Food delivery delivery club. Delivery club hotline, how to write to Tilly Vili Club support service ordering food

Delivery Club is an online service that combines more than 5,000 food and grocery delivery services. The project provides users with convenient conditions for fast, profitable orders from city restaurants.

Unified food delivery service from restaurants in your city

Now there are all sorts of online stores where the necessary food is ordered. Delivery Club is a unified system for ordering pizza, sushi, rolls, shish kebabs, pies, burgers and other dishes with home delivery. The range of the official website of Deliveryclub Ru is simply amazing in volume. The choice of products is thousands of items, on one cozy, well-designed portal, each person buys the products that are of interest. Delicious restaurant dishes are presented at the Delivery Club.

Small but pleasant surprises were invented for customers. People can indulge themselves with delicious and healthy food, get points that are exchanged for small but amazing prizes. Exclusive promotions are another gift provided by the official website of Delivery Club Ru.

At any time of the day or night, a person can count on the timely support of specialists working for the benefit of each client. This shows the sensitive care of the Delivery Club and interest in people.

The technological service and design of the Delivery Club website cannot leave anyone indifferent. Bright photographs depicting a juicy, appetizing chicken or a huge, chic pizza make you draw attention to yourself. People will not be able to pass up such unbeatable offers when they are hungry.

In addition, the site places dishes on the main page that are in demand recently. Here the buyer considers what the online store provides with the opportunity to save money by receiving some kind of dish as a gift. For example, if a client orders something from the menu for the amount of 1200 rubles, then he will take an appetizing Florida pizza as a reward for visiting the official website of DeliveryClub.

It is convenient to download the necessary applications to your phone, thereby ensuring the maximum convenience of ordering all kinds of services that are necessary at a certain time. The Delivery Club application is installed without problems on a smartphone and it is easy and convenient to use it at any time of the day.

The official website of Delivery Club Ru gives you the opportunity to diversify your usual diet and add a little zest to the life of every person.

Benefits of ordering food and groceries at the Delivery Club online

On the Delivery Club Ru portal, a suitable food delivery service is selected from thousands of partners in Moscow, St. Petersburg, and other cities of Russia and orders are placed in a single interface.

By ordering the delivery of food or products, you automatically take part in the bonus program of the club, earning bonus points with each order, which are then exchanged for valuable prizes. In addition, the Delivery Club allows you to view your purchase history, compare prices and take part in special promotions and sweepstakes. Also on the Delivery Club, buyers leave reviews about a particular restaurant, delivery service and get acquainted with the opinions of other visitors.

In addition to the main Delivery Club online store, orders are placed using mobile applications that exist for all common mobile platforms (iOS, Android).

Advantages and opportunities of the Delivery Club aggregator

• free use of the system;
• prices similar to restaurants;
• objective choice among many delivery services on one official website;
• the ability to order from any connected restaurant;
• use of bonus points, their exchange for prizes;
• comparing prices in restaurant menus;
• posting reviews and suggestions on the official website of Delivery Club Ru;
• participation in special promotions available only to members of the club.

In 2009, the Delivery Club founders saw a free food delivery market. They decided to combine restaurants on one site and put them in conditions of open competition, when the rating of the establishment depends on customer reviews. In the first months, the online aggregator did not interest either investors or users. Later, the company raised $10 million in investments, and the number of orders per day grew from 15 to 12,000 in five years.

The service's revenue, according to H&F, is about $15 million per month. All attempts by foreign companies to conquer the Russian market in this niche turned out to be a failure. In June, Foodpanda 100% stake in Delivery Club to secure its position in Russia.

Levon HOVHANISSYAN, Anna SHKIRINA,
Daniel SHULEYKO

Co-founders of Delivery Club

How it all began

A year after the first investment, the second round took place - also from AddVenture, about $ 1 million. Some predicted that we would begin to lose growth, but this expectation did not materialize. We continued to grow three to five times a year. When in the fall of 2011 we reached the first thousand orders, we believed in ourselves.

I managed Delivery Club for a long time, but at some point I realized that the company is developing well, and the team is very professional - it does not require my expertise. Sitting and waiting for it to grow further for another two or three years, I became uninteresting. I have new goals related to e-commerce and investing in startups. I founded the venture fund SOLventures with other partners. As for the rest of the founders, all except Anna left the project with the advent of Phenomen Ventures - they received an offer to buy back shares, and the shareholders accepted it. Basically, everyone is out now because Foodpanda has acquired 100% of Delivery Club shares.

Product

You can order food through us using the website, application or by phone. The user sees the addresses of restaurants and how far they are from him, so that it becomes clear how long he will wait for food. We have a CRM department that keeps in touch with offended people and solves the problem. The feedback system that users leave affects the rating of restaurants - if the institution is not very good, it will not be at the top of the list. A person can leave a comment only after placing an order, so we do not have reviews from the restaurants themselves or their employees. In addition, we look at the IP addresses that people write from, and if they are the IP addresses of restaurants, we clean them up. Now we are represented in 18 cities of Russia - in all million cities.

