Small business in Europe. New business ideas from abroad

Business ideas from Europe are bold start-ups that will help you increase your fortune in a short time. Western projects are the best suited for implementation in Russia, if only for the reason that they are new, interesting and not yet sufficiently developed in our country, which means that entrepreneurs have every chance to occupy a relatively free niche. Below we will look at the most popular business novelties in Europe with a small investment.

Create a group on social networks

Progress does not stand still. In the capitalist world, advertising determines sales. According to many experts, the “era of television” is coming to an end. More and more advertising goes online. In Europe, advertising through social networks is widespread, while in Russia this marketing method is only gaining popularity. Advertisements are placed in communities (publics). You can create such a site at no extra cost.

All that is required is to come up with an original concept for a public in one of the social networks (“Vkontakte”, “Facebook”, “Instagram”, etc.). For example, dedicate a group to beautiful photographs of nature. Next, you need to unroll it. This is where the start-up capital will go.

To promote a group, you must follow the following steps:

• fill the community with content (fill it with interesting informational material);
• wind up subscribers with the help of special services (it costs up to three thousand rubles);
• launch advertising in other communities (price is negotiable, in large groups - from 15 thousand rubles);
• post content regularly.

Advertising should be given special attention. It should be designed for the target audience. If the community is dedicated to nature, then advertising should also be in public with the appropriate theme - this way it will be seen by a large number of potential subscribers.

European business ideas, which are not in Russia, are associated with an independent search for advertising buyers. When you gain more than 60 thousand subscribers, advertisers will contact you. You can find them yourself, based on the interests of your community members. For example, a public about nature can successfully advertise an online store of goods for outdoor activities.

The cost of advertising in social networks is calculated by special services, it is from this amount that customers will start. Such services work according to the following principle: they determine the number of subscribers, the so-called likes and comments. Therefore, try to publish content that encourages commenting.

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In the West, there is a growing demand for bold and creative startups. One of them: opening your own time cafe (or anti-cafe). Small businesses in Europe are increasingly moving into the creation of entertainment establishments with a small selection of gastronomic products. Anticafe is an institution with a specific theme. Food and drinks are also sold there, but in much smaller quantities than in a regular cafe.

A business that does not exist in Russia is the creation of establishments for fans of serials. See which shows are currently the highest rated. Then announce a new episode tonight at your anti-cafe. It is enough to advertise in the community dedicated to the series on social networks and there will be no free places. After that, in the fan environment, fame will grow exponentially.

Online trading

Small business in Europe has changed dramatically over the past five years. More and more people are realizing that the most profitable sales channel is the Internet. Instead of maintaining stores (and this is a lot of information, rent, staff salaries and much more), entrepreneurs prefer online sales platforms.

The most popular business in Europe is still underdeveloped in Russia. Therefore, those who manage to occupy a market niche now will be able to avoid fierce competition in the future.

What can't be saved? On advertising. Marketing comes to the fore when it comes to the internet. Even if you have an establishment in the city center, open an online store anyway. With proper promotion of the site (or a group on a social network), you may close your store as useless and turn it into a warehouse.

Business without leaving home

Another trend has been the production of goods at home, it is in this segment that small businesses in Europe go. Ideas for this type of production can be found anywhere. Starting from T-shirts with prints of a famous football club, ending with clay figurines for video game lovers. An interesting idea that is gaining popularity is the production of figurines of people with its help (the figurine outwardly repeats the image of the customer).

Many of these products require inexpensive and compact equipment that can be placed in your home or garage (find out how to choose). Thus, you do not need to rent a separate room. Sales channel - an online store and social networks with a link to it. For 15-20 thousand rubles, you can promote the channel within a month.

What kind of home business is able to bring profit to entrepreneurs from villages and villages, you will find out at this address:. Actual commercial ideas for the countryside.

What determines the success of European business

What conclusion can be drawn from all the above? Fast and high income with minimal investment can only be given by a bold idea and non-standard solutions. When choosing a startup, you should pay attention to the growing popularity of online sales.

