USSR chocolate wrappers. Legendary Soviet chocolates

The wrappers are not mine. My sister began to collect, then her daughter from the period 1974 to 1990. All chocolate is made according to one GOST 6534-69, weighing up to 100 grams, the price is from 1.20 rubles to 2.00 rubles. Sorted by factories.

Confectionery factory named after Krupskaya, Leningrad
Nothing special. All tiles 100 gr 1.50 rub. Aurora in variants, Alenka, Thumbelina. + sweet bar PRIVET from soy for 37 kopecks.

Cond.factory BASHKIRIA, Ufa
An analogue of the Krupskaya factory. Also "Aurora", Cheburashka and Dorozhny. Also a tile HELLO for 37 kopecks. For some reason, no one writes the composition on them, but everyone knew that the tile was soy.

Cond. Association Sverdlovsk
Also 100 gr, 1.50 rubles. Ingredients: only sugar, cocoa beans, vanilla essence and nothing else.
Circus, Sports, children's, road (one to one with the Bashkirs)

Cond. factory named after Babaev.
The factory experimented with additives. Tiles with a reduced sugar content (cheaper), with a high protein content (more expensive), always with crushed nuts. Blue branded chocolate bar with cognac and tea extract 2 rubles per 100 gr. By the way, it has a quality mark on the only one.

The legendary chocolate hare of the Babaevskaya factory. I think many people still have foil with a hare in their old books, previously used as a bookmark.

Experimental cond. f-ka RED OCTOBER.
We specialized in Pushkin's Tales. They were the first to release chocolate with English translation.

Combine "Rot Front"
All chocolate is different.
"Creamy" for 1.15 rubles with dry milk.
"Mignon" with grated nuts 1.50 rub
"Russian" with alcohol, rum essence and salt! 2 rubles per 100 gr.

Delicious chocolates in foil for 55 kopecks (small bar). Perhaps it was the most delicious chocolate.

Order "Badge of Honor" chocolate factory "RUSSIA", Kuibyshev
This was the beginning of "Russia - a generous soul."
We specialized in chocolates with filling, fruit fudge.

Cond. f-ka Volzhanka, Ulyanovsk.
Circus, Sail, Alyonka, Novelty, Milky 100 gr 1.50 rubles each
"Special" with milk and salt - 2 rubles.
It seems that adding salt to chocolate increased its value.

It is not clear how chocolates from Azerbaijan and Moldova got to the Urals.
GOST is the same. And no wonder - then we lived in the same country.

"Gorkykondobedinenie Sormovskaya factory Gorky". In addition to the word "Factory" everything else is from a past life.
Sweet slab of solid fat.

For contrast, a chocolate bar "Hunters at rest". The manufacturer is unknown, i.е. claims are not accepted. There is no price, but the date of manufacture is very clearly visible - August 10, 1997.

Chocolate is divided into milk, bitter - creamy, and white. The category of chocolate is determined by the percentage of cocoa in it. The higher the percentage, the better chocolate is considered, the "bitter" it is.
"Soviet chocolate - the most chocolate in the world!" That's something to be really proud of. Chocolate in the Soviet Union was excellent. Names such as "Alenka", "Romance", "Inspiration" caress the ear, evoke memories from pioneer childhood, when a chocolate bar was a rare gift: for a birthday, or because a quarter at school ended without triples ... "Red October ", "Rot Front", "Babaevsky". Petersburg chocolate factory Krupskaya. Samara chocolate - "Russia". This is what the Soviet / Russian chocolate industry stood and stands on.

It is amazing how in a country where the production of chocolate was imported from Europe, it is possible to reproduce such exquisite chocolate - each brand is unique in taste, composition, etc. Maybe this is also a trick of Russia, like many other things.

Many, probably, were worried about the question why chocolate is white, but it tastes like chocolate, and nothing else. (True, some call it frozen condensed milk, but this is only because they tried poor-quality tiles).

In the beginning, only a chocolate drink was made from cocoa beans. Bar chocolate appeared by historical standards recently. The basis of the chocolate bar, which makes it hold its shape, is cocoa butter, which is white in color. We add powdered milk and powdered sugar to it and we get white chocolate in color, while cocoa butter gives the chocolate flavor. Dark chocolate is also cocoa butter plus cocoa powder, which gives the bar a dark color.

