How to open your own brewery. How to open a mini-brewery: stages of business organization

The production segment, which belongs to brewing, is quite busy. But still, this type of small business remains highly profitable. If you find profitable suppliers and form a sales market in your region, you will be able to extract net profit in a relatively short time. In addition, opening a home brewery does not require huge investments and makes it possible to produce a product that is popular for almost any target audience.

Home brewery - how much does it cost and what do you need?

By organizing a home brewery, you can seriously compete with producers of bottled beer with a long shelf life. Indeed, in our case, the entrepreneur produces and sells "live" beer, which is made without filtration, heat treatment, carbonization, preservative additives, which keeps the brewer's yeast cells alive. Such a product is stored for only a few days at a certain temperature. It is very important to calculate in advance the volume of the drink being sold, because it does not contain preservatives, and it also deteriorates very quickly. The best options for points of sale are beer bars, restaurants, specialty stores, private customers. You can also immediately sell your products there. Franchising will be more expensive.

Buying a full-cycle brewery for a small business is not practical. It is very expensive (around 150-200 thousand dollars), and it will be very difficult to sell a large volume of products in a short time, and the level of losses will increase. It is worth starting effective work in this segment on the basis of breweries with a shortened cycle. The production process in this case is based on the use of malt extracts, in particular, ready-made hopped beer wort of different varieties and special top-fermented beer yeast, which saves the entrepreneur from the need to buy filtering units and brewing equipment.

Another advantage is that for the manufacture of a fairly large volume of products, a large production area is not needed. Even 40 m² is enough to get about 100 liters of drink per day. The initial investment in the business is approximately 500-1000 €. But the launch will require at least 100 million rubles, so investments in the brewery are relatively small. To purchase a supply of raw materials (hopped malt extract, yeast) for 1 month of work, you will need about 1000 rubles.

Owl t: when registering entrepreneurial activity, it is important to correctly indicate (code from the General Classifier of Economic Activities). To open a brewery, write the code 11.05 in the application.

What do I need to buy to get started and how much will it cost? We propose to consider an approximate set of main and auxiliary equipment for the full-fledged operation of the mini-brewery, taking into account the purchase of raw materials:

• hermetic tanks for beer fermentation or fermenters with water seals, valves for removing sediment after fermentation from steel, food-grade plastic (costs 145 € for a 100 l container);
• a brew kettle for boiling syrup or an electric stove (about 1,000 rubles);
• sterilizing devices;
• filters (for water preparation);
• kegs;
• scales (for measuring raw materials - water, sugar, yeast, malt extract);
• hoses or siphon tubes;
• cooling chamber;
• detergents and disinfectants (based on 1 month, you will have to spend about 100 € for a 20-30 l canister).

It will take about 20,000 rubles to draw up technical conditions and technical instructions for the home production of several varieties of unfiltered beer. With an increase in production volumes, it will be necessary to additionally purchase pumps for pumping water and beer, devices for transporting and loading products. The product is fermented, matured and sold in kegs or bottles. The full production cycle takes 21 days for amber and black beers, 28 for light beers. The creation of a home brewery can be started in the context of creating a market for its products in parallel.

Consider the estimated prices for popular mini-brewery models with a shortened cycle. The cost largely depends on the volume and configuration:

1. Teddy Beer (8-13 thousand rubles).
2. Simply (2-4 thousand rubles).
3. Beer Zavodik (2-10 thousand rubles).
4. Mr. Beer (5-8 thousand).
5. Inpinto (4-9 thousand).

Advice: On July 18, 2011, Federal Law No. 218 On Amendments to the Federal Law “On State Regulation of the Production and Turnover of Ethyl Alcohol, Alcoholic and Alcohol-Containing Products” came into force, therefore, beer made from malt extracts, as in the case of mini-breweries , should be called "Beer drinks".

Small business breweries - where to buy?

