Rum Sailor Jerry Spicy Caribbean. Sailor Jerry

On June 12, 2013, it was 40 years since the well-known almost every tattoo lover left us forever Sailor Jerry. A dubious cause for celebration, but an American brand Sailor Jerry, releasing the rum of the same name, thought differently and made a whole event out of this date.

As part of numerous actions and events related to the name of the great tattoo artist, an Internet project appeared with the name 40 facts about Sailor Jerry. The volume of forty sentences tells what kind of an outstanding person he was, who for a long, long time will be considered the basis of modern tattoo culture.

1. Norman Keith Collins Born January 14, 1911 in Reno, Nevada, he grew up in Northern California.
2. Nickname Jerry the future tattoo artist received after his father noticed the similarities in the characters of a young bully and their stubborn pet donkey.
3. During my youth Jerry started getting his first tattoos while traveling across the US on freight trains.
4. At 19 Jerry ended up in Chicago, where he continued to fill his hand under the supervision of a tattoo artist named Tutts Thomas.

1. One day Tutts Thomas invited Jerry to the city morgue, where his friend worked the night shift. There, a young apprentice practiced tattooing corpses.
2. Tutts Thomas instilled Jerry love not only for a tattoo, but also for hooligan antics, when he scared him to death, pretending to be a client of this morgue.
3. Jerry left Chicago in the early 1930s and entered the Great Lakes Naval Academy.
4. When Jerry served in the navy, he traveled around the globe, calling at various ports in distant countries.

1. Visits to the countries of the East greatly influenced the young sailor. He became a true connoisseur of Asian culture, art and painting.
2. After leaving the Navy Jerry settled on the island of Oahu in Hawaii.
3. Famous tattoo studio Sailor Jerry located in Chinatown Honolulu.
4. At Jerry was a pet monkey Romeo, who used to hang out in the lobby of his tattoo studio.

1. Less venerable tattoo artists often tried to ferret out secrets Sailor Jerry. And he, in turn, called them none other than bastard scratchers.
2. Nearly 40 years of Norman Keith Collins was a nickname sailor, because he was proud of his service in the Navy and honed his skills on the bodies of the spree military, who gave him traditional American tattoos.
3. On business cards Sailor Jerry was written my work speaks for itself. What could be more honest?
4. Numerous sketches Jerry on a nautical theme are based on his sailor knowledge. They often contain symbols such as anchors, navigational signs, girls, and other iconic images that have made their way into modern day tattooing.

1. Sailor Jerry all his life he worked as a tattoo artist, but he was also a professional skipper of a sailing three-masted schooner and often traveled on it to the Hawaiian Islands.
2. Norman Keith Collins always paid great attention to detail. He was so accurate that even the ship's gear in his works corresponded to the real ones.
3. Sailor Jerry was a famous prankster. Once, on the eve of the Hawaiian folk holiday Camimi, he tied with a wire to the statue of this very Camimi, in the area of ​​\u200b\u200bthe corresponding place, a loaf of sausage and two coconuts. The story hit the front pages of newspapers and an investigation was even launched, but Jerry didn't get caught.
4. One day a friend Jerry asked him how he manages to achieve such bright colors in a tattoo. Jerry replied that he added some sugar to the ink. He immediately went to his workshop to do the same. The next morning, all his paints were eaten by cockroaches.

1. Norman Keith Collins was on the path to excellence. He pioneered the use of purple dye and medical sterilization, and was one of the first to constantly work with rubber gloves.
2. Sailor Jerry rightly believed that by setting sterility standards in the tattoo industry as a generally accepted norm, it is possible to minimize skin diseases and give more authority to tattoo art.
3. Norman Keith Collins was a versatile and talented person. One of his favorite activities was playing the saxophone. On this musical instrument Jerry played all my life.
4. Sailor Jerry played in a Hawaiian dance-jazz ensemble. If someone made at least one recording of his speeches. It would be a real thrill to hear that music today.

