Ethical standards and corporate ethics. Rules of corporate ethics

To be a full-fledged member of the team with the prospect of promotion, the following rules must be observed corporate ethics.

Punctuality. It is unacceptable to be late for work and be absent for an unexcused reason without warning. Come to work shortly before the official start of the working day, in a few minutes. At this time, prepare yourself and start working as soon as the working day begins.

Emotional restraint. You should not demonstrate to others your malaise or bad mood. No reason can justify excessive emotions, irritability, a dull look, improper performance of one's work duties.

personal distance. The rules of etiquette forbid discussing any personal problems with employees. These topics should become an absolute taboo for a business person. It is especially important not to solve personal problems during the working day. The distance kept by a business person regarding the discussion of personal affairs, gossip about employees, contributes to the fact that there will be no collective gossip. A real business person has no right to be a gossip, an envious person, a windbag.

Accuracy. A business person keeps his desk in perfect order, always impeccably dressed. Everything looks neat and clean. Chaos on the desktop attracts attention and indicates a lack of organization. Hair should be neat, shirt tucked into trousers, shoes polished, suit ironed.

Decency. It is unacceptable to disclose confidential information of an official nature if you have access to it. Personal and financial plan information, secret data is confidential by default. You can clarify the degree of secrecy from the authorities in case of ignorance, but it is best to take this rule as an axiom and always follow it. Extra words are always negative. Such information also includes the wages of employees, including their own.

Relatives have no place at work. No matter how much a wife or husband would like to satisfy their curiosity about your work affairs, etiquette does not allow the presence of family members of an employee in the workplace. Personal life should be on the other side of the office. You can show your workplace on a day off, in the absence of staff. But it is better not to do this at all, so that unforeseen difficulties do not arise. The team is the same family where outsiders are strictly forbidden to enter. And the room where you work is someone else's house, where the wives and husbands of employees cannot be invaded.

Ethics of phone calls. It is highly undesirable when an employee is called on a work phone by friends or relatives who want to discuss personal issues or just chat. A business person is obliged to warn everyone who wants to call him at work about this. Only in an emergency will such a call be allowed. If they regularly call on personal matters, this becomes a hindrance to other employees and greatly damages the reputation of a business person. The work phone is for official use only, and the relatives of the employees should firmly understand this.

Valuable working time. Every minute spent at the workplace should be devoted directly to the work. Empty chatter with employees, personal telephone conversations have an extremely negative impact on both the work process and the reputation of the employee. If the situation has developed in such a way that a forced downtime has formed, you can help one of your colleagues. All the time that a business person spends in the office does not belong to him personally, but to the company. This is what the salary is for. A business person has no right to waste this valuable time.

Financial freedom. Never borrow office supplies from co-workers. It is advisable not to give, but it can be extremely difficult to do. These loans take time and deplete the supply of office. Each employee must plan required amount stamps, scotch tape, paper, etc. All this should be stored in a proportionate amount and not asked from each other. The situation with money lending is even more difficult. It is extremely undesirable to borrow money from colleagues. It is better to use your own credit card, and only in case of emergency, you can borrow from a colleague. But sometimes it becomes the reason for breaking off relations in the future. Business relations do not imply familiarity, a personal touch, and financial affairs are very complex.

Bad habits. It is unacceptable to use chewing gum in the workplace. If it is difficult to do without it, you can chew at home. In a work environment, this looks repulsive and does not meet the norms of etiquette. The same applies to smoking. Smoking is allowed only in a strictly defined place, if this is allotted in the company. Frequent smoke breaks distract from work, so they should be reduced to a minimum. Business people should not drink at work. When meeting with a client in a restaurant, it is also better to abstain from alcohol, you should drink juice or mineral water.

In office telephone conversations, ask in a cheerful and energetic voice how you can help the caller. Ask the person to introduce themselves. Watch your diction, speak distinctly and clearly, especially when listing numbers and names. Keep the tone of conversation always friendly. The pace of speech should be moderate, not too fast and not too slow. Speak politely, benevolently, correctly, take into account the professional and intellectual level of the interlocutor. Do not show aggression and displeasure if he behaves unethically or does not immediately understand what you are talking about. Business calls should be prepared in advance in order to save working time. In a notebook, you need to write down a list of questions that you want to ask, and dictate them directly from the sheet. Answers, if necessary, fix on the same page opposite the question. This approach optimizes the discussion on the phone of working moments as much as possible. To ensure that the information is recorded correctly, check the answers with the other person before ending the conversation.

