Tea business, making exclusive tea with your own hands. natural drink

Modern people have become more concerned about their health. Therefore, they prefer to use only natural products. This also applies to tea.

Useful properties of tea

On the shelves of stores you can see a wide range of different teas with various artificial flavors. But they are not in high demand. Basically, consumers buy products made on the basis of natural ingredients. Such teas have a beneficial effect on human health. For example, mint and oregano soothe the nerves, while calendula and chamomile act as an anti-inflammatory agent.

Since ancient times, people in Rus' drank Ivan-tea. According to popular beliefs, this plant should be collected on the night of Ivan Kupala. A drink made from young shoots of willow-herb has a special power and can protect against 100 diseases. To achieve a unique taste and unique aroma, the ancestors dried Ivan tea in a special way. The sheet was first dried, then slightly kneaded and twisted. After that, it was kept for some time at a certain temperature. Only after that the sheets were dried. This technology of tea production is called fermentation. Let's look into this matter in more detail.

Features of the production of Ivan tea

Raw materials are collected on special plantations in ordinary bags. In a day, one person can collect about 30 kg of this amazing plant. Since the leaves in the bags can warm up and darken, it is necessary to immediately put the raw materials into processing.

This product is made according to traditional technology, like other types of teas, so ordinary tea production equipment can be used for business.

The recycling process is as follows:

1. First, the leaves are crushed. You can also do this manually. The plant must be ground until it gives juice. If you decide to start producing willow tea at home, you can skip the leaves through a meat grinder. In this case, you will get excellent granulated tea. Some freeze raw materials, but after defrosting, it may lose its useful qualities;
2. Withering. The tea leaf is placed in the shade and withered for 10–24 hours. If you use special dryers, the process can be reduced to 5-8 hours. During this time, about 55% of moisture comes out of the tea leaf. After dehydration, the raw material becomes less brittle and more elastic;
3. In the process of twisting, the juice is squeezed out of the tea leaves. Due to this, tea enzymes are mixed with tea polyphenyls. This is the main condition for high-quality fermentation. Twisting is performed manually and using special equipment;
4. Fermentation. This process is carried out in darkened cool rooms. Wooden pallets or aluminum sheets can be used as a substrate for raw materials. The fermentation process is stopped by drying;
5. After drying, you will get raw materials with a moisture content of 2-5%. The process takes only 15-20 minutes. Large ovens with hot air are used to dry tea.

Scheme: production of different types of tea

As mentioned above, the technology for the production of black tea is practically no different from the process of making natural Ivan tea. If you properly organize the production process, you can produce high-quality products of different varieties and get excellent profits from this.

Paperwork

To engage in tea production in Russia, you need to register as an individual entrepreneur or open an LLC. The choice depends on the size of the enterprise.

After you register with the tax office, you should obtain the necessary permits for the production of tea. Rospotrebnadzor coordinates the recipe and production specifications. After that, you will be issued permits.

Staff

Before you draw up a business plan for the production of Ivan tea, you need to decide on the type of enterprise. If you plan to purchase special equipment, you need to hire several workers to maintain it. The number of employees for manual production depends on the volume of products produced.

In addition, you need to hire workers to collect raw materials. The norm per person is 6 bags per day. Payment for this work is about 800 rubles.

You also need to hire a person who will control the production process.

Equipment

Equipment for the production of Ivan tea can be purchased from specialized companies.

You will need the following technique:

• Blending drum;
• Rollers for tea;
• Drying oven;
• Equipment for packing.

For many years, Ivan-chai was made using exclusively manual labor. To establish this amazing drink, you will have to use a lot of staff, so at certain stages it is more advisable to use the technique. If you are planning to open a large-scale enterprise, you can purchase a fully automated production line. This will allow you to set up the production of black tea in parallel, which will significantly increase the profitability of the business.

In our country, it is quite difficult to find specialized equipment for such a business. The fact is that tea production in Russia is developed at a low level, therefore, mostly finished products are imported from abroad, and at domestic enterprises they are only packaged and packaged. Therefore, it is better to order equipment for production from foreign suppliers.

Expenses

It will take 100 thousand rubles to open a home business for the production of Ivan tea. A third of them will have to be spent on product certification. The rest of the money will be used to purchase the necessary tools and equipment, as well as packaging and labels. For the purchase of powerful production equipment, it is necessary to raise start-up capital of 0.5-2 million rubles.

One package contains no more than 100 g of tea. This product must not be tamped, so as not to crumble and crush the leaves. Such a package costs 400-500 rubles. Based on this, it is easy to calculate the profitability of the project.

Promotion of products on the market

Natural teas can be supplied to restaurants that work exclusively with local products.

In addition, you should constantly take part in various festivals and fairs. Here you can find the main distribution channels. You can also arrange promotions for product tasting. Collaborate regularly with organizers of events that promote healthy lifestyles.

