Popular names of cafes and restaurants. How to name a restaurant: naming rules

A successful restaurant name is one of the most important keys to success. Although many entrepreneurs pay little attention to this issue, practice proves how important it is to choose the right name for your business. Experts recommend that you first read the recommendations of professionals in the field of naming (the process of creating an original name), and if necessary, contact them for help.

What is the name of the restaurant?

It is quite possible to correctly name the restaurant on your own. There are not so many basic rules for choosing an effective name, it is not difficult to understand and remember them, it will take very little time. More effort will be needed directly to create the original name, because it is necessary that it meet many criteria.

What is the name of the restaurant? The name must:

• be unique;
• be harmonious, easy to pronounce and remember (long names are more difficult to keep in memory and create with their help a holistic image that will be associated with the restaurant);
• comply with the concept of the institution;
• be spelling correct;
• contain a message to a potential client that will make him pay attention to a particular restaurant, rejecting the offers of competitors;
• cause positive associations, emotions, do not create false expectations, do not have unwanted coincidences.

Algorithm for choosing a name for a restaurant:

1. It is necessary to determine the basic value for your business, put an emphasis on what will be profitable to position it, distinguish it from competitors' offers (delicious dishes, loyalty to traditions, family comfort, etc.).
2. It is important to distinguish the establishment from the background of other restaurants and attract regular customers to yourself, promote your service in a quality manner (including on the Web) and advertise it. This will help create a unique name. If it is similar to the existing one or consonant with it, this will significantly complicate Internet advertising and lead to huge traffic losses.

Advice: when promoting your website dedicated to the activities of the restaurant, it is worth remembering that the competition in the search carried out by potential customers using the Internet is won by the one who pays maximum attention to resource optimization. And a unique name is one of the most important components of a successful result.

1. The title should contain a certain value for the target audience. For example, lovers of home cooking value a cozy atmosphere and simple delicious dishes, and the name in French will repel them more than they will be interested.
2. It is necessary to choose the optimal format for the name - we write in Cyrillic or Latin. The latter option is most often used if they want to stand out from the competition, focus on foreign cuisine, innovative recipes. But the name in Cyrillic will better complement the image that will be formed in the mind of the client, and will be associated with a particular institution, more precisely, indicate its geographical feature.
3. We test the effectiveness of the chosen name, for example, through a survey.
4. We check if the selected name is used by someone, perhaps it is no longer unique. To do this, you should use the federal resource of the Unified State Register of Legal Entities on the website of the Federal Tax Service. If the name is already patented, you can modify it, if you wish, buy it from the previous owner or, if the registration period is coming to an end, just wait and immediately register it for yourself. If necessary, the owner of the restaurant is better to use the services of a patent attorney

In any case, you should always remember one of the main rules of naming (the process of creating a name) - the name of a company or product, in our case, a restaurant, becomes successful and recognizable only when a quality product or service stands behind it.

Restaurant name - examples

It is quite possible to pick up beautiful names of restaurants on your own. If you devote a minimum of time to preparation and follow a few requirements, you can come up with the right name for the institution without the help of professionals and unnecessary financial expenses.

The names of cafes and restaurants can be chosen based on different criteria:

• emphasis on the specifics of the services provided, taste qualities - "Restaurant", "Meat and Wine", "Bowl of the World", "Steakhouse Premier", "Brizol" (if the menu has the dish of the same name), "Jam", "Vanilla" ;
• a reference to geography (but it is necessary to maintain harmony between the name and the concept of the institution, it should be related to the signature dish, menu format, design style, atmosphere in the institution) - "Tokyo", "Bellagio", "Greek Food", "Florence", "Continental", "Restaurant on Bogdanka", "Forester's House", "Belogorye", "White City", "Provence", "Greenwich";
• surname, first name (often they are beaten and modified - "Pushkin", "Chuck Norris", "Potapych");
• names of mythological, literary characters, places (they should be used with caution) - "Aurora", "Eden", "Olympus", "Alice in Wonderland", "Soprano", "Shambhala";
• an indication of the uniqueness of the institution - “Mezzanine” (the word means “superstructure”, it can be considered as an option for a restaurant located on the upper floors, where there are panoramic windows in a loggia built at a height), “Breaking Bad” (for example, if the institution created in the style of Breaking Bad series), Paprika, Marshmallow, Rendezvous, Tower, Furnace;
• neologisms (new words) - "Tau", "Icebeerg";
• use of foreign words - cargo. "Genatsvale", Italian. "Forno a Legna", "La Terrazza", English. "Hartong", "Pret A Manger" ("meal served");
• Cyrillic graphics or Latin "Gusto Latino", "Time Out", "Samovar", "Bulvar", "Veranda";
• use in the name of the components of different language systems - "PEREC", "People-restaurant".

