Origin of coca cola. Coca-Cola is a global brand of soft drinks

The Coca-Cola drink was invented in Atlanta (Georgia, USA) on May 8, 1886. It was invented by pharmacist John Stith Pemberton, a former officer
American Confederate Army. The name for the new drink was coined by Pemberton's accountant Frank Robinson, who, also skilled in calligraphy, wrote the words "Coca-Cola" in beautiful curly letters, which are still the drink's logo.

The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves the drug cocaine was obtained) to one part of the nuts of the tropical cola tree. The resulting drink was patented as a drug "for any nervous disorder" and began to be sold through a machine in Jacob's largest city pharmacy in Atlanta. Pemberton also claimed that Coca-Cola cures impotence, and that those who are addicted to morphine can switch to it (by the way, Pemberton himself was not indifferent to morphine). It should be noted here that cocaine was not a prohibited substance at that time and nothing was known about its harm to health (for example, in the story “The Sign of Four” by Arthur Conan Doyle, Sherlock Holmes injects cocaine into himself in moments of inactivity, so painfully endured by him). Therefore, cocaine was freely sold, and it was often added to drinks instead of alcohol for pleasure and tone - Coca-Cola was not an innovation in this.

At first, an average of only 9 people bought the drink daily. Sales revenue during the first year was only $50. It is interesting that $70 was spent on the production of Coca-Cola, that is, in the first year the drink was unprofitable. But gradually the popularity of Coca-Cola increased, and the profits from its sale too. Pemberton sold the rights to the drink in 1888. And in 1892, businessman Asa Griggs Candler, who had the rights to Coca-Cola, founded The Coca-Cola Company, which has been producing Coca-Cola to this day.

In 1902, with a turnover of $120,000, Coca-Cola became the most famous drink in the United States. [The same year was marked by the appearance of the main competitor of The Pepsi-Cola Company - La belle era].

But in the late 1890s, public opinion turned against cocaine, and in 1903 a devastating article appeared in the New York Tribune, claiming that it was Coca-Cola that was to blame for the blacks from the urban slums who had drunk on it began to attack white people. After that, not fresh coca leaves were added to Coca-Cola, but already “squeezed out”, from which all cocaine was removed.

Since then, the popularity of the drink has grown exponentially. And fifty years after its invention, Coca-Cola has become something of a national icon for Americans. Since 1894, Coca-Cola has been sold in bottles, and since 1955 in cans.

Stages of a long journey:

1886 - the invention of the drink
1888 Sale of business to Irish immigrant Ace Candler, who starts an aggressive advertising campaign
1893 - trademark registration
1894 - bottling
1920 - first plant in Europe
1922 - Creation of a 6-pack
1928 - Coca-Cola at the Amsterdam Olympics
1960 - the advent of the tin can
1977 - the introduction of two-liter plastic bottles

Pemberton, John Stith (eng. John Stith Pemberton) (July 8, 1831 - August 16, 1888) - American pharmacist, inventor of Coca-Cola:

It is said that there is a recipe written by Pemberton's own hand. It is stored in a special safe, access to which only senior leaders have.
companies, and even they can only open the safe together. On the one hand, with the current scrutiny and strict requirements of various organizations for food and drink, it is strange that the recipe has not yet been disclosed.

Here is one of the options for deciphering the composition (based on the materials of the Vlast magazine):

First, the black elixir is compiled:

• 80 drops of orange essential oil
• 40 drops cinnamon essential oil
• 120 drops of lemon essential oil
• 20 drops coriander essential oil
• 40 drops of nutmeg oil
• 40 drops neroli oil
• Lime essential oil - to taste

Then, 42 grams of black elixir, 113 grams of caffeine citrate, 56 grams of phosphoric acid, 28 grams of vanilla extract are taken per 10 liters of water. Now it remains to add sugar - as much as 13.5 kilograms.