You need to buy mini-breweries from the manufacturer or trusted dealers. With a lack of investment, you can consider using used equipment. But before purchasing it, it is advisable to get advice from a specialist about the technical condition. The price of a home brewery with a shortened cycle depends on its productivity (on average 50-500 liters per day). Where can I buy equipment:

1. Teddy Beer (Moscow, Sumskoy proezd, 33, building 3).
2. LLC Firm "Rost" (Moscow, Promyshlennaya st., 11).
3. BIERHAUS (Korolev, Polyarnaya St., 39).
4. "TD Hermes" (Rostov region, village of Tselina, Socialist street, 39).
5. MirBir (St. Petersburg, Bolshoy Samponievskiy pr., 45).

Additional equipment for starting a home business at affordable prices can be bought from Express Eco, Helios-Co, Trade Design, Trade Center for Defense Enterprises, TECHNOPET LLC, Raush. Such enterprises as Dymex, Delovye Linii, Gruzovozoff, AvtoTrans Cargo, etc. will help to establish the process of transportation. Also, many interesting offers can be found in specialized online stores, for example, schulz-brewery, rostov. hcbeer etc.

Advice: wort and lauter vats should be equipped with continuously variable speed control or at least agitators.

brewery franchise

With investments, you can purchase a brewery franchise and start a profitable business with the support of professionals. The franchisor offers favorable conditions for the supply of goods, a ready-made design project for a specific institution, proven standards of communication with customers, gives recommendations on staff training, and advises at all stages of small business development. But at the same time, it will require compliance with certain parameters, for example: premises of a certain area (from 40 m²), availability of water supply, electricity, ventilation, etc. Also, the franchisor can put forward his own conditions regarding the purchase of raw materials (for example, buy only from them), consider candidates only from cities with a certain population (as a rule, from 3 thousand people).

Restaurants combined with mini-breweries are the most common distribution channel for live beer in Europe, but this format has not yet taken root in Russia. For example, in Moscow there are about 6-7 establishments of this format. But experts say that this segment of small business will develop rapidly.

What offers of franchisors are worth paying attention to?

Franchise name	Investments	Lump sum	Royalty	Projected payback	Opening dates
Brewery of English Old Ales LLC	from 300,000 to 4,000,000 rubles.	5 thousand rubles	The first 12 months - no, from the second - 10 thousand rubles. in year	from 6 months	2 months
LLC Private Brewery "Tinkoff"	50 000 $	50 000 $	6% of revenue without VAT (every month)	5-7 years	2-3 months

Also, cooperation in terms of franchising is offered by such companies as United Private Brewery, LLC Private Brewery Zlata Podkova. If you have investments and large-scale plans for business development, in addition to these proposals, you should consider buying

In recent years, there has been a steady decline in the consumption of strong alcoholic beverages by the population in Russia. At the same time, one can see an increase in demand for low-alcohol products, in particular, "live" beer. Despite the fact that the competition in this area is quite strong, according to experts, the market is still far from being fully saturated.

Opening a mini-brewery will allow you to have a stable profitable business with relatively high investments, but also a quick payback. However, before you start brewing, you need to study all aspects and subtleties of this business, take into account the nuances of legislation and marketing, and draw up a preliminary business plan.

The first thing you need to do before starting your own business is to complete all the necessary paperwork:

• Registration form. This type of business must be registered as a legal entity. Therefore, it is formatted as .
• Licensing. More recently, the production and sale of this intoxicating drink did not require a permit. However, a new government decree introduced changes obliging to carry out licensing in the manufacture of beer at the federal level. For this, you need to apply with the relevant application to the tax office. The issuance process can take up to three months.
• hygiene certificate. To obtain it, you should contact the sanitary and epidemiological supervision. The certificate can be issued within two months and only after a hygienic examination of the products.
• Permissions. Documents allowing to carry out commercial activities must be obtained from the fire and energy supervision services, as well as from the housing and communal services.

It should also be taken into account that beer is an excisable product, which should be subject to an additional tax of 15%.

What equipment is required

There are many factors that go into choosing a microbrewery equipment. This should include price, service life, product quality, terms of cooperation with suppliers, ease of use, etc.

In terms of production volumes, two types of equipment are distinguished:

• a microbrewery producing 50-500 liters of beer per day;
• mini-brewery, which is able to reach daily volumes from 500 to 15 thousand liters.

The most common brands of units are supplied to our country from Germany, Austria (the cost is about 500-600 thousand dollars) and the Czech Republic (about $ 300,000). However, domestically produced models are in the greatest demand, the cost of which varies from 50 to 200 thousand dollars.