1. The motto of the great tattoo artist was the phrase: good tattoos are expensive and cheap tattoos can't be good.
2. Sailor Jerry was not only an artist, sailor and tattoo artist, but also a great poet.
3. One day Jerry wrote a poem with the title To my girl patients. It began with the words: Raising my glass of love to all the countless girls, young and old, big and small, loved ones and not so much!
4. Sailor Jerry once wrote that a tattoo - this is the highest embodiment of some innermost feeling, this guy was a real poet.

1. Norman Keith Collins kept in touch with Japanese tattoo artists, who greatly influenced him. One of the most prominent was Horyoshi II, which Jerry called his idol.
2. Jerry was a fan of Japanese tattoos and the masters of the land of the rising sun, who called him Hori Smoku.
3. Sailor Jerry On purpose, he often wore a white short-sleeve T-shirt to show everyone his tattooed arms.
4. To all other Norman Keith Collins was also a radio presenter. He had his own show on a local radio station in Honolulu.

1. Through the mail, he met Ed Hardy. Their friendship consisted mainly of correspondence until he arrived in Hawaii, already at the end of his life. Norman Keith Collins.
2. Besides him, a student Sailor Jerry was also Mike Malone, who was known among his contemporaries under the nickname Rollo Banks.
3. Until death Norman Keith Collins riding a light blue motorcycle with a sidecar.
4. Sailor Jerry buried at Pacific Coast National Memorial Cemetery. This military cemetery is located in the low crater of one of the volcanoes on Honolulu.

Sailor Jerry rum is produced in the US Virgin Islands. The brand is owned by William Grant & Sons, a well-known Scottish family business that also produces other spirits. Rum Sailor Jerry began to be produced in 1999 and already in 2003 received a silver medal at the prestigious international competition World Spirits Competition.

The name of the drink is dedicated to the famous tattoo artist Norman Keith Collins, nicknamed "Sailor Jerry". Therefore, it is no coincidence that the rum label depicts a young Haitian playing the guitar and dancing - an exact reproduction of one of the master's most famous works.

About Sailor Jerry

Sailor Jerry is a young amber-colored spiced rum. It has this color due to the addition of caramel. The taste of the drink is slightly spicy, with very pronounced notes of oak, cinnamon, vanilla, creamy toffee and nutmeg. The aroma of rum is multi-layered and rich, with a bouquet of a mixture of various spices. Drink strength: 40%. All ingredients are natural.

Rum Sailor Jerry is served as a digestif and is very popular as an important part of many exotic cocktails, including the famous Rum Baba, Saigon, Oriental Spice, Bahama Mama and others.

Sailor Jerry production features

Sailor Jerry rum is made from spirits obtained by the traditional method of distillation of sugarcane juice. The special secret of the creators of the drink is precisely adjusted proportions of many spices, thanks to which the drink has its own taste different from many competitors.

Alcohols of different aging are selected in several Caribbean distilleries. Then master blenders mix them with natural flavors and spices according to their own recipes. Chemical additives are fundamentally not used.

The cost of the drink

Sailor Jerry rum is produced in glass bottles of various capacities: from traditional 0.7 liter containers to 50 milliliter bottles. In Russia, it is mainly represented by the maximum volume. The average price of a bottle of 0.7 liters is 1575 - 1700 rubles. A bottle of 0.05 liters, rarely found on sale in the domestic market, costs 160 - 210 rubles.

Historical reference

William Grant & Sons was founded by Scotsman William Grant in 1886. Due to lack of money, he and his sons built their first distillery without the use of hired workers. The work paid off, already the second generation of the Grant family had company offices in 30 countries. Now the company is managed by the representative of the fifth generation of the family - Peter Gordon Grant. The company's products are imported by 180 countries.