Impressive, of course, is the amount of sugar, for one glass of drink it accounts for as many as 9 tablespoons. Just because of this, perhaps, it should have been hidden, because one can only imagine how useful this “miraculous remedy” is for our body.

We can say with confidence that neither coca nor cola has been there for a long time.

Interesting Facts

If all the Coca-Cola produced over a hundred years is bottled, laid out in one line and wrapped around the near-Earth orbit of our planet, then it will wrap the Earth 4334 times. By the way, such a chain to the moon would reach back and forth 1045 times.

If all the produced Coca-Cola were distributed in bottles to all the inhabitants of the planet, each of us would receive 767 bottles.

If all the produced Coca-Cola were to fill a pool 180 centimeters deep, then its length would be 33 kilometers, and the width would reach almost 15 kilometers. 512 million people can enter such a pool at the same time.

Every second, 8,000 glasses of drinks developed by the Company are drunk around the world.

The huge Coca-Cola sign, located above the World of Coca-Cola pavilion in Atlanta, consists of 1407 ordinary light bulbs and 1906 linear neon lamps. The sign is 9 meters high, 8 meters wide, and weighs 12.5 tons.

The largest Coca-Cola sign is located in the Chilean city of Arica. It is set on top of a hill. The sign is 122 meters wide and 40 meters high. This sign is composed of 70 thousand bottles of Coca-Cola.

In 1989, Coca-Cola was the first foreign company to advertise its trademark on Pushkin Square in Moscow.

The two countries with the highest per capita consumption of Coca-Cola in the world have absolutely nothing in common. This is a huge continental subtropical Mexico and a tiny island subpolar Iceland.

The longest delivery route for Coca-Cola is in Australia. Truck drivers have to overcome the 1803-kilometer highway to deliver products from the city of Perth (South Australia) to the settlements of Karratha and Port Hedland.

Tell me, is there at least one person on the planet who does not know what Coca-Cola is? Who does not know the history of this world famous brand founded over 100 years ago? Everyone has at least heard something about such a refreshing drink as Cola. The history of Coca-Cola is the topic of today's article.

What is Coca Cola?

This is the name of the best non-alcoholic drink in the world, which has been perfected and presented to us by professionals for hundreds of years. Today we will discuss the Coca-Cola drink in detail. The history of the creation of the brand will also not pass us by.

Let's start, perhaps, by reminding everyone of one very interesting fact related to the manufacturing company. Few people know that in the period from 2005 to 2011, the Coca-Cola soft drink was the main component of the most expensive brand in the world.

If even about 100 years ago someone could buy a brand, while spending a penny, now this certainly will not work: the value of the Coca-Cola company today exceeds $ 75 billion. Do you know that the corporation employs more than 150 thousand people?!

Recipe "Coca-Cola"

Unfortunately, the recipe for this drink is one of the most protected in the world. More than 100 years have passed since the start of the production of Cola, and only the main ingredients are still known, but, alas, there is no way to prepare the drink.

Let's talk now about the ingredients of Coca-Cola:

• ordinary sugar (in the United States of America, specialists use cheaper corn syrup);
• sugar color (special dye);
• invigorating caffeine;
• carbon dioxide;
• orthophosphoric acid;
• unique natural flavors (the main secret of this magical drink).

A complete list of all the necessary ingredients is still a secret.

Now, having learned the basic ingredients needed to create a carbonated product, we can discuss such an important point as the history of Coca-Cola. In English, the name of the drink looks like Coca-Cola.

The history of the global brand

Many people drink Coca-Cola every day, but they don’t even know what it is, who invented it, and other interesting points related to the Coca-Cola company. Now we are finally fully immersed in the history of the world's best brand, which is impressive.

Founder of the legendary drink

The Coca-Cola drink was invented by an excellent pharmacist who lived in the city of Atlanta. John Pemberton from childhood loved a variety of chemical experiments. Are you curious to know that, it turns out, there is an exact date for the creation of this wonderful product. The first Coca-Cola drink was made on May 8, 1886. If you count, it turns out that this thirst-quenching soda is already 129 years old! This is truly an incredible number that proves that the Coca-Cola Company has evolved and continues to do so.