How not to name a restaurant?

When creating a name for a restaurant, there are a few things to keep in mind. We recommend that you pay attention to the following approaches and do not use them:

• direct names of objects, processes, including in a foreign language - "Soup", "Food", "Valenok", "Beriozka", "Barashka", "Mamalyga", "Vintage 77";
• words, phrases that cause unpleasant associations and emotions, those that can be interpreted in two ways - “Mice”, “Herradish”, “Sac of a pregnant spy”, “East Siberian Express”;
• banal, frequently occurring words and expressions - "Merchant's meal", "Empire of style", "Peace";
• hard-to-pronounce names that sound dissonant, thoughtless neologisms, combinations of words - “Vkusnoteevs”, “Association of Tea Traders”, “Pub Lo Picasso”, “Cook'kareku”, “Karrifan”, “Potato”, “Mosburg”, “CookaBarra”, “ Scrocchiarella", "Erwin. RiverSeaOcean", "A.V.E.N.U.E.", "B.I.G.G.I.E";
• it is not recommended to use personal names, you should be careful to attribute the letter "b", the article "The", this is not always appropriate - "Peter", "Svetlana", "Eliza", "Alexander" "The Garden", "The Podwall", "Cupcake in the City";
• ambiguous expressions, phrases, as well as those that can be misleading - “Oh, everything!”, “No sugar”, “Syusi-Pusi”, “Pies, Wine and Geese”, “A country that does not exist”.

In order for a cafe or restaurant to make a profit and attract customers, it is not enough just to build a business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article proposes to explore 30 options beautiful names, one of which may be your cafe, restaurant, club or other private enterprise:

1. "Rendezvous" - in other words, a meeting. This is a very good and memorable name.
2. "MEETING" - the same as the Rendezvous, only in the Russian way.
3. "PROVENCE" is an excellent, modern and fashionable name, for, for example.
4. "TENDERING MAY" - nostalgia of the Soviet times.
5. "BRIGANTINA" - an interesting name, will always be heard.
6. "HUMMINGBIRD" - a small bird. Light and simple name, suitable for both an ordinary cafe and a children's one.
7. "PENGUIN" - which can also be duplicated as "GwinPin". Very simple, but at the same time not a common name.
8. "SCARLET SAILS" - a phrase known from school. Suitable for the name of a youth cafe.
9. "BE READY" - this name will be just right for a youth cafe or nightclub.
10. USSR - quite suitable for a cafe, bar with paraphernalia and symbols of the Soviet era.
11. "VICTORY" - an interesting and memorable name for a cafe of any type.
12. "RED SQUARE" - this name is especially suitable if the cafe area is decorated with red paving stones.
13. "COLUMB" - an unusual but memorable name.
14. "SUBMARINA" - the interior of the cafe is made in the form of a submarine.
15. "Thumbelina" - this name is suitable for a children's cafe.
16. "GOLDEN KEY" or "BURATINO" - also suitable for a children's cafe.
17. "BAIKAL" is a deep and rich name for any public institution.
18. "LEOPOLD" - a cheerful and positive name for an adult and for a children's cafe, bistro.
19. "GOLDEN KHOKHLOMA" - an interesting name for a cafe, erected from wooden bars with a corresponding painting inside the room.
20. "TORTILA" - for children and adults, where a lot of sweets and various goodies are offered.
21. "JUBILEE" - a very common name that is suitable for a mini cafe.
22. "PIONEER" - nostalgia for the Soviet era.
23. "PEGAS" - a simple and luxurious name.
24. "FAMILY" - an appropriate name for a family-friendly cafe with a large assortment of inexpensive dishes.
25. "BANIFACIO" - the name for a children's cafe.
26. "GLOBUS" - an unusual and interesting name for a restaurant or cafe, which is located in a resort town or near a reservoir.
27. "NORTHERN LIGHTS" - a magnificent and colorful name.
28. "MIRAGE" is an appropriate name for a 24-hour cafe.
29. "ICEBERG" - the name for nightclubs or restaurants located on the sea coast.
30. "GULLIVER" - a sonorous name for a children's cafe.
Here are some names for your new cafe.

