Fast food baked potatoes. Scientists have calculated the size of the “safe portion” of french fries: fast food lovers are shocked All about fast food baked potatoes

Potato is the most popular food product in Russia. Availability, low price and minimum investment make the baked potato business extremely profitable and, most importantly, simple!

Fast food "Potato" is a delicious baked potato in a convenient package and with various fillings. This product is very popular today in many regions of our country and is a great alternative to Western fast food.

The essence of the idea

The essence of the business idea is to open a mobile point for the sale of home-made baked potatoes.

How are baked potatoes made?

1. First, the optimal size potatoes are selected.
2. Then they are thoroughly washed, the peel is not removed.
3. Cut potatoes in half.
4. Wrapped in cling film and placed in the oven.
5. Ready potatoes are served with butter and various fillings (cheese, meat, etc.). It is stored in a special compartment of the oven for heating.

Baked Potato Equipment

To start a business, you will need the following set of equipment:

• Potato oven
• Heated display case to maintain the optimal temperature of the dish
• Showcase for storing toppings
• Washing
• Kitchen table
• Trading trailer

The approximate cost of purchasing equipment is 330,000 rubles.

Cooking potatoes takes 30-35 minutes, with 5 minutes for preparing the tubers, 20-25 for baking and 5 for cooling.

Optional equipment

To prepare baked potatoes, you will also need a kitchen knife, forks, scissors, spoons, disposable plates and napkins. The purchase of such devices will take about 5,000 rubles.

Calculate income and expenses

Capital expenditures:

Purchase of equipment - 330,000 rubles.

Purchase of raw materials - 30,000 rubles.

Registration persons, development of technical specifications and technical specifications for products sold, registration of a cash register - 50,000 rubles.

The total initial investment will amount to 410,000 rubles.

Monthly revenue will be approximately 220,000 rubles. The profitability is 30%, and the payback period is 6 months.

Cafe selling baked potatoes

A fast food franchise is the business preferred by many entrepreneurs. This is explained by the fact that the catering industry occupies a leading position in the Russian service market, and running a franchise business is much easier than starting a business from scratch. If you are also thinking about this, then pay attention to the "Baby Potato".

The idea to open a company appeared in 1997. Then Andrei Kononchuk and Vitaliy Naumenko, who had previously been selling foreign clothes, decided to open the Little Potato cafe.

Why potatoes? The idea was based on a Turkish dish, which is a stuffed potato. It was this dish that was included in the menu of the network that is popular today. The peculiarity of "Kroshka Potato" was that the dish took into account the wishes of the client. He chose the stuffing for the potatoes himself.

The first autocafe appeared in 1998. On opening day, the revenue was so small that the amount received was not enough even to purchase a new batch of products.

Kononchuk and Naumenko spent all the money on the project, they had nothing to pay the staff. Therefore, their wives worked as sales cooks for several months. Later, even Kononchuk's mother-in-law, who prepared fillers in a rented apartment, began to help them.

Andrey and Vitaliy did not waste time, they were engaged in the selection of high-quality potatoes in the markets, looking for reliable suppliers and renting vegetable stores.

Such activity allowed entrepreneurs to launch a franchise as early as 1999. Her first customers were friends of Andrey and Vitaly, who were selling clothes with them. The network began to gradually expand.

In 2001, "Kroshka Potato" changed its format. The network began to function in the food courts of shopping centers and in the format of pavilions. The menu has also changed. Salads, hot dishes, soups, desserts and drinks were added to it.

The opening of the first pavilion required large financial investments. In addition, now "Kroshka Potato" competed with large companies. A specialist from McDonald's, whom the entrepreneurs hired to increase sales, helped to cope with the problems.

By 2003, the number of food court outlets had increased significantly. There are 15 of them, although two years ago there were only 3. Today, more than 300 cafes are located in several cities of Russia and Kyiv.

Concept

"Kroshka Potato" adheres to the principles of healthy eating. For cooking, selected potatoes are used, the minimum weight of which is 300 g.

The company's management emphasizes that potatoes are not only tasty, but also healthy. After all, baked potatoes retain their properties that have a beneficial effect on the body.

Franchise card

Year of foundation of the network	1998
Year of launch of the franchise format	1999
Number of outlets	over 300
Lump sum	480 000 rubles
Royalty	6% of turnover
Advertising fee	1% of turnover per quarter
Required floor space	from 15 sq. m
Minimum starting capital	1,500,000 rubles
Payback period	30 months
Monthly net profit	50 000 rubles
Territory within which dots are distributed	Russia and Ukraine
Official site	www.kartoshka.com
Email	[email protected]

Tiny Potato franchise cost

The cost of the Potato Crumb franchise depends on the format of the establishment. There are the following types of outlets:

• mini unit

It is located on the food court and is a collapsible structure. The minimum required area is 15 sq. m. At the same time, a warehouse is required. Investments for opening a mini-unit will amount to about 1,500,000 rubles.