The name "Coca-Cola" was coined by accountant Frank Robinson, who at the time was working for John Pemberton. As you can see, the brand name has not changed so far, moreover, the inscription is completely preserved, no changes have occurred.

Brand development in 1888-1898

In early 1888, John dies as a beggar, as his offspring, unfortunately, did not achieve any commercial success at that time. The man was buried in a small cemetery among poor people, and after 70 years a beautiful stone tombstone was erected in memory of John.

After some time, the famous and wealthy Irishman Asa Candler decides to purchase a recipe for this drink from Pemberton's widow. A woman sells a recipe to an Irishman for $2,300 (a lot of money at the time).

Candler decides not to change the name of the drink, already in 1892, together with his brother, he creates an enterprise called The Coca-Cola Company, which is still engaged in the production of Coca-Cola.

It is interesting to know that the initial budget of the company was exactly 100 thousand US dollars.

In 1894, the legendary drink began to be sold in beautiful glass bottles.

4 years after that, another company known to this day, called The Pepsi-Cola Company, appears. Now Pepsi-Cola is the main competitor of Coca-Cola. The history of the creation of this brand is indeed very interesting, more about this is written a little higher.

"Coca-Cola" in 1902-1906

The whole of 1902 is considered successful for the brand and the delicious drink. This year, Coca-Cola becomes America's most famous soft drink. The cash turnover of the corporation exceeds the amount of 120 thousand US dollars.

A year later, the well-known American newspaper New-York Tribune publishes another article about The Coca-Cola Company. The author of the article writes terrible things about Coca-Cola, for example, black guys, after drinking the drink, began to attack white citizens of America. However, this is far from the most interesting, because, as indicated in the article, they were under the influence of a narcotic substance - cocaine.

The article still contained some truth, because then the recipe for the drink included special coca leaves, which were later replaced with squeezed ones, they did not contain cocaine.

Already in 1906, the company completely wins the sympathy of the citizens of America, thanks to which it opens production abroad - in Panama and Cuba.

While the history of Coca-Cola makes you smile and laugh, what will happen next? Let's get a look.

Brand development in 1907-1914

During all this time, nothing important and new happened. The promotion of the company continued, but in the period from 1907 to 1914, nothing outstanding happened. There was active work at the enterprise, "Coca-Cola" was produced in new bottles and jars, each new design was better than the previous one.

The history of the company, the producer of the Coca-Cola drink, is a chain of competent management decisions in the field of production technology, marketing, and advertising for over 100 years.

The product of The Coca-Cola Company is sold officially in more than 200 countries of the world. It is known today to 94% of the world's population. Every day, customers around the world purchase just under a billion units of the company's products.

We offer you a brief history of the creation of the legendary drink and the success story of a world-famous company.

Creating a drink

The history of the drink began with the pharmacist Pemberton. He, in search of a recipe for a good tonic, decided to combine two powerful stimulants: he added cola nut extract to the coca drink. The result was a mixture that has a really strong tonic property. Having finalized the technology for preparing the drug, he demonstrated it in May 1886 to local investors. The money received went to the organization of production.

Frank Robinson

The syrup was patented as a drug to restore the nervous system. They began to sell it in the pharmacies of the city. In the summer, in one of them, the seller Willie Venable decided, at the request of the visitor, to dilute the medicinal concentrate not with water, but with soda. The guest liked the sizzling mixture very much, since then the drink was consumed in carbonated form.

However, Coca-Cola did not bring Pemberton a decent income. He was forced to sell part of his share to the pharmacist Venable, the first seller of carbonated cola. The author of the legendary sweet water recipe died in poverty in August 1888.