And most importantly. One Indian energy drink, costing 30 cents, acts on the body better than the world-famous Red Bull. Because it contains berries from the Parvati Valley. Red Bull doesn't have berries from the Parvati Valley, but it has a billion-dollar image. All interesting business ideas from Europe are based on the right marketing strategy. Therefore, always remember that advertising is the engine of sales. Consider also

Wise businessmen, who have vast experience and understanding of the essence of the laws of market development, advise not to start a business from areas with high competition. They recommend looking for innovative goods and services, occupying free niches in which only a few work so far.

It is not necessary to enter the market with your own start-up. You can use new ideas that have begun to be implemented in the US or European countries. Many of them are already successful and in demand abroad, but are not yet available to the Russian consumer.

Processing of fruits and vegetables that have lost their presentation

The relative abundance and marketing policy of grocery stores provides customers with the opportunity to choose vegetables and fruits. This picture is especially vivid in supermarkets, where customers line up in long queues and look at each apple or orange for a long time, trying to buy the most beautiful and ripe fruits. The remaining products are quite suitable for consumption, but have an unsightly appearance. The shelf life of products, especially fresh ones, is short. Supermarket management will have to throw away the leftovers.

But this resource can be disposed of wisely and a line for processing illiquid assets and producing various food products from it: juices, jams and purees, fruit and vegetable salads, soups and cereals can be launched. This is not about rotten vegetables and fruits, but about those that have simply lost their presentation. Enter into an agreement with the management of several supermarkets and buy raw materials from them at a low price. Finished products can be sold in the same supermarkets.

Ecotourism

This is a very fashionable and promising direction. Rest in the outback, living in a rural house or in a tent, hiking along picturesque and non-trivial routes attract wealthy residents of megacities who are tired of the bustle of the city. Eco-tourism is a great alternative to the rather boring luxury resorts and idle reclining on the beach.

The organization of such tours requires a minimum of costs and is not particularly difficult, but brings high profits. Eco-tourists do not expect comfortable conditions, they are looking for new, sometimes thrilling sensations, they want to test their endurance and get closer to nature at least for a while. However, it is still necessary to ensure the safety of customers.

Selling a liquid that repels water

A profitable business can be created by selling innovative products. One of them is Ultra Ever Dry. This is a revolutionary substance that has the ability to repel any liquid. The surface treated with Ultra Ever Dry does not get wet, does not get dirty with liquid concrete mixtures, oils, liquid mud. This product can be used at home, in construction and repair work, in production.

The advantage of selling innovative products is favorable conditions for cooperation from manufacturers and the opportunity to occupy a free niche.

Outsourced call center

More and more companies working in the field of sales and service feel the need to maintain constant communication with customers. The most effective way to inform about new offers, conduct surveys and provide a full-fledged service is telephone communication.

Only very large and successful companies have the opportunity to create and maintain their own call center at the proper level. Most enter into agreements with firms that provide this service on an outsourcing basis. To create such a center, you need a room, computer equipment, a single number, multi-channel communication with free incoming calls and special software. This service is in high demand.

Exclusive fragrances for each company

Researchers have long known about the ability of a person to perceive various smells at a subconscious level and remember them. Until recently, active work with the olfactory organs was carried out in the cosmetic and food industries. But now a new, very interesting direction is developing in the USA and European countries. For each company, a unique fragrance is created, which is sprayed in all offices and points that work with clients. It turned out that this is a very strong marketing technique - it makes visitors feel good and allows you to remember each company by smell.

In Russia, this direction is under development. There is no competition. A business that will create exclusive scents for customers and offer services in the form of installation of diffusers and fillers with aromatic substances is doomed to great success and high profits.

Sale of door handles with a disinfecting effect

Public institutions and transport, medical institutions, retail outlets and banks are visited by a lot of people throughout the day. Everyone knows that the door handles and handrails in the buildings of these institutions accumulate a huge amount of germs, many of which are quite dangerous.

The English company Altitude Medical has proposed a chic and effective way to combat infection - innovative door handles Pullclean. Inside these products, a dispenser with a disinfectant is installed. Everyone who touches this handle and opens the door receives a small portion of the substance and reliable protection against infectious and bacterial diseases.

The innovative door handle will go on sale at the end of the year. The manufacturer set the cost of each item at $200. Those who start offering these door handles to their customers will see significant profits, as the interest in this innovation has been huge. This is only the first of the products of an absolutely new direction. Soon, new products will appear on the market that will protect people from various viruses. For entrepreneurs, this direction promises very optimistic prospects.

