Open an Italian cafe. How to open an Italian restaurant? Market analysis and description of the Italian restaurant project

Italian cuisine is quite popular in Russia. What can you do without in such a catering establishment? Of course without pizza and pasta. If you are going to open a restaurant, cafe, bar or pizzeria, then you will first need to register your activity with the tax office. This can be an individual entrepreneur or LLC, and the main activity will need to be called "55.30 Activities of restaurants and cafes." Then you will need to choose one of the types of taxation. You can choose, for example, a single tax on imputed income or another option that is most suitable for your purposes.

When buying restaurant equipment, you should always consider the basic concept of the activity, which includes both the choice of cuisine and your intended visitors. If you decide to open a trattoria, then in such an Italian restaurant you will not do without a wood-fired pizza oven. Typically, such equipment is integrated into the bar counter. Of course, you can go beyond the restaurant format, which requires a certain level of service, an extensive menu, and really qualified staff. Additionally, you can open a pizza delivery service, which will bring additional income and new customers. In this case, you will need to hire couriers to fulfill orders promptly.

Almost always, the profitability of a catering establishment is directly related to the attractiveness of the place where the bar or restaurant is located. This must always be taken into account when choosing a suitable room. Best of all, if your establishment is located in a fairly crowded place, there are no direct competitors nearby. The room should be located on the ground floor, otherwise you risk losing a large number of customers. In the kitchen and in the hall, a good hood and ventilation system is needed so that the trattoria does not smell of combustion products and other similar odors.

When choosing chairs and tables for restaurants, make sure that they match the main concept of the establishment. Do not forget about beautiful tablecloths, napkins, beautiful crockery and cutlery. All this is no less important than delicious dishes and an extensive menu. Special professional equipment for preparing pizza and other Italian dishes will allow you to feed your customers as tasty as they would like. If you are at a loss with the choice, then seek help from the company's specialists, where you will purchase everything you need. Pay attention to the quality and performance of the equipment, as well as the availability of warranty service. In any case, you cannot do without an oven, refrigerators, a proofer, a dough mixer, a flour sifter, cutting tables, ovens, choppers that allow you to prepare the filling, a cash register.

Italian cuisine is like a drug. Once you try it, it's hard to refuse. This is known to the Italians themselves, and residents of many other countries. Italian cuisine is victoriously marching around the world, leaving behind millions of full stomachs and hearts in love. Today in the civilized world, perhaps, there is not a single nation that has not survived the boom of pasta and pizza, ravioli and tiramisu.

In Russia, Italian cuisine is more than loved. Restaurants and cafes, pizzerias and food courts are opened in her honor. And is this not proof of loyalty to a gastronomic culture that is close to us in spirit and taste?

Today it’s even hard to imagine that spaghetti bolognese was invented somewhere on the shores of the Mediterranean Sea, and not here, so firmly, along with other dishes, they entered the diet. And visiting an Italian restaurant has ceased to be something exotic or even festive. The more difficult it is for new players who decide to try their hand in this segment to win the attention of the audience. But we hasten to remind you that a person goes to a restaurant or cafe not only to eat delicious food, but also to change the situation, spend time with good mood. And if he gets all this from you, no competitors are terrible. Think over the design of the future institution to the smallest detail, and we will help you with this.

different concepts

There are thousands, tens of thousands of various restaurants, bars, cafes, pizzerias in Italy. On the main street of even a small provincial town alone, more than fifty different establishments can be accommodated one after another. These are osterias, trattorias, taverns, gelaterias, pasticheries, the already mentioned classical restaurants and pizzerias. And how many cafes where they offer only coffee, a simple snack and desserts. To implement the idea of ​​opening something Italian, choose any name you like, the formats differ minimally from each other. You can combine them into several groups.

home cafes

One of the old Italian traditions is to open family-run establishments. It's hard to say exactly when she appeared. It is only known that the master's living room played the role of a large dining room. In the kitchen, open to the eyes of the visitor, the owners themselves also cooked, and it was clear how delicious dishes are made up of simple products.

