Wine labels of the USSR. Alcoholic drinks of the Soviet era (109 photos)

Let's remember what alcoholic drinks we have
always stood on festive tables in the Soviet years.
Many of them have not been
are produced, but their taste is still preserved in memory.

At first I wanted to call this part in the spirit of the previous ones - "What We Drank".
But that's why I thought about it and decided that this is a little not correct :)
The first time I tried alcoholic drinks at the age of 15,
and for the first time seriously got drunk at the age of 16, on New Year's Eve. "Port wine 777".
Fortunately, I did not become addicted to the "green serpent" and still consider it evil.
If in excess. But quality vintage wines,
cognacs and viskariki occasionally respect.

I had one hobby as a child. Collected wine (vodka, cognac) labels.
Agree, quite an innocent hobby for a child. And I was just a fan.
You might find a bottle on the street, bring it home, put it in a bowl of hot water,
15 minutes - bang! and a new label in the collection. Friends (mothers) helped
- they looked for treasured bottles of the deep-Soviet period in the cellars / attics and gave them to me.
For several years, an impressive pack has accumulated
. Then the hobby suddenly disappeared, as did the collection itself. But, fortunately, she was later found.
I carefully scanned it and now I want to show you :) Labels for me -
one of the doors to childhood memories.
Soviet drawings, fonts, prices, "I belt, II belt", "Price with the cost of dishes", containers,
kilometer-long queues for wine and vodka, coupons...
Crimea, the sea and the vine, after all.

Do not be lazy, take your time, look at each label -
She has a lot to say and remember.

So what was still on our tables and in refrigerators 20-30 years ago?

I'll start with aperitifs.

The lion's share of wine production in the USSR came from the Moldavian SSR. The inscription "MOLDVINPROM"
will be found in almost every third label.

Sherries and vermouths:

And "GOSAGROPROM" - on every second :)

One of the pearls of my small collection is Hungarian vermouth.

Very popular in the 90s, live bottled beer from our native Ulyanovsk plant (R.I.P):

And this is the same Ulyanovsk plant, but still in the 80s:

The pride of our brewery!

Our plant soldered not only Ulyanovsk, but also neighbors :)

Classics of the genre!

Now this is also happening. But it's not like that anymore...

Hello from China. Their beer. This is the crazy 90s.

We are done with aperitifs, let's move on to table wines, of which there were a great many in the USSR.

Table (dry, semi-dry and semi-sweet) wines:

Guys, this is Checheningushvino! Pretty rare label.

Rkatsiteli is a popular light wine made from a highly valuable grape variety.

Greetings from Volgograd!

Azerbaijan:

Black Sea pink, with the inscription on the boat "Abrau-Durso". It looks like it was made in the same factory.

This small bottle was brought by us from my first trip to the Crimea, in 1991:

Such a small bottle of wine stood in our sideboard for a long time.
Until the wine turned to vinegar.
I have many childhood memories associated with her:

In particular, the dream of the sea began with her.

Abkhazia. By the way, the label is now reanimated and can be seen on the shelves.
This one is from those Soviet times.

Here is a modern label of Abkhazian wine:

Bulgaria has always been distinguished by expensive printing of labels.

Bulgaria 90s:

Algerian wine. I think that ordinary people did not have this on their tables:

Fortified wines:

A pack of the next two "zero" labels, the boys and I found in some basement.
Apparently, someone hid there for an underground workshop.

This one has a very uneven print. Apparently self-made. I will not believe,
that "Abrau-Durso" could afford such a hack.

Did I mention that I had my first drink at 15? I lied.
In church, they poured a whole spoonful of diluted Cahors into us children :)

Well, who does not remember the liqueur Amaretto, popular in the 90s? :)) Sold in every "lump".

Like this fortified Moldovan wine:

Remember that troubled time when alcohol could be bought anywhere,
just not in the store ... In the "lumps", "at the granny" ... Horror.

Here is something else sweet and foreign from those times. More like chocolate.

Odessa Mama!

I like these monsters: "Glavuprpischeprom GOSAGROPROM RSFSR ROSSPIRTPROM"

Probably those who worked there, always gathered for a long time with an answer to the question about the place of work.