Usually a person accurately determines emotional condition the person you are talking to on the phone. Learn to control feelings and emotions. Monitor the confidentiality of the transmitted information. It is desirable that during the conversation none of the employees was within earshot. Many companies have internal stations, and customers have to wait a long time until they are switched in turn to all existing phones. Try to find out from the first call the reason why the subscriber is calling you, answer kindly if you know how to help. Avoid saying “I don’t do this”, “I don’t know”, “It’s not my fault”, etc.

Take care of your own image and the image of the company, trying to understand the client's problem and immediately begin action to solve it. If you sincerely want to help, it's best to do what you can right away, without making the person wait and get nervous. The conflict will subside without flaring up if you apply the correct and competent approach to conducting business conversations on the phone. Qualified managers with long experience of work perfectly cope with many conflict situations. For telephone communication with clients, you need maximum patience, tact and the ability to maneuver between pitfalls, avoiding a conflict situation.

The art of an office manager is somewhat similar to the art of subtle diplomacy, which is very useful when communicating on the phone. Any office is a serious place, with strict regulations clothes and routine. The rules are extended to the correctness of telephone conversations. The speech of an entrepreneur, manager should be ideally delivered, clear, businesslike. Frivolity and swagger are unacceptable. Managers who are rude to customers on the phone are often fired if the owner of the company is a well-mannered and principled person who values the reputation of his business.

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Corporate ethics

1. The concept of corporate ethics

corporate business communication ethics

Ethics is a set of rules and norms of behavior in a particular area of human communication. Corporate ethics is a system of moral principles, norms of moral behavior that have a regulatory impact on relations within one organization and on interaction with other organizations. The subjects of corporate ethics are: owners, managers and employees of the organization.

Already in the Middle Ages, certain systems of corporate views began to form. Their most characteristic features were: the solidarity of people of the same profession, strict regulation of the rights and obligations of professional activities, etc. Later they were developed in the bowels of the Roman Catholic Church, and were reflected in the social encyclicals of the popes, which appeared at the end of the 19th century as a reaction to the rapid development of socialist teachings. In search of an effective alternative, the church turned to the idea of corporatism. This idea is first presented in full in Leo XIII's encyclical Rerum Novarum (1891). It put forward the concept that is now called "social partnership", which consists in the cooperation of wage labor and capital, which are considered as two interrelated and complementary factors in the production process.

public opinion corporate ideas were brought up during the trade union law debate to counter the development of socialist ideas in workers' unions. As for the activities of enterprises directly, the value-motivational, cultural components of economic life have been evaluated for quite a long time as a secondary, non-limiting economic growth and resource. The reproduction of the value environment at the enterprise occurred mostly spontaneously, although the attention to it from managers and scientists was constantly increasing. However, starting from the 70s of the XX century, the impact on the cultural components of the activities of organizations becomes continuous and from a single one to a mass one, it acquires the features of a well-coordinated and priority strategy of their leadership.

According to M.V. Dubinina, “under the influence of corporate ethics, the activities of employees are organized not so much on the basis of orders or compromises, but due to the internal consistency of the guidelines and aspirations of employees. An organization built on the unity of the worldview and values of its members becomes the most harmonious and dynamic form of the corporate community.” Thus, the purpose of corporate ethics is to regulate the relationship between representatives of various professions, united by a common workforce, working in the same organization.

Corporate ethics can be represented as a system with two subsystems. Firstly, these are the moral and ethical values of the organization and its development priorities. Secondly, these are the norms and rules of behavior for employees of the organization in formal and informal situations.

Corporate ethics is based on a number of principles. The principle of corporate ethics is the rule of activity in the system of norms of moral behavior of subjects of corporate ethics in the performance of their duties.

1. The lack of clearly formulated rules of corporate ethics inevitably leads to a lack of certain devotion to one's enterprise, which negatively affects both the work of a particular employee (employees) and the profit of the entire enterprise as a whole. For example, the transfer of confidential information to a competing enterprise is practically an ethical norm, because an employee is not obliged to care for a society of which he is not a member. And only the introduction of the rules of corporate ethics allows a person to feel himself not just a cog in a production machine, not a tool with which someone “makes money”, but a full member of the team, almost a member of the family.

2. Corporate ethics stipulates the collective principles of behavior. For example: taking care of the common interests of the organization and each employee individually, ensuring the growth of the organization's values, observing the norms of business communication, creating and maintaining a business image and an impeccable reputation of the organization (at the same time, talking about how bad things are in the organization and what boss is rude with outsiders become ethically impossible), support for the overall strategy and priorities of the organization, non-use of the image of the organization to the detriment of it for personal purposes, confidentiality of information received, etc.

3. Corporate ethics stipulates the ethical principles of service relations. For example, employees of an organization must treat all people with respect, they must keep their promises, show tolerance for other people's opinions, be polite and correct, not interfere in the privacy of another person without his personal request, etc.