Breweries according to production technology are divided into two types: with top and bottom fermentation. The top fermentation process allows you to get beer in a short time, but the brewed drink will not be ideal. Therefore, such equipment is considered the cheapest. With bottom fermentation, the beer matures for several days in special tanks, thanks to which its quality reaches a high level, but the cost of the unit will also be much higher.

For more information about organizing your own brewery, see the following video:

Necessary space for a brewery

After choosing the necessary equipment, you should proceed to the stage of selecting a room. There can be two scenarios for the development of events: rent or purchase. In this case, the choice depends on personal desire and financial capabilities.

Most often, beginners in the field of brewing rent premises. This allows you to significantly save on repairs and communications. In addition, this method will help to understand the prospects for further business development and not to lay out huge amounts of money for a purchase that will not justify itself in the future.

When choosing a room, it should be taken into account that the brewery equipment must be connected to a three-phase 380 volt network.

This limits the possibility of its placement in residential apartment buildings. Such production should be organized in non-residential and detached buildings.

The area of ​​real estate directly depends on the number and size of the installed equipment. The facility should be located as close as possible to the consumers of products, be suitable for the technical parameters of the equipment used and meet all the requirements of regulatory authorities. In addition to the mains, hot and cold water supply, as well as sewerage are supplied to the premises.

The total area of ​​the building must be at least 150 sq. m., of which about 100 meters are allocated for the placement of equipment, 35 for storage facilities and 15 for the administration room.

Required raw materials

When choosing raw materials for making beer, the main component is its recipe. For each variety, use water, malt, yeast and hops. Depending on the proportions of each ingredient, many varieties of this drink are obtained.

According to existing standards, malt can be of the highest, first or second quality class. The main criteria for its ranking are moisture content (about 6%), the amount of protein, the Kolbach number (degree of protein dissolution) and extractivity.

Domestic malt is cheaper than imported malt, although the latter is considered more cost-effective and of higher quality, and the required amount of its use is significantly less than Russian.

It is more cost-effective to purchase American-made hop pellets. However, the minimum order must be at least 50 tons. If the needs of the brewery are not so great, then you can resort to other options:

• buy malt from equipment sellers at inflated prices;
• turn to intermediaries or large breweries;
• negotiate with other small breweries and buy large batches in clubbing.

Yeast can be purchased from both private breweries and large factories. Of course, it is better to opt for the second option, since the process of their production is more favorable there, and therefore the quality is higher.

Yeast can be either top or bottom fermented. Top yeast is often used to brew various types of wheat or dark beer. In our country, grassroots yeast is more popular. They can be both pressed and in the form of a thick mass. Their use allows you to get light beer with a low degree of fermentation.

Many domestic factories use ordinary tap water in the production process. And this is not entirely correct. The best taste can only be achieved with soft water. Therefore, it is necessary to purchase additional equipment or filters to improve its quality.

business technology

The general technology of brewing beer can be divided into stages:

1. Mashing the wort. At this stage, the malt is crushed and filled with water.
2. The resulting mass is filtered. The undissolved barley particles are discarded, leaving only the wort.
3. Hops are added to the wort and boiled for about two hours. As a result, it dissolves, and unnecessary aromatic components are evaporated.
4. Due to the centrifugal force in the hydrocyclone, the wort is cleared of residues and clarified.
5. The resulting liquid is poured into the fermentation tank, where it is cooled and saturated with oxygen.
6. Yeast is added to the tank and left to ferment for several weeks. Then the beer is aged in closed barrels under pressure, reaching the required consistency.
7. The finished drink goes through the stages of filtration and pasteurization. It is believed that the pasteurization process impairs the taste of the drink, although it increases its shelf life.

Staff

The search and selection of employees should be carried out simultaneously with the repair work in the premises. The staff must be staffed by the time the equipment is installed and configured in order to immediately receive training.

Only those people who are prepared for the work process and are familiar with the operation manual of the machines and safety rules should be allowed to work.

At the first stage, six people can work in the state:

• supervisor;
• two brewers;
• accountant;
• driver;
• cleaning woman.