Cossack wine:

Flavored wines:

And here even the counter-label with the cocktail recipe has been preserved:

Ports

I have always associated ortwine with something cheap and unworthy
self-respecting person. Like a triple cologne.
"Mom is anarchy, dad is a glass of port." Unfortunately,
the opinion was established with the first experience of intoxication of a strong degree,
what happened to me after the chiming clock in 1996. Bottle "777"
was destroyed almost in one gulp, for two with a friend
- hurried to friends (Vityok, if you read me, then hello). Hmm...

"Agdam" is still Soviet:

"Agdam" is no longer Soviet. And the price went up. Holiday prices....

3

And another variation:

Moldovan :)

Georgian port bag "Three bananas":

Sparkling wines (Champagne - New Year is coming soon!):

Champagne in the late 80s and early 90s, like everything else, was not easy to buy.
By some tricks they got a box or two for the wedding.
And it was even necessary to show a certificate from the registry office that it was really for the wedding.
For it’s not good to celebrate for no reason when the “dashing” are in the yard
- drink vodyaru on coupons ...
I didn't like champagne. No, not because it's not like that.
It’s just that bottles from under it were very rarely accepted.
We can say that they did not accept at all. From under vodka and beer - without ceremony.
And the champagne bottles were dead weight in the sheds and on the balconies.
Their only use is slingshot shooting. The glass is strong
did not fly apart the first time, prolonging the pleasure for the second and third hit.
And they also mixed carbide with water in them, plugged them with a native cork and ran into the "bunker".
Yes, motorists stored all sorts of liquids in them, such as solariums, oils and electrolytes. Reliable capacity.

Here they are, native to every Soviet citizen, labels.

Made and poured everywhere.

Azerbaijan SSR:

Tolyatti:

What had no right to be called "champagne" was called "sparkling".

Abrau-Durso, the king of Soviet champagnes:

And note, one price - 6 rubles 50 kopecks with the cost of dishes. How simple and clear...

Cheap Moscow "pop" for two pee:

Imported from Bulgaria:

From Hungary:

Friends, I'm sorry, I couldn't resist :)

It is modern, "New World". I haven't tried anything better...

Strong tinctures:

End of 10th grade. We are all very adults now, we can decide for ourselves what to drink and how much :) The choice has always fallen on this:

0.5 for 10 people - cool, walk! :) Why lemon?
Apparently, on a subconscious level, they chose a compromise between childhood (lemonade) and supposedly already adult life (vodka).
The rubbish is still the same, but it was impossible to show it. And don't forget that this is 1996...

For some reason, tinctures were then made similar to lemonade. Have you attracted children? :)

The only inscription "bitter" said that it was not tasty.

Strong tincture "Zubrovka": Made on the basis of bison herb, it has a mild, slightly burning taste and aroma of bison.

And the price is already a whole red gold piece.

Cognacs:

Our parents were lucky - they could still drink normal, "not burned"
cognacs from Armenia, Georgia, Azerbaijan and Moldova.
How many kinds there were! But not everyone can afford it. More expensive than vodka by 5 rubles.

Moldavian SSR:

I found this bottle in some old cellar, half full. Naturally, the liquid was immediately drained to the ground :)
But it was someone's stash.

What is not now. Georgian cognacs:

Azerbaijani:

Cognac of the Dagestan ASSR. Produced at the Moscow Inter-Republican Winery.

Disgusting cognac drink "Strugurash": But for lack of a better one, he also went:

Vodka was as it is now - cheap and expensive.

The cheap one was almost always sold in lemonade bottles - "cheburashkas", with a lid made of thick foil, with a "tail":

Darling - in long bottles, with a screw cap:

And this is how vodka was bought in the USSR:

First they handed over the old container, then they took a new one with this money. If enough :)

"Gorbachev's loop":

If there was not enough vodka, then they took port wine. When it ended and he went to a nearby store for this:

Interestingly, the same brand of vodka could be both cheap and expensive at the same time.

