The history of the Nesquik chocolate brand. Bar "Nesquik" - a chocolate flavor that children love so much Chocolate with berry filling, in addition, has a layer of

The bright yellow packaging of Nesquik chocolate has long been a symbol of wonderful creamy taste and excellent quality for the sweet tooth. And for good reason: this delicacy really differs from other chocolate bars in its affordable price and the taste of real chocolate. But Nesquik is not only chocolate, it is also cocoa, and chocolate balls, and chocolate bars for a snack on the run. How did this brand become famous?

The history of the Nesquik chocolate brand

Nesquik didn't start with chocolate. The company that now makes the beloved bars was originally a baby food business, and in 1948 developed the first cocoa powder-based product: instant cocoa powder, designed to make it easier for mothers to pamper their children. This cocoa was called Nestle Quick for the speed of its preparation. And only two years later, in 1950, the first milk chocolate bar was released, also under this name. Years passed, and in 1999 Nestle Quick turned into the familiar, short and capacious name Nesquik, as if absorbing all the chocolate sweetness of products manufactured under this name.

Rabbit Quickie - "Face" Nesquik

The well-known cheerful rabbit on the packaging of Nesquik products also did not appear immediately. He first became known as the hero of an advertisement for the Nestle Quik drink, but his sociable nature and memorable appearance made him a favorite of the public, and then the mascot (mascot) of the entire Quik product line. Around his neck, this rabbit, originally called Quick Bunny, wore a medallion with the letter Q. With the name change of the brand itself in 1999, he changed the name and the rabbit, and became Quicky. The rabbit medallion has also changed: now it has the letter N on it.

Nesquik Products

Nesquik is not only chocolate, although it is he who is known first of all to the sweet tooth. Of course, who can forget its rich taste after tasting this delicacy at least once? Nesquik is not just chocolate, it is a combination of the noble creamy taste of a milky treat made from the best ingredients, and a milk or strawberry filling that adds new, soft and slightly sour notes to the taste. As part of this chocolate, there are no artificial colors and preservatives, which makes it not only tasty, but also healthy. And the games and stickers in each pack are great fun for kids.

In addition to chocolate under the Nesquik brand, a delicious instant cocoa drink still appears in stores. Despite the fact that strawberry is also produced, buyers are much more familiar with and love the chocolate taste and alluring cocoa aroma. This drink is quickly prepared and really makes life easier for mothers, allowing them to pamper their children with a delicious and healthy treat every day.

The demand for ready-made Nesquik breakfasts is not falling either. Delicious chocolate-flavoured balls and pillows, combined with milk, have become a favorite treat not only for many children, but also for adults. This product not only has a wonderful taste, but also contains many useful substances. A plate of chocolate-flavored Nesquik balls will surely energize you for the whole day. And milk, thanks to the ball, acquiring a chocolate taste, will definitely please cocoa lovers.

Another favorite sweet of many gourmets is Nesquik bars for a quick snack. This chocolate treat with milk filling and crunchy cereal balls pleases the sweet tooth with its wonderful taste and satiates those who have no time to waste time on a snack, and those who prefer to eat on the run. There are many useful substances in the composition of the bars, and their consumption has a beneficial effect on the health and well-being of sweet lovers.

The only drawback of Nesquik brand products is that because of their breathtaking taste, they never stale either in stores or on the table at home.

Nestle is probably known to each of us. The variety of their products is so great that it is already created under independent brands. More than fifty of them are produced on the territory of Russia. One of the most popular today is the Nestle brand. Nesquik. Cheerful rabbit Kviki on a yellow background is familiar to every child, because he represents a whole line of goodies! These are cocoa, and chocolates, and ready-made breakfasts, and, of course, a Nesquik chocolate bar with nougat.

About Nesquik

A brand called Nesquik appeared in Europe in 1950, before (since 1948) the products of this brand were produced only in the USA, called Nestle Quik, which translates as "fast". Initially, the company was engaged only in the production of cocoa, but, gradually expanding, increasing trade turnover and gaining popularity, it increased the range of products. Now, when you go to a candy store, your eyes run wide from how large a selection of various products the company is ready to offer us.