Roll sales terminals

This idea is a huge success in European countries. Manufacturers of special vending machines for drinks, crackers, sweets and chips have proposed a new model. These machines are specialized for the sale of rolls.

Until that time, the dish could be ordered only in some restaurants and sushi bars. The technology of their preparation is simple, but requires precise proportions. A huge increase in demand for rolls has been noticed in all countries. Now the dish can be bought in a regular terminal. Those who have already purchased special machines are talking about significant profits that have exceeded the most optimistic forecasts. If you are already in the kiosk service industry or planning to enter this business, buying such a machine would be a great investment. The initial cost of the device is 150,000 rubles.

Advertising + weather forecast

The idea to combine clothing advertising with information about the current state of the weather came from a French company. The advertising billboard is equipped with special software and a weather sensor. Images of girls in outfits change depending on temperature and humidity. If it is raining, the model is dressed in a raincoat and holds an umbrella in her hands; in hot weather, the girl is in a light dress; it is colder - in a warm coat or fur coat.

This technique has significantly increased sales of clothing stores, but can also be used in the restaurant business. For example, billboards can show dishes that are suitable for a certain time of day or recommended for consumption under specific weather conditions.

Custom houses

A wide range of mortgage loans, the emergence of new building materials and "smart" technologies have increased the chances of every family to acquire their own home. Cottage villages are growing like mushrooms after rain. House owners compete with each other in the size and beauty of cottages, the originality of the design of the backyard, install energy-saving systems and other novelties that allow you to get maximum comfort at a bargain price.

But many want to get a unique home. The demand for custom designs is extremely high. If you are in the design and construction industry or are just planning to enter this business, carve out a niche for creating unusual homes. It is still free here, and the number of people who want to get unique housing or office space is growing at an unthinkable pace.

Temporary personal chauffeur

This service was offered by one of the European taxi services. In big cities, many customers order a car every working day in order to take their children to school and get to work. In the evening, the situation repeats itself - you need to call and wait for a taxi for some time to get home, drop by for shopping. During the working day, for many entrepreneurs and office workers, traveling to a business meeting or other company business also involves the need to use transport.

The essence of the new service is the conclusion of an agreement with a taxi service for a certain period of time. Travel schedule and possible changes are discussed in advance. After that, the client receives a personal taxi, gets rid of the need to call a car and wait for its arrival. At the specified time, a personal driver with a car will be waiting for him at the entrance.

What types of businesses are popular in Europe? The answer to this question depends on the goal. From the point of view of a tourist, it is profitable to engage in agriculture, restaurants and hotels, and the manufacture of luxury goods; It is also known that Europe is a trendsetter in clothes, shoes, bags, cars. From an investor's point of view, it is not easy to find a truly profitable niche in the European Union.

European business: pros and cons

1. Business in Europe is based on centuries-old traditions. The most demanded and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, 20 years younger - the French papermaker Richard de Bas, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family business in the most popular destinations is high, it is difficult for an outsider to “squeeze” into this company.
2. The Eurozone has high taxes, there are restrictions on the opening of enterprises by non-residents. From this position, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as old as the wineries.
3. Small business enjoys respect and honor here. Loyal conditions for granting loans and interest rates in banks, corruption is tolerant, there is no press from the inspection bodies. Small businesses feel comfortable and protected here.

In terms of areas, popular types of small business in Europe can be divided into 4 blocks:

• food business
• on comfort
• on a healthy lifestyle
• handicrafts.

Food trade and catering

You can make money on food in any country in the world - Europe is no exception. Mobile hot spots, vending machines, lunch delivery, small breweries - all these small business areas are in demand. Europeans are busy with other pleasant things and feel less and less desire to "stand at the stove."

food truck

Opening a full-fledged restaurant in Germany or France is expensive and risky, and a standard diner will bring profit to the owner. Europeans love to travel, organize festivals, various sporting events. Hot sandwiches, pizza, pancakes, potatoes - everything is in demand in crowded places.

Buying a van on wheels will cost 10,000 €. Additional expenses (food, disposable tableware, salary, advertising) - about 5,000 €. This startup with minimal investment can be mastered without knowing the language, the main thing is to cook delicious food and serve customers quickly.