And still here

http://savok.name/1348-obyortki-iz-pod-shokolada.html

The average resident of Russia eats about 5 kilograms of chocolate per year. Citizens of the USSR could only dream of such a thing. Then a chocolate bar was akin to a small holiday, and in a particularly scarce time it could help in solving everyday problems.

Guards

This chocolate is named so for a reason. The history of its creation goes back to the years of the Great Patriotic War. In 1942, the workers of the Krasny Oktyabr plant were given the task of developing a recipe for a new chocolate bar in the shortest possible time in honor of the victory of the Red Army forces in the battle for Moscow.

It usually takes several months to create a new type of chocolate, but this one was developed and approved on the same day. Three days later, several tons of Guards chocolate were sent to the front. The team of the Krasny Oktyabr plant, which during the war years, in addition to sweets, produced concentrated cereals and signal checkers, was awarded the Honorary Banner of the State Defense Committee seven times for its contribution to the victory.

Alyonka

The first batch of Alyonka chocolates was produced in 1965 as part of the new food program of the USSR. It was the first Soviet milk chocolate at an affordable price. In addition, Alyonka exemplary chocolate became the first food product in the history of Russia, and possibly in the world, because of which the government had to issue a prohibitive decree.

The taste of this chocolate and the illustration on its packaging (a pretty girl in a headscarf) fell in love with the citizens of the USSR so much that they began to give their daughters names in honor of the milk bar. From millions of girls named Alyonka, the country was saved by an official ban on the registration of newborns with diminutive names.

"Alenka" on the chocolate wrapper is not Alena at all, but Elena - the daughter of photographer Alexander Gerinas. His photo of his daughter won a competition announced in 1964 by the Krasny Oktyabr plant. Prior to this, a photograph of an eight-month-old Lena Gerina with wide eyes and rosy cheeks graced the cover of the first issue of Health magazine in 1962.

Spartacus

In July 1924, the Prosvet confectionery enterprise began its work in the Belarusian city of Gomel. At that time, the company was only engaged in the creation of caramel, toffee and marmalade, since chocolate was then considered a product of bourgeois culture and was a rather expensive pleasure. In 1931, the company was renamed "Spartak".

Ten years later, Spartak became one of the largest producers of sweets in the Byelorussian SSR. The factory's calling card, Spartak chocolate bars, began to be produced after the war, when life began to improve, and products from cocoa beans began to penetrate into the food baskets of average citizens of the Soviet Union. This chocolate fell in love not only with the inhabitants of our country, it also became one of the few goods that were exported abroad.

Golden Label

To call this dessert chocolate Soviet would not be entirely correct. It was first released back in 1908 by the Einem factory, which was renamed Red October in 1922.

All the newspapers in Moscow wrote about the release of a new sweet then. Also, customers really liked its packaging. Unfortunately, it is no longer possible to establish who was the author of this beautiful wrapper, but in the 60s, when the production of this tile was re-established, the design of its wrapper was entrusted not to just anyone, but to Mikhail Efremovich Gubonin. By that time, he had already established himself as an artist-designer of the products of the Krasny Oktyabr factory and the creator of the classic label for Soviet Champagne.

Suite

At one time, for a bar of chocolate "Lux" it was possible to receive both a certificate and a credit automatically. To this day, chocolate with this name is considered one of the best in Russia. Now it is produced by the Babaevsky concern, which in Soviet times was called the State Confectionery Factory No. 2. Chocolate with this name could be found in almost every manufacturer of sweets in the USSR. But the best "luxury" was considered the one that was made at the Sverdlovsk confectionery factory No. 1. The recipe for Lux chocolate of this particular enterprise had the highest quality category.

The Little Humpbacked Horse

It is believed that the first porous chocolate was made in England in 1935. But this miracle of confectionery thought reached the Soviet Union for almost 32 years. Citizens of the USSR were able to try the airy chocolate of domestic production only in 1967. It was then that the Humpbacked Horse appeared on the shelves of stores.

Most of all, children liked chocolate with bubbles. There were three things they loved about The Little Humpbacked Horse: the taste of milk chocolate, the mouth-popping chocolate bubbles, and, of course, the colorful packaging. Many children across the country looked at the wrapper with bright fairy tales, slowly devouring the chocolate bar.