• Pavilion

This is a small cafe. It requires an area of ​​25 sq. m. A warehouse is also needed. The amount required to open the pavilion is approximately 2,500,000 rubles.

• Cafe at the food court

To open, you must have at your disposal 50 sq. m is the minimum. The amount of investment can reach 5,500,000 rubles.

To open a mini-unit, the costs will be as follows:

One-time costs		Recurring costs		fixed costs
Item of expenses	Amount (rubles)	Item of expenses	Amount (rubles)	Item of expenses	Amount (rubles)
Lump sum	480 000	Advertising Fund Contributions	5 000	Rent	40 000
Purchase and installation of equipment	400 000			Purchase of a batch of products and wage costs	300 000
Signage and decoration of the premises	220 000			Royalty	30 000
Total	1 100 000	Total	5 000	Total	370 000

Requirements for the premises

Currently, "Kroshka Potato" prefers to be placed on food courts in shopping centers. The minimum area requirements for each of the formats have been described above.

However, the pavilion format is also common. If you chose it, then give preference to places with high traffic. At the same time, the outlet should be clearly visible from all sides. Do not place the pavilion in the yards.

Franchise Features

The customer is offered a choice of different ingredients

The franchisee buys most of its products from the franchisor. In this case, the margin should not be more than 18%. There are several federal companies that Kroshka Potato cooperates with. The franchisee interacts with them independently. Potatoes can be bought from local producers. But it is important that it meets all the requirements of the company.

When obtaining a franchise, the company helps in drawing up a design project for the premises. In the future, the franchisee can ask for help at any stage of doing business.

To buy a franchise, it is recommended. It is better to choose as a taxation system. The contract with "Little Potato" can be terminated without problems. But at the same time, the franchisee should not use the technological processes that he learned about in the company for two years.

To clarify all the conditions for obtaining a franchise, you need to call by phone. Also on the official website you can ask the management any questions of interest.

Staff

For the functioning of one outlet, two sellers-cooks and a manager will be needed.

"Kroshka Potato" conducts a free training course for the director of the outlet and the manager. To do this, you need to come to Moscow. The training period for the director is 45 days, for the manager - 30 days.

Profit and profitability

The net profit in this business is about 50,000 rubles per month. It's not that big, but it's stable.

It will take an average of 2.5 - 3 years to return the investment. However, if the business develops quickly and successfully, then the amount of monthly profit will increase. As a result, the payback period of the initial capital will also decrease.

Advantages and disadvantages

Advantages:

• The franchisor helps both at the initial stage of creating a business, and in the future;
• Some products can be purchased from local suppliers;
• Small start-up capital.

Flaws:

• Long payback period.

Two potatoes and cheese sauce! - most of the readers have now presented a fragrant red box and even felt the taste of salted straw. The popularity of this dish is breaking records. According to MegaResearch, Russians ate 6.6 billion rubles worth of French fries last year. And not only in cafes and restaurants. People buy it frozen and fry it at home. Komsomolskaya Pravda decided to find out where tons of tubers come from for a harmful but tasty treat.

POLISH FROST

For fries, only 15 varieties with the lowest sugar content are used, - chef Artem Vlasov reveals the secrets. - Only such potatoes turn out crispy and fried, with a golden crust. In Russia, only "Innovator" and "Santana" are used - they are most similar in taste to those that grow in the dachas and gardens of Russians. In fast food kitchens, of course, no one peels potatoes. It is brought already cut into strips and frozen - in packages of two and a half kilograms. - They are transported mainly from Poland, as far as I know, - says our interlocutor.

Poland is indeed the main supplier of raw materials for fries. Even McDonald's, which emphasizes that the lion's share of their products are Russian-made, as it turned out, buys bulbs from their neighbors. (see "By the way").

THE VARIETY IS NOT OUT

It turns out that foreign potatoes are so good that they are not even afraid of our sanctions. The fact is that it is not just a raw material, but a semi-finished product. At first, in 2014, it was also banned, but after two weeks of the presidential decree on the food embargo, an amendment was made to the document. Like, if we ourselves cannot yet provide ourselves with the semi-finished products we need in production, so be it, we will buy from the Europeans. From a technological point of view, cooking fries is a complex process, in which there are as many as nine stages!

