An interesting name for a bistro cafe. Name for the cafe

In order for a cafe or restaurant to make a profit and attract customers, it is not enough just to build a business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article proposes to explore 30 options beautiful names, one of which may be your cafe, restaurant, club or other private enterprise:

1. "Rendezvous" - in other words, a meeting. This is a very good and memorable name.
2. "MEETING" - the same as the Rendezvous, only in the Russian way.
3. "PROVENCE" is an excellent, modern and fashionable name, for, for example.
4. "TENDERING MAY" - nostalgia of the Soviet times.
5. "BRIGANTINA" - an interesting name, will always be heard.
6. "HUMMINGBIRD" - a small bird. Light and simple name, suitable for both an ordinary cafe and a children's one.
7. "PENGUIN" - which can also be duplicated as "GwinPin". Very simple, but at the same time not a common name.
8. "SCARLET SAILS" - a phrase known from school. Suitable for the name of a youth cafe.
9. "BE READY" - this name will be just right for a youth cafe or nightclub.
10. USSR - quite suitable for a cafe, bar with paraphernalia and symbols of the Soviet era.
11. "VICTORY" - an interesting and memorable name for a cafe of any type.
12. "RED SQUARE" - this name is especially suitable if the cafe area is decorated with red paving stones.
13. "COLUMB" - an unusual but memorable name.
14. "SUBMARINA" - the interior of the cafe is made in the form of a submarine.
15. "Thumbelina" - this name is suitable for a children's cafe.
16. "GOLDEN KEY" or "BURATINO" - also suitable for a children's cafe.
17. "BAIKAL" is a deep and rich name for any public institution.
18. "LEOPOLD" - a cheerful and positive name for an adult and for a children's cafe, bistro.
19. "GOLDEN KHOKHLOMA" - an interesting name for a cafe, erected from wooden bars with a corresponding painting inside the room.
20. "TORTILA" - for children and adults, where a lot of sweets and various goodies are offered.
21. "JUBILEE" - a very common name that is suitable for a mini cafe.
22. "PIONEER" - nostalgia for the Soviet era.
23. "PEGAS" - a simple and luxurious name.
24. "FAMILY" - an appropriate name for a family-friendly cafe with a large assortment of inexpensive dishes.
25. "BANIFACIO" - the name for a children's cafe.
26. "GLOBUS" - an unusual and interesting name for a restaurant or cafe, which is located in a resort town or near a reservoir.
27. "NORTHERN LIGHTS" - a magnificent and colorful name.
28. "MIRAGE" is an appropriate name for a 24-hour cafe.
29. "ICEBERG" - the name for nightclubs or restaurants located on the sea coast.
30. "GULLIVER" - a sonorous name for a children's cafe.
Here are some names for your new cafe.

Yes, as you call the ship, so it will float. To name the store correctly means a lot!

What is a cafe? This is an establishment that provides catering and recreation services. It looks a bit like a restaurant, but has a few restrictions on the range. There are self service cafes.

Story

The cafe has a rather long history, which has not received any confirmation.

The fact is that this type of public catering appeared relatively long ago. Therefore, only the most plausible version should be considered.

According to her, in 1554, the world's first coffee house was opened in Istanbul. It was called The Circle of Thinkers. In America, the first institution of this type was opened only in 1670. It was located in Boston. The first cafe in Europe is considered to be in Austria, located on the territory of Vienna. This happened after the victory in the war in 1683. If we talk about the Commonwealth, then this type of establishment first appeared in Warsaw only in 1724.

Varieties

If we talk about the range of products, then the institution is divided into a confectionery, a coffee shop, an ice cream parlor, a grill, a bar, an Internet cafe.

The classification is also based on location. There are stationary and street cafes. It should be noted that this type of public catering can be located in a separate building, but often, unlike a large number of restaurants, it is located inside a building on the ground floor, and can also exist as an extension.

Another type of cafe is roadside. Often they are located near any establishments along the roads, which have either local or federal significance. At the moment, seasonal cafes have become common. We are talking about those buildings located near the coast of the sea or river, open mainly only during the warm period. If we talk about ski resorts, then on the contrary, such a cafe will work in winter.