Yes, as you call the ship, so it will float. To name the store correctly means a lot!

If you are faced with the task of coming up with a name for a cafe, then a little digression into the history of this institution will not hurt you.

The name comes from the French word cafe, initially only coffee, hot chocolate, tea, cakes and other confectionery were offered. They were prepared on the spot and local cheap products were used to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poems, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were disputes, sometimes there were even duels, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists today. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the institution. Today, the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of real French onion soup.

There is a wide variety of these establishments: a cafe-bar, a cafe-snack, a grill cafe, an ice cream parlor, a coffee shop, an Internet cafe.

Many entrepreneurs use a cafe franchise of a corresponding profile in their activities, which greatly reduces entrepreneurial risk. But in this case, the name of the institution is regulated by the clauses of the franchise agreement.

The contingent of visitors at cafes of various types differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine is also different. Therefore, when deciding what to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.

In Europe, they are very fond of calling cafes by their location - “At the skyscraper”, “On the bridge”, “At the fountain”, so that it is easier to remember them.

If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be made the name of the enterprise.

TO When most clients are students, it would be appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit him: Vernissage, Maestro, Pastoral, Caprice, Vanguard, Autograph, Modern, Beau Monde, Photographer , "Salvador", "Majestic", "Pearl", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons.

Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve his popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffee Man".

Sometimes you can use trendy slang for the name, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades it smoothly flows into colloquial speech. This is justified when a youth or teenager cafe opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar designed for working guys from a car factory who come after a shift to sit with beer and pasties cannot be called "Blue Ball", "Fashion Outfit" or "Siren" in any way. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about how to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, container-bars, ultraviolet.

This approach also has the right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

Copyright "All-Russian Business Club"

If you decide to open a cafe, then, in addition to choosing an excellent coffee machine, interior style and original recipes for desserts and drinks, choosing a name remains an important step. You need to choose a name that can interest even a casual passerby so much that he wants to visit your establishment.

As a rule, a cafe is a place where a cozy atmosphere reigns, where people like to meet for a cup of coffee or lunch. This feature must be taken into account when choosing a name: beat the word “coffee” itself as a drink or a coffee house as an institution. Come up with an original name that will convey the mood and atmosphere.
The main rules to consider when choosing a beautiful name for a cafe: it should be short and memorable, evoke positive emotions, be associated with the type of your activity, and also work for a specific audience (for example, it can be a children's cafe, lounge, roadside, cafe store, etc.).

Do you have some interesting naming ideas in your head? In order not to repeat or pick up more ideas, look at the name of existing establishments in your industry. Think it over well and choose the best option.

Examples of cafe names and logos

Keywords in this industry:

coffee, latte, espresso, cup, tea, caffeine, grains, barista, breakfast, lunch, desserts, drinks, aroma, comfort, friendly, family, original, creative, house.

How to create a logo for a cafe?

Make your establishment more attractive and recognizable with a good logo. Logaster will help you create a cool logo quickly and easily. All you need is a few minutes of your time and some inspiration.

Where to invest small amounts? One of the easiest and most profitable options is to open your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements are put forward service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

1. Do not cause ambiguous associations, unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, customer service form, service level.
4. It is desirable that the name reflects the concept of the institution.

These parameters are also relevant when choosing a name for a clothing store. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
• choosing an easy-to-pronounce, short name without a heavy semantic load;
• playing around with words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful when choosing names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot) , geographic areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not harmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of the word for an alpine rural house and the already boring name Beryozka is not a very good solution. More examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We give the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a mobile cafe on wheels, a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (the price of a truffle in Russia reaches $ 500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (bistro Seven cockroaches, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt ​​for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it (Night Dozhor, BuchenNaus, Drunken traffic cop, Deep Throat, KhZ cafe - stands for “good institution”, but causes ambiguous associations).

Opening a cafe from scratch is not a very simple, but exciting process. When choosing a beautiful name for it, the owner should remember that it must be interesting, memorable, and different from other names. But it is also impossible to get too carried away with this process, because going to extremes, one cannot choose a good name. If necessary, you can always seek help from professionals in the field of naming.

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His wife and friend helped him raise his $20,000 start-up capital. He is the first businessman from mainland China to be featured on the cover of Forbes magazine. He is the richest person in China and the 18th richest person in the world. His fortune is estimated at 29.7 billion dollars. His name is Jack Ma and he is the founder of Alibaba.com and here are his 10 rules for success: