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The history of Heinz ketchup. We delve into the composition of children's cereals - dairy and non-dairy

What is hidden under the colorful packaging of ketchups? Is it only concentrated tomato puree with spices or is the composition of ketchup much more diverse? Studies conducted by the Food Testing Center showed that not every ketchup manufacturer adheres to GOST R 52141 2003 “Ketchups. General technical conditions".

The “weakest” point of the composition of ketchups was the mass fraction of dry matter - the main indicator of the quality of any tomato puree, tomato sauce or ketchup. In other words, this indicator informs about one or another degree of concentration of the product, the number of tomatoes in ketchup. Unfortunately, Russian regulatory documents (GOST and TU) are too liberal and allow the manufacture of ketchups with the addition of thickeners, preservatives and flavors.

Therefore, the vast majority of Russian tomato products are replete with extraneous additives that make ketchup cheaper, more durable and more attractive in appearance. So, if the color of ketchup is deep red, this does not mean at all that it was made from selected, ripe tomatoes. Most likely, dye was added to the ketchup with a generous hand. If starch or gum is added, it means that the ketchup manufacturer saved on the number of tomatoes and put a fair amount of water in the product.



European countries are another matter - the presence of dyes, preservatives and flavors in tomato products is not allowed there. Ketchup is allowed to cook only with the use of water, tomatoes, salt, spices. Such strictness in Russia applies only to the composition of ketchups of the "Extra" category, and anything can be added to ordinary ketchups.

The Testing Center also examined such indicators as the proportion of chlorides (that is, the volume of salt) and the presence of patulin toxin (occurs during storage), but all samples successfully passed this test.

Another important indicator of the quality of ketchup is the content of preservatives, which are mixed in excess in Russian tomato products. Preservatives even appeared in Heinz ketchup, which advertises itself as a natural product and is silent about benzoic and sorbic acid in its composition.

Tested samples

Ketchup "Maheev"

  • Mass fraction - 23%
  • : water, tomato paste, sugar, starch, salt, acidity regulator - acetic acid, ground red pepper, chili pepper, dried onion, dried garlic, preservatives: potassium sorbate, sodium benzoate.

Ketchup "Calve"

  • Compound: water, tomato paste, sugar, modified starch thickener, salt, acetic acid, ketchup flavor identical to natural, chili pepper, sodium saccharin sweetener.

Tomato ketchup "My family"

  • The mass fraction of dry matter is not determined
  • : drinking water, tomato paste, sugar, thickeners (modified corn starch, guar gum, xanth gum), table salt, vinegar, preservatives (potassium sorbate, sodium benzoate), citric acid, paprika, natural and identical natural flavors, red pepper, black pepper, artificial dye (carmoisine).

Ketchup "HEINZ"

  • : tomatoes, vinegar, sugar, table salt, extracts of spices and herbs (contains celery), spices.

Ketchup "Baltimore"

  • : water, tomato paste, sugar, acidity regulator acetic acid, ground sweet pepper, natural chili flavor, guar gum stabilizer, preservatives: potassium sorbate and sodium benzoate, ground hot red pepper, sweetener sodium saccharin.

Tomato paste - nutritionist consultation

"Control Purchase". Ketchup "Tomato". Issue dated 03/27/12

The opinion that imported analogues are much better than domestic products has existed in our country since the 90s, just from the moment when foreign products first appeared on the shelves of Russian stores in large quantities. Until now, many of our compatriots still compare the taste of familiar products of global brands made in Russia and abroad. And they usually say that there is a difference, especially for dairy products, chocolate and alcohol. At the same time, manufacturers, as a rule, take the opposite position: the quality everywhere meets international standards, which means that the taste should not differ. Roskachestvo, within the framework of one of the rolling studies, carefully studied the products made by the famous world leader in the production of ketchup. The trade mark, volume, container and type of sauce (tomato) were absolutely identical. The only difference was that one sauce was made in England, and the other - near St. Petersburg. As it turned out, there really is a difference between them!

preservatives and starch

Ketchup is usually sold in small packages of 350–500 g, which means that, with moderate consumption, the average family will run out within a month. The period is short, but nevertheless, any manufacturer intends to increase the time during which the sauce will be edible. The struggle to increase the shelf life of ketchup around the world is on two fronts: some manufacturers use preservatives, others use more expensive, modern production technologies. Approximately the same approach to the naturalness of the sauce: some manufacturers honestly use tomato paste when making ketchup, and some dilute it with starch. On the packaging of both “Englishman” and “Russian”, information was highlighted in large print that the product does not contain preservatives and starch. After laboratory analysis, the experts issued a verdict: the information on the label is true. Both ketchups can be called natural.

