Restaurant Novikov on Kievskaya. Novikov Restaurants
Today, more than 70 restaurants of Arkady Novikov are open in the world. He is called the first Russian restaurateur, and the establishments of the Novikov Group holding have been operating for more than 25 years for residents of Moscow. The expansion of the “empire” has spread further: since 2012, Arkady has founded establishments in London, Dubai, Miami and Porto Cervo.
Novikov Restaurants
Career development of A. Novikov
Unlike most restaurant founders, Novikov began his career in the kitchen. First he graduated from a culinary school, cooked at the Universitetskiy and Havana restaurants, later he was the chef of three large establishments. And in 1991 he founded the Novikov Group holding, which still occupies a high position in the gastronomic business.
Sirena is Novikov's first and favorite restaurant, opened in 1992 in Moscow. Becoming the first fish establishment in the capital (and even during a shortage of seafood), he instantly gained popularity and reputation as an owner. Since then, several Novikov Group restaurants have been opened almost every year. In their piggy bank - and the restaurant "White Sun of the Desert" with an interior in the spirit of the legendary film, and "Royal Hunt" - the place where Boris Yeltsin and Jacques Chirac dined, and several establishments of the same name with their own cheese factory. Ecologically clean products are supplied to Arkady Novikov's restaurants in Moscow by his own farm "Agronom".
Novikov group restaurants
Reasons for the success of institutions
All Novikov Group restaurants are conceptual gastronomic projects. Each establishment has a special atmosphere and unique style. For Arkady Novikov, a muse plays an important role in creating a new restaurant: ideas come like poetry to poets. In addition to food, service and interior, for the organization of a quality institution, the following are of fundamental importance:
- location. Some streets, places and districts are losing popularity, while others, on the contrary, are gaining. When opening restaurants in Moscow, Novikov Group even pays attention to the side of the road.
- concept. Each institution should have something special that attracts a specific audience. Novikov's restaurants try to please both gourmets and lovers of beautiful places, and those who like to relax mentally.
- fashion. Catching trends and feeling changes in the environment allows restaurateur establishments not only to become, but also to remain successful.
All Novikov Group restaurants are collected on our official website - website. On our website you can find a complete list of Novikov restaurants in Moscow.
Arkady Anatolyevich Novikov is the founder of the Novikov Group restaurant chain in Russia and abroad, TV presenter of the culinary shows Candidate on TNT, MasterChef on STS, twice winner of the Man of the Year award according to the GQ men's magazine in the Restaurateur of the Year category (in 2004 and 2015).His restaurant empire, which includes more than fifty conceptual gastronomic projects, which have always been successful, turned 25 in 2016.
Childhood and family of Arkady Novikov
The future owner of fashionable metropolitan restaurants was born on July 25, 1962 in Moscow. His father was a design engineer, a quiet and intelligent person. The mother is a businesslike and determined woman full of energy, who passed these qualities on to her son. In order to look after her child, she got a job at his kindergarten. The parents divorced early, and the boy was raised by his mother (sometimes using a belt) and grandmother. They lived on Plyushchikha. 
During his school years, Arkady often got it from his peers. He was offended both morally (for example, with a mocking rhyme, as an overgrown lover of fairy tales - “Novikov the Jew” of all rouge and whiteness), and physically (he was the weakest and smallest in the class). In order to remedy the situation, he even enrolled in the karate section.
In early childhood, Novikov wanted to become a policeman, he dreamed of riding a motorcycle, like law enforcement officers. At school, he did not think about a possible profession, but studied mainly for C grades.
Having received a secondary education in 1979, the young man tried to enter the Institute of Road Transport, but failed the entrance exams. Then, on the advice of his mother's friend, a catering worker, he entered a culinary school. He did not know how to cook before, but with pleasure he began to master the wisdom of cooking, eventually turning from a three-year-old into an excellent student.
Then there was a service in the army, where he, "oddly enough" (according to him) never had problems because of his Jewish nationality. He was a leader (guide) of service dogs in the security company of an aviation unit in Georgia.
The beginning of the career of Arkady Novikov
After the army, the future “pancake baron”, as he is called abroad, worked for 5 years as a cook in the Universitetsky restaurant. To grow professionally, Arkady Novikov entered the Institute of National Economy. Plekhanov for evening education. Simultaneously with the acquisition of new theoretical knowledge, he polished his cooking skills in practice in the restaurants "Havana", "Olympic Lights", "Victoria".Arkady Novikov about his first restaurant
In 1992, his first brainchild Sirena appeared, a fish restaurant, the halls of which were decorated with aquariums. In 1994, the grandiose "Club T" with French cuisine was opened, in 1996 - "Grand Opera", reminiscent of a stage with a velvet curtain. Then the Tsarskaya Okhota restaurant was opened in the spirit of a hunting lodge with pickles on a "cart", where Boris Yeltsin himself dined with Jacques Chirac after their dishes were thoroughly checked - for a month they were tested in the kitchen by experts with test tubes and pipettes.
In 1997, Arkady Novikov opened the White Sun of the Desert, which has become legendary, the interior of which (based on the film of the same name) was worked on by the best masters of Uzbekistan, then a great idea arose for a network of inexpensive catering establishments - Yolki-Palki, Sushi Oars - and then, approximately, every year he launched a restaurant with a composition and atmosphere, like in a play. Among them, lounge establishments (Biscuit), which have become a Mecca for gourmets, places for adherents of the vintage atmosphere (Attic), fashion trends (Vogue Cafe), business meetings (GQ Bar), for theatergoers Bolshoi with the practice of discounts for ticket holders to the Bolshoi Theatre, Fauchon gastronomic boutiques, where you can order food from any part of the world.