4. Above the rules that are established by the corporate code for employees, there are rules established for the organization itself. For example: building relationships with customers and partners exclusively on a legal basis, full responsibility for the quality of their products and fulfillment of contractual obligations, creating and maintaining mutually beneficial relationships with suppliers and consumers, recognizing the labor merits of employees and providing them with fair remuneration, ensuring social guarantees for employees, etc. .d.

In other words, corporate ethics must comply with the principles of SMART: S (specific) - specific; M (measurable) - measurable; A (acquireable) - achievable; R (realistic) - realistic; T (time bound) - feasible in a limited time.

Values form the basis of corporate ethics. Values are relatively general beliefs that determine what is right and wrong and set people's general preferences.

Values can be positive, orienting people towards such patterns of behavior that support the achievement of the strategic goals of the organization, but they can also be negative, which negatively affect the effectiveness of the organization as a whole.

1. Positive values expressed by the following statements:

The work can be done "excellent";

Truth is born in dispute;

The interests of the consumer are above all;

The company's success is my success;

The mood for mutual assistance and maintaining good relations with colleagues;

Not competition, but cooperation in working towards a common goal.

2. Negative values expressed by the following statements:

The authorities cannot be trusted, only friends can be trusted;

You are the boss - I'm a fool, I'm the boss - you're a fool;

Don't lean out;

Working well is not the most important thing in life;

Don't redo all the work.

Values can also be divided into individual and organizational, but they largely coincide, but there are those that belong exclusively either to one group or to another. For example, such as "well-being", "security", "initiative", "quality", "independence" may refer to both groups, and such as "family", "predictability", "work", "authority" refer to individual , and "fungibility", "flexibility", "change" are associated with the organization.

Everyone puts their own meaning in the name of a value, therefore, when studying value orientations, it is worth asking to clarify the meaning of this value, what they mean by it.

The fundamental values on the basis of which corporate ethics are formed, as a rule, are:

Competence and professionalism. Subjects of corporate ethics must: have a high-quality education, work experience, the ability to make informed and responsible decisions; seek to improve their professional level; be proactive and proactive in execution official duties, responsibility and discipline.

Honesty and impartiality. This is the foundation of the organization's activities, its business reputation. The organization does not allow conflict between personal interests and professional activities.

Responsibility. Responsibility is a guarantee of the quality of the organization's activities.

Respect for the human person. Employees of the organization have the right to be treated fairly and fairly, regardless of race, language, political and religious beliefs, gender, nationality and culture.

Patriotism. An employee must be both a patriot of his state and a patriot of his organization. It should contribute to the development of the organization and the state.

well-being. Aiming at material well-being, as a condition for the realization of the needs of a person, his family, the community within which he lives.

Interchangeability. Allows the organization to respond flexibly to unexpected changes in the environment and emergency situations within the organization.

Harmony. Orientation to the correspondence of various aspects, aspects of the life of the organization, regardless of whether these phenomena are effective or not, the main thing is not to disturb the balance, the harmony of relations.

Flexibility. Focus on flexibility and motivation of employees for effective interaction, joint search optimal solution problems, acceptable for representatives of various services, ways to achieve the intended goals, timely response to environmental changes (especially relevant in an unstable external environment).

The moral qualities on which corporate ethics is based should also be listed: responsiveness; attentiveness; goodwill; ability to accept criticism; devotion; decency, honesty; modesty; openness, etc.

2. Types of corporate business communication

Corporate business communication is a process of interconnection and interaction, during which there is an exchange of activities, information and experience between the subjects of one organization. The purpose of corporate communication is the setting and solution of certain goals and specific tasks in the interests of a particular organization. In this it differs from business communication in the broad sense of the word.

A feature of corporate business communication is that it cannot be stopped (at least without loss for both parties). A significant part of corporate business communication is occupied by official communication, i.e. the interaction of people carried out during working hours, within the walls of the organization in which they work.

However, corporate business communication is a broader concept than official, as it includes interaction that takes place not only in an organization, but also at various business receptions, seminars, exhibitions, etc.

The main functions of corporate business communication: organization of joint activities; formation and development of interpersonal relationships; people knowing each other.

Corporate business communication can be divided into:

direct (direct contact) and indirect (there is a spatio-temporal distance between subjects). Direct business communication has greater effectiveness, power of emotional impact and suggestion than indirect;

vertical and horizontal. In the course of vertical communication, communication is carried out between a superior and a subordinate, in the course of horizontal communication, between employees of equal status;

verbal and non-verbal. Verbal communication is done through words. In non-verbal communication, the means of transmitting information are postures, gestures, facial expressions, intonations, views, geographical location, etc.;

oral and written. From the point of view of the form of speech, it can be carried out through oral speech using various communication channels or through direct communication. Or be written, when the subjects of communication exchange written messages through various communication channels. If business written speech represents an official business style of speech, then oral business speech represents various forms of hybrid style formations.

interpersonal and public. From the point of view of the number of participants in the course of corporate business communication, it is carried out both between individuals - the subjects of communication, and between an individual and a group.

