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Secret knowledge: What kind of coffee is served at Starbucks. Starbucks coffee drinks

As for the price range of Starbucks products, it is a reflection of the oil-driven economic boom. A classic toll-sized coffee costs 75 rubles, or about $2.92. The most expensive drink on the menu was a venti-sized mocha at 230 rubles, or about $8.96, while in New York it costs $4.71. Accordingly, prices are about 40% -50% higher than American ones, although for Russian establishments these are quite normal and acceptable figures (for example, 220 rubles for 473 ml of cappuccino).

Compared to competitors, the average cost of a cup of coffee in fashion coffee shops is more than 270 rubles. ("Coffeemania"), for Costa Coffee - 185-240 rubles, while for large Russian chains the cost of coffee varies from 180 to 230 rubles. Two factors influenced this pricing policy - firstly, because of the high rent, and secondly, to create an upscale image associated with the Starbucks brand. However, the company focuses on relatively inexpensive but high-quality coffee products so that consumers do not perceive it as an inaccessible and intimidating coffee chain, since compared to its competitors in Russia, the cost of drinks is slightly cheaper than that of competitors such as "Shokoladnitsa", "Coffee House", "Costa Coffee" and other caffeine (Fig. 5). (At first glance, Starbucks products seem to be slightly more expensive than the rest of its competitors, but if you pay attention to the volume of the cup, then the cost per 1 ml is lower than others).

Figure 5. Comparison of prices for coffee drinks in Moscow.

In developing its business, Starbucks tried to follow its mission and continue to put its soul into every cup of coffee sold, both in the Russian market and in all other markets where the company exists.

Market segmentation

The coffee house market in the Russian Federation has a wide geographic location, but most coffee houses are located in Moscow and St. Petersburg.

At the moment, there are more than 3 thousand coffee houses in Russia.

At the same time, more than half of the coffee shops are chain stores. According to the company inFOLIO Research Group, of the coffee houses operating in the Russian Federation, about 510 are located in Moscow, about 390 - in St. Petersburg.

The rest of the million-plus cities account for only a little over 400 coffee houses. At the same time, in cities with a population of less than 150 thousand people, the company's specialists recorded only 77 establishments positioning themselves as coffee houses. The rest of the coffee houses are located in cities with a population of 150,000 to 1 million people. These cities account for about 2,000 coffee houses.

All representatives of the coffee market can be divided into two categories: expensive establishments, where the average bill is from 1000 to 2000 rubles (Coffeemania, Alexandria, Moscow-Berlin), and establishments designed for a visitor with an average income, where the average check amount is 500 - 1000 rubles ("Starbucks", "Chocolate Girl", "Coffee House", "Coffee-Tun",). The widest chain of coffee houses in Russia is "Shokoladnitsa", which occupies 19.1% of the total coffee house market. Shokoladnitsa is followed by the Coffee House chain of coffee houses, which occupies about 17% of the coffee house market. Shokoladnitsa and Coffee House are the two largest players in the market, with a combined share of about 30%. Starbucks holds 5.4% of the Russian market, and Kofein 3.1%.

As for the potential customers of coffee shops, it is worth noting that, in general, coffee shops are losing popularity: according to Synovate Comcon, in 2013 they were visited by 18 percent of the population (about 25 million people a year), and already in 2014 attendance fell to 13 percent (about 18 million people per year). In 2014, coffee shops are outperformed by establishments offering fast food (19.7 percent), sushi (16.4 percent) and pizza (15 percent). Therefore, it can be expected that by the end of 2015, the number of coffee shop customers will decrease due to the unstable economic situation in the country.

Data on the total sales volume are presented in Figure 2. This diagram shows that the sales volume in 2012 amounted to 6593.7 million rubles. In 2013, the sales volume increased by 6% and amounted to 6989.4 million rubles. Then, there was a sharp decline of 15% in 2014, and sales amounted to 5940.9 million rubles. A sharp decline in 2014 occurred in the second half of the year.

This decline was caused by a reduction in customers, an increase in the exchange rate and an unstable economic situation in Russia.

Brian Beckwith has been with Starbucks for over a year. He loves his job very much, but sometimes some little things that clients do just piss him off. Remember them and never do that.

1. You don't say how big your coffee should be.

Photo: Luis Galdamez/Reuters

You come to Starbucks for your daily dose of caffeine. If you are a person like me, then without coffee you feel like a zombie. Only a third of my clients never say what size the drink should be.