Today in Italy there are several family restaurants and cafes that are more than two decades old. Entire dynasties grew up in the restaurant business and treat them with great respect. New home-style establishments are also opening, where the emphasis is on the quality and taste of dishes, and design is given a secondary place. True, this has its own advantage - unpretentious interiors, made, it would seem, without any idea, copy, imitate them.

In such cafes, it is important to create an atmosphere “like at home”, cozy, slightly casual. For the format, inexpensive upholstered furniture for catering, wooden tables and chairs covered with cotton tablecloths, light textiles in rustic colors and antique finishes with deliberate cracks and scuffs are suitable.

Since the design is inseparable from the kitchen, then, we repeat, the emphasis will have to be placed on dishes - handmade, cooked with soul and preferably in front of the guests. If there is such an opportunity, then a home family cafe as a format suits you.

street cafes

Another traditional Italian format. Cafes are located right on the squares and streets. They work from stationary establishments and almost all year round. The influx of visitors is observed in the morning and evening, as well as during the siesta, when all offices and shops are closed and people go to dine and drink coffee.

It is difficult to open a real Italian cafe in Russian conditions - the weather conditions are not the same. But on the other hand, you can approach the issue with imagination and move the “street” under the roof. Organize flowerbeds and lawns in spacious halls, install forged lanterns and hang lamps, order wholesale rattan furniture, and paint the walls with street landscapes, coupled with Venetian plaster. On the floor, let there be tiles imitating asphalt or paving, and the ceiling is covered with azure paint.

In summer, it is much easier to implement the idea of ​​a street cafe, therefore, when choosing a room, pay attention to the surrounding area. There should be enough space to take out additional tables and chairs, open a seasonal cafe when the weather allows. Together with the MebelCafe online store, it is easy to do this - we have inexpensive sets of folding furniture just for summer establishments. You can also assemble the furniture yourself - install tavola tabletops on the underframes from the metal frame, it will turn out in an original way and the way you want.

Classic Italian restaurant

There are also high-status establishments on the Italian restaurant market where people go to celebrate a solemn event, hold business negotiations or a romantic dinner. More stringent requirements are imposed on the design of these institutions: wide halls, massive tables and chairs, a stage for musicians, the presence of separate rooms, a billiard room, and a smoking room.

Classical restaurants are decorated mainly with heavy interior items: columns, tables with solid oak tops, chairs with armrests, a sofa area, windows with dark curtains. Restaurant in the full sense of the word. The style picture is complemented by accessories: paintings, ceiling paintings, fresh flowers, massive chandeliers and lamps.

To open an Italian restaurant of this format, you will need a large sum: for rent or purchase of space, major repair and finishing work, decor, equipment, including furniture. Our online store will help you minimize the cost of buying furniture. We offer services for the development of restaurant interior design, opening a turnkey establishment and, of course, a large selection of a wide variety of furniture: armchairs for restaurants and cafes, tables, chairs, stools, underframes, countertops veneered with oak, beech and high-quality plastic.

General trends

In the interior design of different formats of Italian establishments, some general trends can be distinguished:

1. Mediterranean colors - beige, blue, blue, terracotta, brown, olive, green, ford;

2. use of natural materials - wood, stone, cotton, silk;

3. varied lighting - in restaurants in Italy there is always a lot of light, day and evening; during the day, the windows are opened, letting sunlight into the hall, and in the evening they are hung with curtains, turn on the central chandeliers, wall lamps, decorative lamps;

4. large and wide windows;

5. kitchens are located near the hall, sometimes so as to view the entire production process;

6. bottles with wine and oil, dried herbs, vegetables and fruits, flowers, paintings and photographs are used for decoration;

7. for interior decoration, tiles with a mosaic pattern, brickwork, Venetian plaster or plaster that imitates defects are used;

8. forged products - lamps, chair backs, flower stands.

To create a design according to author's sketches, it is possible to manufacture and assemble furniture to order. The online store site invites you to order a bar counter, reception, upholstered furniture according to individual sizes!

Contents of an Italian restaurant business plan:

1. Project summary.
2. Description of the concept of an Italian restaurant.
3. Marketing research environment.
4. Plan to attract investment in the project.
5. Investment development plan.
6. Organizational and legal plan.
7. Description of personnel policy.
8. Sales plan and determination of revenue.
9. Cost plan and break-even analysis of the project.
10. Project sensitivity analysis.
11. Calculation of final indicators, conclusions on the effectiveness of the project.

Why do you need an Italian restaurant business plan?

1. A business plan is a clear instruction for the implementation of the plan.
2. Business plan - a description of the project and an assessment of its effectiveness, set out in a format that any bank or investment company will require from you.
3. Business plan - a description of the policy and plans for the operation of the enterprise after the launch of the project.

An example of a business plan for an Italian restaurant

Select
suitable option

This kit is ideal for those who need a business plan to get a loan or attract investments.

Description

The extended business plan includes an Excel financial model for an Italian restaurant.

The business plan was developed taking into account the practice of evaluating projects in Russian banks, as well as taking into account the requirements of investors and entrepreneurship support funds in the Russian Federation. It will allow justifying management decisions on investing in the creation and development of an Italian restaurant, predicting its financial results and assessing risks.

A full description of the business plan can be downloaded from the link:

To view the content, download the file:

To get acquainted with the list of tables, graphs and diagrams, see the file:

You can pay in the following ways:

• Bank cards (Russia)
• Electronic money
• Terminals and communication salons
• Money transfers
• Bank cards (International)

Sending a business plan and financial model:

Sending is carried out within 24 hours after payment to your email address.

Business organization

Pizza, pasta, Caesar salad, Bolognese and Carbonaro sauces, delicious cheeses and wines are the gifts of Italian cuisine, which are loved by many, many people in Russia. The formed demand for Italian cuisine, its relevance make the idea of ​​opening such a specialized institution very relevant. In order to succeed in this difficult business, prepare a well-thought-out Italian restaurant business plan.

What steps need to be taken to launch the project?

1. Conduct a market analysis.
2. Define your own restaurant concept.
3. Find a restaurant space.
4. Carry out finishing work, repair, stylistic design of the premises.
5. Hire qualified professionals.
6. Develop a menu and familiarize all employees with the policy of the restaurant.
7. Launch an advertising campaign to attract customers.
8. Open the doors of the restaurant to the first customers.

In order for the institution to be successful, you need to think through everything to the smallest detail. One of the highlights is a professional Italian chef. Many consumers are already quite familiar with the dishes of this cuisine, so in order to retain customers, you will need to surprise them with the highest quality and taste of food prepared with Italian flavor. Another important point is the stylistic design of the restaurant. If you are planning to open a restaurant at a high level, be sure to invite a professional designer and pay close attention to this aspect.

Market analysis and description of the Italian restaurant project

Italian cuisine has become so firmly established in the life of the Russian restaurant business that this segment is no longer subject to fashion trends and momentary gastronomic hobbies. Nevertheless, the economic crisis affected the entire industry and resulted in a decrease in sales volumes and a slight decrease in profitability. Experts believe that these trends are temporary and by 2019-2020, the market will again experience rapid growth and development.

Produced goods/services

Italian cuisine, drinks, food to order, catering services, banquets.

Potential clients

Individuals.

Calculations for opening an Italian restaurant are presented below in an example business plan. The design capacity of the facility is 80 seats (the area of ​​the facility is 230 sq. meters).

Financial part of the Italian restaurant business plan

Investments:

According to the calculations of the business plan for opening an Italian restaurant, investments in the business will amount to about 60 million rubles (subject to the acquisition of premises).

Income:

The annual revenue will be about 35 - 48 million rubles.

Expenses:

Annual expenses - an average of 30 million rubles.

Profit, payback and profitability of the business:

The payback period of the project is about 4 - 5 years, the profit is an average of 10 - 16 million rubles annually, and the profitability is 31%.