3. Ethical standards of corporate communication

Norms - requirements for the behavior of the owner of the role, a person occupying a certain step in the structure of an organization, society, family. Norms are assimilated along with values in the process of socialization, adaptation, but they are less stable than values. Norms are consistent with values, ensure the achievement of goals in accordance with values. They influence behavior in the presence of sanctions that are formed simultaneously with the norms. Following the norms learned and included in the structure of the personality becomes a valuable behavior in itself, and the inheritance of them causes a negative reaction, the person sanctions himself (feelings of guilt, anxiety, feelings, etc.).

Ethical norms of corporate communication is a system of certain moral standards of behavior of the subjects of communication of one organization. They do not regulate the private life of an employee, do not restrict his rights and freedoms, but only determine the moral side of his activities, establish ethical standards of official behavior. Therefore, revealing the second subsystem of corporate ethics - its norms, let us dwell on the rules of conduct. Rules of conduct can be divided into rules relating to the relationship of equal status employees (horizontally) and the rules of relationship vertically.

1. Creating and maintaining a comfortable working environment, employees of the same status must comply with the following norms and rules of conduct: treat each other with respect; during working hours not to engage in matters not related to the performance of official duties; do not show your bad mood to colleagues; do not swear, do not show restraint and aggression; always apologize for your incorrect behavior; help colleagues, share knowledge and experience; do not discuss personal or professional quality colleagues in their absence; be polite and correct; be attentive to other people's opinions, etc.

2. Managers are advised to comply with the following rules and regulations of conduct: set an example for employees of good command of the rules and regulations of ethics and business etiquette; do not criticize employees in the presence of other employees, do it confidentially; be able to admit to subordinates their mistakes and not prosecute them for constructive criticism, etc.

Norms and rules are not something static. These are dynamic formations that tend to change under the influence of certain factors. They are retained at the individual level until such time as their observance is functionally beneficial to the organization, group, or individuals. Otherwise, they can only be preserved in normative documents.

In foreign management practice, a number of special measures and methods have been developed aimed at creating a healthy ethical basis for labor relations in an organization:

corporate codes, which are a set of principles and rules of business conduct, are a central element of corporate ethics. Today, almost all large corporations and about half of small firms have them;

"Ethics cards" - a set of ethical rules and recommendations that specify the ethical code of the corporation for each employee of the company. They also contain the name and telephone number of the company's ethical advisor;

ethics committees (or individual specialists) are called upon to develop the ethical policy of the organization, as well as to solve specific ethical problems that arise in the course of daily practice;

training of employees and managers in ethical behavior is carried out, as a rule, on the basis of seminars and short courses. For example, abroad, ethical issues are actively integrated into the system higher education. So, in particular, a big businessman and former ambassador USA in the Netherlands J. Shad donated $20 million to Harvard University to create a business ethics program. He saw its goal in the fact that graduates who took the course had such moral convictions that would turn their professional knowledge to the benefit of society, and not to the detriment of it. For this, Shad believed, it is necessary: firstly, to weed out candidates with distorted moral principles already at the stage of admission to the university; secondly, to make ethical issues an integral part of every discipline, not limited to one course on ethics;

ethical review, which is a comprehensive analysis of a specific aspect of the organization or a particular project. The result of such an examination is a system of proposals aimed at improving the moral climate in the organization, its image in the eyes of the public, and making adjustments to the organization's activities. When, for one reason or another, the organization's problems cannot be solved on its own, independent ethics consultants from outside are invited.

The main norms of corporate behavior began to be formulated in the early 1990s. in the "codes of corporate conduct" adopted in countries with the most developed capital markets: England, the USA and Canada. These codes regulated the practice of corporate conduct, in particular, the issues of ensuring the interests of shareholders, the accountability of directors and the management of the company. Since then, many countries have issued codes of corporate conduct with relevant guidelines. Let us reveal in more detail the purpose, structure and content of the code of corporate ethics.

Conventionally, the code of corporate ethics can be defined as a set of vowels and unspoken rules, formulating the basic principles of the organization and the observance of the norms of morality. The rules of corporate ethics govern the norms of behavior of employees in situations that are not prescribed job descriptions and state law. For example, these may be unspoken norms of behavior at a corporate party.