In countries where the temperate climate prevails, often all establishments operate outdoors during the warm season.

If divided by the contingent, then there are art cafes, that is, clubs for children, youth, the so-called gay-friendly, and others. It should also be noted that in addition to coffee houses there are tea establishments and cafes. Thus, by type of activity, cafes can be divided into a large number of different options.

Standard Cafe

If we talk about the main activity of the cafe, it should be noted that there are universal establishments. Consider what it is.

Speaking of cafes that work with self-service, it should be noted that they use clear broths for first courses. The rest of the range consists of popular and uncomplicated options. Often these are scrambled eggs, sausages, sausages, as well as spring rolls.

If we talk about cafes with waiters, then special specialties are served, however, as a rule, we are talking about those that can be prepared quickly. The menu is made up of hot drinks, while there must be at least 10 of them according to GOST, followed by cold drinks. Confectionery is a must, there are also about 10 options. Next - cold and hot dishes.

In general, a universal cafe is suitable for visitors to relax, which is why the trading floor should be decorated with special decorative elements, you need to take care of the lighting, as well as the calorie content of the establishment. The microclimate must be maintained by exhaust ventilation. Furniture items should be standard, their design is often light. Tables should be covered with a special coating. Dinnerware should ideally be either glass or stainless steel or other materials.

Such an establishment often has a vestibule, a cloakroom, as well as restrooms. Considering the main activity of the cafe, it should be noted that the premises should consist of a hall and a utility room. Sandwiches and hot drinks need to be prepared directly in the kitchen, while the rest of the products often come already cooked. The area of ​​one seat in a cafe must be at least 1.6 square meters.

coffee house

In short, this is the name of establishments that sell coffee and coffee drinks. If we consider it broadly, then this is a gastronomic type room, which can be called a place for personal meetings or just communication. Here, at the request of the consumer, they can serve coffee, cake, ice cream, teas of various varieties, juices, as well as alcoholic or carbonated drinks. Often in the countries of the East and Asia, hookah and flavored tobacco are sold in coffee houses.

Coffee houses in the world

In the Russian Federation, a coffee house first appeared during the reign of Peter I. These establishments existed until the creation of the Soviet Union. After its formation, all coffee houses were closed. In the early nineties, their work was revived. At the same time, it should be noted that, according to statistics, now almost half of the residents of every major city in the Federation go to such an institution at least once a week.

The Viennese coffee house is distinguished separately. This is a company that provides catering directly in Vienna. Now in the capital of Austria, such establishments play a huge role in the development of culture and traditions. It should be noted that this type of cafe activity is quite important for the Austrians, according to their tradition, a person should order a drink in it and, sitting at a table, read the newspapers offered by the establishment. This is a hallmark and calling card of any Viennese institution.

In the Netherlands, where the sale of cannabis, better known as cannabis, is legal, most of the shops where it is sold are called coffee houses.

If we talk about the Middle East, then this institution is a social place where men gather. As for other people, they come to coffee houses in order to read books, watch TV, listen to music, that is, eating is not the main and authoritative when visiting such an institution. In addition, in the countries of the Middle East, hookah is sold in all coffee houses. This service is considered traditional.

Coffee house features

According to statistics, more than 70% of people are considered regular customers of coffee shops after visiting such an institution at least once in their life on the recommendation of their friends. At the moment, the largest coffee company is Starbucks. It is spread all over the world. Its cafes are open in 58 countries, and if we talk about the number of branches, the network has more than 19 thousand establishments. They function as the main activity of the cafe - universal.

Many historians know what the Boston Tea Party is. This is a protest action that was started by the colonists in 1773. The preparation of this uprising was carried out in a coffee shop. At that time it was called "Green Dragon".

The world has the largest insurance market. It's called "Lloyd's of London" and was originally a coffee shop. After the expiration of a short period of time, it has grown to unrealistic proportions.

It should also be noted that the stock exchange and the main bank of New York were previously known as coffee houses. They were on Wall Street.