Conclusions:

If you decide to start a catering business, be sure to pay attention to Italian cuisine. Demand among the population, relatively high profitability are prerequisites for the development of a successful business. To get started, prepare a business plan. Drawing up a business plan is a difficult and lengthy process, and when ordering it from specialists, it is also expensive. The document template allows you to solve these problems.

Download a business plan template and you can easily:

• To independently finalize the document and determine the main indicators of the project, using the working financial model of the template.
• Evaluate whether it is worth launching the project in principle, or whether it is necessary to make any changes to it in order to increase its effectiveness.
• Familiarize potential investors and lenders with the document and give them the opportunity to draw appropriate conclusions and make a decision in favor of your project.
• Use the business plan for the purposes of current work, motivation and stimulation of staff and yourself.

If you have already decided to open an Italian restaurant, then do not waste time, decide on the numbers and hurry up to act. And if you are just thinking about this idea, then it will not hurt you to calculate the main indicators of the project and make a final decision in this matter.

Other business plans.

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Do you dream of becoming the owner of a successful business? Open a cafe or restaurant?

Today you have all the possibilities for this!
The restaurant business is one of the most investment-attractive, and at the same time, the most risky. Attendance at seminars organized by the company's expert support center will help prepare for the upcoming scope of work Startmart

Italian cuisine has become truly international - it is difficult to find a city where there is no Italian restaurant with traditional pasta, lasagna and risotto. Pizza has long been "their" for the Russians. It is enjoyed all over the world. The highlight of Italy and its cuisine is in the very relation to food, to the process of cooking and the culture of the meal. In Italy, it is not customary to eat on the go, in a hurry, so "fast foods" did not take root there. If in Italy they sit down at the table, whether it is breakfast with the family, lunch with work colleagues or dinner with friends, then they eat slowly, talking animatedly and always drinking a bottle of wine.

The purpose of the thematic seminar is to help you open a restaurant or cafe.
The program of the event is designed in such a way as to show you how to become the owner of a successful establishment that will bring a considerable income. Our experts will share with you global, Russian and their personal experience in the successful management of the restaurant business. You will receive recommendations ready to be put into practice.
We are waiting for you at the seminar!

Seminar plan:
Development of the concept of the future restaurant;
1. Search and selection of premises;
2. Choosing the location of the restaurant;
3. Choice of form of ownership;
4. Choice of taxation system and licensing;
5. Development of a technological project and selection of equipment;
6. Engineering and architectural solution;
7. Development of corporate identity;
8. Menu development. Composition and its design;
9. Restaurant design;
10. Facade design. Development of an outdoor sign;
11. Restaurant automation and video surveillance;
12. Recruitment of restaurant staff;
13. Pricing policy;
14. Project launch.

The imagination of every aspiring restaurateur, no matter which restaurant he intends to open, draws pleasant stylish interior pictures, mouth-watering aromas of Italian pasta, Japanese sushi or Peking duck and, of course, grateful smiles of regular customers. Of course, dreams will come true if the concept of the restaurant is chosen correctly, and then patiently and competently implemented.

A good concept is the key to success

The development of a restaurant concept is, perhaps, the most important strategic stage, on which it depends, will the future business bring only money or, as desired, the pleasure of customers and the unspeakable pleasure of the owner. Can hardly be called good restaurant concept A popular trend among celebrities in recent years is a restaurant for the image, for themselves, for friends, a kind of “party for their own”. The owner of such an institution does not even think about how much profit his offspring will bring. He, as a rule, is a member of a certain party, creates an institution-toy, in which the beau monde will go "to the stars." A newcomer to the restaurant market has yet to decide which restaurant to open in order to make decent money on it. Take the path of developing a fast food restaurant concept? Indeed popular and profitable restaurant format subject to the development of a network of inexpensive establishments united by a single brand, an experienced restaurateur can handle it. A lone fast food restaurant will most likely not be able to compete with a chain and become profitable. There are also profitable, but specific concepts“for the soul”, which are more suitable for experienced restaurateurs who are thinking about which restaurant to open next. This

• premium format - an expensive institution with high-class service, where the main source of profit is high margins;
• the club format is an inexpensive restaurant in which profit is achieved by minimizing production costs.