Root crops are selected four to six centimeters in size, with a small number of eyes. The eyes should lie shallow so as not to cut off a lot of pulp with the peel and reduce the mass of waste, the Association of Procurement Participants lists. - Indeed, on average, more than three kilograms of raw materials are spent on the production of a kilo of fries. So consider that a ton of fries is almost four tons of raw materials. Add to this 360 liters of cottonseed oil (it is used in fast food) and 120 kilos of salt. If you take potatoes that grow in our country house for a dish, fries in a cafe will cost more than burgers, with which they are usually taken.

LIVE TO TAKE OR IN FLAKES TO TORTURE?

Really, in all of Russia, no one can grow these ill-fated "Innovator" and "Santana"?

We can grow anything, - sighs the chairman of the Union of Potato Growers of the Samara Region Vladimir Molyanov. - Only processing varieties of potatoes for fries is still unprofitable. Now there are five small factories in the country that are engaged in this. They didn't make much profit, to be honest. In addition, restaurants and cafes need food all year round, and in order to produce a fresh harvest 365 days a year, you must first prepare enough raw materials and fill storage facilities.

There are features in watering, in storing this potato. And most importantly - there are not so many seeds in our country, because the varieties are imported, - explains the executive director of the Potato Union of the Russian Federation Alexei Krasilnikov.

One hassle, in short, with this potato. Instead of raw materials for fries, Russian farmers have adapted to process tubers into another semi-finished product - potato flakes. They are used to make mashed potatoes or fritters.

We have succeeded in this industry, we also work for export. I believe that someday Russia will not only feed itself with fries, but will also sell potato straws abroad, - Andrey Samoshin, head of the Maxim Gorky farm in the Tula region, is sure. - But farmers need to create conditions for this.

Samoshin has reason to say so. At the beginning of 2018, a large plant for the production of semi-finished products will start operating in the Lipetsk region. Local farmers have already planted the desired varieties of tubers (see Expert Opinion).

QUESTION EDGE

Are there our varieties for an overseas dish?

Both "Innovator" and "Santana" are overseas tubers, even if they decide to grow them on domestic soil, the seeds will still have to be brought from abroad. A large program to support domestic producers for 2017-2025 is called to change the state of affairs. The country's budget has already reserved 12 billion rubles for breeders who will develop new varieties of potatoes that can compete with imported ones.

But an instant result, experts warn, is not worth waiting for.

One variety takes seven to ten years. So earlier it was necessary to think that the time will come when we will begin to compete fiercely with imported varieties, - said Alexey Meleshin, Deputy Director of the All-Russian Research Institute of Potato Farming named after A. G. Lorkh. - And now we are behind in all respects. Not a single Russian potato variety is included in the regulatory lists of foreign producers, and we have a lot of overseas ones.

HEALTHY TALK

“French fries are not as harmful as their “environment”

Nutritionist Natalya Ankarova believes that fried potato straws will not harm the body much. The main thing is to cook it correctly:

In public catering, the oil in which fries are fried is heated a dozen times. And this is if it is changed there in time. A serving of french fries contains carcinogens and trans fats, which does not make a person healthier. An excess of salt threatens with urolithiasis. The sauces that are served with this dish are rich in preservatives and sugar. All these harmful components can be avoided if you cook potatoes at home - with a minimum amount of oil and without purchased sauces. At home, fries can be fried without oil. Just take egg whites instead. Dip potato wedges in them and put in an oven preheated to 220 degrees.

EXPERT OPINION

Alexander Lebedev, entrepreneur:

McDonald's buys all potatoes in Poland. This is a really complex and expensive production - specifically for the production of frozen french fries. There are such plants in Poland, but we don't. More precisely, it was not. In December, production will be launched in Lipetsk, the volume of production there will be, according to forecasts, from 75 thousand tons. This plant costs 100 million euros. Investors - "Belaya Dacha" and the American Lamb Weston. This is import substitution. McDonald's has already agreed to buy potatoes there.

BY THE WAY

“Potato suppliers today are the Polish companies McCain and Farm Frits, partners from a country with a long tradition of growing potatoes. The process must take place under certain conditions, which domestic suppliers cannot fulfill (apparently, for now. - Note Ed.). For example, potatoes must be obtained of a certain length, straws - of a certain thickness, an irrigation system is required, tubers cannot be sown every year in the same field, ”explains on the official website of McDonald's in Russia. Recall that at the beginning of 2016, the president of McDonald's in Russia, Khamzat Khasbulatov, said that the company plans to completely switch to purchasing products in Russia. And for the most part, that's what happened. Beef and pork cutlets are made for them by the MARR Russia enterprise. Chicken products are supplied by Cargill (Tula region) and Miratorg (Russia). Sandwich buns, pies and rolls are made by the Moscow-based East Bolt Rus bakery. Cheese is supplied by the company "Hochland" (Russia), vegetables - "Belaya Dacha". Now, it turns out, the turn for potatoes.