Summing up

The production of Ivan tea is a very real and quite promising business. Products can be sold to vitamin shops, sanatoriums or. It can also be implemented via the Internet. Ivan tea production as a business can be opened at home. For the enterprise, you need to purchase a production line. Additional funds will be needed to expand production. In this case, the initial investment will pay off in about a year. After that, your business will generate a stable net income.

Keep in mind that the tea business is seasonal. If you plan to work all year round, you need to take care of the stocks of raw materials. To do this, you will need spacious storage facilities in which you can also store finished products.

For people looking for a sphere of earning money at home, it is perfect. You will find many interesting ideas for making money on our website. Good luck.

In the old days in Rus' they drank Ivan-tea. Fireweed leaves served as raw material for this tea. Such tea had many names, the most famous "Koporsky". Fireweed grows throughout Russia. It can be found on any forest edge, clearing, meadow and along country roads. The collected raw materials are processed so that the leaves turn into tea leaves that can be brewed. There are many methods for harvesting Ivan tea, we will talk about cooking methods today.

Ural way of making tea

Flowers and leaves of fireweed are collected, placed in a dark place so that they wilt a little. The process takes an average of six hours. The leaves should lose some of their moisture, but not dry out. The raw material becomes softer than it was, and does not break. Then it is put into a cast-iron pot, placed in a Russian stove, warmed up in advance. There, the raw materials will languish for about 11 hours. A real Russian stove is hard to find in modern cities, so you can use an electric oven by setting the temperature to 60°C. If there is no cast-iron cookware, you can take any ceramic heat-resistant cookware or roaster.

Remove willow-tea leaves from the oven, transfer to a cast-iron skillet, simmer for another 40 minutes over low heat. This is necessary so that the raw materials go through fermentation more easily, and the tea leaves get an excellent taste, aroma and rich color.

Drying is the next step in making Ivan tea. The leaves are laid out evenly on a baking sheet and placed in the oven, setting the temperature to 90 ° C. The raw material must dry completely. It turns out dark brown.

You can get lighter tea, then the temperature in the oven should be no more than 45 ° C. If, during drying, the moisture content of vegetable raw materials is removed a little, and then held in the oven, you will get a very strong black willow-herb tea. Ivan tea made using this technology can be found on sale under the Berendey brand.

Volgograd method of making Ivan tea

You can use various recipes for making Ivan tea. In the Volgograd region, fireweed tea is prepared by freezing. Fireweed leaves after collection are placed in a freezer or a conventional refrigerator. Industrial production involves the placement of raw materials in large freezing compartments, allowing them to be stored all year round, processing as needed.

Frozen raw materials are easier to handle by hand. During thawing, the raw material is already undergoing partial fermentation. Leaves that have been in the freezer for a certain time are easier to cook, twist, and little physical effort is spent on this process.

Secrets of making Koporye tea

In the book of G. A. Maidantsev "About Ivan-Tea" the following method of making fermented tea is described.

The collected branches of fireweed are sent for pre-drying. Ivan tea should dry up to a moisture level of 50-60%. The leaves are then crumpled and rolled by hand. Raw materials are placed in a pan in dense layers. In this form, it is left for fermentation at 55°C. The process can take up to two days. It is necessary to regularly check the raw materials, sniffing the aroma. As soon as a fruity aroma appears, the process must be stopped.

The twists are taken out of the pan and cut with a ceramic knife. Do not use a metal knife, it oxidizes. According to the author of the book, the preparation of Ivan tea takes 30 hours. When using a large pot, the output is - a liter jar of ready-made Ivan tea.

Industrial production of fermented tea

Using the above methods, you can prepare Ivan tea at home, but they are not suitable for industrial production. The company, which has been producing Ivan tea for many years, has developed its own production method. The production technology includes several stages:

• Collection of leaves.
• Drying.
• Preparation for fermentation.
• Fermentation.

The collection of tea raw materials takes place throughout the summer, until fluff appears on fireweed. The pickers take only the tops; during flowering, the flowers are also collected. The main thing is that the leaves and flowers are not damaged. The collection process is labor intensive. One person can collect up to 10 kg in one hour. It is very difficult to mechanize the collection of fireweed. Leaves in bags can be stored for no more than five hours. When exposed to the sun, raw materials are stored even less. Next, the fermentation process begins, which is undesirable at this stage, the quality of the tea will deteriorate.

For drying, the leaves are laid out in a layer up to 10 centimeters in the shade. If the sun hits the leaves, the beneficial substances are destroyed. From time to time, the raw materials must be mixed. Depending on the weather, this stage takes from 12 to 48 hours. Withering serves as a kind of buffer, the stage is necessary, useful during the peak of the season, when a large amount of tea is processed.

At the third stage, the leaves are transferred to an airtight container, where they begin to ferment, but fermentation will be weak, tea from willow tea will resemble green infusion and aroma. To get a richer infusion, you need to help nature a little. There is manual preparation and mechanized.

Manual kneading. This is a labor intensive process. You need to take the leaves, knead them until the juice appears, roll the leaves between your hands. The leaves at this moment decrease in volume, turn brown. The leaves are also twisted by hand, using improvised means.

Mechanical kneading. There is special equipment, mostly made in China. Tea is rolled on special rollers, which are a spinning barrel. Leaves curl and curl.

To make granulated willowherb tea, the leaves at this stage are passed through a meat grinder to obtain leaf mince. You can use a double grate, knives or twist without them. After the meat grinder, granulated tea is obtained.

The green mass obtained in any way must be compacted. It is important to protect it from the supply of oxygen. It is better not to use metal utensils so that the raw material does not oxidize.

At the next stage, the grass turns into real Koporye tea. The juice that is released in the previous stage releases useful substances, converting them into a water-soluble form. The color, taste of the drink, its turbidity-transparency, and the speed of brewing the drink depend on how well the fermentation went.

The container with raw materials is kept for about 12 hours at room temperature. Then fermentation is carried out for six hours at a higher temperature (45°C). The raw material acquires a strong fruity aroma, brown color.

Drying of tea takes place at a temperature not exceeding 60°C. This is best done with a wood burning stove. The drink is charged with the fire element. You can use infrared heaters, but it can burn. In electric dryers, you can make tea, but the healing properties are slightly lost.

Ivan tea, prepared in any way, has exceptional benefits for the body, it is the best of teas. It has a lot of useful properties. Fireweed drink turns out tasty, fragrant, environmentally friendly.

Many enterprising businessmen have already turned their attention to the production of natural products. And not in vain - today it is used among the population, due to the dominance of low-quality artificial products, in high demand. And looking for an idea of ​​just such an orientation, it is worth thinking about buying equipment for the production of Ivan tea and starting its mass production. Ivan-chai has long been called "Russian tea". This plant was previously exported in large quantities abroad. From the dried stems, leaves and flowers of willow-tea, you can get a delicious drink, also famous for its beneficial properties - the prevention of many diseases, a sedative.

Our business valuation:

Starting investments - from 0 rubles.

Market saturation is low.

The complexity of starting a business is 4/10.

The production of Ivan tea as a business will be beneficial to the entrepreneur from the point of view that it does not require large investments. Let's say more - you can get the finished product right at home, without spending money on the purchase of special equipment. Making Ivan tea at home is not difficult at all, and, following the technology, you can end up with a product that does not differ in quality from what is produced in a full-fledged factory.

Will business registration be required?

Whether it is worth registering your activity, you need to look at the circumstances. If an entrepreneur sells only surpluses from his own subsidiary farm, and Ivan tea is sold only to friends and immediate neighbors, then it is hardly worth spending money on processing a package of documents. But with non-certified products, it will not be possible to enter larger markets and conclude profitable supply contracts! Do you want to deliver a quality product, with labels and packaged in original packaging, to store shelves? Then, observing all the rules prescribed in the legislation, you will have to deal with the registration of activities. In order to produce granulated Ivan tea, since we are talking about the food industry, you will need to obtain permission from Rospotrebnadzor to conduct activities and certify the products planned for release. Also, an entrepreneur may think about obtaining a special certificate for the production of a line of healthy teas as dietary supplements.

It does not matter what organizational and legal form the entrepreneur chooses to conduct business. To avoid paperwork, you can first issue an IP.

A mini plant for the production of Ivan tea will supply original products to store shelves if you register your own brand. Here you have to develop your own logo and label design.

What range of products can be produced?

While the technology is only being mastered, an entrepreneur can only produce ordinary tea. But as practice shows, the product is also in demand on the market in a mixture with other components - dried berries and leaves of currants, raspberries, lemongrass. There are a lot of variations, and for a variety of assortment, you can expand the product line.

There is another classification. Depending on what were the fermentation conditions for Ivan tea, the following types can be distinguished:

• Weakly fermented - white, yellow, green.
• Semi-fermented - red, purple, blue.
• Fermented - black.
• Fermented - pu-erh.

And even fermentation of Ivan tea at home will allow you to get different types of product at the output.

Where to get raw materials?

The raw material for the production of natural tea is the plant willow-tea angustifolia. Surely everyone saw it in their own dacha or in the field - very often it grows like a weed. It turns out that there are plenty of raw materials for further production. Of course, it is useless to look for dried leaves from suppliers - as a rule, Ivan tea is collected and prepared on its own.

