Creative name for a cafe. The main mistakes when choosing a name

A well-chosen cafe name is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step causes many unpleasant moments: from difficulties in forming a positive image of the institution to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, read the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.

What is the name of the cafe?

In most cases, entrepreneurs pay very little attention to choosing a cafe name. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually sonority and personal preferences become the main criteria. Often they use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of a cafe, is consonant with the name of another enterprise, it is difficult to pronounce and remember, which is why it repels more than attracts.

The main purpose of the name is not only that the institution can be identified. It should evoke positive associations, pleasant emotions, stand out among competitors, focus customers on advantages, novelty, reflect the uniqueness of the concept of the enterprise (menu in Russian style, asian cuisine, cafe fast food). It is the name that first attracts the attention of the consumer, forms his impression of the service, creates the right atmosphere around the trading facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes a segment of catering enterprises, including cafes, which requires business owners to use different marketing tools. This will provide an opportunity to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.

Advice: after studying the main recommendations of professionals in the field of naming regarding the choice of a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, seeing in practice mistakes and a successful choice of competitors. The sources of information will be social networks, business portals, city forums.

Criteria for choosing an original name for a cafe. It should:

1. Be euphonious and unique.
2. Easy to speak and remember.
3. Harmonize with the concept of the institution, its style, menu focus, format of work.
4. Take into account the preferences and expectations of the consumer of the service, push him to visit this particular institution.
5. Give an accurate idea of ​​the field of activity, the specifics of the establishment, clearly identify the brand and not create false expectations.

Cafe name - examples

You can choose beautiful names for the cafe yourself, using information from the Web, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:

• Uniqueness. As an option, neologism is used (this will allow the institution to stand out from the competition and achieve greater recognition at lower cost thanks to a non-standard approach). For example, "Chaykoffsky", where the name of a famous composer and words on the subject of the provision of services are played; "SeaZone" - the name was created by merging 2 words: sea - sea and zone - zone, belt (in such a cafe, the emphasis is on mediterranean cuisine); "Pate" - the designation of food is used as a name that hints at the special position of this dish on the menu, the relaxed atmosphere in the institution;
• brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - “Semaphore”, “Hmeli-Suneli”, “Juice”;
• Emphasis on the specifics of the services provided - Karchma, CoffeeMania, CampFood, H2O, STARBUCKS, Stroganov-Grill;
• An indication of the style or standard of living, price category (if this corresponds to the concept of the institution and the needs target audience, otherwise such a name will only confuse the consumer). For example, "El Gusto", "Kyoto" ( Japanese food), "Pan Smetan" ( Czech cuisine), "Royal Pub & Mini Restaurant", "Royal Diet", "Hard Rock Cafe";
• The use of surnames, first names (but this approach must be used deliberately, it is undesirable to choose personal names) - “Donna Olivia”, “AnderSon”, “Jean-Jacques”.

Advice: when choosing a name for a cafe, it is important to foresee the possibility of legal conflicts. It is necessary to clarify in advance whether trademarks with the same name are registered in this class of services, such that they belong to the category not subject to registration as a verbal trademark. You can clarify this using the federal information resource of the Unified State Register of Legal Entities.

20 worst cafe names

Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote not so much time to studying some aspects of naming in order to avoid the most gross errors. Most often, gastronomic business owners make the following mistakes: they choose hard-to-pronounce words that do not correspond to the sound system, the rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of services, misleading the client, absolutely not related to the subject of the services provided. Often, the owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - jewelry sales, dentistry, cosmetic services, for example, as is the case with the name "Pearl").

Examples of unsuccessful cafe names:

• The names are not related to the subject of the services provided, they are geographical names: "Dom", "Topaz", "Troika", "Neman", "Academy", "Sahara".
• They mislead the consumer: "Nigora" (created from the Uzbek name, but will be incomprehensible to most customers), "Receptor", "Abazhur".
• Cause unpleasant associations, emotions, can be interpreted in two ways: "Piece", "Panaehali", "Pieces", "Hachiko", "Seven cockroaches", "Paradise Hell", "Clockwork Eggs", "Buchen House", "Sektacafe".
• They are banal, confused in the minds with other names, do not help identify a particular cafe, do not emphasize its uniqueness: "Youth", "Spring".

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Present on the market today great amount goods and services, and now the choice of the client depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the mind of the consumer, as well as the atmosphere in the institution. For a truly successful activity, it is necessary to form a positive image, form style cafe, focus on what distinguishes it from competitors. And choosing a beautiful name is one of the most important steps along the way.

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Where to invest small amounts? One of the easiest and most profitable options is to open your own cafe. Such an institution Catering and recreation in some aspects is similar to a restaurant, but it has a limited assortment, it can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, and lower requirements for the level of service are put forward. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

1. Do not cause ambiguous associations, unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, customer service form, service level.
4. It is desirable that the name reflects the concept of the institution.

These parameters are also relevant when choosing a name for a clothing store. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the institution or Russian word, one syllable from which to make in Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
• choice of easy to pronounce, short name without heavy semantic load;
• playing around with words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). It is worth choosing very carefully names that are tied to historical figures (cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), movies or works of art(At the Protection Gate, Gentlemen of Fortune, Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot), geographical areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in the case of 100% combination with the concept of the institution, so that original name did not seem too pretentious and did not clash with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of the word for an alpine rural house and the already boring name Beryozka is not a very good solution. More examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We bring the following options beautiful names for a cafe (many positions are also suitable for fast food establishments):

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a mobile cafe on wheels, a business for the procurement and sale of herbal tea, soap making self made, growing mushrooms (the price of a truffle in Russia reaches $ 500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (Seven cockroaches bistro, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt ​​for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it ( Night Dozhor, BuhenNaus, Drunken traffic cop, Deep Throat, KhZ cafe - stands for " good place", but causes ambiguous associations).

Opening a cafe from scratch is not a very simple, but exciting process. When choosing a beautiful name for it, the owner should remember that it must be interesting, memorable, and different from other names. But it is also impossible to get too carried away with this process, because going to extremes, one cannot choose a good name. If necessary, you can always seek help from professionals in the field of naming.

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When creating your own business, the choice of an original name for a business is often put almost the last item on the list of tasks. Of course, the most beautiful name of the cafe will not be able to compensate for flaws in the organization of work, the development of methods for attracting customers. But if you choose it correctly, you will be able to avoid many problems and improve the effectiveness of the advertising campaign, promoting your services.

Café name selection criteria

One of the easiest and most profitable options is to open your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements are put forward service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

1. Do not cause ambiguous associations, unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, customer service form, service level.
4. It is desirable that the name reflects the concept of the institution.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
• choosing an easy-to-pronounce, short name without a heavy semantic load;
• playing around with words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful when choosing names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot) , geographic areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not harmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of the word for an alpine rural house and the already boring name Beryozka is not a very good solution. More examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We give the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (reaches $ 500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (Seven cockroaches bistro, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt ​​for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it (Night Dozhor, BuhenNaus, Drunken traffic cop, Deep Throat, KhZ cafe - stands for “good institution”, but causes ambiguous associations).

If you are faced with the task of coming up with a name for a cafe, then it will not hurt you small digression in the history of this institution.

The name came from the French word cafe, initially only coffee was offered, hot chocolate, tea, cakes and others confectionery. They were prepared on the spot and local cheap products were used to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poems, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were disputes, sometimes there were even duels, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists today. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the establishment. Today, the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of real French onion soup.

There is a wide variety of these establishments: a cafe-bar, a cafe-snack, a grill cafe, an ice cream parlor, a coffee shop, an Internet cafe.

Many entrepreneurs use a cafe franchise of a corresponding profile in their activities, which greatly reduces entrepreneurial risk. But in this case, the name of the institution is regulated by the clauses of the franchise agreement.

The contingent of visitors at the cafe different kind differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine is also different. Therefore, when deciding what to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.

In Europe, they are very fond of calling cafes by their location - “At the skyscraper”, “On the bridge”, “At the fountain”, so that it is easier to remember them.

If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be made the name of the enterprise.

TO When most clients are students, it would be appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit him: Vernissage, Maestro, Pastoral, Caprice, Vanguard, Autograph, Modern, Beau Monde, Photographer , "Salvador", "Majestic", "Pearl", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons.

Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve his popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffee Man".

Sometimes you can use trendy slang for the name, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades it smoothly flows into colloquial speech. This is justified when a youth or teenager cafe opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar designed for working guys from a car factory who come after a shift to sit with beer and pasties cannot be called "Blue Ball", "Fashion Outfit" or "Siren" in any way. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about how to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, container-bars, ultraviolet.

This approach also has the right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

Copyright "All-Russian Business Club"

In order for a cafe or restaurant to make a profit and attract customers, it is not enough just to build a business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article proposes to explore 30 options beautiful names, one of which may be your cafe, restaurant, club or other private enterprise:

1. "Rendezvous" - in other words, a meeting. This is a very good and memorable name.
2. "MEETING" - the same as the Rendezvous, only in the Russian way.
3. "PROVENCE" is an excellent, modern and fashionable name, for, for example.
4. "TENDERING MAY" - nostalgia of the Soviet times.
5. "BRIGANTINA" - interesting name will always be heard.
6. "HUMMINGBIRD" - a small bird. Light and simple name, suitable for both an ordinary cafe and a children's one.
7. "PENGUIN" - which can also be duplicated as "GwinPin". Very simple, but at the same time not a common name.
8. "SCARLET SAILS" - a phrase known from school. Suitable for the name of a youth cafe.
9. "BE READY" - this name will be just right for a youth cafe or nightclub.
10. USSR - quite suitable for a cafe, bar with paraphernalia and symbols of the Soviet era.
11. "VICTORY" - an interesting and memorable name for a cafe of any type.
12. "RED SQUARE" - this name is especially suitable if the cafe area is decorated with red paving stones.
13. "COLUMB" - an unusual but memorable name.
14. "SUBMARINA" - the interior of the cafe is made in the form of a submarine.
15. "Thumbelina" - this name is suitable for children's cafe.
16. "GOLDEN KEY" or "BURATINO" - also suitable for a children's cafe.
17. "BAIKAL" is a deep and rich name for any public institution.
18. "LEOPOLD" - a cheerful and positive name for an adult and for a children's cafe, bistro.
19. "GOLDEN KHOKHLOMA" - an interesting name for a cafe, erected from wooden bars with a corresponding painting inside the room.
20. "TORTILA" - for children and adults, where a lot of sweets and various goodies are offered.
21. "JUBILEE" - a very common name that is suitable for a mini cafe.
22. "PIONEER" - nostalgia for the Soviet era.
23. "PEGAS" - a simple and luxurious name.
24. "FAMILY" is an appropriate name for family inexpensive cafes and a wide range of dishes.
25. "BANIFACIO" - the name for a children's cafe.
26. "GLOBUS" - an unusual and interesting name for a restaurant or cafe, which is located in a resort town or near a reservoir.
27. "NORTHERN LIGHTS" - a magnificent and colorful name.
28. "MIRAGE" is an appropriate name for a 24-hour cafe.
29. "ICEBERG" - the name for nightclubs or restaurants located on the sea coast.
30. "GULLIVER" - a sonorous name for a children's cafe.
Here are some names for your new cafe.

Yes, as you call the ship, so it will float. To name the store correctly means a lot!