Inspiration

It was the first chocolate in the country, divided into portioned pieces. Few people know, but we owe his appearance in our country to the Chairman of the Council of Ministers of the USSR Alexei Kosygin. During his visit to France, he was treated to something similar by local confectioners.

Inspired, Kosygin brought French chocolate with him and instructed the State Confectionery Factory No. 2 to immediately begin its own production. In 1967, a chocolate called "Inspiration" appeared on the shelves. For the design of the packaging, the theme of ballet was chosen, which has always been the hallmark of our country.

Good day!
After listening to my parents' stories about their happy Soviet childhood and everything connected with it, I decided to create a topic about sweets.
In Soviet times, Christmas trees were decorated with chocolates for the New Year. The treasured bar of chocolate in Soviet times was put in any gift. The main producers of sweets in the USSR were the Krasny Oktyabr, Rot Front, Babaevskaya and Bolshevik factories.
Some sweets are still on sale, but they are not the same as they were before, the taste is not the same ... “the taste of childhood”, which you will never forget.
I propose to go back in time and remember those same sweets.

"Bear clubfoot"

Few people know that the bear-toed bear chocolates - a kind of Soviet confectionery symbol - do not come from the USSR, but from Tsarist Russia. Approximately in the 80s of the 19th century, a candy was brought to Julius Geis, the head of the Einem Partnership, for a test: a thick layer of almond praline was enclosed between two wafer plates and glazed chocolate. The factory owner liked the find of the confectioners, and the name “Clumsy Bear” immediately appeared. According to legend, a reproduction of the painting by Ivan Shishkin and Konstantin Savitsky "Morning in a Pine Forest" hung in Geis's office, as a result of which the name was first invented, and later the design of the new delicacy.
The exact date of the appearance of the wrapper "Bears of the clubfoot" is 1913, in 2013 there was the 100th anniversary of the candy wrapper of the legendary candy.

"Squirrel"

This candy can be called a symbol of the era of the twentieth century that has gone down in history. Not a single festive table, not a single New Year's gift was complete without Belochka sweets. Wrappers made of thick paper, on a dark green background - a nimble squirrel, and inside - an incredibly tasty candy. With nuts.

"Bear in the north"

Confectioners of the N. K. Krupskaya factory began to produce these sweets with nut filling on the eve of the Great Patriotic War, in 1939. The residents of the city on the Neva liked the delicacy so much that even during the most difficult period in the life of Leningrad, despite all the difficulties of wartime and the state of siege, the factory did not stop the production of these sweets, although it had to use substitutes for traditional confectionery raw materials. Since 1966, they have become a trademark of the Leningrad factory.

"Come on, take it!"

Popular in Soviet times candy "Come on, take it away!" was released over a hundred years ago at the Einem factory. At first, the wrapper depicted a ferocious-looking boy with a bat in one hand and a bitten Einem chocolate bar in the other. There was no doubt that the boy was ready for anything to finish eating the delicacy.

In 1952, the artist Leonid Chelnokov, creatively reworking and preserving the background of the wrapper, painted a girl in a blue pea dress with a candy in her hand teasing a white dog. It was this image that was preserved in the memory of Soviet children.

Gulliver

It was a super candy, it was associated with great happiness, it was given by adults to children when they came to visit.

"Bird's milk"

In 1967, the Minister of Food Industry of the USSR, during a working visit to Czechoslovakia, tasted Ptasie Mleczko (Bird's Milk, created by Jan Wedel, a Polish confectioner) sweets. Returning to his homeland, the official gathered the confectioners of large enterprises at the Rot-Front factory, demonstrated a box of Ptasie Mleczko he had brought, and gave them the task of inventing something similar to this foreign dessert. The best was the development of specialists from the Primorsky Confectioner factory from Vladivostok under the leadership of Anna Chulkova. She personally finalized the recipe and experimented with the ingredients... Anna Chulkova was awarded the Order of Lenin for developing a unique recipe.

The topic turns out to be large, so I will show a photo of the most famous sweets of the Soviet period.