Sales of products

The sale of manufactured products largely depends on the format of the brewery. There are several options here:

• Offer beer in kegs to local restaurants and bars. This method of sales can be called difficult, since the volume of consumption of this drink in restaurants is small, and the owners of bars are used to selling products of only popular brands. Efforts will need to be made to prove to the managers of these establishments the need to purchase these products.
• Placing points of sale in shopping centers will allow selling both packaged goods and draft beer from the bar counter.
• Opening of production in the place of sale of beer. It can be your own themed restaurant or pub. In this case, you can save on the purchase of kegs for transportation and transportation costs.

Total costs and estimated profit of the project

At the initial stage of organization of work, a mini-brewery will require significant investments.

Domestic equipment with a capacity of up to 100 liters per day will cost 1 million rubles. With such a daily production, it is necessary to stock up on 20 kegs with a volume of 50 liters, the cost of which will be about 20,000 rubles.

Starting costs, thousand rubles:

• Equipment - 1000;
• Refueling apparatus - 150;
• Kegs (20 units) - 20;
• Warehouse equipment - 30;
• Repair work and installation of the apparatus - 200;
• Legal registration - 80;
• Equipment for administrative premises - 20;
• Total: 1500.

Monthly expenses, thousand rubles

• Premises rent - 30;
• Transportation costs - 20;
• Marketing - 20;
• Salary - 70;
• Raw materials - 150;
• Total: 300.

For the first year, the brewery will require total costs about 5 million rubles. Monthly income can be 600,000 rubles (the price of one cup of drink is 100-200 rubles). After all tax contributions and other expenses in the first year, income can reach 2.5 million rubles. However, this figure will double in the second year.

The profitability of production is about 40%. Business payback period six months to two years.

Business pros and cons

Own brewing complex has a number of obvious advantages:

• You can forget about interruptions in supplies, and customers always receive a fresh and high-quality drink.
• It is possible to create your own beers according to an individual recipe. Such individuality can become a distinctive feature and a kind of business card of an institution that attracts customers.
• Thanks to the preparation of both dark and light beer, it is possible to please visitors with different preferences. Own production guarantees its owner the quality of products and the absence of problems on this issue with regulatory authorities.
• The positive point is the quick payback of the business.

Among the negative factors are significant initial financial costs, as well as the complex process of installation, commissioning and monitoring of equipment.

The beer business is a profitable venture. With minimal costs to open a business, the owner of the brewery makes a profit twice the cost of making a drink. When planning to open a brewery, get acquainted with the technologies for the production of a foamy drink and think over a business plan.

Breweries are classified according to the volume of the drink produced:

• Microbrewery - produces 20–500 liters of beer per day, covers an area of ​​40–80 sq.m.
• Mini-brewery - 500–15,000 liters of beer per day, covers an area of ​​100–300 sq.m.
• Brewery - more than 30,000 liters of beer per day.

According to the production technology of the brewery there are:

• full cycle;
• shortened cycle.

The feedstock for a full cycle brewery is barley or rye grains. They are weighed and crushed, and then used to boil malt wort. The full cycle of beer brewing is time-consuming and requires financial costs from the entrepreneur.

Scheme of work of a full cycle brewery

Short cycle breweries use ready-made wort to simplify the production process and minimize costs.

Other types of breweries:

• home;
• craft;
• at the restaurant.

If you live in a private house and do not plan to produce beer on an industrial scale, install a home brewery, the production of which is 8–30 liters per day.

The craft factory is suitable for connoisseurs of unique beer varieties - it is designed to prepare a product according to special recipes. Craft production starts with a volume of 300 liters, which, in case of successful sales, is increased to several tons.

Photo gallery: brewery formats

Large brewery home beer production Stylized parts of the brewery complex in the restaurant The mini-brewery covers an area of ​​about 40 square meters. m Craft brewery where beer is made according to unique recipes

Owning your own restaurant and wanting to expand the range of alcoholic products, you can install a brewery on the basis of the establishment. The volume of the prepared drink per day is 100–3000 liters. Put the equipment in the hall, and the brewery will become the highlight of the restaurant - visitors will be able to watch the process of preparing a drink from start to finish.

