases. This will be a good incentive to work well and understand your target audience. In this case, it will be much easier to achieve a productive result.