Dyes


The ketchup that we are used to should be shaken out of the bottle with difficulty, be sure to drip past the plate and, of course, have a rich red color, otherwise what do tomatoes have to do with it? However, the business world does not blush in this sense and does not hesitate to use dyes to give ketchup a presentable appearance. Just with the help of synthetic dyes, the above-named starch is given the color of tomato paste. Therefore, their presence in the composition of ketchup should be alarming. Our coloring team members have once again become a model of honesty. They promised to do without "chemistry" - and they did. Regardless of the place of origin.

chlorides

The composition of natural ketchup will never be printed in a lengthy list. On the label, it will fit in several lines. And everything in it will be organic - sugar (and not a sweetener!), Water and, of course, salt. Sodium chloride itself is a good natural preservative. It is important to note that the salt content in these two ketchups was at a safe level for the Russian market. By the way, they are the ceiling of 2.5% chloride in the composition. Our "compatriot" kept within this framework as strictly as possible - it contained the same 2.5%, but the English sauce, which did not adapt to local standards, was less salty - only 2.2% salt. Given that Russians generally prefer saltier food, this is a loss for the British food industry.

Nitrates in vegetables do not please anyone, but it is worthwhile to understand that they are always present in various cultures. Nitrate nitrogen enters any plant from the soil, whether it is treated with chemicals or located in an ecologically clean area. The problem of nitrates is in their concentration: at a high content, they can really be dangerous for the human body, at a low content, nitrates are harmless. It is important to say right away that in two ketchups, the nitrate content was at the lowest possible level. With a dangerous line of 150 mg/kg, the Russian sample contained 27 mg/kg, while the English sample contained 20 mg/kg. It should be noted that the method for determining nitrates allows an error of +/- 4 mg. So, theoretically, there could be more nitrates in the English sample. With a margin of error, ketchup made in England gets +0.5 points.

Safety


Both participants of the competition were completely safe for humans. They did not contain toxic elements, mold, yeast, fungi and other pathogens. The only difference between the sauces in this part was the content of cadmium. His concentration, however, was also quite safe. However, if you look closely, this heavy metal was still more in imported ketchup. With an allowable rate of 0.03 mg/kg, the "Russian" contained 0.017 mg/kg, and the "foreigner" - 0.022 mg/kg of cadmium. But here the error interferes again - here it is +/- 0.011 mg / kg. So, again, the result could be different, but nevertheless, Russian ketchup gets its 0.5 points.

Mass fraction of soluble substances

Dry solubles are the most important ingredient in ketchup. Ideally, the maximum volume of dry soluble substances should be tomato paste. In the worst case, starch will be in its place, but its absence in two samples was proved by the results of the first round. According to the results of laboratory tests, the “Englishman” was recognized as the most generous for tomatoes: it contained 29.9% of dry matter, in the domestic analogue - 1.7% less, in total - 28.2%. England level the score.


Organoleptic

Despite minor differences in composition, the most important, defining characteristic of ketchup for the consumer will be taste. It is he who gives the answer to the main question of the test: why are ours worse than imported ones? Laboratory tests give an answer that may disappoint some: nothing. Russian ketchup was barely saltier, but this difference is not recognized by any consumer when tasting. Otherwise, the taste, color, consistency of ketchups were recognized as identical and fully consistent with the product category "tomato ketchup".

In the final - a draw


Despite a number of details that distinguish one ketchup from another, both of them successfully passed all laboratory tests, showed the highest quality and proved to be worthy of the Russian Quality Mark. True, here, too, differences were revealed between the two "brothers". Only goods produced in our country have the right to be awarded the Russian Quality Mark. Read about other best ketchups in the country.