Handmade chocolate

Hot chocolate, coffee, sweets have long been in demand in Europe. Interestingly, "handmade" sweets do not have to be molded by hand - European manufacturers produce convenient machines for making sweets and a variety of "templates". The main secret of commerce is to make sweets tasty. To do this, you need high-quality products and an original recipe.

Europe is a recognized leader in the number of creative ideas for new business. The specificity of life, mentality contribute to the emergence and subsequent implementation of non-standard projects. They are quickly becoming widespread and earning impressive returns. Startups that are successful in the West may well become a profitable business, both in Russia and in other countries. The novelties of 2017 discussed below can be a source of inspiration for finding a successful investment of funds and efforts.

1. The perfect jeans store for men

A rare man loves long trips to shopping centers in search of the necessary things. The problem with the visual selection of the model and the appropriate size. A real find for the males was the Hointer jeans store. The simple and functional layout of the product, modern technology and the absence of intrusive service attract men like a magnet. Jeans are not folded into neat piles, but are hung face down to the customer, each in a single copy. Using the QR code on the labels, it is easy to find out which of the fitting rooms already has the right model of the right size. Jeans that you like after trying on are taken to the checkout, those that do not fit are sent to a special hole. The advantage of such a store is significant savings on square meters and employees.

2. Purchases with delivery to the place of arrival

An actual service for cities where there is an airport will be the delivery of products after an online order to the place of arrival. Tired passengers will be grateful for the opportunity to go home, bypassing the queues at supermarkets. The idea was implemented by the Woolworths chain of stores in Melbourne (Australia).

3. Goods without packaging

The Bulk Barn company offers bulk, and most importantly, cheap goods: cereals, nuts, teas, pastries, dried fruits and much more in large vending machines with transparent walls. The lack of packaging greatly affects the price. Since its inception, the company has expanded to 200 branches and increased its product line to 4,000 items.

4. Restaurant with weight control

The fashion trend for a beautiful athletic body has made the idea of ​​​​opening a restaurant where you can calculate your dinner according to the number of calories truly "golden". This service is successfully offered by the Hitzberger restaurant (Switzerland).

5. Restaurant with the opportunity to earn money for visitors

The Logbar in Japan gives its customers the opportunity to create their own recipe for the desired cocktail on the iPad. The bartender will mix the ingredients, and the visitor will enjoy the taste of his invention. You can come up with a name for the drink and save it in the bar map. If another visitor chooses the invented cocktail, the author will be credited with 50 yen for each new order.

6. Cafe for cyclists

A healthy lifestyle, the desire to help the environment annually increase the number of bicycles in cities. People began to often change from a car to two-wheeled transport, while the infrastructure of cities is well developed for the first, but ignores the second. In Zurich, cafes are very popular, where you can have a bite to eat without getting off the saddle. There are special tables for parking, where meals take place. Convenience and accessibility attract not only cyclists, but also motorists and pedestrians.

7. Automated bike rental

As with the idea of ​​a bike cafe, the offer is influenced by modern lifestyle. For those who do not have the opportunity to buy a bicycle, instead of a taxi and public transport, a rental service will be in demand. The points of issue are automated and brought to perfection. Anyone can take a transport in a few seconds, pay for it in cash or by card, and rent it out in a similar rental without bothering to go back.

8. Free gym

Expensive subscriptions become an obstacle to visiting the gym for everyone. What are the benefits of opening a free gym? A huge flow of customers and the opportunity to receive large incomes from the sale of related products and advertising spaces.

9. Pizza in a cone

Pizza in its usual form is a costly meal in terms of cooking time and inconvenient as a "snack on the go." The Italians came up with a way out of the situation. The dough is pre-made and folded into a horn, which, when ordered, is filled with stuffing and brought to readiness in the oven. Compact in size, convenient for a quick snack, crispy and endlessly delicious, PizzaCono is gaining popularity in all cities of the world. The idea will be a great start-up in a city where it has not yet appeared.

10 Tourist Vending Machine

Towels, umbrellas, sunglasses, toothpaste and other indispensable things on any trip are often forgotten at home. In Germany, they came up with the idea to install the Berlinomat Design Automat, which supplies travelers with everything they need at train stations and airports.