Pros and cons of the brewing business

Advantages:

• increased demand for live beer that has not been pasteurized;
• the minimum amount of investment;
• the possibility of expanding production.

Business Disadvantages:

• increased competition;
• short storage time of "live" beer, losses from expired products.

To make a profit as soon as possible, produce a product from high-quality raw materials and conduct a pricing policy so that the cost of a liter of beer does not exceed the average market price.

Documents for company registration

Registration of a brewery requires a willingness to face bureaucratic difficulties. An individual entrepreneur cannot produce alcoholic beverages, so register a company as a limited liability company (LLC). Required documents:

• application form Р11001;
• charter of the Society;
• notification of a change in the taxation system;
• order to appoint a leader;
• minutes of the meeting of the founders or the decision of the founder to establish an LLC;
• certificate of ownership of the premises or lease agreement;
• receipt for payment of state duty.

After the registration of the LLC, put into operation the premises of the future brewery. Obtain permits from the Sanitary and Epidemiological Service, the Housing and Operations Commission, energy and fire authorities.

The Sanitary and Epidemiological Station examines samples of beer products and issues a quality certificate to the manufacturer

After releasing the first batch of products, issue a license and a hygiene certificate based on the expertise of sanitary and epidemiological surveillance.

Do not forget about the payment of excise - tax on the sale of alcoholic beverages.

Requirements for the premises

Brewery production can be located in any type of premises - including basement. Technological requirements for the premises:

• The minimum area is 40 sq. m for micro and 100 sq. m for a mini-brewery.
• The premises are divided into three zones - production, storage, administrative.
• The walls of the workshop are finished with ceramic tiles to a height of more than two meters.
• The height of the ceilings is more than three meters, they are painted with an emulsion composition.
• The floors are waterproof and covered with tiles - ceramic or concrete.
• It is possible to carry out communications - gas pipeline, electricity, water supply, ventilation.

The floor and walls of the brewery room must be tiled

Procurement of equipment and ingredients

The quality of the finished beer depends on two components: equipment and raw materials. Order a turnkey supply of equipment, and contact reputable suppliers for ingredients for making a drink.

Equipment

The choice of brewery equipment depends on the planned production volumes. For a microbrewery, it is enough to purchase:

• two containers - for fermentation and technological;
• liquid transfusion system;
• laboratory equipment.

The set of a mini-brewery should include:

• grain crusher (for a full cycle);
• apparatus for brewing wort (for a full cycle);
• filter system;
• water heater;
• pump equipment;
• steam generator;
• ice generator;
• yeast vats;
• heat exchanger;
• process control panel.

Beer is fermenting in vats

Equipment for breweries is sold in sets, the most famous supplier in Russia is Teddy Beer.

When choosing equipment, consider the following nuances:

• performance;
• the possibility of boiling malt wort under pressure;
• the presence of a whirlpool (vortex vat) in the kit;
• the presence of double walls in tanks and vats;
• equipment productivity (taking into account a week of fermentation and three weeks of beverage maturation);
• the need for artificial cooling of the premises;
• a sufficient number of tanks for finished beer;
• consumption of electricity and water;
• dimensions;
• warranty service.

Video: overview of a room equipped for a mini-brewery

Raw material

Four ingredients are needed to make beer:

Recruitment

The minimum staff for the operation of the brewery is 6–9 people, of which:

• 1–2 technologists;
• 1 mechanic;
• 1–2 drivers;
• 1–2 sales specialists;
• 1 cleaner;
• 1 accountant.

The exception is a brewery based on a restaurant, for the opening of which it is enough to hire a technologist and a brewer - previously selected personnel will deal with the implementation and accounting.

The mini-brewery operates in an automated mode - it is enough to hire one technologist to control the process

Develop a bonus system for employees, form personal and general bonuses from sales. Think about the possibility of providing an extended social package, including compensation for mobile communications, the provision of vouchers to sanatoriums and other services.

Marketing strategy

Create an image of a potential beer buyer and think about where he will see an advertisement for the product. Typical alcohol marketing channels:

• Advertising on television and radio.
• Flyers and leaflets.
• Ads in supermarkets.
• Internet and social networks.
• Advertising on transport.