Perhaps all Russian parents are familiar with Heinz baby food. A large selection of fast-growing baby cereals with a wide range of fruit and cereal additives, natural canned vegetable, meat and fruit purees, cookies, puddings, vermicelli - the company has a large selection of quality products.

Heinz baby products can be used for the first feeding, or they can become a pleasant addition to the table of an already grown baby. Let's talk about Heinz products for the little ones today.

History and geography of the Heinz brand

Heinz is one of the largest food companies (including children's) in the world, headquartered in Pittsburgh, USA. It was founded back in 1869 and since then has been guided by the principle: "Doing ordinary things extraordinarily well." Heinz is known for its ketchups, sauces, pickles, soups, and frozen foods. No less popular are the products that the company produces for baby food - they are supplied to more than 100 countries around the world.

The company appeared in Russia in 1993, and currently it owns a baby food factory in the city of Georgievsk, Stavropol Territory. It is there that instant cereals and puddings are produced. It is worth noting that their recipe is developed by Heinz experts together with leading Russian pediatricians and nutritionists.

Mashed potatoes, biscuits, vermicelli and tea are produced by Heinz factories located in Italy, not far from the Tyrrhenian Sea.

Heinz Quality Assurance

Heinz positions itself as a company with high quality products that do not use GMOs, artificial flavors, preservatives and colors. Only natural, proven and high-quality ingredients are used in children's products.

Heinz has its own agronomists who are busy selecting farm suppliers and controlling the future of raw materials from planting to harvest. They monitor whether pesticides are applied to them in the fields and whether the use of antibiotics and growth hormones in livestock farms is not allowed.

Each batch of product that enters the Heinz factories is controlled in accordance with the Uniform Sanitary Requirements. Accredited laboratories of Rospotrebnadzor examine raw materials in terms of safety indicators, and certified laboratories of the enterprise - in accordance with physicochemical and microbiological standards. The finished products are tasted by adult tasters of the company, and the final expert assessment is made by the Russian Academy of Medical Sciences.

Benefits of the Heinz brand in the market

  • The company's fundamental refusal to use GMOs, preservatives, dyes, flavors and starch.
  • A wide range of cereals, taking into account the characteristics of different kids. For example, the company has hypoallergenic cereals that are free of gluten, sugar and milk, dairy-free cereals that children with lactose intolerance can eat, cereals for children from one year old that have pieces of cereal and fruits that can be chewed.
  • All Heinz cereals include a Rospotrebnadzor approved vitamin and mineral premix of 12 vitamins (A, D, E, B1, B2, B6, B12, PP, C, folic acid, biotin, pantothenic acid) and 4 minerals (calcium, zinc, iron, iodine). In addition, they are enriched with prebiotics that aid digestion and reduce the risk of dysbacteriosis.

Brand range

Heinz offers products for both baby food (from 4 months old) and food for growing children. The brand's assortment includes a variety of cereals, cookies, vegetable, fruit and meat purees, puddings, ready-made dishes with meat and fish, herbal teas.

The range of cereals from Heinz is very wide and is designed for a variety of age categories, taste preferences and nuances of the digestion of babies. In the catalog of the company there are low-allergenic, dairy-free, dairy, vegetable, drinking cereals, interspersed with cereals and pieces of fruit for children from one year old.

Raw materials for baby cereals are first carefully sieved and passed through special magnets that will not let any extra elements through. Then the mixture is boiled at 100 * C, after which it enters the dryer, in which excess moisture evaporates. The resulting product is crushed and sieved. The output is an instant porridge that does not require cooking.