Cabaret

Cabaret, which is also known as a café chantan, is an establishment that provides entertainment services. Often sketches and plays are held here, some dance numbers are shown, entertainers perform, songs are sung and so on.

It should be noted that this type of cafe is of French origin. It involved Louis Napoleon, who, as you know, was the emperor of France. The fact is that he forbade singing chanson songs in public places, that is, on the street, squares, and so on, so cafes or cabarets were founded.

The world's first institution of this type was opened in 1881. It was called "Black Cat". Was in Paris. The head of the institution invited talented famous poets and musicians here, so the cabaret became quite popular. Accordingly, under the influence of fame, in a few years such establishments arose throughout France.

The first German cabaret was opened in Berlin already in 1901.

red windmill

In 1889, a cabaret was opened in Paris, which is now a classic. It's called the Moulin Rouge. Literally translated into Russian as "Red Mill". Over time, this type of establishment has already become more famous as a place where frank dances are performed. Cabaret fame was brought by artists who danced in cancan and burlesque styles.

ice cream parlor

Consider the types of children's cafes - ice cream parlor. This institution is considered the most democratic and simple in terms of leisure activities. By type of activity - cafe-restaurant. All family members, including children, can come here.

If you want to expand the range, then you need to use pastries, frozen desserts, and so on. Often this type of fast food cafe is located either in a separate building or directly in the premises of a restaurant.

An ice cream maker is required. At the same time, it should be designed not only for the use of natural products, but also ready-made mixtures. Accordingly, it is necessary to purchase additional kitchen equipment, it must be made of stainless steel. We are talking about refrigerators, tables, racks, shelves and so on. A showcase should be placed on the trading floor, which will directly demonstrate the entire range, as well as furniture and devices for preparing coffee or tea.

Bistro

The main types of cafes also include bistros. This is an establishment that has the type of restaurant-cafe, where only simple dishes are sold. Previously, this word meant the owner who kept such a room. In Russia, a similar term refers to either a bar or a small restaurant.

If we talk about the origin of the name, then there is a popular version that connects the French word bistro with the Russian "quickly". According to this theory, during the occupation of the French capital in 1814, the Cossacks demanded that local waiters be served much faster. Accordingly, this is how the name of the establishments where dishes are prepared and served at lightning speed arose.

However, this version cannot be considered reliable. The fact is that the word "bistro" in French was first mentioned no earlier than the 1880s. At this time, the Russian presence in Paris was not noticed. But on the other hand, there are dialects, as well as just slang words that can mean the owners of a tavern, the names of alcoholic drinks, species dealers, and so on.

Internet cafe

This establishment can also be called a general cafe. According to GOST, it is understood that people who need access to the Internet come here. Often meals are served here, you can drink coffee or drinks, chat.

Special establishments also operate under the rule that Internet access is free of charge. In this case, it is simply included in the cost of entry.

Internet cafes will be very convenient for those who are in a foreign city and do not have the opportunity to go online or who do not have a computer at home.

If we talk about history, then there is an opinion that this type of cafe is an offshoot of the coffee house. The fact is that the latter is considered an institution where people come to talk, read books, write any notes or letters.

In 2000-2003, in Moscow and other regions of the Russian Federation, Internet cafes reached the peak of their popularity. At that time, there was even a federal program, thanks to which access points were specially installed in post offices.

After the mobile network appeared, as well as large tablets became commonplace for ordinary citizens, interest in Internet cafes began to gradually decline. Now this baton has been taken over by such establishments that simply have free Wi-Fi access. They are more cost-effective and therefore much more profitable to maintain them.

It should also be noted that since 2008, a ban on gambling has been introduced in the Russian Federation. That is why, from that period, illegal cafes with slot machines operating under the guise of Internet establishments have been created. Because of this, all cafes, the types of services which in any way intersect with computer services, become very interesting to regulatory authorities.

OKVED: activities of restaurants and cafes

According to Russian legislation, which has been in force since 2003, this grouping includes the sale of products outside the enterprise, the provision of food in wagons and on ships. The activities of eateries, which are forms of fast food, as well as establishments with or without a form of self-service, are also included in this group.