The Code of Conduct allows for various issues, such as open discussion of the payment of remuneration or the promotion of individual employees through the ranks. As a rule, each organization has its own individual code, however, the foundations of each of them are made up of generally accepted moral values and laws. The highest contribution to its formation is made by the top of the organization, direct supervisors. The value of the code of corporate ethics lies in the fact that its existence leads to an increase in the rating and attractiveness of the organization. This is due to the fact that the organization thus demonstrates internal discipline, cohesion of members and, accordingly, reliability. From this point of view, it is noteworthy that in 2002 a law was passed in the United States requiring all companies to provide ethical codes for public access or argue their absence. So, the code of corporate ethics:

determines the procedure for resolving conflict or unregulated situations;

determines and regulates the norms of behavior and morality in the corporate environment;

regulates the procedure for making decisions in difficult economic or other situations;

forms a positive image of the company in the business environment, thereby increasing the level of trust on the part of business partners.

As a rule, the code of corporate ethics consists of the following sections:

I. Introduction. 1. Why the Code was created. 2. What is the Code 3. What core values is the Code based on. 4. Norms and priorities of the organization's activities established by the Code. 5. Tasks solved by the Code.

II. History of activity and development of the organization.

III. The mission of the organization.

IV. Basic principles of the organization

V. Standards of conduct.

Thus, the code of corporate ethics is one of the effective management tools that is fully applicable to the practice of managing labor collectives.

Literature

1. Vargan S. Corporate ethics: more than just ethics // http://www.luxemag.ru/etiquette/6503.html.

2. Dubinina M.V. Corporate ethics in the system of labor relations management at the enterprise: Theoretical and methodological aspects. M., 2003.

3. Petrunin Yu.Yu., Borisov V.K. Business ethics. M.: Delo, 2000.

4. Steklova O. E. Organizational culture: textbook. Ulyanovsk: UlGTU, 2007.

5. Tretyakov V.P. Corporate culture of business communication // http://www.elitarium.ru/2007/09/14/kultura_delovogo_obshhenija.html.

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Corporate ethics

Introduction

Modern society can develop and function normally only as a result of the continuous production of material and spiritual values. Therefore, the well-being of society and the individual subject of social relations will depend on what kind of moral content the relations of people who are involved in this process will be.

Very often, in the process of professional activity, various ethical problems arise between its participants. To avoid them, it is necessary to be guided by corporate ethics in order to best follow both your own interests and the interests of the enterprise (company). Therefore, the topic of corporate ethics is quite relevant in modern world, since the successful interaction of people in the service sphere and, as a result, the achievement of the goals set depend on it.

The object of study of this work is ethical standards in the business sphere.

The subject of the research is corporate ethics, its types and characteristics.

The purpose of the abstract: to consider the concept of corporate ethics, its structure and types, as well as corporate codes.

The abstract uses descriptive and comparative research methods.

Corporateethics: concepts and characteristics

The mood or atmosphere that prevails in a given work team is called corporate ethics in the business world. It has a lot to do with the collective attitudes, rules, and beliefs that prevail among employees, from the very top to the bottom, and in any kind of business. Corporate ethics is developed by the employees themselves and the relationship between them under the influence of the main goals, orientations and content of the business.

Corporate ethics is a fairly new phenomenon and now it is firmly entering our lives. Its emergence is associated, first of all, with the emergence of large network companies, transnational corporations, etc. Let us consider the main definitions of corporate ethics.

Corporate ethics - this is a system of moral principles, norms of moral behavior that have a regulatory impact on relations within one organization and on interaction with other organizations.

"Corporate ethics is a key element that unites people - participants in the production process at the enterprise - into a single social organism (human community)" .

According to Evchenko O.S. corporate ethics it is a stable set of moral values and norms accepted by the organization, as well as mechanisms for translating these values into real relations. These principles have an impact on attitudes both within one organization and interaction with others.

Sometimes the concepts of "professional ethics" and "corporate ethics" are used as synonyms. But, according to A.A. Skvortsova, this is not entirely correct: “Of course, a community of professionals can, if desired, be considered as a corporation. But the meaning and difficulties of corporate regulation are that its subject is not a board of specialists, but a community of like-minded people, in which people of different professions work, statuses and interests.

Corporate ethics acts as a form of social consciousness inherent in both entrepreneurs and employees, who are united by the common goals of their professional activities.

"Under the influence of corporate ethics, the activities of employees are organized not so much on the basis of orders or compromises, but due to the internal consistency of the guidelines and aspirations of employees. An organization built on the unity of the worldview and values of its members becomes the most harmonious and dynamic form of the production community" .

The purpose of corporate ethics it is considered to be the search and systematization of individual and general ethical norms and rules, elements of culture, as well as the degree of connection of these norms with each other and their influence on the activities of the organization.

TO Withsubjects corporate ethics include: owners, managers And employees of the organization.

Purpose of corporate ethics- regulation of the relationship between representatives of various professions, united by the commonality of the labor collective, working in the same organization.