The Sailor Jerry brand, under contract with William Grant & Sons, is managed by tattoo artists Ed Hardy and Mike Malone, who own the rights to use the Sailor Jerry name and artwork. They created the company Sailor Jerry Ltd, which sells not only rum, but also souvenirs, decorated with sketches by Norman Collins.

Norman Keith Collins himself was indeed a sailor in his youth. After retiring, he opened a tattoo parlor in Honolulu in the middle of the last century. Becoming the founder of his school, he created the technology of safe and fast tattooing. The work of Sailor Jerry is still popular among representatives of youth subcultures. Interest in it continues to be fueled by Sailor Jerry Ltd, which often sponsors youth music festivals. And the most popular drink among the audience, of course, is Sailor Jerry Rum.

Sailor Jerry

Tattoos in the style of "American Old School" became perhaps the most fashionable trend in the tattoo industry during the first decades of the 21st century. However, if you really want to have real old school tattoos, you will have to travel back in time to more than half a century ago. Then arrive in the Hawaiian Islands, located in the middle of the Pacific Ocean, namely, on the island of Oahu in the city of Honolulu and find, located near the seaport, Chinatown.

There, at the risk of getting hit on the head by the sailors on a spree, to find a certain Norman Keith Collins, a strong man in jeans and a short-sleeved T-shirt, whose arms are abundantly covered with tattoos. This is the tattoo artist everyone knows there as Sailor Jerry.

Norman Keith Collins

Norman Keith Collins was born on January 14, 1911 in Reno, Nevada, USA. From a very young age, it became obvious that this person would not be able to live his whole life in the conditions that the desert, remote from the sea, American outback offers him. Due to his difficult and stubborn nature, he inherited the nickname of a domestic donkey that lived in their family farm. Since then, the name Norman has been forgotten and the future world-famous tattoo artist has been called exclusively by the name Jerry, that was the name of the donkey. The prefix Sailor appeared a little later, when Norman, that is, Jerry, connected his life with the romance of water elements.

The idea to travel around the world seized young Jerry when he was 14 years old, and without delaying its implementation, he ran away from home and began to travel around the United States as a hare in freight cars of railroad trains. Then it was a very common way to economically travel around the country, although it was mostly those who were left behind in a secure and peaceful life who traveled in this way.

It was then, while communicating with those who did not want and could not live according to the laws that society imposed on them, Jerry got acquainted with the tattoo, because the tattoo in those days was a distinctive feature of this particular part of society, whose representatives traveled in freight cars from west to east coast of the North American continent. And Jerry began to make the first tattoos in the classic hand poke way just for such people - with the help of a needle and thread, and locomotive soot diluted in water served as a coloring pigment.

As a result, in 1927, Jerry Collins settled in Chicago - a city on the shores of Lake Michigan (Great Lakes). It was here that two events took place that determined the rest of his life. First, he met Chicago's most famous tattoo artist of the time, Tutts Thomas, who showed young Jerry that there was such a thing as an electric tattoo machine.

Gib "Tutts" Thomas

Jerry became the favorite student of Gib (Tutts) Thomas. He spent a lot of time practicing on the homeless, tattooing them, treating them to cheap wine. But not only with the help of the homeless, the training of the future tattoo celebrity took place. The fact is that Tutts' friend worked in the city morgue, and he agreed with him that his student practiced at night on the "clients" of this very morgue.

By the way, once Tutts scared Jerry a lot: covering himself with a sheet, he pretended to be dead, and when Jerry got ready to tattoo him, he attacked him with a crazy cry. Perhaps this was the reason that Jerry Collins, throughout his subsequent life, had a very caustic and vicious sense of humor.

The second key event in the life of Jerry Collins was that he entered the Great Lakes Naval Academy in 1928 as part of the implementation of his plan to travel around the world. He became a sailor in the US Navy! Around that time, the prefix Sailor was stuck to his name, which means sailor. Sailor Jerry loved the sea and ships in a way that only a person who had never seen them before could love them.