Come up with a branded container for beer with a memorable design. Make partnership agreements with food stores and hold regular tastings. Develop a system of bonuses for regular customers. Come up with subscriptions - for example, give the client the opportunity, by making an advance payment, to receive a bottle of beer weekly for a month.

Come up with an original, memorable beer packaging

Do not forget about wholesale beer buyers - restaurants, bars and shops. Offer a competitive product of decent quality. Create a business card site with detailed information about the company and product catalog. Hold a series of personal meetings with the owners of restaurants and cafes: tell everyone about your beer, provide certificates and leave a bottle to sample. Having concluded a supply contract, do not let the client down - bring the products on time and in the required volume.

Calculation of expenses and income of the brewery

To organize the work of a brewery with a capacity of 1500 liters per day, it is necessary to rent a room with an area of ​​150–200 square meters. m. The cost of opening a business includes rent for the first two months, the cost of repairs and equipment, fees for registration of permits and others. The costs are summarized in the table below.

Table: business start-up costs

Table: monthly expenses

Table: projected income

Possible problems and solutions

The key risk of the beer production business is disruptions in the supply of raw materials from abroad. It is possible to foresee the risk - it is enough to prepare a warehouse and form a reserve for two or three months in advance.

Another risk is losses due to the low shelf life of products. To quickly sell beer brewed at your own factory, enter into wholesale supply agreements and organize retail outlets.

Recently, more and more people decide to open their own business. There are a lot of ways, but such an option as mini-breweries is in consistently high demand.

This is due to the fact that this business requires a fairly moderate initial capital. Let's try to figure out what needs to be done in order not just to open a brewery, but to make sure that it brings a certain profit to its owner.

Business features

Microbreweries tend to specialize in the production of live unfiltered beer. And in recent years, this direction of entrepreneurial activity has become increasingly popular and
in demand.

Despite the fact that the brewing market is currently already a large number of participants, own brewery remains a good small business. First of all, this is due to the following reasons:

• opening a brewing business does not require too much investment;
• the course of business can be easily predicted;
• It's hard to burn out in brewing.

As for the technology of creating live beer, which mini-breweries specialize in, its peculiarity lies in the fact that the preparation of the drink does not require filtration and heat treatment. As a result the foamy drink keeps the brewer's yeast cells alive and does not contain any preservatives. Despite the fact that the shelf life of such beer is only a few days, it is absolutely easy to brew the predicted volume and not burn out.

Types of breweries

In the small business segment, there is a certain division of microbreweries. First of all, these are breweries producing beer from 25 to 5000 liters on a daily basis and breweries operating with volumes of more than 5000 liters.

• full cycle;
• with a shortened production cycle.

Full cycle breweries are essentially small breweries. The organization of such a business is not only a laborious process, but also requiring significant financial investments. Average to open this case a minimum of $150,000 is required. After all, you will need not only expensive equipment, but also large areas for the organization of the production process.

The situation is quite different for short cycle breweries. They require about 40 square meters of space and allow to produce from 30 to 2000 liters of unfiltered beer per day.

At the same time, a set of production equipment requires a minimum:

• fermentation tank;
• wort kettle (or stove);
• sterilizing devices;
• filters for water;
• kegs.

Registration features

Any legal entity or private entrepreneur can open their own brewery. But in order to engage in this type of business, it is necessary that in the constituent documents (in the Charter of the enterprise or in the certificate of registration of an individual entrepreneur) there should be a mark on such a permitted type of activity as the production and wholesale and retail sale of beer.

According to the Federal Law "On Licensing Certain Types of Activities", brewing does not belong to the type of activity that requires mandatory licensing procedures. But some other special documents will definitely be required. First of all, we are talking about a hygiene certificate (it is issued, as a rule, for a period of one to three years), certificates of conformity for the raw materials used, equipment for the production of beer and, of course, for finished products. You will also need a permit for the production of beer.

The decision regarding the issuance of all certificates is made by the Center for Sanitary and Epidemiological Surveillance. To obtain a permit for the production of beer, you will need documents confirming the fact that the premises in which the brewery is located fully comply with all applicable sanitary and hygienic standards, as well as fire safety.