Cockerel golden comb

Red poppy

Stratosphere

Kara - Kum

Little Red Riding Hood

Do you remember dragee?
Multi-colored round sweets of several types. For 1 ruble 10 kopecks, you could buy a whole kilogram of multi-colored "peas"

A more expensive variety with a soft filling inside.

"Sea pebbles"

The so-called "Sea pebbles" - glazed raisins (1r70 kopecks per kilogram).

Caramels

Lemons

crow's feet

Barberry

Cancer cervix

And that rooster? It could even be cooked at home. The sweets turned out scary, but quite edible. You could also buy poisonous red or green lollipops in the form of cockerels, horses, bears from the hands of gypsies at the bazaar. Mothers often refused to take these sweets from the unwashed hands of people of unknown origin. Neither prayers nor tears helped.

Montpensier in a round tin.

Most often, they stuck together and it was necessary to tear off a separate “monpasy” with the use of brute physical force. But delicious. Such a tin cost about 1 ruble 20 kopecks, the jar was never thrown away and was used very actively in the household.

Butterscotch
The most famous Kis-Kis and the Golden Key

Lemon and orange slices

Of course, this is not all, I did not find the USSR, and if someone has additions, I will only be glad.
All the best and thank you for your attention.

The average resident of Russia eats about 5 kilograms of chocolate per year. Citizens of the USSR could only dream of such a thing. Then a bar of chocolate was akin to a small holiday, and in a particularly scarce time it could help in solving everyday problems ... Guards This chocolate is named so for a reason. The history of its creation goes back to the years of the Great Patriotic War. In 1942, the workers of the Krasny Oktyabr plant were given the task of developing a recipe for a new chocolate bar in the shortest possible time in honor of the victory of the Red Army forces in the battle for Moscow.

It usually takes several months to create a new type of chocolate, but this one was developed and approved on the same day. Three days later, several tons of Gvardeisky chocolate were sent to the front. The team of the Krasny Oktyabr plant, which during the war years, in addition to sweets, produced concentrated cereals and signal checkers, was awarded the Honorary Banner of the State Defense Committee seven times for its contribution to the victory. chocolates "Alyonka" was released in 1965 as part of the new food program of the USSR. It was the first Soviet milk chocolate at an affordable price. In addition, Alyonka exemplary chocolate became the first food product in the history of Russia, and possibly in the world, because of which the government had to issue a prohibitive decree.

The taste of this chocolate and the illustration on its packaging (a pretty girl in a headscarf) fell in love with the citizens of the USSR so much that they began to give their daughters names in honor of the milk bar. From millions of girls named Alyonka, the country was saved by an official ban on registering newborns with diminutive names. “Alenka” on the chocolate wrapper is not Alena at all, but Elena, the daughter of photographer Alexander Gerinas. His photo of his daughter won a competition announced in 1964 by the Krasny Oktyabr plant. Prior to this, a photograph of an eight-month-old Lena Gerina with wide-open eyes and rosy cheeks graced the cover of the first issue of the Health magazine for 1962. Spartak In July 1924, the Prosvet confectionery enterprise began its work in the Belarusian city of Gomel. At that time, the company was only engaged in the creation of caramel, toffee and marmalade, since chocolate was then considered a product of bourgeois culture and was a rather expensive pleasure.

In 1931, the company was renamed "Spartak". Ten years later, the Spartacists became one of the largest producers of sweets in the Byelorussian SSR. The factory's calling card, the Spartak chocolate bar, began to be produced after the war, when life began to improve, and products from cocoa beans began to penetrate into the food baskets of average citizens of the Soviet Union .This chocolate fell in love not only with the inhabitants of our country, it also became one of the few goods that was exported abroad. Golden Label It would not be entirely correct to call this dessert chocolate Soviet. It was first released back in 1908 by the Einem factory, which was renamed Red October in 1922.

All the newspapers in Moscow wrote about the release of a new sweet then. Also, the buyers really liked its packaging. Unfortunately, it is no longer possible to establish who was the author of this beautiful wrapper, but in the 60s, when the production of this tile was re-established, the design of its wrapper was entrusted not to just anyone, but to Mikhail Efremovich Gubonin. By that time, he had already established himself as an artist-designer of the products of the Krasny Oktyabr factory and the creator of the classic label for Soviet Champagne. To this day, chocolate with this name is considered one of the best in Russia.