  • Heinz low allergenic cereals are free of milk, sugar and gluten ingredients, reducing the risk of allergic reactions when consumed. They are created without flavors, dyes, preservatives and enriched with vitamins, minerals and prebiotic fibers. For children from 4 months, low-allergenic buckwheat and rice porridge is suitable, from 5 months you can add corn porridge to the menu. This line is produced in cardboard boxes of 200 grams.
  • Heinz dairy-free cereals are suitable for children who are allergic to cow's milk protein or lactose intolerant. In this line there are the following cereals: buckwheat with apple, buckwheat with Omega 3, oatmeal, wheat-oatmeal with fruits, multi-grain 5-grain and multi-grain 3-grain with linden and chamomile “for the night”. Unlike low-allergenic cereals, these cereals already contain sugar. They are also enriched with prebiotic fibers and a complex of minerals and vitamins. Packing - cardboard boxes of 200 grams.
  • Heinz milk porridges are recommended by the Institute of Nutrition of the Russian Academy of Medical Sciences - these are products without gluten, preservatives and flavoring additives. But, as the name implies, they contain milk. Porridges are enriched with a vitamin-mineral complex, such as iron, which is necessary for the prevention of iron deficiency anemia in 4-6 month old babies. Packed in a multi-layered foil package of 250 grams.

This line includes the following cereals: corn, buckwheat, oatmeal, oatmeal with milk and peach, oatmeal with milk and banana, 5 cereals milk-banana-apple, wheat with milk and pumpkin.

For children from 5 months, a separate series of Heinz Lakomaya milk porridges is offered, which is distinguished by a higher content of milk and fruits. It is produced in cardboard boxes of 200 grams. In the assortment of this line of porridges: buckwheat with pear, apricot and currant, corn with pumpkin, prunes and carrots, rice with apricot and prunes, wheat with peach, apricot and cherry, multi-grain with apple and cherry, oatmeal with apple, blueberries and black currants , wheat-corn with peach, banana and cherry.

  • Heinz vegetable cereals for children from 5 months are prepared from two types of cereals, contain prebiotics that favorably affect the intestinal microflora, calcium, zinc, potassium iodide, iron and 12 vitamins. Produced in cardboard boxes of 200 grams in two types: wheat-rice with zucchini and wheat-corn with pumpkin. The product contains gluten.
  • Heinz drinking cereals for children from six months are ready to eat - you can drink them through a straw. Does not contain milk powder and vegetable fats. In stores, they can be found in cardboard boxes of 0.2 liters. The Heinz assortment includes the following drinking cereals: milk 5 cereals without added sugar and salt for young children, milk rice and milk oatmeal. Thanks to the convenient packaging, you can take them with you for a walk or a visit.
  • Heinz cereals of the Lyubopyshki series are designed for children over one year old and combine several cereals, rather large pieces of fruit and cereals. These cereals contribute to the development of chewing skills. The assortment of the company includes multi-grain milk porridge "Apple, raspberry and black currant", multi-grain milk porridge "Plum, carrot, cherry and black currant", multi-grain milk porridge "Plum, apricot, blueberry", multi-grain porridge yogurt banana, strawberry, multi-grain porridge yoghurt "Plum, apple, raspberry, blueberry".
  • A series of Heinz cereals "I'm big" is designed for children from 1 year old, it should be cooked for 2-3 minutes. In this line there are porridges of 5 cereals, buckwheat, oat-rice. Sold in a 200 gram multilayer foil pack.

For the convenience of parents and babies, Heinz produces most of its cereals not only in large packages, but also in 20 gram packs, which are convenient to take for a sample or to go.

Heinz baby food puree

As the producers themselves say, the production process of their Heinz fruit and vegetable purees is similar to the preparation of homemade preparations. The harvested vegetables and fruits after washing and preparation are boiled and then crushed until smooth (homogenized). Next, the puree is poured into jars and corked, after which it is thermally processed again to ensure the microbiological safety of the products. Puree does not contain dyes, preservatives, flavors, GMOs, milk protein, gluten, modified starch, sugar. There are only 100% natural vegetables, fruits and cereals.