In 2005, the owner of the largest restaurant holding expanded the scope of activities. He became the host of the Candidate TV show, and also created the Agronom farm to provide his establishments with an uninterrupted supply of fresh and organic fruits, berries, vegetables, and herbs. Later, the products grown there began to be sold under the Novikov brand not only in restaurants, but also in stores.
Personal life of Arkady Novikov
The restaurateur has been married since 1990 to Nadezhda Advocatova, she is 5 years younger than her husband. The girl was a friend of his friend's wife, and they often met in the same company. Closer communication occurred when he invited her to visit the first McDonald's that opened in Moscow, and they had to queue for several hours at the entrance. A week after that, they submitted an application to the registry office. 
Soon they had a daughter, Alexandra, then (6 years later) a son, Nikita. Nadia took care of the house and raising children. When they grew up, for the purpose of self-realization, she became the owner of the flower studio "Flower Studio 55". In 2007, as an exemplary mother, she moved with her children to the United Kingdom to be close to them, as her daughter entered the University of the Arts in London at the Faculty of PR. In the British capital, Nadezhda opened her own SPA-salon.
In 2008, the millionaire restaurateur bought for 33 million euros the Villa Fontanelle, previously owned by Gianni Versace, located 50 kilometers from Milan on Lake Como. Until the death of the Italian designer in 1997, celebrities such as Princess Diana, Sting, Elton John, Madonna were frequent guests of this mini-palace.
In 2011, while relaxing on the Italian island of Sardinia, where their family has another, not so famous mansion, daughter Sasha met Roman Abramovich's son Arkady. Since 2013, young people have lived together in London. In 2015, there were rumors about the breakup of their relationship, refuted in the press by a familiar couple, model Anna Kuznetsova.
In the same period, it became known about the affair of the 18-year-old son of Novikov with the daughter of Yevgeny Kafelnikov, 16-year-old Alesya. Together with their parents, young people spent August 2015 in Fontanelle. However, in February 2016, it became known about the end of their romantic story.
In addition to beautiful real estate and picturesque corners of nature, the restaurateur loves fine art. He does not consider himself a collector, but is the owner of about a hundred works (landscapes and still lifes) by the artist Viktor Dynnikov.
Arkady Novikov today
In 2011, the empire of Arcadia went beyond the country. He opened his flagship restaurant Novikov Berkley with Asian and Mediterranean cuisine in the capital of Foggy Albion. Despite the fact that the reviews about him in the local press were, to put it mildly, not the best, and this businessman's project turned out to be successful. A year later, Brompton by Novikov was opened in Chelsea, after another 7 months - Rextail on Albemarle Street, where the emphasis is on meat and fish dishes that are not geographically tied to a particular country or cuisine.In 2016, Novikov Group offered visitors to a number of its establishments a live broadcast of football matches from France, cheese lovers - samples of this food product made under the guidance of Italian cheese makers in the new Cheese Factory restaurant, and fans of simple food - its options in the newly opened establishment on Tsvetnoy Boulevard Valenok. In parallel, Novikov began developing a project to create a restaurant in Miami, the opening of which is scheduled for 2017.
550 R ASSORTED VEGETABLES KIMCHI 550 R BEATED ASIAN CUCUMBERS 650 R MARBLE JERKY 650 R SPRING ROLL WITH VEGETABLES AND MUSHROOMS 650 R CRISPY ZUCCHINI WITH AIOLI SAUCE 650 R EDAMAME WITH SALT 650 R SPICY FRIED EDAMAME 650 R HERRING WITH BOILED POTATOES 690 R SALMON 690 R TOFU IN PEPPER SAUCE 690 R SPRING ROLL WITH DUCK 4PCS 790 R CRISPY SQUID 850 R CRISPY SPICY SHRIMP 890 R SHRIMP IN SWEET AND SOUR SAUCE 890 R THAI SEABASS SNACK 950 Р WASABI SHRIMP 990 Р SALMON AND AVOCADO SNACK WITH GINGER SAUCE. 990 R BEEF TATAKI 1100 R YELLOWTAIL CEVICE 1290 R WILD SEA BASS CARPACCIO 1590 R SCALLOP CARPACCIO WITH TRUFFLE 1690 R OCTOPUS CARPACCIO 2100 R TUNA TARTAR 2100 R TUNA TATAKI 2490 R YELLOWTAIL CARPACCIO WITH TRUFFLE 550 R SEA SALAD ALGAE 750 R HOME SALAD WITH SOUR CREAM DRESSING 790 R OLIVIER WITH SALMON 850 R SALAD WITH MOZZAREL. AND BAKED VEGETABLES 890 ASIAN GREEN SALAD WITH QUINOA 890 R TOMATO AND EGGLANE SALAD 890 R CAESAR WITH GRILLED CHICKEN AND EGG 950 R CAESAR WITH GRILLED SHRIMP AND EGG 950 R SASHIMI SALAD 120 0 R CRESS SALAD WITH DUCK 1250 R WARM SALAD WITH QUAIL. AND SPINACH 1250 R BURRATA WITH TOMATOES 1390 R ARTICHOKE AND AVOCADO SALAD 1590 R BEEF WITH SAUCE. FROM CILLAND AND CHILE 2100 Р TUNA WITH CILANTROUS AND CHILI SAUCE 2100 Р SALAD WITH TUNA AND SPINACH 2100 Р SALAD WITH CRAB, TOMATOES AND ROUGH 2100 Р SALAD FROM KAMCHAT. CRAB WITH AVOCADO 550 Р OYSTER(1PC) 5900 Р STAGER CAVIAR WITH PANCAKES
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