Then there was a study at the academy, where Sailor Jerry proved himself to be a very assiduous cadet, who eventually gained knowledge in managing various types of ships, including sailing ones, which was very useful to him in the future. He went on all types of ships: from small sailing schooners to huge military steamers. This is the reason why his drawings contain very accurate, and not conditional, images of rigging, marine knots and sailing weapons.

And then there were long ocean voyages to all the exotic countries of the Pacific Ocean, including numerous stops in the ports of Japan and China. Curious and greedy for everything new, Sailor Jerry was fascinated by everything he saw, he fell in love with Asian culture and the aesthetics of the life of those places. And, of course, at first glance, he had a crush on Hawaii, as well as everything that surrounded a young and full of strength sailor there, who was barely 25 years old: half-naked girls with perfect figures, rum, constant summer and eternal peace untouched by time ! He carried this love throughout his life. In 1930, Sailor Jerry was discharged from the Navy, settled in Honolulu (Hawaii, Oahu) and opened his first tattoo studio.

Following the old maritime tradition, when writing off to the shore, the old sailor brought some exotic animal from distant wanderings. And Sailor Jerry brought home a little monkey. Modern tattooists, for whom the norms of sterility have become the god they pray to, will never understand this: in the Sailor Jerry tattoo studio, a monkey named Romeo hung out as a hostess, who also suffered from diarrhea! This monkey is the subject of many monkey images in Sailor Jerry's tattoo sketchbooks.

Hawaii is a sparsely populated archipelago in the middle of the Pacific Ocean, which only in 1890 became another US state. It was a heavenly land many thousands of miles away from world upheavals and state problems. Everything changed on September 7, 1941, when the Japanese attacked the naval base at Pearl Harbor. Hawaii at once became the wounded heart of America and an integral part of it. Honolulu became a staging post for millions of American soldiers and sailors who were sent to the hellish meat grinder of war.

Imagine millions of soldiers and sailors: some go to war in an endless stream, others return from it; some go to their death, the second managed to deceive her, and they finally go in the opposite direction home. And all these millions of young people most of all desire only three things - girls, whiskey and tattoos! All this and much more was offered to sailors dressed in snow-white uniforms by Hotel Street: prostitutes of any gender and age, all kinds of drugs, gambling, brothels, many bars and, of course, tattoo shops. What is interesting, but all the nightlife in the dens of Hotel Street took place in the daytime, and its very height came at noon or at most at one o'clock in the afternoon. At night, bars and brothels were closed due to the current curfew (during the war, strict observance of blackout conditions was required).

Here, on Hotel Street, there were several medical offices specializing in the treatment and prevention of sexually transmitted diseases. And according to army directives, having visited a brothel, sailors were required to appear in a similar office to undergo a set of preventive procedures. However, few people followed these rules, the sailors preferred to spend the money left over from drinking and selling love, not on preventive measures, but on tattoos. I must say that during the war, prostitution in Hawaii was legalized - it was an incredible size and well-organized business, in which millions of dollars were spinning. Prostitutes and brothels were licensed and paid taxes on profits to the US government treasury.

As in brothels, sailors lined up for tattoo artists in long lines. Due to such a conveyor approach, there was no question of the realization of a tattoo artist as an artist, but it was here, on Hotel Street, that the foundation was laid for the tattoo culture of the 20th century, the surge of which came at the end of the century. It was these millions of drunken sailors who became those who spread such a well-known concept today as "American Style" or "Old School" around the world.

A whole financial strategy was developed among the tattoo artists: the price of a tattoo was exactly the same as the amount that was needed to get drunk to death - three dollars! Therefore, a real old school is small and uncomplicated works that could be quickly applied to the customer's skin, for very little money.

And for those who like to look for meanings in tattoos, we can give an example: one of the most popular images in tattoos made on Hotel Street were images of half-naked girls with chic shapes. So, the sailors dedicated such tattoos to women whom they saw in their lives for no more than two tens of minutes, namely, to prostitutes. Prostitutes were honored to get tattooed because they became the first women of these very young guys, who were mostly no more than 18 years old.