  • Heinz produces hypoallergenic fruit purees for the first feeding at 4 months (apple, pear, prunes) and mixed fruit purees for children from 6 months: apple-fruit salad, fruit mix, pear with blueberries and cookies. All of them are sold in glass jars of 120 grams. In a convenient pouch package, 100 gram packs of puree come out of the following types: apple, pear, fruit salad, blueberry apple, mango apple, fruit salad and cereals, prune apple and cereals, strawberry apple and cereals, apple-mango-peach -banana.
  • Heinz dessert purees from the “Healthy Sweetness” series are available in a 90-gram pouch. They can be given to a child from 6 months. The assortment includes: apple and cream, apple-pear and cottage cheese, apple-pear and cream, apple-peach and cream, apple-strawberry and cream.
  • Heinz vegetable purees are made without the addition of starch and salt. In 80 gram glass jars, the company produces a homogenized puree of hypoallergenic broccoli, zucchini and cauliflower, which are well suited for the first feeding from 4 months, as well as carrot and pumpkin puree. In larger 120 gram glass jars you can find vegetable mix puree (carrots, broccoli, potatoes).
  • Heinz meat purees are made from boneless meat pulp, which is ground, mixed with water and boiled. The product is then homogenized, packaged in jars, sealed and sterilized. This line includes hypoallergenic rabbit meat and turkey, as well as mashed chicken, beef, veal and chicken with veal. Everything comes in glass jars with a volume of 80 grams.

Ready meals with meat and fish

In addition to regular purees, Heinz also has ready meals with meat for children from six months - peasant beef with vegetables, vegetable and turkey stew, sautéed pumpkin with chicken, rustic veal and even children's naval pasta. In stores, they can be found in 120 gram glass jars. The combination of meat with vegetables doubles the absorption of iron and organic acids from plant foods.

Ready meals with fish from Heinz are presented in 120 gram glass jars in two types: vegetables with trout and hake with potatoes. Suitable for feeding children from 8 months. Contains Omega 3 and Omega 6.

puddings

Heinz puddings are a healthy treat containing cream and fruit, natural grains and vitamins.

For children from six months, the company offers pudding with banana and apple in cream, as well as pudding "Fruit Assortment in Cream". Are issued in cardboard boxes on 200 grams.

Vermicelli

Vermicelli from Heinz "Asterisks" and "Figures" in cardboard boxes of 340 grams is designed for children from 10 months.

It can be an independent dish, or it can be used as an ingredient for soups or second courses. Vermicelli is made from soft varieties of wheat, does not boil soft and does not stick together when cooked.

Cookie

Thanks to a special recipe, Heinz cookies are completely soluble in milk or in the baby's mouth.

It is made without the addition of eggs to reduce the chance of food allergies. 100% natural, enriched with vitamins B1, B2, B6, PP and minerals Ca, Na, Fe. Sold in cardboard boxes of 180 grams and in separate small packs of 60 grams. Heinz makes regular baby biscuits as well as 6-grain, apple, banana, and apple biscuits.

Tea

Children's tea Heinz is an instant drink for children from the 4th month of life to school age. The chamomile tea present in the company's assortment is a natural sedative and has a good effect on the functioning of the gastrointestinal tract. Fennel tea can be used as a digestive aid to help with colic and gas. Rosehip and raspberry tea increases the body's resistance to colds.

The instructions note that as an additional drink for young children, it is recommended to use tea for 2-3 weeks, followed by a break for the same time period. It is sold in stores in cardboard tubes of 200 grams.

The cost of Heinz baby food

Heinz products are in the middle price segment. It is more expensive than Agushi, Frutonyanya, and Tema, and is kept almost at the same level in terms of the price of baby purees from Gerbert and Hipp and the price of cereals from Nestle.

Average prices for August 2017:

  • Dairy-free porridge "Multi-grain with 5 cereals" 200 gr. - 90-99 rubles
  • Porridge "Tasty" "Buckwheat with pear, apricot and currant" 200 gr. - 115-126 rubles
  • Porridge "I'm big" oat-rice 250 gr. - 91-99 rubles
  • Fruit puree "Juicy apple" 120 gr. - 42-52 rubles
  • Vegetable puree "Cauliflower" 80 gr. - 38-44 rubles
  • Meat puree "Kurochka" 80 gr. - 62-73 rubles
  • Vermicelli "Figures" 340 gr. - 126-127 rubles
  • Pudding "Fruit Assortment in Cream" 200 gr. - 155-159 rubles
  • Chamomile tea 200 gr. - 213-224 rubles
  • Cookies for children with apple 160 gr. - 106-130 rubles

When feeding a baby, you should be aware of the features of baby food: what composition is most useful, and what should not be in the diet. We'll help you figure it out.