Premises, equipment

Breweries are allowed to be located in various premises, including basements, semi-basements and multi-storey buildings. Often, breweries are equipped with premises at beer bars and restaurants. At the same time, often part of the equipment is located directly in the restaurant hall, which gives the institution a special atmosphere. Most often, containers for fermentation are displayed in the halls.

There are certain technological requirements for the premises for breweries, which must be observed. So, the walls must necessarily be finished with ceramic tiles to a height of at least two meters. ceilings must be painted with water-based paint or whitewashed. As for floors, various materials are allowed to cover them. Usually we are talking about reinforced concrete or ceramic tiles. Heating in the room can be air, steam or water.

Equipment for the brewery can be selected, both domestic and imported. Experts recommend paying attention, first of all, to the products of the world's leading manufacturers. It will not only serve for a long period of time, but will positively affect the quality of the beer produced. By the way, many companies specializing in the production and sale of special equipment for breweries are also involved in staff training.

To effectively carry out its activities, any brewery requires the following minimum:

• fermentation tank;
• container for fermentation;
• cooling chamber;
• scales;
• filters for water;
• syrup boiler;
• bath for sterilizing agent;
• means for washing and sanitizing;

If the brewery is equipped with imported equipment, it will take from $60,000 to $100,000. If you make a choice in favor of domestic products, the brewery will cost a little less.

But whichever option you prefer, you should remember that the price range in the relevant market sector is quite wide, and in principle you can find a suitable option for almost any budget.

Staff

If we talk about breweries in the usual production format, in addition to brewers-technologists, several sales managers and drivers will be required. It is also mandatory to have your own accountant. The latter is extremely necessary, because beer is an excisable product, and it is highly recommended to entrust the process of paying excise duty to an experienced specialist.

Restaurant-style breweries do not need a large number of employees. If only because the staff of the institution will be engaged in the sale of products. To ensure the functioning of the brewery itself, it will be enough for the main brewer and his assistant.

How to open a private brewery is described in the video.

Features of promotion and business pitfalls

In order for the products of the brewery to be in high demand among the potential consumer, it is extremely important to organize the promotion of the brewery. It's no secret that the main role of promotion is to stimulate consumer demand and improve the company's image. In addition, in order for the products of the brewery to be in demand, one should try to create an image of it that is memorable for the consumer.

The main ways to promote can be:

• advertising;
• sales promotion (discounts, contests, coupons, promotions);
• publicity (press releases, sponsorship of events);
• personal selling.

In addition to collecting permits necessary for the production and subsequent sale of beer, a novice brewer may also face the problem of selling his own products. The fact is that the corresponding market sector is sufficiently saturated with all kinds of offers, and therefore not everyone succeeds in finding their niche. One of the best ways to solve the sales problem is

collapse

To determine the most profitable idea for a business, it is necessary to analyze the needs of the client. Beer production as a business is a pretty good idea to start your own business. In terms of taste, fresh draft beer significantly outperforms bottled beer. Restaurants and cafes can become clients of high-quality home-made live beer.

Before finally deciding on the opening of a beer business in Russia, it is necessary to calculate the expected production volumes.

Eg:

• a small brewery with a capacity of 55–550 l/day;
• mini-brewery with a capacity of up to 15 thousand l / day.

The most profitable, experts say, is to open an enterprise with a product capacity of up to 1 thousand liters per day.

Organization of a mini-brewery

How to open a mini-brewery? Before organizing your brewery, you will need to find a room for making a drink. It should be spacious, as an exception - a home brewery, which does not provide for the production of large volumes of product.

Theoretically, this can be organized, but it turns out to be unprofitable in terms of monetary investments.

To form a full-scale beer business, you need to produce approximately 100 liters of beer per day. Regarding the registration of a case, it is difficult to unequivocally determine the required set of documents, since the production of beer in some regions is subject to licensing, while in others it is not necessary. Therefore, before starting your own beer business, it is recommended to consult an experienced lawyer.

Business registration

• If you want to organize an independent mini-brewery in order to sell your own beer, you need to legally register your own business with the relevant authorities: tax, SES, PB.
• First of all, it is necessary to determine the legal form of the future enterprise. For a home beer business, the most optimal case is an IP (individual entrepreneurial activity). The process of paperwork in this case is carried out quite quickly, and a simplified taxation system is applied to the entrepreneur.