Birth of a company

A few months later, the patented prescription was purchased from the pharmacist's widow by Irish-born Kendler. The transaction amount was $2300. For comparison: the average annual salary of an American worker at that time was $570.

Asa Kendler, Founder of The Coca-Cola Company

The Irishman Kendler immediately believed in Coca Cola. He saw in it a drink that could cure many diseases and bring profit to its creators. With the help of Robinson, he develops a more perfect composition, using the original, improves its taste.

Together with three partners, Kendler in January 1893 registers an enterprise for the production of this product. Thus began the history of The Coca-Cola Company. If Pemberton is considered to be the author of the drink, then Aza Candler is the founder of the company.

Kendler's contribution

Under Kendler, the company grew into a successful $120,000 corporation in nine years, and Coca-Cola became the national soft drink.

The first thing the 42-year-old Kendler took up was organizing advertising. A simple, well-remembered and catchy logo began to accompany Americans, and then residents of other countries, everywhere. He could be found on the titles of fashion publications, seen on large billboards. Visual propaganda was accompanied by well-chosen appeals, slogans, and laconic formulations. Coca-Cola's advertising plots featured bright and conspicuous images, well-known actors and sportsmen participated in them. All this was positively and enthusiastically perceived by the public.

A trading department is being created in the company, where intelligent and energetic people are recruited. New and unknown for that time forms of product promotion are used.

So, by agreement, pharmacies were supplied with a certain amount of syrup for free, and in return they received addresses of regular customers. Each of them was sent coupons in the mail, which could be used to purchase a free serving of cola. People came to the institution, drank a glass, then, as a rule, ordered a second portion, and also bought home.

The drink was sold on tap

The popularity of tonic grew every day. Since 1895, it has already been sold in all states of the country, and since March 1894, not only in bottling, but also in bottles.

The affairs of the company and its shareholders were on the rise. Annually board paid decent dividends. A factory built by franchise partners went into operation in Tennessee. Activities outside the States began to unfold. The first countries of foreign expansion were Cuba, and then Panama.

The popular drink began to be counterfeited by competitors. The firm had to make a lot of effort in the war against manufacturers of fake products: a total of 153 lawsuits were filed against them.

An important event in strengthening and developing the image of the company and its product was the appearance in 1916 of a branded bottle. It contributed to further growth in sales of Cola.

The evolution of the signature Cola bottle

Woodroffe era

The public of Atlanta insisted on the election of Kendler mayor of the city. He gradually retires, and in 1919 his offspring is bought by Atlanta banker Ernest Woodroof for $25 million. He enlists his son to work, and four years later, Robert Woodroffe is elected president of the corporation. Under him, the corporation reached its current heights in its development.

Robert Woodroof

The new manager immediately introduced standards in all labor processes, up to the sale of a drink. Buyers began to offer six-packs, special packaging boxes of 6 bottles, which subsequently enjoyed popularity for several decades. The company was the first to use bottled Coca-Cola vending machines, remote refrigeration units, which were installed in various stores.

Standard pack of six bottles

We sell not a drink, but a way of life

Woodroof radically revised the strategy for large-scale sales of finished products. Since Coca-Cola did not surpass its analogues in terms of its consumer qualities, he proposed to sell not so much a product as a way of life. The drink acquired a special image, it became not so much a means of quenching thirst, but, as it were, involved its owner in the circle of prosperous lucky ones, or in the circle of strong and courageous heroes.

Like a real psychologist and marketer, Woodroof persistently pursued the line that with your product you must definitely follow the client. A bottle of cola should accompany an American everywhere: at work, on vacation, in hours of difficult trials. The drink is distributed at gas stations that are multiplying across the country. He comes to the cinema, appears on the screens of cinemas and becomes inseparable from the American way of life.

During the period of American participation in the World War, Woodroffe took out billions in loans to build a network of factories for the production and bottling of Cola into bottles for American soldiers in Europe, North Africa, China, and the Pacific region. The first of 64 factories was opened in Algiers.