Features and structure of corporate ethics

The main feature of corporate ethics is that it is not a separate and independent type of ethics, such as, for example, the ethics of a teacher, journalist, etc. corporate ethics includes the constituent elements of each type of professional ethics.

Values are relatively general beliefs that determine what is right and wrong and set people's general preferences.

"Values can be positive, orienting people towards patterns of behavior that support the achievement of the organization's strategic goals, but they can also be negative. , that adversely affect the performance of the organization as a whole.

The main values on the basis of which corporate ethics is formed are:

1. Competence and professionalism. Subjects of corporate ethics must: have a high-quality education, work experience, the ability to make informed and responsible decisions, strive to improve their professional level, be distinguished by responsibility and discipline.

2. Honesty and impartiality. This is the foundation of the business reputation of the organization. Conflict between personal interests and professional activities is not allowed.

3. Respect for the human person.

4. Patriotism. An employee must be both a patriot of his state and a patriot of his organization.

5. Discipline- focuses on compliance with the norms governing the behavior of employees in the organization, contributes to the achievement of the organization's goals, a clear organization of the labor process, and the coordination of the activities of various departments.

6. legality- the lack of orientation to the rule of law, both on the part of leaders and subordinates, puts them in a dependent, vulnerable position, complicates relations, makes the situation more uncertain.

7. Initiatives a - the introduction of this value forms an active life position of the employee, contributes to the development of the organization

8. Career - given value promotes the desire to improve skills, to show initiative.

9. team as a value characterizes the commitment of the employee to this team, the willingness to do a lot for the well-being of the team.

10. Flexibility- focus on flexibility encourages employees to interact effectively, to jointly search for the optimal solution to the problem.

Kindscorporate ethics

There are several types of corporate ethics. It is a traditional, highly skilled, innovative and social ethic.

1. Traditional corporate ethics is an old-fashioned approach to the corporate environment. It is based on clearly defined roles and relationships between employees. Traditionally, a simple chain of commands works. Orders are given from above and carried out by subordinates without discussion or disagreement. And although this kind of ethics is outdated, it still has a place. Most often, such ethics are used in companies with long-established methods of management and business, and for them it is the most effective.

2. Highly qualified corporate ethics called so not because other types of ethics do not imply high qualifications of personnel. The main principle of this type of corporate ethics is the selection of top-level talented people who will influence lower-level employees. This is typical for companies where risky operations, such as financial games on the stock exchange, are the norm.

3. Innovative corporate ethics- this is in many ways the antipode of traditional ethics. In this case, creative initiative is supported among ordinary employees. There is always a certain risk in companies with this kind of corporate ethics.

4. Public corporate ethics draws its strength from joint efforts, teamwork and healthy trusting relationships between company employees. Often this kind of corporate ethics emphasizes caring for its employees. In this case, the company adheres to the principle that employees should be paid a little more than usual, and people should also be encouraged and rewarded for their achievements.

Types of corporate communication

corporate communication is a process of interconnection and interaction, during which there is an exchange of activities, information and experience. The purpose of corporate communication- setting specific goals and specific tasks.

Corporate communication can be divided into direct and indirect, verbal and non-verbal.

V.P. Tretyakov, in his article "Corporate culture of business communication" singled out 3 main styles of corporate communication: ritual, manipulative and humanistic.

? ritual style, according to which the main task of the partners is to maintain contact with society, reinforcing the idea of \u200b\u200bthemselves as a member of society. In ritual communication, a partner is only a necessary attribute, his individual characteristics insignificant, in contrast to following the role - social, professional, personal.

? Manipulative style, in which the partner is treated as a means of achieving external goals in relation to him. A huge number of professional tasks involve manipulative communication. In fact, any training, persuasion, management always include manipulative communication.

? humanist style, which is aimed at a joint change in the ideas of both partners, involves the satisfaction of such a human need as the need for understanding, sympathy, empathy.

He also outlined the following forms of corporate communication: business conversation, business negotiations, dispute, discussion, controversy, business meeting, public speaking.

business conversation- the transmission or exchange of information and opinions on certain issues or problems.

Business meeting- the main means of coordinated decision-making in the process of communication of interested parties. Business negotiations always have a specific goal and are aimed at concluding agreements, transactions, contracts.

Dispute. It is realized in the form of a dispute, polemic, discussion, etc.

business meeting- a way of open collective discussion of problems by a group of specialists.

Public speaking- transmission by one speaker of information of various levels to a wide audience in compliance with the rules and principles of constructing speech and oratory.

Business correspondence- a generalized name of documents of different content, allocated in connection with in a special way text transmission.

Corporate ethics. Corporate Codes.