I'll start with the cheap ones. This was usually paid with a tractor driver in the spring, for arable work in a summer cottage:

This was usually put on the table on ordinary holidays:

The capital was not available (in any case, with us).
Prepared on the highest purity alcohol with the addition of sugar in the amount of 0.2 g per 100 ml.

And finally, the king of vodka! Siberian:

Fortress - 45%, the price is almost like that of cognac - almost 12 rubles!
This was ordered for weddings.

Kuban tincture, with a sacramental inscription RUSSIAN VODKA.

Gin, whiskey, brandy, rum:

The fact that they usually didn’t drink in the USSR, because. did not produce. But no one canceled business trips to fraternal countries,
so you could find these drinks:
It is likely that in the "Birch" you could buy.

But this, apparently, was brought in barrels from friendly Cuba and bottled with us.

Bulgarian brandy "Sunny Beach":

By the way, it is produced with the same label to this day. Recently a friend brought it, used it :)

Scotch Whiskey!

So what do you think? :) What did they drink from it?

The construction of wineries was immediately launched, of which there were 193 in 1940, and they produced almost 13.5 million decaliters of table and dessert wines. By the way, an interesting fact - until 1936 in the USSR there was no such thing as "vodka" - 40% of the drink was called "bread wine". In 1937, the production of Soviet champagne was launched and standard conditions for vintage wines were developed. Only the Massandra winery in the Crimea could produce them. At the same time, mass production of cognac wine material began.

During the Patriotic War, vineyards in many occupied lands were burned. But the great attention paid by the government to their restoration made it possible to return the pre-war volumes of wine production after 5 years. A big blow to the industry was made during the years of perestroika, when almost a third of the vineyards in all the republics were cut down under the root as part of the anti-alcohol campaign. Many wineries never recovered after the collapse of the USSR.

Wine labels of the USSR - features

In the early years of Soviet rule, wine labels were produced without any standard procedure. They were most often oval in shape, with the inscription wine and an indication of the manufacturer. Since the wine was poured into containers that could be obtained, the volume of the drink was not indicated. Such original labels of the USSR of the first years have not been preserved. But their appearance can be judged from photographs of those years.

Dedicated to those who drank it and survived to this day ...
Golden autumn, 1 rub. 15 kopecks. - "Zosya"
Vasisubani, 2 rubles 00 kopecks. - "With Vasya in the bath"
Port wine 777, 3 rubles 40 kopecks - "Three axes", "Logging"
Bile mitzneh, 1 rub. 70 kopecks. - "Biomycin"
Import substitution, it turns out, was relevant in the days of the Soviet Union.

Vermouth, 1 rub. 50 kop. - "Vera Mikhailovna", "Vermouth"
Aroma of gardens, 1 rub. 80 kop. - "Fragrance of backsides"
Autumn garden, 1 rub. 70 kop. - "Fruit-profitable"
Port wine 33, 2 rub. 15 kopecks - "33 misfortunes"
Rkatsiteli, 2 rubles. 50 kopecks - "Doggy style to the target"
Caucasus, 2 rubles 50 kopecks - "The Beggar in the Mountains"
Anapa, 2 rubles 30 kopecks. - "Sunstroke"
Fruit wine, 1 rub. 30 kopecks - "Tears of Michurin"
The most legendary "chatter" of the USSR

Port wine "AGDAM", alcohol 19 vol.%, price 2 rubles. 60 kopecks, - as soon as they didn’t call it - “Like ladies”, “Agdam Bukharyan”, “Agdam Zaduryan”, etc., etc.
This infernal mixture of fermented grape juice, sugar and potato alcohol in the country of victorious socialism was drunk by all the homeless, students, and academics.
Agdamych completed his victorious march across the expanses of the country only in the 90s after the destruction of the cognac factory in the town of Agdam, the most famous city of Azerbaijan, which is now completely wiped off the face of the earth ...

At the request of workers in the alcohol field:
Dessert drink "Volga Dawns", fortress 12% vol., sugar-24%, price - 1 rub. 15 kopecks - a glorious representative of the Soviet "Shmurdyaks".
As a rule, this "dessert" was tried only once, because. the second time, the urge to vomit began at the very first mention.