11. Hotel for children

A great way out for parents who have no one to leave the child with for the duration of an event or trip. The hotel is a camp accessible at any time of the year, where experienced educators will look after the baby, animators will take care of it, doctors will look after it and cooks will feed it deliciously. Given the busyness of modern parents, the idea has become widespread in the West.

12. Sausages with drawings

An amazing invention for children came from Feldhues (Germany). It was proposed to make sausage in such a way that when cut, pieces with drawings were obtained: bear cubs, hares, dolphins and other cute pictures. Over time, an assortment for adults and a service for the production of individual designs appeared. The result of a successful commercial offer was the expansion of a small store to three plants with a wide range of products.

13. Tours for tourists with vision problems

There is a growing demand for services for people with disabilities. In the process of preparing trips for visually impaired or visually impaired people, groups are recruited, half consisting of well-seeing tourists, who help the first to enjoy the trip and feel the beauty of the surrounding places.

14. Vending to relieve stress

The European fashion for psychotherapists, trainings and other things that help restore emotional health has moved to a new level. The business idea began to gain popularity in the form of placing vending machines on the street to release negative emotions. For example, the machine will give out dishes that can and should be broken. After that, a special employee will clean everything neatly and quickly. The service is in demand among young people and teenagers who splash out energy and have fun with the help of force.

15. Recipe Kit Store

The idea is suitable for both gourmets and busy people who do not want to look for the right products on store shelves for a long time. An example of successful implementation was the Kochhaus chain of stores. All goods inside are on separate tables, on which there are photos of dishes with descriptions and the necessary ingredients are selected in the right proportion. Perishable products are placed in refrigerators next to the tables.

16. Printing short messages

Important, valuable information for many remains forever in our computers and smartphones. Tx.to offered a unique opportunity to print and save all valuable correspondence as a keepsake. The service makes it possible to archive correspondence from any messengers (viber, whatssapp, and others).

17. Barzahlen service for online stores

For those who do not accept credit cards and are not friends with Internet banking, a system has been developed that allows you to print a receipt with a barcode when buying on the Internet and pay for it in any convenient store (which is a partner of Barzahlen) at the checkout, after which the seller online The store will immediately send the goods.

18. Narrow professional advice

A successful satrap was the idea of ​​Michael Franke, an insurer from Germany. The entrepreneur helps colleagues deal with the nuances of insurance offers, identify pitfalls, compiles and publishes company ratings.

19. Paying for travel with a smartphone

Every second European from developed countries has an application installed on their phones that allows you to pay for travel directly on your phone. The idea is suitable for enterprising entrepreneurs who are able to take on complex organizational issues.

20. Smart technologies

Babolat Play (France) offered a tennis racket that can monitor the game online and analyze its performance, which makes it possible to correct the tennis player's game in time. The idea is relevant to other areas of life as well. The introduction of such technologies makes life easier for people and makes the level higher.

21. Service for renting windows for advertising

A novelty from Holland is advertising on the windows of buildings. The owners of the premises are registered in the "Add My Window" project, the system evaluates the location and their business. After the assessment, the company's managers send advertising perforated stickers that transmit light well and do not affect the interior lighting of the premises. Monthly rent to landlords - 150 euros.

22. Mobile hotel

Whitbread's Scandic To Go hotel stops wherever the guest wishes. Fields, meadows, roadside areas: any place available for the trailer. The service is becoming more and more in demand due to the growing desire among tourists for a secluded vacation with comfort. For a night spent in a mobile hotel, you will have to pay 328 dollars.

23. Twitter hotel

A hotel called "SolWave" offers sociable tourists a vacation with the services of "Twitter". Guests can chat in a general chat, get to know each other, participate in contests and sweepstakes, and talk in private rooms for four. To order drinks, just leave a message with the hashtag #FillMyFridge. In the context of the popularity of social networks, a relevant idea in any country.

24. Rent the same cars

Silvercar can be considered a successful startup that has gained quick popularity and good income. The peculiarity is that the company rents out a car of only one make and model - Audi A4. Customers do not have to get used to new cars every time, and it is beneficial for the company to service similar models. All the necessary data on city navigation is integrated into the car control panel, and you can order a car from your smartphone through the application.