Even if you don't know the exact name of this or that size in Starbucks, you can still say "I need a big one please" - and we will understand what you need. But please, don't make it difficult for us - name the size and we will mark your glass. When you try to remember an order, you get tired of constantly asking the client about the size.

2. You place an order while chatting on the phone

When you place an order, be so kind as to look up from your phone for at least two seconds. Firstly, it is impolite, and secondly, we are unlikely to understand what you want, and you do not pay attention to our clarifying questions. So please, before you get in line, take a break from talking to your mom.

3. You dump some of your coffee in the trash

Photo: Madison Malone Kircher/Tech Insider

When you are asked if you need to leave a place in a glass for cream, this means that you need to answer whether to leave a place in the glass so that you can add milk or cream there. Everything is simple and clear, right? Then why do people say they don't have to leave space, and then pour some of the coffee into the trash can to pour milk? Please stop doing this. Garbage bags are already unpleasant to change, and when coffee splashes in them, it is even worse.

4. "I wanted (a) with ice"

We all make mistakes, but if I got paid a penny every time I heard that phrase, I could buy up an entire Starbucks. All espresso drinks are served hot unless you tell them to make them with ice. I don't care that it's the middle of summer - you just have to specify that you want a cold drink. We'll gladly re-cook it, but understand that you're making it harder and slower for us.

The same applies to the phrase "I wanted (a) with soy milk" or "I needed without foam." We are baristas, not telepaths.

5. Frappe

Frappe is a drink at McDonald's. Starbucks doesn't serve frappe. If you ask for frappe instead of "frappuccino", you will look very stupid, and the barista will look at you accusingly.

6. "Is it for me?"

A minute ago you ordered a small hot drink... no... this huge iced coffee is not for you! I don't understand this logic. Do you think that all these people are standing in line just like that? Does this giant whipped cream frappuccino look like your spiced chai latte? We prepare all drinks on a first-come, first-served basis, so don't think that you will receive your order immediately after payment.

7. You are in a hurry

As I said, we prepare drinks on a first come, first serve basis and won't make any sooner just because you're in a hurry. It's very rude to ask the barista to brew your coffee first because you have to be in the office in 5 minutes. We are not to blame for the fact that you did not calculate your time.

8. Cold caramel macchiato

Perhaps this is my most painful topic. Macchiato is not intended to be drunk chilled. "Machiato" is translated from Italian as "stained". This means that in this drink the milk will be sprinkled with espresso, which will give it a strong coffee taste, which then gently dissolves into sweet cream. If you order it cold and drink through a straw, you will taste the opposite, because you drink from the bottom of the glass.

The worst thing is when someone stirs all the layers of cold caramel macchiato. When I see this, somewhere inside me a piece of my soul dies. It happens even worse - customers order this drink "vice versa". But then it turns out not caramel macchiato, but latte. If you want a latte then order it - why should I waste my time making a macchiato if you'll ruin everything anyway?

It is clear that no one really knows what a cold caramel macchiato should be - people order it because they like the name. But please don't do it. If you want to know what a drink is, ask the barista first. We are always happy to tell you about everything.

In short, I sincerely ask you not to make these mistakes. So you save the sanity of the barista, who already has to work every day with caffeine-needing lunatics.

Frappuccino is Starbucks signature drink.. It traditionally consists of espresso, syrup, low-fat milk and whipped cream.

The frappuccino recipe can hardly be called new. Even before coffee chains appeared in all countries of the world, restaurants and cafes were used to mixing coffee and milk. You can read about the benefits and dangers of coffee with the addition of milk.

The nuance that distinguishes the frappuccino recipe from other recipes is that the creators added crushed ice to the mixture of milk and coffee, and then beat the resulting mixture until a fluffy foam appears.

Topping can be anything. The taste of the drink depends on his choice.

The name of the drink was formed from two words. “Frappe” in French means “chilled”, and the second part of the word comes from the well-known “cappuccino”. In English - frappuccino. Read about how to make cappuccino at home in ours.

For the first time, under this name, it was served in the 90s in one of the American coffee houses in Massachusetts, The Coffee Connection.

In 1994, Starbucks took over this establishment, and a year later both the recipe and the very name of the coffee drink already belonged to this brand. Now Frappuccino is a registered trademark.