Norms are requirements for the behavior of the owner of the role, a person occupying a certain step in the structure of the organization.

Norms and rules of corporate ethics are contained in corporate codes. ethical corporate competence

Corporate codes are a central element of corporate ethics. They are a set of principles and rules of business conduct.

The first corporate codes of ethics appeared in the United States at the beginning of the 20th century. Initially, these were short statements of the main ideas, as well as lists of some norms for dealing with clients and competitors.

As a rule, the code of corporate ethics consists of the following sections:

I. Introduction. (Why was the code created? What is the code? What are the main values on which the code is based? The norms and priorities of the organization's activities established by the code, the tasks solved by the code.)

II. History of activity and development of the organization.

III. The mission of the organization.

IV. Basic principles of the organization

V. Standards of conduct.

The Code of Conduct can perform 3 main functions:

I. Reputational

II. managerial

III. Development of corporate culture.

The reputational function of the code is to build trust in the company on the part of reference external groups.

The managerial function of the code is to regulate behavior in difficult ethical situations. Improving the efficiency of employees' activities is carried out by regulating priorities in interaction with significant external groups, determining the procedure for making decisions in difficult ethical situations, and pointing out unacceptable forms of behavior.

The Code of Corporate Ethics is a significant factor in the development of corporate culture. The Code can convey the values of the company to all employees, orient employees towards common corporate goals and thereby enhance corporate identity.

The formed Code will help at the stage of selection to protect the company from employees who do not share the values of the company and the beliefs of the staff. The Code will help you to choose the most suitable one in terms of outlook on life, beliefs and values among worthy applicants, thereby minimizing the costs of its adaptation in the company and the team .

Conclusion

So, in the abstract, the concepts of corporate ethics, its essence and types were considered. Thus, the purpose of the essay is achieved through the study of the literature on this topic.

Summing up, it should be noted that corporate ethics is an integral part of a person's business relations. To date, all large branched organizations have already realized the need for intra-organizational ethical regulation. The diversity of values that exists around us today forces individual enterprises to take their own initiative in ethical terms. Ethical norms acquire a very specific, strictly regulated character. At the level of individual enterprises, the practice of adopting corporate codes is becoming more widespread. The success and material well-being of the organization directly depends on the presence and level of development of ethical standards.

Thus, knowledge of the norms of corporate ethics will allow a person to successfully and effectively perform his work and at the same time maintain his human dignity and personal characteristics, as well as regulate relations between employees occupying different positions on the career ladder.

WITHlist of used literature

1. Dubinina Maria Vasilievna. Corporate ethics in the system of labor relations management at the enterprise (Theoretical and methodological aspects): Dissertation of the Candidate of Economic Sciences: 08.00.05: Moscow, 2003.

2. Kibanov, A.Ya. Ethics of business relations: textbook / D.K. Zakharov V.G. Konovalova; ed. AND I. Kibanova; M.: INFRA-M, 2002.

3. A.A. Skvortsov. Ethics: textbook / edited by A.A. Huseynova - M.: Yurayt Publishing House 2011.

4. Steklova O.E. Organizational culture: a textbook. Ulyanovsk: UlGTU, 2007.

5. Tretyakov V.P. Corporate culture of business communication// Scientific article.

6. P. Coombs, M. Watson, K. Campos, R. Newell, G. Wilson. The cost of corporate governance. McKinsey Bulletin. No. 1(3). 2003.

7. Evchenko, O.S. Corporate ethics: main approaches and problems [Electronic resource]; M., 2012.-13 p. Access mode: http://new.philos.msu.ru/uploads/media/Evchenko_O.S.pdf

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What it is?

Corporate ethics contains at its core a number of provisions that define its essence:

Employees must have some values that matter both for life and for work. For example, it can be career growth, the work itself, material values, and so on.
Employees must believe in the success of their superiors and assist them in everything, maintaining the presence of mutual assistance, revenue and support in the team.
Corporate ethics implies the use by the team of a peculiar language of communication, non-verbal communications, gestures.
Each employee and the entire team as a whole must be aware of and use time correctly, treat it with due responsibility, follow the schedule and work schedule.
It is necessary to observe etiquette when interacting with persons who differ in age, status, positions, level of education, etc. The need to avoid or quickly resolve conflict situations should also be added.

Employees must constantly develop, undergo training, training, transfer experience, skills, knowledge to new employees.
Compliance with ethics should stimulate employees to achieve any goals. This is also carried out by distributing duties in accordance with the qualifications, paying bonuses, as well as through promotion.
Business ethics implies maintaining a business style in dress and behavior, as well as matching the appearance to the place of work.

It is taking into account the above in the organization that the features of corporate ethics are formed, and in the process of its formation, employees and ethical standards mutually influence each other. There must be fairness in relation to each other.