The proposed business idea is based on the demand for potatoes, so popular in Russia, as a ready-to-eat food product. The availability of raw materials, minimum investment, the demand for the range and its affordable price guarantee a quick return on investment and obtaining

Street fast food "Potato""is a delicious, conveniently packaged baked potato with fillings for every taste. The proposed product is popular in many Russian regions today and has become a worthy alternative to Western and Asian fast food.

The essence of the baked potato business

The business idea is to create a low-budget mobile fast food outlet (fast food), focused on the production and sale of ready-to-eat baked potatoes.

A product traditional for Russian citizens, well and tasty prepared, is in constant demand. In addition, it is familiar to taste and affordable. Its demand does not depend on the season and allows you to receive a stable profit throughout the year.

The essence of the production process is the selection of suitable-sized potatoes, their thorough washing (the tubers do not need to be peeled, since they are baked in their skins), cut in half, wrapped in food foil and placed in a special oven. Ready potatoes are placed in a heated compartment of the oven, where they can be stored until they are sold. Served with butter or toppings (meat, cheese, others)

Equipment list for baked potato

For manufacturing and implementation, you will need the following kit.

• commercial trailer,
• potato oven,
• Thermal showcase for storing ready meals,
• Refrigerated showcase for storing fillings,
• washing bath,
• Kitchen table.

The list of equipment given in this article is focused on the sale of potatoes, both with and without filling.

An example of a complete set of street potato fast food

Picture	Name of equipment	Manufacturer	Cost in rub.
		Miass plant of specialized vehicles
		ATESY (Russia)
		Atesy (Russia)
		Rada (Russia)
		Rada (Russia)
Total			RUB 330,820

The equipment presented in the table is designed for operation in a trading trailer from the current sources provided in it. Potato cooking time is 30-35 minutes: 5 minutes to prepare and wrap the tubers in foil, 20-25 minutes to bake and 5 minutes to cool to the optimum temperature.

Additional inventory and equipment

When preparing potatoes for baking and serving them, customers cannot do without the use of tools such as a kitchen knife, scissors, forks, spoons, disposable plates and napkins. The total cost of a set of dishes and consumables will not exceed 5,000 rubles.

Feasibility study of the project

The total cost for starting a business for the production and sale of baked potatoes will consist of the cost of the above equipment, the stock of products (potatoes and fillings for it), the purchase of the necessary tools and materials, as well as the costs associated with registering a business.

Capital investments

• Purchase of equipment, additional inventory and tools - 335,820 rubles.
• Initial purchase of raw materials - 30,000 rubles.
• Registration in the INFS, purchase and registration of a cash register, development of technical specifications and specifications for products sold, other expenses - 50,000 rubles.

The total initial investment for the launch of a mono-fast food for the baked roll trade is 418 820 rubles.

Calculation of revenue and profitability of activities

* The assessment of the profitability of the activity was made on the basis of the expert opinion of the author of the material.

Harvard scientists decided to determine how much french fries you can eat without fear for your health. To do this, they conducted a study involving a group of volunteers who were actively involved in sports, adhered to a balanced diet and observed the correct sleep pattern.

The results of the experiment will unpleasantly surprise all fast food lovers ... It turns out that even with this lifestyle, eating french fries is highly discouraged.

Who doesn't love golden and crispy fries? This is perhaps the most popular snack that goes well not only with fast food, but also with meat and other hot dishes. But it's not a secret for anyone that you shouldn't "lean" on this snack, because potato slices literally float in oil to get into our plates so tasty.

But is it really not possible to treat yourself at least occasionally? This is what scientists from Harvard University found out.

Studies have shown that eating deep-fried potatoes has a negative impact on human health. First of all, people who love this delicacy may experience heart problems. In addition, cases of diabetes and obesity are not uncommon.

According to research, six (!!!) potato straws per week (!!!) is a "safe serving". And this is provided that a person leads an active lifestyle, eats right and has no problems with sleep. Six straws! For a whole week...

Previously, similar observations were made by Italian scientists who managed to find out that people who did not eat french fries at all lived half a year longer than those who occasionally indulged themselves.