In fact, nutrition for a baby is vitamins, macro- and microelements, fats, proteins, carbohydrates necessary for growth and health. Therefore, no children's menu can do without them. But some substances harm the child. For example:

  • Semolina or oatmeal in the composition of purchased cereals can inhibit the absorption of calcium by the body. And as you know, its deficiency makes the bones more fragile.
  • The use of cereals containing too many carbohydrates is best limited to overweight children.

Along with the variety of cereals, you need to be guided by other features of the choice of baby food. Here you need to consult a pediatrician. After studying the state of health of your baby, he will be able to give recommendations on which composition will be most useful and safe.

Porridges used to feed a small child can be divided into two types: either home-made (for more experienced mothers), or from the manufacturer, bought in a store.

Acquaintance with them always begins with studying the packaging. Knowing according to the recommendations of the pediatrician what is healthy and safe for the baby, and what should be avoided, you will make the right choice.

The first thing to look out for is gluten, or gluten, a plant-based protein found in many grains.

If the doctor has not prescribed, cereals with gluten can be included in the diet. But very moderately, since a tiny organism still poorly breaks down such a protein.

Heinz (Heinz)

Manufacturer of baby food Heinz (Heinz) offers an extensive range of milk and dairy-free mixtures. And for the first feeding, she recommends dairy-free formulas to reduce the risks of developing allergies.

Nutrition developers Heinz (Heinz) oriented their product to different life stages of the intensive growth of the child's body. For the smallest -, for the next age group - milk porridge.

Moreover, the range expands as the baby grows. In the composition of cereals intended for children older than six months, there is a higher content of milk, palm oil, pieces of fruit or vegetables are also added to the products. For the nutrition of one-year-old children, Heinz offers an even wider range of baby cereals, no longer with such a homogeneous consistency that the child learns to chew food.

Manufacturer Heinz (Heinz) declares that, along with the main ingredients (cereals, milk, vegetables and fruits), their products include vitamins of all groups, minerals, as well as special probiotics (lacto- and bifidobacteria) and prebiotics (lactulose and oligosaccharides), which support a healthy microflora of the digestive tract and intestines, strengthen the immune system.

But the ideal diet, suitable for all children without exception, does not exist. And Heinz nutrition is no exception, so let's pay attention to alternative options.

Nestle (Nestlé)

There are many cereals from Nestle on the Russian baby food market. The range of this brand is distinguished by a wide variety of tastes and is designed for feeding children from diapers to 3 years of age.

In advertising campaigns that are held in various media, you can hear that Nestlé's nutrition for babies is "mother's milk." But do not forget that nothing can replace the composition of mother's milk and artificial feeding should be used only when absolutely necessary.

Nestlé products are known to Russian customers not only for their line of baby food, but also for many delicacies for adults.

Baby (Baby)

The products of the baby food company Baby (Baby) also deserve attention. It includes dairy, dairy-free cereals, children's afternoon snacks, various hypoallergenic mixtures, children's teas and children's water.

Here are the most popular baby cereals of this brand:

  • Baby (Baby) milk rice - you can start introducing complementary foods with cereals from it. The composition includes prebiotics and probiotics that contribute to the proper functioning of the small intestine. It is good for children suffering from stool retention. It also contains iron, iodine and 12 essential vitamins. Includes various flavors: apple, banana, hazelnut and dried apricots.
  • A more traditional dairy-free porridge Baby (Baby) is buckwheat. Contains a large amount of vitamins and protein. It also contains iron and iodine. Made with water or vegetable broth, this buckwheat-based formula is suitable for children who are intolerant of cow's milk protein or lactose (milk sugar). Available with various flavors: apple or apricot.
  • Baby (Baby) dairy-free oatmeal is characterized by a high content of B vitamins, magnesium, iron, calcium, iodine and dietary fiber. Recommended for feeding babies from 5 months who have stool retention. Flavoring additives: apple and wild berries.
  • The composition of milk wheat or oatmeal Baby (Baby) for an afternoon snack includes cookies, cherries and raspberries.
  • Milk porridge Baby (Baby) Premium 3 cereals - with cookies, raspberries and lemon balm. The product is intended for feeding children over 6 months. The composition is enriched with prebiotics that support the intestinal microflora in a healthy state.

Just like Nestle (Nestle) and Heinz (Heinz), the manufacturer of Baby (Baby), which prevents the absorption of calcium and has a number of controversial properties.

domestic producers

For example, Baby Premium has a complete set of elements, nucleotides, prebiotics and more than 17 vitamins (these vitamins are also present in mother's breast milk). According to the producers, these cereals are made on the basis of the highest quality cow's milk.

Often, when buying food for their child, parents are guided by the price. More expensive means better. It is worth noting here that Baby, Malyutka or Umnitsa baby cereals do not belong to a high price category, but their composition in some cases may be much more suitable than that of Nestle, Heinz or other brands.

Cooked at home

If you decide to cook baby porridge at home, you will need buckwheat, oat or rice flour.

Groats can be ground in a stationary blender or coffee grinder. Pour it with cold water, stir and add boiling milk, then bring to a boil, reduce the heat to very low and cook for no more than 5 minutes, stirring constantly. For children under 5 months old, food is made more liquid (this is about one teaspoon of flour per half a glass of water).

Older kids will like thicker porridge (2 tsp flour in half a glass of water). Salt and sugar need to be added during cooking, but not much. At the end, you can put a teaspoon of butter. But you can do without it if the child is happy to eat porridge without oil.

For those who do not have the opportunity to grind cereals into flour, the following method is suitable: boil rice, oats or buckwheat in water, then add milk with constant stirring and hold on fire for a while. Thoroughly knead the prepared porridge and wipe through a sieve.

A few words about cereals

Each cereal has its own unique properties, so you need to constantly alternate its various types in the diet.

  1. Oatmeal and buckwheat contain quite a lot of fiber, which has a laxative effect on the baby's body. Read also.
  2. Rice - on the contrary, has fixing properties.
  3. Corn is neutral, that is, it does not significantly affect the baby's stool.
  4. Semolina contains an insufficient amount of the norm of vitamins and minerals established for children, so it is better not to use it as a first complementary food.

If your child is allergic to cow's milk, use baby water when making porridge. If you have allergies, multigrain mixtures should also be avoided. After eating, the baby should be given a drink. For this, children's kefir or fresh homemade juice is suitable.

As the child grows, introduce mixed cereals into his diet. Recipes can be supplemented with vegetables and fruits.

Of course, cereals for baby food can be made on your own, but pediatricians recommend starting complementary foods with industrial products. Let it be food from Nestle or Heinz or native, Russian - Malyutka, Malyutka or Umnitsa.

Heinz is synonymous with ketchup all over the world. And when it covers a steak or barbecue with a thick layer, they think a little about where this wonderful seasoning came from.

This is interesting not only from the point of view of history, but also from the standpoint of the business phenomenon behind this product. Ketchup was born thanks to a person who built a whole brand on it, and this is a rare case when a businessman not only created his own business, but also created the product itself.

6 acres and a boy.

It is very easy to guess that the name of the Heinz company comes from a German surname. The founder of the brand was named Henry Heinz, he was the son of emigrants who moved from Germany to America in the years when everyone was trying to build a new life in the New World. Henry's parents met at a local community meeting.

As a child, Henry did not feel financial difficulties, because his father was a businessman - he owned a small business where they produced bricks. There was enough money, and this contributed to a happy childhood in all its manifestations. Little Heinz from early childhood spent a lot of time in the garden, behind the big house where the family lived.

At first it was just a place where the child played with his friends, then it turned into a hobby - Henry began to study plants, and then began full-time work in the garden. Thanks to his work, beautiful vegetables and fruits grew.