Many people have a question regarding the use of this word. Frappuccino - he or it? According to the rules of the Russian language, this the word can be both masculine and neuter.

One frappuccino means "one drink". You can say: "one frappuccino." This will also be correct. The stress in the name of the drink is placed on the 3rd syllable.

How is it different from frappe

Both of these drinks are considered refreshing, suitable for summer use and are based on espresso. But there is a difference between them. You can learn about the features of making espresso coffee.

In the case of frappe, the manufacturer's imagination is only welcome. And for more than half a century, frappuccinos have been prepared strictly according to the recipe, the patent for which belongs to Starbucks. Only in this network you can try a real drink.

The standard portion of frappuccino is 460 ml, served with a straw. The obligatory ingredients are doppio (double espresso), sugar, ice and chilled milk.

All these components, including ice, are whipped. This is also the fundamental difference between frappuccino and frappe. Frappe coffee recipes can be found at.

Frappuccino-based coffee drinks may be different depending on the preference of the client.

The main thing is to learn how to make a classic frappuccino. In the rest of the recipes, you only need to change the ingredients if necessary, using the same cooking method:

Classic: For a classic frappuccino, you will need a double shot of espresso (100 ml), 100 ml of milk (1.5-2% fat), 1 tsp. sugar (less if you don't like sweets), 1 tbsp. syrup.

The most popular are chocolate or caramel syrup. In addition, you will need 1 tbsp. whipped cream and 2-3 ice cubes.

Espresso boil and cool. Hot coffee should cool down to room temperature. Pour into a blender, add syrup, milk and sugar. Mix using a whisk attachment, add ice and beat well.

The ice should then turn into crumbs. During whipping, a high head of foam is formed.

The resulting mass is poured into a glass, whipped cream is laid out on top. The drink is decorated with ground nuts, cinnamon or any other topping.

Caramel: Brew coffee. For a drink, you need half a cup of the finished drink: strained and chilled. You also need to prepare half a cup of milk, 1/6 cup (40 ml) caramel syrup, 7 ice cubes and sugar (1.5 tablespoons).

Mix all the ingredients in a blender and beat until the ice turns into small pieces. The finished drink is poured into glasses and poured with whipped cream.

Chocolate Java: Chocolate Java frappuccino is made with milk, chocolate chips, chocolate sauce and of course crushed ice. Garnished with chocolate sauce and traditional whipped cream.

Praline Frappuccino: This is a mixed drink. It is made on the basis of chocolate milk, to which nut syrup is added. The ingredients are whipped in a blender with ice. The finished drink is decorated with whipped cream and a pattern of chocolate.

: mocha frappuccino - the same classic drink, but with added Starbucks mocha chocolate. Unlike the main recipe, mocha has half the calories. Chocolate topping is its hallmark. The classic (mocha) can be found at the link.

Frappuccino light: to make a frappuccino light, you will need vegetable cream (necessarily minimal fat content), as well as skim milk.

Tazoberi frappuccino: another patented recipe from Starbucks. Espresso is replaced with Tazo branded tea. Tazo was bought in 1997 by Starbucks.

Supplemented with a mixture of raspberry and other fruit and berry juices. Ice is a must.

Vegetarian: The vegetarian version of the frappuccino replaces regular milk with coconut or soy. Cream is used only cooked on vegetable fat.

Frappuccino cream: here we are not talking about a drink, but rather a dessert that does not contain coffee. It is replaced by a sweet cream reminiscent of pudding, as well as foamed milk. The composition of the cream includes sugar, flavorings and sealants.

Vanilla: To make a vanilla frappuccino, you need 2 tsp. mix coffee with 150 ml of water, boil it in a Turk, strain and cool.

4 ice cubes are crushed, poured into a blender, 150 ml of milk, 3-5 tablespoons of vanilla syrup and 1 tsp are added. Sahara.

All ingredients are whipped for 3-5 minutes until a dense foam is formed. The resulting mixture is poured into a glass and decorated with chocolate chips on top.

Starbucks also makes a vanilla creamy frappuccino. The drink is prepared on a creamy basis. Vanilla syrup and crushed ice are added to it. As a decoration - whipped cream.

Starbucks frappuccino matcha: This is a popular refreshing drink that contains matcha green tea. 220 ml of milk is poured into the blender, 1 tsp is added. matcha green tea and sugar, 7-8 ice cubes.