After the war, Cola's popularity grew even more. The constructed foreign enterprises have become a springboard for conquering foreign markets. In 1968, half of the company's profits came from overseas deals.

Woodroof stepped down as CEO in 1954, but remained on the board of directors until 1984.

Where did the name come from

The history of the Coca-Cola brand is very simple and ordinary. When in 1886 Pemberton began to prepare for a patent for an invention, the question arose about the name of the liquid. His partner Frank Robinson suggested composing it from the names of the two components of the syrup: coca drink and cola nuts. It turned out Coca-Cola. The name took root and was liked by everyone: both sellers and buyers.

Today, the phrase Coca-Cola, according to the results of marketing research, is considered the second most famous after the word "okay".

Logo options

The Coca-Cola logo, like the name, was invented by the same Frank Robinson.

The history of the logo has more than 130 years, but despite such a long period, the general style of the inscription emblem has remained unchanged. Over time, the style of the letters changed slightly, it became brighter.

Logo evolution

For the first time, they tried to portray the logo in a different way already in 1890. The attempt was considered unsuccessful, the bizarre style did not attract the attention of visitors. Three years later, Kendler brought back the old look.

During the Second World War, the style of the inscription approached the modern one. In 1958, the background of the emblem was red. After 11 years, a white wave was added to the inscription. In 1980, the wave began to slightly intersect with the inscription. The word CLASSIC appeared on the image. After 23 years, three waves of white and yellow have already appeared. All of them are placed to the bottom of the inscription.

The current image was made in 2007. Instead of three waves, one again appeared, it is located under the title text. There are also specially prepared versions of the logo made for the 125th anniversary of the birth of the drink and the 100th anniversary of the first glass bottle.

The Coca-Cola formula was officially classified by the company. On Candler's orders, the original copy of the recipe was deposited with the Trust Company bank. Since 1925, it was kept in another bank in the city of Atlanta. In 2011, the classified material was transferred to a special corporation vault built next to the main office.

In 1980 Cola was the official drink of the Moscow Olympics.

1982 Diet Coke developed and launched.

1988 For the first time in the USSR, the production of Coca-Cola began at the Moskvoretsky brewery.

Hong Kong residents drink hot cola to treat colds.

Notable advertising campaigns

Since 1928, when Coca-Cola provided 1,000 cases of its water at the Amsterdam Olympics, the company has been a permanent sponsor of the Olympic Movement. Coca-Cola sponsors all major sporting events, including football and hockey world championships, top-level tennis tournaments.

Coca-Cola was the first Western company to place its advertisement in Moscow on Pushkin Square in 1989.

In 1931, Coca-Cola came up with its own image of Santa Claus for Americans. The image of an elf was replaced by a good-natured, cheerful old man with a thick white beard. He was depicted wearing a red fur coat, emphasizing the colors of the brand, and holding a bottle of incendiary drink in his hands. Everyone liked the image and became a symbol of the Christmas and New Year holidays.

How the company works

Currently, the Coca-Cola company has secret recipes for three thousand types of drinks, has the rights to hundreds of brands.

The strategy of the corporation is based on the promotion of the product to all countries of the world with the aim of occupying a dominant position in the global industry. In this, the company has excelled, and its history is a classic example for the study of marketing.

The activity of the giant is based on the organization of a system of work with partner bottlers.

Bottlers are regional firms that bottle and sell the product directly to the consumer.

The company supplies them with concentrates, provides support in setting up production, training staff, purchasing commercial equipment, provides advertising materials and performs quality control.

Now the company employs about 300 bottlers around the world, among which there are both large international companies and small enterprises.

Coca-Cola has been operating in Russia for 36 years. The Kola system has 12 factories employing 11,000 people. More than 65,000 work in related fields, supplying the company with sugar and other components of production.