Brand slogan: "Moms- trust! Kids love it!", because Nesquik products contain only natural ingredients. In addition, ready-made breakfasts, milkshakes, cocoa and bars from Nesquik are enriched with vitamins necessary for a child.

Chocolate flavor that kids love so much

The Nesquik bar does not contain artificial colors and preservatives, the sweetness is not only tasty, but also healthy: the bar is a source of calcium - an essential component of proper nutrition. One serving of chocolate contains 204 mg of calcium, which corresponds to 20 percent of the daily requirement for this trace element.

In addition, the bars are divided into portions, according to the recommendations for baby food. Children also love it because in addition to the yummy itself, they also get a sticker. I wonder which one will come up this time? Kids just love surprises! Collections of stickers, by the way, are constantly updated: there are those where Kviki the rabbit travels around different countries, and there are stickers with Kviki the athlete.

Compound

The classic Nesquik bars contain a milky filling, soft nougat and puffed rice under a milk chocolate shell that crunches so nicely in your mouth.

The full composition of the candy looks like this:

• first of all it is milk chocolate;
• the product also contains whole milk powder;
• in order to make the candy more useful, calcium carbonate is added to it;
• in order for the taste of the bar to be bright and memorable, they put puffed rice;
• in addition, the composition contains high-quality cocoa products: powder, butter,;
• egg white is also on the list of ingredients;
• present in the bar and flavors (exclusively natural), emulsifier (soy lecithin), milk fat and citric acid.

One hundred grams of the product has 5.1 g of protein, 22 g of fat and 65 g of carbohydrates. The calorie content of candy per hundred grams is 479 kilocalories. According to these figures, one standard serving of the Nesquik bar, which is 21.5 grams, contains 1.1 g of protein, 4.7 g of fat, 14 g of carbohydrates.

Reviews

Many Russian buyers like the Nesquik bar: it has a delicate, sweet, but not cloying taste. The good quality of the chocolate covered with the candy is often noted. The positive aspects include the fact that it is conveniently divided into small portions by weight, one of which is enough to quickly satisfy hunger. This chocolate bar is valued for its natural composition, calcium saturation, which is especially important if you are going to treat a child with sweets, and a well-thought-out attractive packaging design: a bright wrapper with a funny rabbit evokes positive associations and attracts attention among a large number of various bars .

Customers also like the fact that inside each package, under a candy wrapper, there is a small gift - a sticker with the hero Kviki. Children often collect them. In addition, the candy is inexpensive: the average price of a bar weighing 43 grams in Russia is 30 rubles.

The disadvantages of sweets include high calorie content, but if you control the consumption of bars in yourself and your children, then you will not face problems with being overweight. It is worth mentioning that excessive eating of chocolates can cause an allergic reaction, especially children are susceptible to this. Many parents note that their children are literally addicted to Nesquik bars, as if they were drugs, and they constantly ask to buy this particular sweet. Although this is not surprising, because the candy is so delicious!

Play and win

In order to attract as many buyers of Nesquik products as possible, the company conducts various promotions and draws for attractive prizes for children. A board game and many other non-food related products were also released under the Nesquik brand, all aimed at maintaining the brand's prestige and popularity.

Agree, if your child sees a bright attractive toy in the form of a Kviki rabbit from another peer, then most likely he will ask for a chocolate bar with the image of the same character in a candy store.

Where to get information?

PR managers of Nestle. Nesquik in Russia created Nesquik groups in Russian social networks such as Odnoklassniki or VKontakte. There you can learn interesting facts about the corporation and the products themselves, get the necessary information about the composition of sweets, be aware of new products and promotions, sometimes the company holds various contests, which are also reported in the media. Also, often in these groups they post a variety of recipes for unusual dishes, the main ingredient of which is precisely the sweetness of the Nesquik brand.

Bright and colorful packages of Nesquik chocolate on the shelves of our stores attract the attention of not only children, but also adults. Delicacies deserve such popularity for their special delicate taste, which distinguishes the company's products from similar products from other manufacturers. What is included in the composition of chocolate, where is it produced and what products of the company can be purchased in our country?