25. Chocolate Constructor

The idea was realized in France by designer Elsa Lambina. The buyer is offered a choice of milk, white and dark chocolate in the form of squares, into which a chocolate bar is usually divided. You can choose any filling and insert it yourself into special holes. On top there are recesses for decorative elements. Such handmade chocolate is in unprecedented demand as gifts for dear people.

26. Coworking center

Free space for communication or work. A modern alternative to cafes, restaurants, libraries and other places where it is customary to spend free time. Payment is made only for the hours spent inside such a center.

27. Hotel for flowers

For travelers going on a long journey, those who are planning to make repairs or have other reasons to leave flowers without care for a long time, the idea of ​​a plant hotel appeared and proved to be successful.

28. Virtual Presence

LiveLike VR is a project that, using virtual reality, allows fans to “be present” at the stadium where the match of their favorite team takes place in real time.

29. Scented lacquers

Nail polishes usually have a strong, unpleasant odor. The solution to the problem, which made fashionistas very happy, was offered by Revlon. The brand has released a series of coatings Parfumerie. The whole line has pleasant gentle smells that last for 3 days.

Business ideas from Europe attract our entrepreneurs with their "freshness" and originality, and with the right approach, they can be implemented in Russia.

No one can give a 100% chance that a business idea will bring fame and fortune to its creator.

However, at the same time business ideas from Europe attract entrepreneurs with their "freshness" and originality.

On the example of "foreign" colleagues, they have the opportunity to observe the embodiment of the idea, its strengths and weaknesses, and the perception by customers.

You can learn from someone else's experience and adapt other people's ideas to Russian life realities.

At the same time, the level of competition in this situation will be absent or so minimal that it will be possible not to pay special attention to it.

After all, owning a business in a European way is, as a rule, something innovative that has not been implemented before.

An entrepreneur who implements business ideas from Europe is both a pioneer and a follower.

Therefore, this article offers a number of bright and unusual options for your own business.

All of them successfully exist in Europe, but are not yet represented in Russian-speaking countries.

Who knows, maybe you are the one who implements one of them in Russia?

1) Scary business idea: letters from the other world

Where else could such a terrible idea for a business appear, if not the UK - the birthplace of many eminent creators of detective stories and horror books.

Its essence lies in the fact that clients can send messages to relatives and friends after death.

Of course, having prepared in advance with the help of a special service.

The client can create up to 100 messages, specifying when and to whom to deliver them.

The creators believe that their business idea will make it easier for the relatives of the deceased to survive his passing.

But given that even photos and videos can be attached to the “last note”, it is possible to use them for other purposes.

For example, to convey the last will.

Of course, in conditions of absolute secrecy.

Can such an idea take root in our country?

Why not.

In the meantime, it receives numerous positive reviews from users.

True, this is a bit of a strange fact.

After all, they can check his work only after death ...

2) How do they do business cleanly in Europe?

“If you can’t be the first in a certain field, invent a new one in which you will be the first.”
Dan S. Kennedy. How to succeed in business by breaking all the rules

Pedantic housewives and, of course, doctors are especially well aware of how important it is to observe the ideal cleanliness of hands.

Especially for the latter, the innovative PullClean device was created, which is gradually finding its place in Europe.

It appeared, like the previous business idea, in the UK.

The essence of PullClean is that this device allows you to quickly and easily disinfect your hands with a special substance.

What is his innovation, you ask?

That PullClean is built into the door handle.

Thus, every time the door is opened, a person has the opportunity to bring the cleanliness of his hands back to normal with a light second pressing.

After all, door handles are one of the main places where germs accumulate.

That the hospital can even be dangerous.

That is why the creators have high hopes for their business idea and its distribution in Europe.

Indeed, in addition to practical benefits, PullClean creates a special reflex: open the door - disinfect your hands.

There is also a potential for the development of this business idea in our country.

After all, PullClean can be used not only in public hospitals, but also in private clinics, in some types of industries and even in public toilets!

3) Business idea from Europe: green life

Many people began to pay closer attention to environmental issues.

In Russia, the trend does not yet have such popularity.

But many business ideas from Europe are built around this direction.

Every conscientious citizen strives to live in a way that does not harm the environment.

One of the most pressing and major problems is waste.

Partially deal with it will help a new invention - "Ooho".

It is a transparent capsule with drinking water inside.