We we know everything about the market, so it's good help partners. If someone decides start off his business in this area, we will tell him What better open and what food create

To place an order, it is not necessary to register on the site, but most do it at some point - you do not need to constantly enter your data and you can receive bonus points that change into free food. We accumulate the user's history from the very beginning - when registering, a person sees all his previous orders in his personal account, and if he has accumulated points for them, he will receive them.

Money

We immediately began to take a commission of 10% from restaurants - this was our principled position. Almost from the first day of our work, we have never spent more money on attracting one client than we later earned from him. We have grown from 15 orders on the first day of operation to 12,000 orders a day now. The average check for February - this month the most average figures - 1,344 rubles for million-plus cities and 1,508 rubles for Moscow. The number of users is more than 1 million.

When we started the project, the cost of attracting a user could reach 2,000 rubles - despite the fact that the average commission was 100–120 rubles per order. Now Delivery Club marketers have learned how to attract a user for 70–80 rubles, which means that the business is healthy. ( H&F estimates that the company's monthly revenue is $15 million. - Approx.)

Promotion

At the very beginning, we spent a lot of money on marketing, but not very effectively. I can't say that then we used some instruments, and now they are different, it's just that now it's all of a different quality. We used contextual advertising, and SEO promotion, and banners, and offline advertising, but, without proper expertise, we could not boast of great success.

If we see a segment where the Delivery Club is clearly missing, then we study it and start communicating with the players. It is always a very long process. It is difficult to convince a restaurant that he needs delivery, because for him it is a big investment - the purchase of equipment, the purchase of a paid car, the involvement of managers. But we just call and ask: “Do you want to increase turnover by so many percent?” Restaurants have no risk with us - they only pay if they receive an order through our service.

Competitors

When we began to develop, competitors began to appear on the market. We did not feel very confident then, we were worried about Western players. The first attempt to enter Russia was made by the Turkish Yemeksepeti, then by the German holding Delivery Hero and further by Foodpanda. However, foreign expertise did not work, although they all had impressive start-up investments - about $3 million. Nobody managed to compete with Delivery Club. Yemeksepeti and Foodpanda left Russia, and Foodpanda was forced to acquire the leader of the sphere - the only way they could enter the market.

The market is growing and will continue to grow, especially in large cities. There are more and more restaurants that deliver food. If earlier in one area there were five pizzerias from where you can order something, now there are 25.

The telephone is our main competitor. If in Moscow there is a clear trend towards a decrease in the share of orders by phone, then outside of it, most of the orders are made in this way - these are the customers we cannot focus on. We don't really like phone orders. Their processing costs a lot of money, and we get a small percentage.

We are leaders in the Russian market. Overtaking and catching up with us is a practically unsolvable task. And in a couple of months it will be completely unsolvable, well, only with very large investments, which hardly anyone will go for.

Sale

Foodpanda works with 45 countries in the world, and in each of these countries there will be a part of our expertise. Now we are acting as Foodpanda, as a global player, and our global goal is to conquer the global market. Now it's one company. In some countries it is called Foodpanda, in others Hollofood, in others Delivery Club, and they all have one shareholder - Rocket Internet. Now we represent this company in Russia.

The deal was predictable. Our closest competitors are dozens of times behind us by any measure, and Foodpanda has scaled to 45 countries around the world. This partnership is of interest to both parties. Nothing changes in our company, all plans will be the same, the efforts of the team go to conquer the market in which we work. Our cooperation takes place not only in terms of global strategy, but also in terms of the exchange of experience.

Ralph Wenzel, CEO of Foodpanda:

We met with the company's leaders about six months ago and it became clear that by pooling resources and teams, we can become stronger in the Russian market. We have been working here since December 2012 and have seen the growth of the company ever since. The Russian market is incredibly large, it has huge potential, so we continue to focus on it.

We will develop the service and are going to bring it to more than 30 cities in Russia, connect about 10,000 restaurants. Another task is to make the business truly mobile, so that more and more people order food through the application. Both FoodPanda and Delivery Club have already shown good growth in mobile orders, and we plan to continue this trend.

Plans

With the growth of the company's success, the work becomes more and more. When we had 15 orders on September 1, I wanted 100. Now we have 12,000 orders a day and I want 100,000.

We want to build one of the leading players in the market in Russia. We are inspired by the results of Just-Eat in the UK and Yemeksepeti in Turkey. Delivery Club wants to occupy a leading market share - less than 30–40% will not suit us at all. Now we estimate the volume at $1.5 billion, where we hold about 10%. Growth by three to five times in the next couple of years is the number 1 task for us.

We want to expand the geography. So far, we plan to conquer 44 cities before the end of the year. By this time, the percentage of orders should increase at least twice. We want the Delivery Club to be present in the CIS countries - we will do this at the beginning of 2015. And soon we plan to launch two new projects that will help increase our share in the Russian market. In early August, we will have a product that should surprise everyone.

Believe and don't give up. At the start, it will often seem that nothing is working out, everything is gone and no one needs it. But perseverance and faith will win everything.

Always answer the question how much a user is costing you, and do not spend money thoughtlessly. People often start with luxurious offices and end up burning out. The business needs to be healthy, so spend on its development.

The editors express their gratitude to the restaurant "La Casa".