Kinds

The concept of corporate communication implies the relationship and interaction of employees in the exchange of such categories as experience, information and performance results. At the same time, it is determined specific goals and the purpose of such communication. That is, the category is multifaceted, which determines the existence of classifications.

Thus, there are several classifications on various grounds. Usually the concept of business communication coincides with official communication (while working at workplaces), although the former concept is definitely wider than the latter. This is due to the fact that business communication takes place outside of work, for example, on corporate events . That is, it is possible to single out business and office communication as subspecies of corporate communication.

According to the method of interaction, there are direct contacts and indirect ones. The first case is understandable, does not require disclosure, in the second the partners are distant from each other, that is, they are at some distance. It also implies the presence of some time interval between sending information to the addressee and receiving a response.

There are also verbal and non-verbal contacts. The first involves the use of speech, words, phrases in communication. The second - postures, gestures, facial expressions, intonations, views, and so on.

The importance of moral standards in the enterprise

The presence of moral standards in any enterprise is certainly important. Subject to ethical standards, it is possible to maintain a culture of communication, as well as mutual understanding. Due to this behavior, colleagues will treat each other better. Of course, it is also important to observe such norms when communicating with a subordinate and superiors.

A good workplace environment cannot be maintained if the employee is not able to build good relationships with colleagues. In addition, knowing and observing corporate ethics, an employee can solve or avoid a number of problems that may arise in connection with the latter's labor activity. This is the difference between high-quality communication within the team.

At the same time, it must be remembered that the working conditions at each of the enterprises are specific. Therefore, corporate ethics in different organizations will be different. Although the basis will always be laws and generally recognized moral values. Thanks to their presence, the organization's rating rises, and it becomes more in demand, since a high rating and popularity usually indicate the organization's reliability. And already from this quality, a good level of internal cohesion and discipline follow.

In connection with the importance of the role that corporate ethics plays in the enterprise, management forms such rules. The relationship between the leader and the subordinate within the company should be only official. Intra-corporate speech communication should be strict. Etiquette standards should be applied and ideas of respect should be adhered to.

Summing up the above, it must be said that the role of the code of corporate ethics in the enterprise is to regulate the resolution of conflicts, create norms of behavior, spread moral values, resolve difficult situations, and increase the rating of the enterprise. Thus, the observance of etiquette in the organization is the key to its success.

Rules of etiquette

The rules of etiquette in most enterprises include:

Characteristics of competence– employees must be professionals in their field with the proper level of appropriate education, experienced, capable of making decisions, able to show initiative, responsible and disciplined.
Presence of honesty and impartiality- the most important characteristics on which the business reputation of the enterprise depends. In accordance with them, the organization should not have a conflict of interest.

Responsible approach to activities – good quality works, services, goods.
Respect for a person as a bearer of rights and freedoms, as a person. Employees, of course, have rights and obligations that are inalienable. Discrimination on any grounds is not allowed.
The characteristic of patriotism is the desire to work for the benefit of the enterprise and the state as a whole.
Security guarantee- confidential information should not be distributed, the activities of each employee should be aimed at the development and safety of the enterprise. The organization must ensure that employees work in the safest possible conditions.
Wellbeing Concern- focus on obtaining material benefits, satisfaction of needs.
Availability of flexibility– the world around is constantly changing, so it is necessary to respond to such changes in a timely manner, adapt and be able to improvise if necessary. Here it is worth noting the ability to work in a team to solve unexpected problems so that common goals are still achieved.
Harmony and balance- even versatile aspects must be in balance with each other, ensuring the efficiency of the enterprise as a whole. Thanks to this, work in the organization will not stop even in emergency situations.

You need a creative approach and an educational component.

In addition to the foundations outlined, the rules of etiquette also include moral qualities and principles that serve as the basis for corporate ethics. These include:

responsiveness;
goodwill;
decency;
modesty;
openness;
attentiveness;
honesty;
ability to respond appropriately to criticism.

The basic concepts of managerial behavior are individual for each boss. This is a rather complicated science, and there is no universal line of conduct. The definition of corporatism is vague.

Corporate ethics and rules of etiquette in general express material and spiritual things. This, for example, appearance employees, interior and decoration in offices, the presence of symbols, paraphernalia and corporate identity, as well as the specificity of employee incentive forms. All this makes up the culture of the enterprise and characterizes it as a whole.

It should be remembered that to comply with corporate ethics means to adhere to the established restrictions and norms, to remember what standards and values are adopted in the organization. All this must be carried out by each of the employees immediately after the adoption and entry into force of the relevant documents, which will enshrine the norms of corporate ethics, as well as sanctions.

Ethical standards and corporate ethics. Rules of corporate ethics

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