Inexperienced novice restaurateurs, who are thinking about the question of which restaurant to open, should take a closer look at the cute format of small, cozy, conceptually sustained urban restaurants of daily demand attracting customers with high quality and affordable prices. Modern townspeople are already fed up with the format of the “glamour for the poor” restaurant, in which they were treated to a menu of European-Asian dishes, but they enjoy spending time in the cozy atmosphere of small cafe restaurants with well-prepared dishes of their favorite national cuisine and moderate checks. The future owner of the establishment can even choose the concept of the restaurant, based on their own preferences for a certain national cuisine, and if it is talentedly implemented, like-minded people will be found among the visitors very quickly.

Italian restaurant

Of European cuisines, the concept of an Italian restaurant is more suitable than others for the format of an inexpensive city restaurant-cafe. Certainly, among the many pizzerias you will have to show ingenuity to open an Italian restaurant with a "own face", unlike the others. Let's start with the premises: it should be quite spacious, approximately 150-200 sq.m. and located, if not in the city center, then definitely on a busy street, have a front entrance and an attractive signboard and a stylish sunny, mediterranean interior. After all, initially the concept of an Italian restaurant involves a holiday - melodic Italian music, good wines, delicious food and sensual dances - and customers should feel this magical atmosphere even at the entrance to the restaurant. To open an Italian restaurant that will never turn into an ordinary pizzeria, you need to carefully consider the menu, in which pizza will never play a leading role. These can be interesting seafood and meat dishes, lasagna, traditional Italian desserts, excellent coffee and always good wines. Definitely desirable invite an italian chef, otherwise a casual Italian visitor with the replica “this is not Italian food” can nullify a great undertaking.

Japanese restaurant

On the one hand, the idea and concept of a Japanese restaurant is very popular among both restaurateurs and customers, because it is in perfect harmony with the wonderful fashion of recent years for healthy eating and a healthy lifestyle. On the other side in the face of fierce competition, surrounded by so many mouth-watering sushi bars, it is extremely difficult to open a Japanese restaurant that is completely different from similar establishments. If you approach the concept of a Japanese restaurant, as to popularize not so much food as the unique Japanese subculture, then you can surprise the sophisticated public and find your regular customers quite quickly. The indisputable advantage of the idea is the fact that you can open a Japanese restaurant in a very small space: even the basement of a building with low ceilings for 8-10 tables is suitable. Fans of Japanese culture come to the restaurant not so much for the food as for the atmosphere, and therefore the interior must be kept in a minimalist Japanese style with a predominance of black and white colors with expressive bright elements. In serving generally well-known dishes, their excellent quality is very important. compared to sushi bars quality and presentation ceremony. For example, a tea ceremony in one of the Japanese provinces can be turned into a feature of a Japanese restaurant.

Chinese restaurant

Surprisingly, the concept of a Chinese restaurant is better than others for starting a business, because classical Chinese cuisine is almost not represented in the domestic restaurant market. If you open a Chinese restaurant surrounded by Japanese, Vietnamese, Thai and other Asian restaurants, it will will be the most exotic and this will attract new customers. The role of the interior in the concept of a Chinese restaurant cannot be overestimated: every stroke in it, images of flowers, birds, animals are filled with deep meaning. So that the attributes of national symbols are not interpreted ambiguously, it is better to turn to specialists in interior design of a Chinese-style restaurant. Chinese cuisine is extremely diverse and filled with many dishes, starting with the usual dumplings and roast duck and ending with exotic shark fin soups and the famous black eggs that the Moscow Pekin restaurant was once famous for. To open a successful Chinese restaurant with classic Chinese cuisine, it is advisable to invite a Chinese chef at the initial stage. Even if the cost of paying for his labor seems high, they will pay off very quickly: the diverse, unusual, sometimes exotic and very tasty Chinese cuisine, with almost no competition, is simply doomed to a stunning success with visitors.