Trading through vending machines is not included in this type of activity (cafe) according to OKVED.

Results

At the moment, there are a huge number of types of cafes, so there is plenty to choose from. It should be noted that there are more such establishments every year, as they do not lose their popularity, but, on the contrary, only gain.

It should be noted that the most well-known now among entrepreneurs is the question of what type of business the cafe has. When creating such an institution, you need to contact lawyers. They will tell you how to properly organize the device from a legal point of view. The fact is that there are special nuances that are not supported in the Russian Federation and are not included in the cafe standards, respectively, it will be difficult to obtain a license. For successful creation, it is enough just to write a business plan or download a ready-made one from the Internet. This will allow you to earn money as quickly and without problems.

A creative approach to choosing names for restaurants and cafes can be called one of the features of St. Petersburg. This trend does not bypass even the most inconspicuous food outlets. For example, recently a fan of Timati even decided to rename his shawarma kiosk to Black Star Shawerma. In general, choosing the names of famous personalities as the names of St. Petersburg catering establishments is already an ingrained tradition, which was even noted by Moscow advertiser Igor Saifullin last year. He then noted on Facebook that in St. Petersburg they often beat up some notorious names, combining them with the names of dishes, and as a result, Wong Kar Wine, Jack and Chan and Sandwich are obtained. The author of the post even invited his subscribers to think about other similar names, and then Vermicelli Obama, Delusional Food, Vinaigrette Garbo, Grigory SamoLeps, Friedrich Schnitzel and Warry Porter were born. Such a pool of creative ideas could be useful to restaurateurs, especially considering that such names seem to marketers to be very successful.

"The use of film images, playing on the names of actors works well for positioning. For example, the names Wong Car Wine or "Jack and Chan" correspond to the cuisine of the establishments and attract the appropriate audience. Separation of consumer interests at the naming level helps him identify the establishment as adequate to his taste and intellectual preferences. You can quickly be remembered and give guests a feeling of meeting their needs, "- explains the appearance of such names, the art director of the advertising group" Konstantin Ishmukhamedov.

Good luck and misses

Over the past few years, St. Petersburg has experienced a real boom in the emergence of establishments with very unusual names, including "Pedro and Gomez visiting Larisa", "", "Sandwich", "", "Larisuvannuhochu". Konstantin Ishmukhamedov considers the last institution an example of successful naming.

“Of course, it’s not the name itself that is remembered, but the impression that it creates. And the emotions that it evokes. The audience at this institution is characterized by moderate taste preferences. They remember the funny name, and everything works out well for restaurateurs,” he says.

In honor of Lenin and a backpack

Marketers are of the opinion that the name of the institution does not affect its subsequent success too much. Nevertheless, you should be more careful with creativity, refusing obviously unpleasant associations.

“The name, of course, can attract attention, but you won’t go far with one name. Although some may scare away. For example, the same “Girobas” - I think that it scares away some part of the audience, since the associative series is not very pleasant , because few people want to be fat," says Victoria Kulibanova.

She also notes that it makes sense to give preference to easy-to-pronounce names, to make sure that the name is attractive to the audience for which it is intended, and also to some extent reflect the concept of the institution.

"The right cultural associations help to successfully compete with similar establishments of the same price level and menu category. For example, BURO ("Bureau") loses BURGER LAB ("Burger Lab") in identity. BURO is too abstract for street food, and BURGER LAB includes in the name a concept that is read without effort. As a result, BURO is saved by word of mouth and the location of the institution, but if they were on the same street, then BURGER LAB would select 50% of their audience," Konstantin Ishmukhamedov also notes.

However, the restaurateurs themselves do not always follow the rules, but rely on their own preferences and sympathies.

"We've got a lot going on with 'Mishka', there's a talking husky named Mishka on the internet, but it's actually just a backpack our co-founder had called 'Mishka' and we looked at how it was written and it seemed cool. It's emotional and a cozy word then described everything we wanted to do. As for the "Society of Clean Plates" - this is Bonch-Bruevich's story about Lenin, but we did not mean this, and few people read this Soviet association. We just liked the phrase, it it means not that the plates are washed well, but that everyone eats up,” says Alexander Berkovsky.

Creative for tax

It is interesting that St. Petersburg restaurateurs show ingenuity and do not even neglect the issue of the name of legal entities. Thus, the St. Petersburg Union bar officially bears the name Sredny Klass LLC, and the restaurants of the St. Petersburg network are listed as Stallone LLC and Schwarzenegger LLC according to the documents. Customers of the restaurant "Society of Clean Plates" and the bar "Mishka" receive checks with the inscriptions LLC "Kotiki" and LLC "Unicorns".

"The name of a legal entity is a thing that has nothing to do with marketing, except perhaps with "marketing" aimed at tax. It just shows our attitude to life, it seems to us that we are doing something fun and enjoyable. By the way, sometimes it doesn't matter they react to this, in the same tax, in the inspection bodies. At least they notice and a little bit, maybe it affects people, like the handwriting of a student who wrote an essay, "explains the appearance in the constituent documents of" Kotikov "and "Unicorns" Alexander Berkovsky.

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When creating your own business, the choice of an original name for a business is often put almost the last item on the list of tasks. Of course, the most beautiful name of the cafe will not be able to compensate for flaws in the organization of work, the development of methods for attracting customers. But if you choose it correctly, you will be able to avoid many problems and improve the effectiveness of the advertising campaign, promoting your services.

Café name selection criteria

One of the easiest and most profitable options is to open your own cafe. Such an institution Catering and recreation in some aspects is similar to a restaurant, but it has a limited assortment, it can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, and lower requirements for the level of service are put forward. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

1. Do not cause ambiguous associations, unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, customer service form, service level.
4. It is desirable that the name reflects the concept of the institution.

These parameters are relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
• choosing an easy-to-pronounce, short name without a heavy semantic load;
• playing around with words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful when choosing names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot) , geographic areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not harmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of the word denoting an alpine rural house and the already boring name Berezka is not a very good solution. More examples:, Soprano, Revolution, Olive Beach, Mu- Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We give the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (reaches $ 500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (Seven cockroaches bistro, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt ​​for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it (Night Dozhor, BuhenNaus, Drunken traffic cop, Deep Throat, KhZ cafe - stands for “good institution”, but causes ambiguous associations).

“We should definitely buy a bar. It will be called "Puzzle". Everyone will come up, look - why "Puzzles"? And therein lies the whole puzzle!”

TV series "How I Met Your Mother"

The heroes of the popular series decided to buy a bar, and the idea for the name arose by itself. Such cases are extremely rare. Successfully naming an institution is not an easy task. The competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.

Want to know what the name of the bar is? What mistakes in names should be avoided? Read about it in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a bar name: the basic principles of naming

What needs to be done so that guests come to your bar? Attract their attention, interest their originality. The name is the first thing visitors learn about a bar. Therefore, its selection must be approached consciously.

Stick to the basic naming rules:

• Brevity. The title should contain no more than 2 words.
• Uniqueness. There are more than 1000 bars in Moscow. If your name is the same as others, you risk losing customers, they may simply mix up the establishments.
• euphony. A complex name will quickly be erased from memory.
• Associativity. When mentioning the name, your visitors should imagine a place with a pleasant environment. Negative associations scare away guests.

The name is the face of the institution's brand

The first thing to do is to think through all the nuances of the brand of your bar. Beerhouse in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the institution dictates the interior, menu, nature of the service and the name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of the institution.

Think over how your institution will be decorated, work out every detail of its brand. The more original the image is formed, the special atmosphere of the bar, the more interest it will arouse among the guests. In Moscow, the audience is sophisticated, so you have to come up with something truly original.

For example, a British-style bar can be called "Queen", "Scotland Yard", "Becker Str.", German - "Munich", "Stirlitz", "Frau Müller".

If you are looking for a name for a loft-style bar, use the words industrial sphere. Examples are "Floors", "Manufactory", "CheerDuck".

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (film “Coyote Ugly Bar”), “Duhless” (Sergei Minaev’s novel “Duhless”), “Leaky Cauldron” (from the cycle of Harry Potter novels), “Sherlock” (from the cycle of novels about Sherlock Holmes), "The Prancing Pony" ("The Lord of the Rings").

Try to take as a basis the name of a literary character or the name and transform it to fit the specifics of your institution. A good example is the title beer bar"Harry Porter". The guests have an association with the famous hero of books and films. At the same time, "porter" is a type of dark beer.

Bad bar names

Beer is the most requested drink in bars. But you don't have to dwell on this word. "Pivko", "Pivo-Vody", "Pivnaya zapravka", "Beer Kingdom", "Champion" - all these names evoke a strong association with a cheap beer establishment where marginal personalities gather. The name creates a reputation.

There are names that are ambiguously evaluated by visitors. For example: "Honey, I'll call you back", "Where am I?", "I love you, life!". Such names for bars are original and funny at first glance, but often cause bewilderment and rejection.

Name as a way to increase profits

What does the visitor evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is the name that encourages people to visit the bar.

St. Petersburg bars and coffee houses have always stood out for their atmospheric character. Instead of the classic "Moscow" and "Natalie" - biting phrases that evoke double feelings. Against the background of super-originality, many names are so boring that I would not even notice them if it were not for my laughing friends from other cities.

It translates as "I am grateful for today." The meaning is great, but the pronunciation is just tin. It's like getting a foreigner to say "welcome". While you are trying to pronounce it, you just want to leave these attempts and say - don't care, let's go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is "a bar on the corner of a pea and a fountain", or "the one where the window sill is on the pavement." I can't say anything bad about the bar itself: good food, delicious coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the society of clean plates. Didn't cheat. The bar has a stylish interior and delicious cocoa.

Pun: either a family restaurant or hyper-friendly. Inside, the interior is homely, the food is inexpensive, you can safely sit down with a laptop or fill up with friends.

There was so much noise around the name that it was impossible to pass by. It offended someone, someone doesn’t care, someone considers it an excellent marketing ploy. I consider this a provocation, but I have nothing against the institution.

When I saw the name, a Georgian spoke in my head. Directly from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, then there is samsa and barbecue.

Lebedev is not on them. The bold rule of leadership was that & should not be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beers and homemade sausages. There is some associative logic here.

"What people"

Simple expressions are often chosen as names. “Hi”, “How are you”, “What people!”. The facility is good. True, I expected that every time someone comes in, everyone exclaims the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then a little digression into the history of this institution will not hurt you.

The name comes from the French word cafe, initially only coffee, hot chocolate, tea, cakes and other confectionery were offered. They were prepared on the spot and local cheap products were used to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poems, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were disputes, sometimes there were even duels, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists today. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the institution. Today, the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of real French onion soup.

There is a wide variety of these establishments: a cafe-bar, a cafe-snack, a grill cafe, an ice cream parlor, a coffee shop, an Internet cafe.

Many entrepreneurs use cafe franchise relevant profile, which greatly reduces entrepreneurial risk. But in this case, the name of the institution is regulated by the clauses of the franchise agreement.

The contingent of visitors at cafes of various types differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine is also different. Therefore, when deciding what to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.

In Europe, they are very fond of calling cafes by their location - “At the skyscraper”, “On the bridge”, “At the fountain”, so that it is easier to remember them.

If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be made the name of the enterprise.

TO When most clients are students, it would be quite appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit him: Vernissage, Maestro, Pastoral, Caprice, Vanguard, Autograph, Modern, Beau Monde, Photographer , "Salvador", "Majestic", "Pearl", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons.

Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve his popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffee Man".

Sometimes you can use trendy slang for the name, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades it smoothly flows into colloquial speech. This is justified when a youth or teenager cafe opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar designed for working guys from a car factory who come after a shift to sit with beer and pasties cannot be called "Blue Ball", "Fashion Outfit" or "Siren" in any way. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about how to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, container-bars, ultraviolet.

This approach also has the right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

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