Coca-Cola plant in Moscow

In general, the position of the corporation can be called stable. However, in the past 2017, sales of the drink decreased by 4.3%. In the US, there is a drop in demand for carbonated sweet drinks, some experts speculate about a decrease in the value of the company's shares in 2018.

Raising the topic of the most common drinks today, one should recall the history of the appearance of Coca-Cola. Today, many interesting facts are known regarding this drink consumed by many.

• The history of the emergence of Coca-Cola on the Russian market begins with an advertisement placed by the company on Pushkinskaya Square in Moscow. It was the first foreign advertising campaign among Russian residents, held in 1989.
• Coca-Cola is an excellent rust remover. This happens due to the high content of phosphoric acid in the drink. Removes "Coca-Cola" also plaque in the sink, bathtub and toilet, scale in the kettle. It also wash off blood stains, so the police in America always have several gallons of Coca-Cola on hand to use them during an accident - to wash the asphalt.
• Coca-Cola was produced so much that if this volume is bottled and distributed at a time, then every inhabitant of the earth will receive 767 bottles! And the pool filled with the total amount of Coca-Cola produced will be 33 km X 15 km in size, provided that the depth of the reservoir reaches 180 centimeters! At the same time, 512 million people could swim in such a virtual pool.
• For the first time in 1904, the company released a Coca-Cola billboard, hanging it in Cartsville, Georgia. It hangs to this day in the same place.
• Experts believe that the value of the brand "Coca-Cola" - one of the most successful in the world - today is equal to Coca-Cola seventy billion dollars.

If you look at the very beginning of the history of the emergence of the Coca-Cola company, you can be amazed at the following fact: in the first year of the appearance of a carbonated drink, now known to almost everyone, its release was unprofitable for its producers and creators. The revenue for the entire first year was about 50 dollars, and after all, 70 were invested!

The birth of syrup - the progenitor of the drink "Coca-Cola"

The very birth of Coca-Cola, its history. The recipe for this drink was compiled in 1886 by amateur chemist John Stith Pemberton, who owned a pharmaceutical company. One day, John made syrup and treated it to his friend, accountant Frank Robinson. No one then could have thought that this everyday episode would serve as the beginning of the creation of the most advanced Coca-Cola company.

Having written down the recipe for the syrup on Frank's advice, John took it to the largest pharmacy, Jacobs' Pharmacy. The first servings of syrup were sold at a price of 5 cents per 200 grams. It consisted of 3 parts of coca leaves and one part of tropical kola nuts. The patent for this invention claimed that it was "a cure for any disorders of the nervous system." John Stith himself claimed that the syrup helps to wean oneself from addiction to morphine and can heal impotence.

The emergence of a famous brand

An interesting name, consisting of the names of the ingredients of the syrup, written with a hyphen, came up with the same accountant Frank Robinson, who was the first taster of the “nerve drug”. He also wrote the words "Coca-Cola" in his own calligraphic handwriting - this is how the history of the famous Coca-Cola brand, which is still the logo of the drink, began.

Later, the logo of the now well-known brand was patented by the US Bureau. Bright red curly letters on a white background were the main details of the brand. Later, the logo was modified: a huge red-brown drop appeared behind white letters.

But the employees of the Coca-Cola company strictly followed and are now making sure that no one from the outside "encroached" even on the elements of the brand's corporate identity. Lawsuits arose over the most seemingly insignificant trifles: the use of a similar font, the use of red for a different logo, the color of the drink, the smell.

Needless to say, the Coca-Cola Company had no losses? Competitors were destroyed by it easily and with pleasure, the prestige of the Coca-Cola brand was steadily increasing.

The appearance of a carbonated drink from the syrup "from the nerves"

But the current glory appeared in Coca-Cola much later. And at the very beginning, in 1886, the syrup was modestly sold in pharmacies, without much success. And who would have thought that the history of the creation of the current carbonated drink will begin with the light hand of Willy Venable, a pharmacy pharmacist, who was too lazy to go for tap water. Instead of ordinary water, a lazy salesman suggested that a hangover-ridden visitor add soda to the syrup. The resulting "pop" led the man to complete delight!