All components are whipped for a minute. Next, the mixture must be left for 5 minutes to form foam, after which the finished drink can be poured into a glass.

Read about the benefits and harms of Japanese matcha tea in the article.

With syrups: the words “cherry”, “orange”, “raspberry”, etc. are often found in the name of frappuccino. This means that these syrups are included in the recipe.

Chocolate creamy: chocolate-creamy frappuccino - cream-based drink. It contains chocolate sauce and crushed ice. Served with chocolate sauce and whipped cream.

: The unicorn frappuccino has recently appeared on the Starbucks menu. It is prepared on the basis of rose coffee.

The topping is edible pink and blue glitter. The Glitter Unicorn Frappuccino also includes mango juice and puree.

Coffee with cookies: 200 ml of brewed and chilled coffee is poured into a blender. Separately crushed and poured into separate bowls 20-30 g of cookies and about 4-6 ice cubes.

Crushed ice, 2 tsp cane sugar, 180 ml of milk and coffee are mixed in a blender until foam appears. The drink is poured into glasses, cookies are added to each. As a decoration - whipped cream.

Captain Crunch: The Captain Crunch dessert contains strawberries, frappuccino cream, caramel syrup, toffee syrup and hazelnut syrup.

With banana: 1 banana, half a glass of almond milk, 1 tbsp. cocoa, mint leaves. Prepared coffee (0.5 cups) is poured into molds and frozen, then the resulting ice is added to the mixture and beaten well again. Ready.

How to make a drink at home

You can cook frappuccino not only in professional coffee houses, but also with your own hands. At home for this purpose use a cezve or french press in which you can make espresso. The rest of the ingredients are the same as in the basic recipe. How to use a French press - you will find the answer.

Be sure to strain the espresso before you cool the brewed espresso and mix it with milk. Otherwise, the structure of the finished drink will be spoiled by ground particles.

Chilled espresso is mixed in a blender with milk and sugar. Everything is ground until the sugar is completely dissolved. The mixture is poured into the prepared dishes. Then, in the same place, in a blender, ice is crushed.

Crushed ice is poured into the same bowl, whipped cream is added. You can add chocolate, cookies, syrup (whatever you like). The drink is ready.

calories

Frappuccino fans, if they are used to watching their figure, need to remember about the calorie content of the drink. In one serving served at Starbucks, contains from 400 kcal. This is 1/5 of the daily norm of an ordinary person.

There is also enough caffeine: 60-150 mg. But its effect on the body is weakened by the presence of a large amount of sugar and milk.

The vanilla version of the drink contains 200 kcal, with cookies - 378, with caramel - 257, with cream - 154 kcal.

It should be noted that the branded portion of the drink is quite large and amounts to 450-470 ml. Due to the volume, nutritional value also increases. You can reduce the calorie content by reducing the serving to 250 ml.

There are other ways. For example, use skimmed milk and soy cream when cooking. The syrup can be left without sugar.

You can get acquainted with the calorie content of other types of coffee with milk, sugar and without, in this

Of course, there is the question of how much it costs. In Starbucks coffee shops it can be purchased for 350-400 rubles.. But if you want, you can make a drink yourself.

By the way, just recently Starbucks released this drink in a bottle, ready to drink. In addition, the drink can be found on the McDonald's menu.

Frappuccino is a tasty and healthy product. It cools the body and removes thirst well. Its popularity is explained by the variety of tastes, among which every coffee lover can choose what he likes.

Therefore, feel free to order a frappuccino in coffee shops or cook it yourself at home and do not deny yourself the pleasure of enjoying its unique taste on a hot day.

If you decide to go into business, but don’t know which area to choose and which way to go, then buying a franchise of your favorite coffee or shop will help you. For example, the Starbucks coffee mogul provides the opportunity to open your own coffee shop under your brand name. We will look at how to purchase a Starbucks franchise, how it differs from the standard franchise scheme and what its prices are here.

A few statistics about the Starbucks Corporation chain in a nutshell. The company has more than 19 thousand operating points in 60 countries around the world, including Russia. The coffee house is loved by many customers for its uniqueness of the products offered and, no doubt, for its quality. Starbucks restaurants offer freshly brewed coffee of various recipes, cakes, sandwiches. The interior of each object creates a warm and cozy atmosphere, conducive to sincere conversations. The target audience of Starbucks is students, businessmen and creative people.