License

• In Russia, bills related to the licensing of the beer business are annually considered for making a drink at home. Today, small beer production does not require a license. This is a fairly significant advantage for starting your own business in this field of activity.

Home brewery space

• "Home brewery" as an option does not provide for large investments in the arrangement of the premises. Do-it-yourself brewing is a realistically reproducible case with minimal cash outlay.
• You can start a home beer business in a small, separately built room, your own garage. Later, to expand the business, it is realistic to rent a small production workshop.

Raw material

• The main raw materials for making beer are malt, hops, yeast, and, of course, water. The taste of the finished product depends to a greater extent on water. Experts recommend taking soft, clean water for making beer. And this may require additional equipment.
• The purchase of raw materials can be carried out abroad: from equipment suppliers, large beer producers. The acquisition of foreign raw materials is very profitable if you order goods in large quantities.

In this case, to launch your own production, you will need to invest about 2 million rubles, then the monthly profit will be about 200,000 rubles.

Production costs

How much does it cost to open a brewery? A brewery can be opened on its own if you have about $2,500 on hand. First you need to do the preparation of the necessary documents:

• Register the company with state bodies.
• Draw up a contractual agreement of founders, articles of association.
• Other documents.

It will take about $300 to complete the paperwork.

The next stage is the purchase of the necessary equipment. Costs will depend on the planned scale of production. You can invest at least $2,500. But, if there are funds, then it will take about $7,000 to organize a more extensive enterprise.

Profitability

• The profitability of mini beer production in Russia is about 40 percent.
• Payback - from two to three months.
• In a workshop with an area of ​​30 squares, it is possible to organize the production of 50 l / day.
• To service the equipment of such an enterprise, it will be enough to hire one specialist.

After about six months, when the mini-production pays off, some savings appear, the home beer enterprise can be expanded. Accordingly, the profit from the beer business will also increase.

Organization of a micro brewery

For a microbrewery to produce 100 liters of product per day, you need a room of 40 square meters. Such an enterprise will make it possible to produce 30–2000 liters of a “live” product per day.

Minimum set of equipment

• Electric stove.
• Fermentation container.
• Wort boiler.
• Water filters.
• Kegs.
• Fermenters.
• Specialized installations for sterilization.

The cost of microbrewery equipment

In Russia, one set of equipped micro breweries costs about $2,500. This includes:

• Container with water seal.
• Set of laboratory equipment.
• Technical documentation for the preparation of eight varieties of the product.
• Raw materials: malt concentrate, yeast, disinfectant.

For fermentation of the product, distribution of beer in a separate container, kegs are used - special sealed containers. Kegs are recommended to be purchased from food grade plastic. They are the most affordable, their capacity is 10.25 liters.

At the initial stage, you can purchase used equipment. This will significantly reduce the initial costs.

Profitability of the beer business

To create a mini-production at home, you will need a relatively small investment. This makes this field of activity very profitable, tempting for young entrepreneurs. The payback period of an average beer business is about one or two years.

The main advantage: the ability to organize a mini-production with its subsequent expansion.

Microbrewery Profitability

• Profitability - 40 percent.
• Payback - 1.5–2 years.
• Monthly income - 600,000 rubles. at the cost of a glass of beer 0.5 l - up to 200 rubles.
• Investments in the first year of operation - up to 4 million rubles.
• Profit in the first year, including tax - 2.5 million rubles.
• Income for the second year - up to 5 million rubles.

Profitability of a microbrewery

• To make 50 liters of beer, you need 3-4 cans of concentrate, 15 g of beer yeast, 2 kg of sugar.
• Investment in a microbrewery - from 2000 to 7000 dollars.
• Profitability of production - 40 percent.
• Payback - 2.5 months.

Conclusion

The profit of a beer company in Russia depends primarily on distribution channels. A brewery as a business on a large scale requires considerable financial resources, which not every young entrepreneur can have. The business idea for selling beer on tap does not require significant investments, therefore, having little money, it is recommended to start with it, and later you can start your own production.