What is unique about this business idea?

First of all, the fact that the capsule can be biodegradable without any consequences for the environment.

And best of all, you can eat it!

Yes, you got it right.

Ooho is a stylish, safe and edible water transfer container.

In Russian-speaking countries, where simple waste sorting is difficult to implement, such a business idea from Europe is still unlikely to have a chance of success.

But it has great potential for the future.

After all, the ideas of eco-life are gradually beginning to win the minds of Russians.

Finally, here is a diagram of the production of garbage by an average citizen:

4) Business idea from Europe: a few more words about garbage ...

One of the significant waste items is organic waste.

As a rule, unlike paper or glass, organics are not sent for secondary production.

The business idea from Europe in question is the processing of vegetables and fruits into juices.

Not simple, but not beautiful enough to put on display.

Indeed, in Europe such a situation is impossible, as in the countries of the Russian Federation, when beaten, rotten and simply ugly products are on a showcase on a par with the rest.

Unless sometimes sold at a discount.

In the UK, one of the supermarkets (Sainsbury's) decided that it was wasteful to throw vegetables and fruits away for being unmarketable.

Therefore, they began to make soups and juices from them.

They also created a department where products that look far from canonical are sold with a 30% discount.

5) Business idea from Europe for the confused

How often have you run out of the house and couldn't find your keys?

Of course, this situation is familiar to everyone.

And you might not get into it anymore if you used smart stickers Estimote Beacons.

This business idea originated in the USA.

Smart stickers are special beacons that can be attached to any surface.

They contact mobile phones and transmit the necessary information to them.

The lost keys example is just a minor everyday situation in which this wonderful business idea can come in handy.

In Europe, with the help of such navigation, blind people are helped to navigate in space.

Also beacons facilitate navigation in stores.

The Estimote Beacons themselves are, of course, patented.

But Russian entrepreneurs should pay attention to the principle of work.

After all, if such a business has appeared and is developing in Europe, it means that the population has a need for it.

6) A wonderful pot comes from Europe

This business idea from Europe, created by Seunbing Yeng, can not be seen as very promising.

He invented a special design of a pot for indoor plants.

In the lower part there is an ordinary pot in which a flower grows.

But at the top - a pretty cloud, which is a reservoir for water.

The trick is that its holes let the liquid through in a very dosed way.

Now you can discard the problem of irregular watering of plants - the process will occur automatically.

An excellent solution for those who are often on business trips or simply forget to follow the green "pets".

Russian hostesses have in their arsenal a whole range of ways to regulate watering.

But no one will refuse such a simple and stylish!

7) Find for parents from Europe

In search of a successful business idea from Europe, entrepreneurs should pay attention to goods for children.

After all, every parent wants their child to have the best.

A Swedish business idea that is now gaining popularity in Europe is Tinitell.

The most elementary of all existing mobile phones, made in the form of a bracelet.

It is intended so that young children can contact their parents if they are not yet ready to use a smartphone for this purpose.

Perhaps in Russia such a business idea has a greater future than in Europe.

After all, in addition to the inconvenience for the child, we have two more arguments against buying a smartphone: it is dangerous to wear a regular phone, and besides, a child can quickly break it.

And the video below tells about another business idea from Europe,

which will make life easier for many motorists:

8) Please, a package of wine!

Wine is one of those alcoholic beverages that even doctors recommend taking in minimal doses.

Although few people really follow this recommendation for the sake of improving digestion or sleep quality.

Be that as it may, busy people will appreciate the business idea from Europe - wine in doy-packs.

They fit exactly a glass of wine - everything, as the doctor ordered.

Down with extra snobbery!

Consumers get the opportunity to forget about the corkscrew and sip wine from the bag on the go.

Whether a business idea has the right to be implemented in the Russian Federation is an ambiguous question.

Perhaps you should consider such packaging for another alcoholic drink?

Just because an idea caught on overseas and brought fame and fortune to its creator doesn't mean you can do the same.

Many factors have to be taken into account: a different advertising campaign, the demand for a product on the market, the willingness of consumers to innovate, and mentality.

But if you are ready to draw up detailed business plans and analyze the market situation, business ideas from Europe can be a treasure trove of great ideas for you!

• Business ideas for home: an overview of the TOP 5 ideas