The history of the development of the popular Starbucks coffee house

There is a whole story about how the Starbucks coffee shop was born. It cannot be mentioned, because it was the history of creation that generated a huge interest in Starbucks coffee shops. It took forty years to turn from a small shop selling coffee and equipment for roasting it at home into a world-famous network with a recognizable brand in almost all parts of the world.

The beginning of the creation of the coffee magnate was laid by three people in 1971, when they decided to open their own shop and sell coffee, equipment for its preparation. Further, the network developed at a slow pace. The firm's name was taken from Herman Melville's "Moby Dick" (the name of a mate on a whaling ship). In 1987, a small chain store is bought out by its hired head Howard Schultz. Its popularity is growing rapidly around the world.

Starbucks is known for being aggressive against competitors in its market. Due to the large number of players, the rivalry could only be won with heavy advertising campaigns, which Starbucks did, despite the fact that the cost of products in coffee shops exceeds the average price of competitors.

In Russia, Starbucks is also remembered for the history of its appearance. A certain Starbucks LLC company illegally opened the first coffee house under this brand, after which it had long legal proceedings with the founder and owner of the brand. The original coffee shop opened in Russia only in 2007 in Moscow.

How does the Starbucks franchise differ from the standard franchise system in Russia and in the world?

Perhaps due to the negative first appearance of the Starbucks brand in our country, or other consequences, it is not so easy to buy a franchise. And to the question "how much does it cost?" it will be difficult to answer with one sentence and a number here.
To date, 74 facilities have been opened in Russia, of which 64 are located in Moscow. This suggests that it is still possible to create your own Starbucks coffee shop, but will it be a franchise or another way? What is the specificity of the brand's franchising system, does it really exist?

  1. It should be noted right away that Starbucks does not and will not have a specific strategy for the development of the franchising network. The concept of "franchise" does not exist in the development policy of the company, it tries to avoid this term and any negotiations regarding franchising;
  2. The corollary of the first point is that each proposal to open a Starbucks-branded coffee shop is considered on a case-by-case basis;
  3. The European and American Starbucks coffee chains are developing through the purchase of outlets of chains of other brands, due to which a joint venture is organized;
  4. Official operating Starbucks franchise facilities do exist, but they are given as an exception. The latter were sold to famous personalities. But this, again, suggests that each offer to open a new coffee shop is considered individually by the company;
  5. In Russia, it is quite difficult to get an agreement to open a new Starbucks outlet. To enter the trust of the company and get approval for the operation of your coffee shop under the Starbucks brand, you need to go through many approval procedures and act according to the strict requirements of the company. See below for more details on this.

The cost of investing in opening a coffee shop

Since Starbucks does not sell a franchise, there will be no support from the company. This means that all procedures for opening a coffee shop are carried out on their own. This suggests that the cost of investment will be quite high.

On average, opening a coffee shop in Russia requires an investment of 2.5 thousand dollars per square meter of premises. In total, the cost of investments will be 170 thousand dollars, which is much higher than buying a franchise under the standard system. The price includes the necessary equipment, appropriate interior design, as well as the purchase of goods.

How much will the investment pay off? Despite the high purchase and opening price of the facility, the coffee shop will pay for itself in 2 years, since the profitability of each new Starbucks outlet reaches 50-100%.

How to buy a Starbucks franchise: conditions

There are two ways to work under the popular Starbucks brand in Russia: open your own coffee shop and work on a joint venture basis in the future, or achieve the signing of a license agreement with the company.

The main difference between such work and the franchise system is that an individual entrepreneur will not receive support from the copyright holder company. The terms of the license agreement for Russia include:

  • the right to use the Starbucks brand and technology;
  • monthly deductions of the parent company, the amount of which is calculated on an individual basis;
  • conducting strict control of the licensee on compliance with all company standards.

Owning a coffee shop is a very attractive type of business. Many who want to work in the catering industry start with this. But now the competition in the restaurant and coffee business is too high. Therefore, starting a business from scratch is very difficult.