Since then, Coca-Cola has been sold only in combination with soda. However, it was impossible to call this enterprise profitable at that time: in a year, the sale of Coca-Cola brought businessmen a loss of $ 20,000 ...

The creator of the drink surrenders the rights to it

In the same 1886, a dry law is introduced in Atlanta, which is an undoubted positive moment for Coca-Cola. However, Pemberton's health was deteriorating by that time, and his financial situation was greatly shaken. And he decides to sell the treasured recipe and equipment. Moreover, the same lazy salesman who made the discovery of a “pop” based on Coca-Cola syrup receives two-thirds of the beverage company.

For his invention, Pemberton received only 2 thousand dollars and died a beggar in 1888 in mid-August. His grave is in the cemetery for the poor. And only in 1958, a stone tombstone appeared on the grave of the founder of the Coca-Cola company.

First steps to success

The history of the development of the Coca-Cola company begins its chronicle with the appearance in Atlanta of the poorest Irish immigrant Az Kender. Having managed to turn his dollar in a compartment with 75 cents into a small capital in a short time, he buys the recipe for “coca-cola” from the widow of John Steet for 2.3 thousand dollars.

The story goes on to say that in 1893 it was Asa Candler who registered The Coca-Cola Company in Georgia. The initial authorized capital of the company was one hundred thousand dollars. He also registered the trademark "Coca-Cola", which has been used since 1886. In the same 1893, the shareholders of The Coca-Cola Company received their first, albeit small, dividends.

First steps in advertising

With the advent of a new director, the history of the development of the company for the production and sale of Coca-Cola begins its new round of ascent. Together with Frank Robinson, Asa Kendler is developing a new drink recipe that mercilessly removes cocaine from the ingredients, but improves the taste and extends the shelf life. Moreover, the invigorating effect on the body of the drink is preserved, which is a huge plus for Coca-Cola.

Asa Kendler proves to be an excellent marketer. He calculates his advertising moves surprisingly accurately:

• free distribution of "Coca-Cola" in pharmacies in exchange for the addresses and names of regular customers;
• mailing to the received addresses of coupons for the free purchase of one glass of drink;
• sale of calendars, watches and souvenirs with the Coca-Cola logo.

Today, all these tricks are known to every advertising agency. But in those years for "coca-cola" it was a turning point in the history of the company's production and sale of non-alcoholic invigorating drink.

Everything is important in business, even the shape of the drink container

1916 in the history of the development of the Coca-Cola company, another important event took place - the appearance of a unique bottle "with a waist". Now the brand has become recognizable not only thanks to the original logo, but also due to its creative capacity. After all, the shape of the bottle was so reminiscent of a women's year-round skirt, super fashionable at that time, with a narrow waist and a smoothly expanding bottom.

The image of the Coca-Cola company is growing even higher after such a publicity stunt, when the bottle is "handed over" to everyone's favorite Santa Claus. The history of the development of the Coca-Cola company is enriched with another interesting fact and takes a step up the ladder of the ranking of sales of consumer products.

A Brief History of Coca-Cola in Dates

1931 - Santa Claus, commissioned by the Coca-Cola company, receives his current appearance, which was “given to him” by the American artist Haddon Sundblom: the face of the artist himself and a red robe with a white trim.

1939 - the beginning of the cold war with PepsiCo in connection with the use of the latter in its name the word "cola", which "Coca-Cola" considered part of its trademark. Despite the peace agreement, the companies continue the quiet but relentless battle for supremacy.

1958 - the debut of "Fanta", which is the brainchild of the Coca-Cola company.

1961 - the birth of another drink, known today to everyone under the name "Sprite".

1960 - the appearance of drinks from the Coca-Cola company in cans.

1977 - the appearance of drinks in plastic bottles with a capacity of 2 liters.