Henry had almost no one to help, and therefore all the fruits of his labor were entirely the result of the talent of the little guy. When the whole district learned about the quality of vegetables, Heinz realized that he could earn some extra money on this. At 12, Henry became one of the youngest entrepreneurs in the world. He expanded the garden, grew vegetables there, and then delivered them to local shops. Moreover, couriers were already working for the guy, who delivered vegetables and fruits to resellers. In a very short time, the little businessman, who already had his own stable business at the age of 13, became a local legend,

the number of consumers grew, and the quality of Heinz vegetables was unsurpassed. In this mode, Henry worked until he was 25 years old, then he combined finances with his friend Clarence Nobel and created Heinz & Noble.

Vegetables, design and ketchup.

Young entrepreneurs immediately set to work persistently and chose high-quality innovations as the main guideline. Horseradish was the first Heinz & Noble product. Competitors were making horseradish in cans long before Heinz & Noble, but horseradish was produced in opaque cans, which made it difficult to judge the quality of horseradish. Heinz and Noubel decided that in such a market situation, they could win through design.

Heinz & Noble started producing horseradish in transparent cans. In addition to the fact that customers could see the goods they paid for, the bank attracted with its aesthetic design. The next step for Heinz & Noble was the development of the company's logistics, short and profitable supply routes began to open up, which made it possible to greatly contribute to the growth of the business. Already in the first year, the company became extremely profitable, and therefore the expansion continued at a frantic pace. It was during this period that ketchup was born. At the end of the XIX century. Americans were not very familiar with tomatoes. Tomatoes were brought here from Mexico, and not everyone loved them.

The liquid Chinese tomato sauce "ki-siap" was even less in demand. Few took this curiosity to the table, and supplies from China were so rare that most people did not even know about such a seasoning. It was then that Heinz showed his talent - he took "ki-siap", through experiments he changed the flavor range of this sauce and gave it a new name - "Ketchup". The novelty, which, thanks to the large network of Heinz & Noble, appears on all shelves, becomes an instant hit. An unusual sauce, which goes well with almost all dishes, becomes a national dish in a couple of years.

Profits instantly rise, Heinz & Noble begins to export their products abroad. In the 1880s, Heinz & Noble ketchup becomes the official favorite sauce of the British royal family, and the company opens its first representative office in England.

Friends and Crisis.

When the company was at the peak of its fame and financial power, a crisis erupted in the United States. Heinz & Noble lost almost 80 percent of its money and was on the verge of bankruptcy. Henry and his friend Nobel decide to end their business relationship. Heinz tries not to let the business stand idle, and very quickly rewrites the shares in the name of his father and brother. This is how F & J. Heinz appears. There is another theory that the company's affairs were not so disastrous, but Heinz insisted on breaking off relations with Nobel because he was a bad partner. So, the company experienced a rebirth, began to restore the ruins and build new buildings in its empire. Things went well again, the lost was returned, and therefore Henry's ambitions began to manifest again - he buys all the rights to the brand from his relatives and becomes the sole owner of the brand, which in 1888 was renamed H.J. Heinz. The autocracy in the company had a very positive effect on the brand's products. Henry began to introduce new technologies, product quality control systems, and improved logistics. At that time, among the goods of H.J.Heinz there were already canned vegetables, various sauces and seasonings, America recognized the monopoly of H.J.Heinz in the canned food market with a dollar. And when in

In 1919, Henry Heinz passed away, leaving behind 25 factories around the world, a powerful brand and a multi-million dollar turnover. And, of course, Henry left his heir to the world - the son of Howard.

Sons and more ketchup.

The last of the Heinz family to rule the empire was Henry - John Heinz, after which a hired top manager took over as director, but this did not change either the face or the company's policy. Heinz is a brand that not only built itself, it built an entire industry, opened a new product, and acted as an innovator. Few brand founders have created something radically new, but Henry Heinz succeeded.

An amazing sense of time, trends, needs opened a successful path not only for a businessman, but for all mankind, because without red sauce, food would only be a means to maintain strength, and not a work of art with a touch of tomato. And we would never know that meat can be friends with tomatoes.



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