It is worth paying attention to the franchise of a ready-made brand. For example, the Starbucks franchise in Russia is very popular. The company itself was opened in the USA in 1971. In 1996, the company begins to work outside of America. Officially, the first institution with such a logo appeared in Russia in 2007. It was in the city of Khimki, and then the network opened in Moscow. In 2012, cafes were opened in St. Petersburg.

detailed information

Uniform prices for the purchase of this franchise has not yet been developed. Anyone who wants to buy a Starbucks franchise should contact the company's website, where they will individually calculate all the conditions for signing the contract. The application must be completed in English.

The initial investment is calculated depending on the area of ​​the establishment being opened. Arrangement of one square meter costs about 2.5 thousand dollars. The price is high, but the payback is fast enough due to the well-known brand and recognizable logo.

  • Royalties individually.
  • Lump sum - individually.
  • Payback period - 2 years.
  • Requirements for the premises - from 60 sq. meters.
  • The requirement for the franchisee is an impeccable business reputation.
  • Payback - 2 years; there is evidence of a faster return on investment.

To date, more than 100 coffee shops operate under this brand under a franchise in Russia.

Strict conditions for partners in the field of business reputation are due to the fact that the first Starbucks coffee shop in Russia was opened illegally, and the central company was suing entrepreneurs.

This is why so much information about the Starbucks franchise is not in the public domain.

Franchise Benefits

Opening a Starbucks franchise means almost 100% success. This brand is famous all over the world. In total, it has more than 22 thousand functioning coffee shops, and only a third of them are opened directly by the main company. The main coffee shops are franchising.

The Starbucks coffee shop franchise does not only mean permission to operate under the banner of the famous brand and use its mermaid logo. The franchisor provides all consulting services related to doing business, and also helps to control the quality of purchased and sold products. This is also assistance in purchasing the entire range of equipment, as well as the provision of several projects for the design of the premises in accordance with the marketing concept of the company.

Since this brand successfully operates and is recognizable in more than 40 countries around the world, the flow of customers does not subside, which ensures a stable income and a quick payback for the institution.

Terms of cooperation

Those who want to know the cost of a Starbucks franchise and apply for cooperation are subject to rather stringent requirements. The room, for example, should not just be the right size, but have an exit to the east or west, but not to the north. This requirement is put forward in connection with customer care. Guests should not get the sun in their eyes, because it will create discomfort.

The owners of the company are also interested in the availability of funds to open a cafe. The fact that the future franchisee has money will have to be documented. Ideally, this should be an experienced businessman, strong

standing on its feet and having experience in organizing such a business. Also, the applicant gives full consent to the fulfillment of all the requirements of the franchisor, which will be specified in the contract.

The style of the company is very important for leaders, so they control a lot of details. The manager is even interested in the quality of the music that plays in your cafe, not to mention the drinks, food and level of service.

The ideal option would be if you have your own business plan that will convince future partners of your seriousness and ability to organize a business. A newcomer has almost no chance of working with Starbucks.

How to apply

To start cooperation with Starbucks in the Russian Federation, you should go to the official website of the franchisor. There is a Contact Us section where you need to complete a detailed questionnaire in English. In this questionnaire, it is necessary to list entrepreneurial experience, as well as to clarify the amount of capital available for investment. In addition, you must write in detail information about yourself and your interest in the project.

Once again, please note: all data is submitted in English!

Then, at the bottom of the page, you should click on the checkbox, which means your full agreement with all the conditions. Only in this case, the company's managers will get in touch with you. The application must contain all the data by which you can be contacted. In order for company representatives to call you, they should be convinced of their readiness to develop and work for a common cause, as well as prove your impeccable reputation.

Then there are individual negotiations, during which a lump-sum fee and a monthly payment are calculated. Their size depends on various factors and approximate figures. Royalty can be either a fixed payment or a percentage of turnover.

Where will the investment go?

Large investments in the amount of 175 thousand dollars are required to open a full-fledged cafe. Investments are distributed as follows:

  1. The largest part, in the amount of 35%, goes to finishing and construction work.
  2. A quarter of the investment will go to the purchase of equipment that will fully comply with the style of the institution.
  3. 20% - room design and furniture purchase.
  4. Purchase of products and accessories - 10%
  5. Staff training and salary - another 10%.

In general, despite the high cost of the project, it turns out quite a profitable business. Many will want to drink a cup of a fragrant drink in good coffee, with a well-known name and a recognizable logo.

It should be noted right away that well-known and experienced entrepreneurs will be granted permission to purchase a Starbucks franchise faster and with less requirements.



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