First, let's learn about the path that the Nesquik chocolate has gone to look exactly the way we used to see it.

It all started in 1948, when the already well-known food company Nestle launched the first batch of instant cocoa powder in America. The name for such a product came up with the original - Nestle Quik, which emphasized the main characteristic feature of the released novelty: the powder dissolves very quickly (quick in English - "quick") dissolves in milk, even cold.

Two years later, when the company decided to enter the European market, the beloved drink shortened its name to a more convenient one-word option. This is how the Nesquik brand appeared, under which, in addition to cocoa, the company began to produce chocolate bars.

A successful choice, which allowed to attract more buyers to the products, was the appointment of the funny rabbit Kviki as the Nesquik mascot. In 1973, he appeared in an advertisement for the drink, a large medallion with the letter "Q" talking about the character's name - Quicky the Nesquik Bunny. The cheerful hero was always in a joyful mood, played with friends, had fun - the plots of all commercials were based on such optimistic topics.

Since 1999, after some renaming of brands, the rabbit also began to change: a medallion with the letter "N" appeared, later the hero was "dressed" in blue pants, a yellow T-shirt and a cap. This is how we see him today: a keen skateboarder, a funny inventor and a favorite character for children of all ages.

Under the slogan “Moms Trust! Kids love it!” products of a popular brand are produced in many countries of America and the European continent. The site https://www.nesquik.com indicates that the entire range can be purchased in more than 180 countries around the world.

The company, in addition to its own enterprises, opens production lines at other factories around the world. In Russia, the trademark is represented by Nestle Russia LLC, which has an official website https://www.nestle.ru. The production of delicious Nesquik products in our country is carried out by the Ostankino Dairy Plant and the Rossiya confectionery factory.

Like any sweet products, Nesquik bars or bars are quite high in calories. The exact figures depend on the specific type of chocolate products. Calorie content ranges from 479 to 554 kcal per 100 grams of the product.

The composition of chocolate is dominated by cocoa - from 27 to 33% and dairy products - about 22%.

• sucrose;
• soy lecithin;
• vanilla;
• vegetable oil;
• calcium carbonate.

Chocolate with berry filling, in addition, has a layer of:

• raspberry and blackberry puree;
• glucose syrup;
• currant and blueberry juice concentrates.

The packaging indicates that the bar may still contain a small amount of egg white, peanuts or nuts.

Assortment of sweets

Every sweet lover can find the perfect taste of Nesquik milk chocolate. To do this, you can choose from the products of this brand on the market.

Previously, there were such types:

• Nesquik with milk filling;
• stuffed with strawberries;
• chocolate with banana filling.

Now bars with banana filling are not produced, but a tasty novelty has appeared - milk chocolate with milk filling, berries and cereals. It contains pieces of berries and cereals, which make the delicacy more useful.

In addition, you can try chocolate bars:

• with milk filling, nougat and crispy rice;
• Crispy waffle.

The company also produces small Nesquik Fest sweets, inside the chocolate icing of which is a milk filling with crispy rice.

Under the bright packaging with a cheerful Quickie, there are other products that are popular with children and adults.

Among them:

• famous cocoa (with chocolate, strawberry or vanilla flavor);
• milkshake;
• ice cream Nesquik;
• ready-made dry breakfasts (white and chocolate);
• chocolate and berry syrups.

The benefits and harms of Nesquik chocolate

Magnesium and iron, which are part of chocolate icing, have a positive effect on the metabolic processes of the body, as well as on the nervous system. A small portion of such a dessert cheers up, activates the brain and improves digestion.

But while enjoying the taste of a chocolate bar, one must take into account the possible harm that this delicacy brings to the body. After all, like everything sweet, high-calorie Nesquik has a negative effect on the figure of the sweet tooth and can add a few extra pounds if you get carried away with such a dessert.

In addition, uncontrolled eating of chocolate leads to dental problems, as well as possible eating disorders and allergic reactions. People who have diseases of the stomach or intestines should completely abandon such a treat.