“Natural herbal tincture with tonic properties” is the long name on the label of another legendary drink of the 70s, Abu Simbel Balsam.
Capacity 0.83 l., fortress 30 degrees, price - 5 rubles. 80 kop.
As we, students of primary courses, were enlightened in the Tallinn hostel by experienced senior students: “Abu” is the best “boot-layer”.
The cork, they taught, must be opened very carefully so as not to damage it, and the bottle must not be thrown away in any case: after emptying, it is necessary to pour ordinary port wine into it, carefully cork it and - everything is ready for the next romantic date!

And finally, one of the main "gifts" of N.S. Khrushchev to the Soviet people - the wine of Algeria, which, with the light hand of domestic "winemakers", turned into "Solntsedar", "Algerian" and "Pink Vermouth".
The people who survived, having tasted this muck, dubbed it “ink”, “paint for fences”, “insecticide”, etc., etc., but nevertheless, almost 5 million deciliters of this swill came to the Union by tankers, which with difficulty steamed after draining in the village of Solntsedar near Gelendzhik. It was all about the price: "Alzhirskoye" - 14% and 65 kopecks !!!, "Solntsedar" - 20% and 1 rub. 25 kopecks!
A 3-liter jar of Solntsedar for 8 rubles 80 kopecks is my first alcoholic experience with my 8th grade friends in Moscow, it is simply impossible to find decent words to describe the state of the next day.
The Solntsedar, which became a symbol of the era of stagnation, harvested its deadly harvest in the vastness of the USSR until 1985, when Gorbachev, who went down in the history of the country's wine consumption as the Mineral Secretary, began the fight against drunkenness and alcoholism.

"Moscow special vodka"
0.5 l, 40%, price 60 rubles 10 kopecks,
Dishes 50 kopecks, cork 5 kopecks. 1944 - "Kitch"
"Vodka" 0.5 l, 40%, price 3 rub. 62 kop.
1970 - "Crankshaft"
"Vodka" 0.5 l, 40%, price 4 rubles 70 kopecks.
1982 - "Andropovka",
she, - "First Grader" (released in early September),
she, - "Yurkin's dawns" (according to the film)
Vodka "Russian" 0.33l, 40%,
I don’t remember the price, in a Pepsi bottle - Raiska
(in honor of the wife of the "Mineral Secretary of the CPSU" Gorbachev)
"Vodka "Russian" 0.1 l, 40% - "Yogurt of the homeless"
I don't remember the price.
Vodka "Strong" ("Krepkaya-Strong"), 0.5 l, ABV 56%.
This very rare vodka of the USSR period, with a strength of 56%. sold mainly to foreigners. The legend about its appearance is associated with the name of Stalin: they say, the leader, who had a weakness for polar explorers, asked them at one of the receptions what they drink during the winter, to which they replied: alcohol diluted to the strength of the parallel, on which they the moment of consumption is at the Pole - 90%, Salekhard - 72%, etc., and already at the next Kremlin reception on the occasion of the award, Stalin treated the conquerors of the North with specially prepared vodka with a strength of 56%, which corresponded to the geographical latitude of Moscow.

Peppers are not only for colds!

And we went with her together, as if on a cloud,
And we came with her to Beijing hand in hand,
She drank Durso, and I drank Pepper
For the Soviet family, exemplary!”

After these lines, Alexander Galich simply does not want to tritely comment on this one of the most popular tinctures of the USSR, therefore, only the facts from the labels:

Bitter tincture "Pepper", 0.5 l, 1991,
35%, the price with the cost of dishes is 8 rubles 00 kopecks.
"Ukrainian horilka with pepper", 0.7 l, 1961,
40%, the price with the cost of dishes is 4 rubles. 40 kop.

There was still in the USSR Tincture "Pepper", 30%, has been produced since 1932, but for more than 30 years of collecting, I never came across a single bottle of it, because it was not just an infusion of different varieties of allspice and the first a remedy for a cold, but also a real holiday for all drinking citizens of the country of the Soviets.





And the port is Taribana. This is death. It was impossible to break the bottle with anything, 0.8l were imported, non-standard bottles, they were not accepted.
Classic 90s)