And in general, all the traditional old-school symbolism (naked girls, cards, dice, glasses of alcohol, knives and brass knuckles) reflected what surrounded the sailors on Hotel Street in the city of Honolulu in the early forties of the 20th century. To summarize, "American Old School" is a summary of the most dramatic events in the life of an American sailor during World War II: love, death, longing for home and loved ones, strong bonds of friendship, betrayal, patriotism. All this was expressed through unpretentious tattoo plots for only three dollars.

Strange as it may seem, but the Second World War was the impetus that pushed the tattoo to a new level in the public mind. The popularity of tattoos in the army and navy can be explained by the fact that the basic principle of military service is that sailors and soldiers in the army and navy are devoid of any individuality - everyone should be similar to each other. And only a tattoo can endow a soldier with the individuality that every person needs in one way or another.

Also, tattoos began to personify the romance of sea voyages, courage and patriotism - young guys who returned from the war were necessarily covered with tattoos! American children, playing war, always painted themselves with pencils in order to look like strong and courageous heroes of the Second World War. Prior to this, tattoos were either a funny circus attraction, or a feature of belonging to the marginal strata of society.

The war ended, and Sailor Jerry continued to get tattoos on Hotel Street. However, the calmness returned to Hawaii did not prevent it from once again giving an opportunity to show the sharp character of the tattoo artist, who at that time was already a celebrity. Sailor Jerry was a true American patriot who sincerely believed that his country was based on the ideals of freedom and democracy. But in practice, it was clear that the general line of the US government had gone far from what was spelled out in the country's constitution. Sailor Jerry was fundamentally opposed to everything that the US government was doing then, especially since the new tax policy put his business in a rather difficult position. Sailor Jerry's only form of protest was to quit the tattoo business! He did not stop doing tattoos, but the tattoo studio on Hotel Street was closed in 1950.

Captain Collins

Sailor Jerry never forgot that the first part of his name is the word "Sailor", and never forgot about the knowledge received at the Great Lakes Naval Academy. He became the captain of a three-masted pleasure schooner, and for almost ten years he took tourists around the Hawaiian Islands. His friends and neighbors were civilian sailors, as well as shipyard workers. And all of them, like the military of the forties, wanted to have tattoos! They often came to visit him and he did not refuse them a tattoo. He eventually officially returned to the tattoo business in 1960. The home for the new studio was a very small room on Smiths Street - this is a street located very close to the famous Hotel Street, in the same Chinatown.

The long hiatus has been good for Sailor Jerry. During this time, he revised the approach to both the tattoo itself and the artistic side of this issue. In a word, there was a reboot, after which tattoos from Sailor Jerry reached an incomparably new and higher level! In those days, tattooists used only a few colors: black, red, green and yellow. Sailor Jerry began to use new colors for that time - purple and violet. He personally made pigments himself and until now, even his closest friends have no idea how he made them.

Sailor Jerry decided to introduce sterility standards that had to be followed in the tattooing process. I must say that before him, such norms regarding tattoos simply did not exist! None of the tattoo artists worked with gloves! Several clients were tattooed with one needle and changed only when they became completely dull, and sterilization was washing the needles in a bucket of water and drying them on a lighter. No one thought about this component of the tattoo, as once the medieval doctors, performing surgical interventions, did not think about the nature of the origin of infections. Sailor Jerry was the first to disinfect needles and other instruments using medical technology: special liquids and an autoclave.

He was the first to formulate the rules for tattoo care and demanded strict adherence to them from his clients. It must be said that the rules for caring for a tattoo today are not so different from what was written by Sailor Jerry in the 60s. He was sincerely sure that by adopting such norms everywhere, one could not only protect tattoo artists and wearers from possible diseases, but also give greater authority to tattoo art, which in one way or another remained a very controversial phenomenon in the eyes of ordinary Americans.

Sailor Jerry was self-taught in both drawing and medical matters, but this did not prevent him from being a professional, because he was a truly talented and gifted person who could handle any task. Dissatisfied with the tattoo machines he had to work with, he decided to build his own equipment, for which he trained as an electrician. He constantly improved something, improved: he invented new schemes, tried to use different materials, tried new designs. Sailor Jerry was the first who began to use disposable needles, and also created a specific sharpening algorithm that made them less traumatic.

Among other things, Sailor Jerry hosted his own local radio program called The Old Armadillos for several years. The program was at night and friends were perplexed when he sleeps and rests? All night long he was on the radio, and during the day he worked in his tattoo shop on Smiths Street. His radio show was about everything - he put on music, shared his thoughts with listeners on various topics, answered live calls, read his own poems. Yes! Sailor Jerry was also a poet! He had the amazing voice that a late-night radio show host needed.

Once on air on Veterans Day (US national holiday, celebrated on November 11 of each year), he said the following words, which were subsequently quoted many times - “On this day, we Americans must look into the mirror of our consciousness. We, as a nation, are moving forward with a heavy burden on the shoulders of our dead soldiers, but they can no longer complain about the severity of this burden. He also played the saxophone in a Hawaiian dance-jazz ensemble, which successfully toured the islands of the archipelago. Truly - if a person is talented, then he is talented in everything!

Sailor Jerry jealously kept his tattoo secrets and cruelly hated those who tried to steal from him the knowledge that he had gained by his long and painstaking work. But it would not be right to explain this by greed, nasty character and fear of competition. It was just that the master sincerely wished to prevent the clogging of his profession by upstarts and amateurs, who at that time began to multiply like cockroaches.

By the way, about cockroaches. Once, one of these aspiring artists asked Jerry how he manages to achieve such bright colors in a tattoo. Jerry replied that he added some sugar to the pigments. This so-called novice tattoo artist ran to his workshop and mixed sugar into all his containers where the coloring pigment was stored. The result was that the next morning all his paints were eaten by cockroaches, it was just an invasion of cockroaches on his studio. It is worth noting that Hawaiian cockroaches are not at all our domestic cockroaches, they can reach a length of more than 10 centimeters and their invasion can really be a real problem.

Sailor Jerry gave a special hatred to tattoo artists who worked in the world capital of the hippie movement and made tattoos with these same hippies, we are talking about San Francisco in the 1960s. The level of hatred is shown by the fact that he stuck a photo of Lyle Tuttle on the lid of his toilet bowl so that he could urinate on him every time his body required it.

Recall that Lyle Tuttle opened his tattoo studio in San Francisco in 1954 and his main clients then were all those whom the old sailor and war veteran Sailor Jerry did not even consider to be people (hippies and other offspring of the freethinking of the 1960s). Sailor Jerry not only stuck his photo on the toilet lid, but he also photographed it, and then sent the photo to his friends with the corresponding postscript of the following content - “When I see this person, I begin to suffer from gas emission, so he is here in my toilet. He is rejected by American society, and what he does can not be called an art form!

If you are looking for a strong masculine drink with a sophisticated traveler character, then we recommend that you pay attention to Sailor Jerry rum. This is a unique product produced by the American company William Grant and Sons.

In it you will find notes of unshakable free spirit and signature astringency that will enchant you from the very first sips. Moreover, this strong alcohol is perfect both for personal tastings and for large events in the company of best friends. It gives mood and excellent aftertaste, remembered for long hours.

Did you know? Sailor Jerry rum was named after Norman Keith Collins, the legendary American tattoo artist often referred to as Sailor Jerry due to his time in the Navy.

No matter what brands of rum you scrutinize in the store, Red Sailor white rum captivates from the first moment. This is a 40-degree drink, which is based on young spirits aged in oak barrels. Moreover, the implemented tasting characteristics allow the drink to be popular both among pure rum lovers and cocktail connoisseurs.

Color

The external performance of the drink pleases with a pleasant amber-golden hue, which is the result of the addition of caramel.

Aroma

In the aromatic characteristics, notes of cinnamon, vanilla and iris are perfectly traced.

Taste

Taste ambitions are realized by warm shades of spices, sweetness of vanilla and a slight accent of nutmeg. Such a rich symbiosis flows smoothly into a long aftertaste with hints of toasted toffee.

How to distinguish a fake from the original

White, black - it doesn't really matter which option you prefer when it comes to making responsible choices. Statistics show that the share of counterfeit products in the international arena is growing rapidly, which means that the consumer’s negligent attitude towards the acquisition process is fraught with the purchase of counterfeit products, which can distort the overall impression of getting to know certain famous brands.

Sailor Jerry's spiced Caribbean rum is no exception in this case. Due to its popularity, it is also the object of attention from counterfeiters. If you want to choose a really high-quality product, when buying, pay attention to:

• Bottle decoration. There can be no paint chips, deformations and traces of glue on Sailor Jerry's branded packaging. This is an exquisite drink, the production technology of which is monitored by experienced technologists. The label should be decorated with a kitsch image of a half-naked Haitian woman. This is a kind of visiting card of the drink.

• Color and clarity. Signature Sailor Jerry has an exceptionally delicate golden color. In the consistency itself, there should be no sediment or other neoplasms. The use of high-quality aged spirits eliminates such unpleasant moments.
• Density. If you turn over a bottle of a real Sailor Jerry, then on the walls of the container you will notice a small plume of the drink, which will disappear over time. This effect is explained by the viscosity of aged alcohols in the composition.

How to serve

Caribbean Red Sailor Rum is best drunk neat. Try to give preference to the classic manner of consumption, which will allow you to feel its original and unshakable character.

It is better to pour the product into small round glasses with a thin transparent glass, which allows you to heat Sailor Jerry by hand and get acquainted with its exquisite color. If the drink is drunk in the summer, ice is added to it. During the rest of the year, it is best to taste clean and slightly chilled. As for consumption, it is better to drink Sailor Jerry in small sips, since the strong aroma of the product, which manifests itself with a large sip, can cause discomfort.

What products are combined with

When interested, look for products that do not have pronounced taste ambitions, as they can override the original taste provided by the recipe of a well-known manufacturer. It is best to eat Sailor Jerry Spiced rum with melon, pineapple, papaya and other exotic fruits. Those consumers who appreciate a more substantial accompaniment should give their preference to lean meat, cheese, herbs or chocolate.

Did you know? The Sailor Jerry brand now also produces clothing and stylized jewelry, complemented by sketches by Norman Collins.

Other uses

Whichever sharp, delicate, or you choose, tasting it in its purest form can get boring. In such cases, you should pay attention to the variety of cocktails that can satisfy the needs of even the most sophisticated connoisseur of strong mixes.

Popular rum-based cocktails include Cojito, Daiquiri Frozen, Festival, Havana Green II, Jamaican Mule, Long Island Iced Tea, Mojito Cubano, Negra Shot, Oak & Cola, Perfect Continuous, Royal Mojito, Trinidad de Cuba, Mojito Energy and many others.

Drinks of the same class and taste quality

Unfortunately, the Sailor Jerry collection is represented by only one drink, which means that you are unlikely to indulge yourself with a variety of colorful flavors and aromas by paying attention to this particular brand. Today on the modern market there are many analogues of Sailor Jerry that can become an equally attractive property of your tasting evening. These should include:

• Rum Saint James. Straw-yellowish product with pleasant golden highlights in color. In its aromatic bouquet, hints of honey, dried fruits and licorice are heard, while woody notes and vanilla sweetness are clearly traced in the gastronomic outlines.
• Bacardi Carta Oro. The drink has a delicate golden color and a rich multi-layered taste, in which plum, apricot and vanilla nuances are revealed as the tasting progresses. The fragrance is built on pleasant trails of molasses, toffee and burnt oak.
• Mount Gay Eclipse. Light amber product with soft balanced vanilla aroma. In its gastronomic indicators, spices take over the dominant note.