Now it is produced by the Babaevsky concern, which in Soviet times was called the State Confectionery Factory No. 2. Chocolate with this name could be found in almost every manufacturer of sweets in the USSR. But the best "luxury" was considered the one that was made at the Sverdlovsk confectionery factory No. 1. The formulation of chocolate "Lux" of this particular enterprise had the highest quality category. The Little Humpbacked Horse It is believed that for the first time porous chocolate was made in England in 1935. But this miracle of confectionery thought reached the Soviet Union for almost 32 years. Citizens of the USSR were able to try the airy chocolate of domestic production only in 1967. It was then that the Humpbacked Horse appeared on the shelves of stores.

Most of all, children liked chocolate with bubbles. There were three things they loved about The Little Humpbacked Horse: the taste of milk chocolate, the mouth-popping chocolate bubbles, and, of course, the colorful packaging. Many children across the country looked at the wrapper with bright fairy tales as they slowly devoured the chocolate. Few people know, but we owe his appearance in our country to the Chairman of the Council of Ministers of the USSR Alexei Kosygin. During his visit to France, he was treated to something similar by local confectioners.

As a child, I dreamed that when I grew up and started working, I would buy chocolate for myself every day. Maybe a tile, or maybe two, or even more! I imagined myself walking into a store and walking out with a stack of chocolate bars. Who will tell me then? Having reached the age of realization of this dream, for some reason I did not buy kilograms of chocolate in stores. But I still love this product and once began to collect chocolate wrappers. For fifteen years I have collected a huge pack of them. And so, today I decided to post the wrappers from the Journey chocolate selected by years (I like this wrapper the most). Of course, I do not cover all the options - there were a lot of them, but the main milestones of evolution, the work of design ideas can be clearly seen.

The factory "Russia" produces this chocolate. According to Wikipedia, this is one of the largest chocolate factories in Russia and Europe. Based in Samara. Now owned by Nestle. The factory was built in 1970 according to the project of the Italian company Carle i Montanari. In 1992 Rossiya became a joint stock company. In 1995, cooperation with the Swiss company Nestle began. Currently, the product range includes many dozens of Russian chocolate items.

Sample wrapper June 2000

The building of the Samara Drama Theater is drawn on the title. There were several more wrapper options - all with views of Samara (you can see this entire series). In addition to the theater, a carriage is depicted, harnessed by two horses. In the future, it is this element that will become the main one, and the views of Samara will leave the wrapper.

Sample wrapper December 2001

As you can see, the image of the 19th century journey has become the main thing now. Travelers pass by a border post (this element was not in the previous version). In the fantasies of designers, travelers are leaving farther and farther from Samara.

November 2002 sample

The same version, but with peanuts.

January 2004 sample

October 2003

The same with peanuts.

June 2004

The same series, but with Olympic logos. The factory is experimenting with interesting stories on the inside of the wrapper. It is assumed that in order to read the story, the wrapper must be unwrapped, and therefore - buy a chocolate bar. And there you could read:

One option

Another variant

Or this, probably there were other options

August 2005

Promotion "Buy 6 tiles and choose a book to your taste!". In fact, no changes in design, only what was required for the action.

Inscription on the back - how to buy books

October 2004

The same series, variant with amaretto

May 2006

The same amaretto, but there are big changes. Images of exotic countries have disappeared, instead of them a wind rose has appeared. This element will be long-lasting, will survive many changes and survive to this day.

March 2007

Dark chocolate. In the right corner of the "seal", it says: "high content of cocoa products." However, it is not clear how many percent of which tile contains (although it is customary to indicate this for dark and bitter chocolate).

Then I didn't buy Journey chocolate for several years. And here is a modern example.

August 2012

The format has changed fundamentally. The picture has become vertical, new elements have been added, although the basic idea has not changed much since 2007.

I must say that the constant renewal of the appearance of chocolate is both good and bad. The good thing is that the attention of the buyer is constantly drawn to the new wrapper. And the bad thing is that there is no tradition. If classic chocolate does not change for, say, 100 years, this is the highest indicator of its quality. Although how do you know...

Everything else is a matter of taste!