Did you know? William Grant & Sons products are now supplied to more than 180 countries around the world.

Historical reference

The Sailor Jerry trademark is owned by William Grant & Sons Corporation. At the same time, tattoo artists Mike Melone and Ed Hardy have been engaged in the development and promotion of the brand since the very foundation. It was to these two specialists that the legendary Norman Collins personally transferred the rights to use his nickname.

In particular, we note that William Grant & Sons was founded in 1886, and the main emphasis of the specialists working in it is on the authenticity and classic presentation of recipes. For their products, the company's technologists select the best ingredients and aged spirits, allowing to achieve a reference quality.

An adult drink with a freedom-loving character

Sailor Jerry's original recipe will appeal to every novice connoisseur of strong alcoholic products and even an experienced gourmet. It has its own genuine charm, which can be recognized already in the first seconds of tasting. At the same time, although the product line does not please with diversity, it still won a wide audience of consumers in the United States and around the world.

Today Sailor Jerry can be found in almost every specialized alcohol market in Europe. It is purchased for personal tastings, as well as a nice present to a dear person. Head to the nearest alcohol store for a bottle of daring American rum, which has managed to show its best side on the world alcohol arena.

The kitschy image of a half-naked Haitian adorning a bottle of Sailor Jerry rum is not an ordinary enticing picture, but an element of legend. A person familiar with American folklore will immediately recognize in the drawing one of the most famous works of the Jerry the Sailor tattoo artist. A sea drink is the best monument to a person who devoted most of his life to the romance of the sea.

Sailor Jerry is a young amber-colored rum, 40% ABV. The color of the drink is due to the addition of caramel. The taste is spicy, with pronounced notes of vanilla, cinnamon, nutmeg and creamy toffee. All ingredients are natural. Rum can be served as a digestif or included in cocktails.

Historical reference. The Scotsman William Grant worked for 20 years first as an accountant, then as manager of the Mortlach distillery, before he was able to open his own business in 1886. Mr. Grant and his sons built their first distillery, Glenfieldick (for the production of whiskey), on their own: he did not have the money to hire workers. The new company was named William Grant & Sons. Things were going so well that already with the second generation of Grants, the company had offices in 30 countries.

Today, the company is run by Peter Grant Gordon, the fifth generation of the family. By the beginning of the 21st century, William Grant & Sons produced not only whiskey, but also gin, tequila, vodka and several premium rums. The assortment clearly lacked “simpler” rum: a high-quality, but inexpensive cocktail drink.

In 1999, Sailor Jerry spiced rum was created by order of the company in the Virgin Islands. Already in 2003, the drink won a silver medal at the San Francisco World Spirits Competition.

Rum is named after "Sailor Jerry" - the famous tattoo artist Norman Keith Collins. In his youth, Mr. Collins really was a sailor, then he retired, and in the middle of the 20th century he opened a tattoo parlor in Honolulu. In the soul of the master, romance coexisted well with a business sense: Collins became the founder of the tattoo school, developed the technology for quick and safe tattooing. Creativity "Sailor Jerry" is still popular among representatives of youth subcultures. William Grant & Sons has entered into an agreement with Ed Hardy and Mike Malone, who own the rights to the Sailor Jerry trademark.

Sailor Jerry rum manufacturers have tried to turn the drink into a lifestyle part. The company often sponsors youth music festivals. The calculation is that young people just like the taste of rum, and when they grow up, Sailor Jerry will make them nostalgic. Therefore, the drink is produced in several versions: from a solid 700 ml bottle in a gift box to a tiny flat flask that is convenient to carry with you.