Depending on the specific region, the collection of plants is carried out from June to August. Moreover, it is better to pluck the plants in the early morning - when the dew has just evaporated.

If you believe the experts in this field, then in an hour it is quite possible to collect up to 5 kg of fresh raw materials. But the preparation of Ivan tea leaves should be carried out in a timely manner, because if you leave it for a long time in bags, the leaves will begin to darken and lose their beneficial properties.

To get tea at home, you can collect plants yourself. But if we talk about the industrial scale of production, then in order not to miss the harvest of Ivan tea and in a short time to provide the enterprise with large reserves of raw materials, one cannot do without additional labor. Payment to hired workers can be made by the volume of raw materials collected or by the hour.

Tea production technology

Ivan tea production technology is very simple. And in industrial conditions, the process is almost completely automated.

What stages can be distinguished here?

• Withering. Removal of moisture from leaves to create optimal conditions for further processing of raw materials.
• Preparation of raw materials. Leaves, stems and flowers are cleaned of debris, if necessary - sorted.
• Rolling leaves. The goal is to destroy the cell walls and give the leaves the desired shape.
• Aerobic fermentation. Exposure of leaves under certain temperature and humidity conditions.
• Drying. The goal is to complete the fermentation process.
• Roasting. Processing a product under certain conditions to give it final properties.
• Package. The product can be packaged in containers of any volume.

And at home, getting the finished product is not difficult at all. To do this, freshly picked and slightly dried plants need to be crushed in their hands so that the leaves release juice. It is also possible to ferment Ivan tea through a meat grinder. And this option is even better, since all biochemical processes will go much faster in the future. Wet leaves are “packed” in gauze and placed under oppression in a dark place (up to 2 days). Next, the leaves of Ivan tea are dried. You can do this outdoors in partial shade or in the oven.

What equipment is used to produce Ivan tea?

If we talk about a home business, then in the process of obtaining a finished product, you can use improvised “inventory” - knives, a meat grinder, an oven, baking sheets, containers. But the industrial method will necessarily require the availability of special machines, since considerable volumes of raw materials will be processed here. The price of equipment for the production of Ivan tea will vary in a wide range (800,000-2,000,000 rubles), depending on the power, degree of automation and configuration.

The complete line includes the following names of machines and devices:

• leaf cutter,
• wrapping machine,
• rollerballs,
• tea lump breaking machine
• fermentation machine,
• automatic dryer,
• bake,
• packaging machine.

To get tea packaged in disposable bags at the exit, you will need to purchase a special machine separately.

The industrial production of Ivan tea in Russia is still poorly developed, but some domestic companies already offer machines for sale to obtain a quality product. A specific line should be chosen based on the planned sales volumes of tea and available investments.

The issue of sales and profitability of the enterprise

The product is in demand on the market, so there should be no problems with its sale. True, at first, most likely, you will have to cooperate only with private shops and shops, and not with large retail chains.

The payback period will depend on the investments invested in the business. If there is a meat grinder for Ivan tea and an oven, then starting a home business may not require any investment at all. Industrial production of the product can be established by spending at least 1,500,000 rubles.

The fermentation methods for obtaining tea are different, and therefore the price of the finished product also varies. On average, Ivan tea is sold at a price of 800-1300 rubles / kg. At the same time, its cost is lower by 40-60%. These are excellent indicators of the profitability of the planned business.

Ivan tea has been used since ancient times as an alternative to Indian tea. And today, when the interest in natural products has increased on the market, the production of Ivan-tea is receiving a new wave of revival.

The scientific name of Ivan-tea is narrow-leaved fireweed. This is a perennial herb that has a narrow leaf, a thick rhizome and a long, up to 40 cm, inflorescence brush. It grows up to one and a half meters in height, and in one place can grow up to eight years. Propagated by rhizomes and seeds, which can produce up to several thousand in one flowering. By the way, its flowers are excellent honey plants, so the production of Ivan tea can complement the honey production business.

Why Ivan Chai

The plant has excellent taste, aroma and color when brewed. In addition, it goes well with other medicinal plants such as oregano, chamomile, mint. Therefore, the production of Ivan tea is a good alternative to imported flavored analogues. Especially when you consider that the plant tolerates any experiments with it well, retaining its healing properties. Some manufacturers were able to bring out up to 15 different varieties of finished products based on Ivan-tea.

The medicinal properties of the plant have been known since ancient times. Many years ago, it was harvested in much the same way as it is now - through fermentation technology. It was believed that tea can cure almost all diseases. Today it has been proven that the plant contains very valuable vitamins and trace elements and at the same time does not contain caffeine, which ordinary teas can boast of. A drink from this plant not only soothes, tones, but also relieves headaches, scars ulcers and even helps to treat cancer. The advantage of tea is that it is not a drug and you can drink it constantly.

Features of the organization of production

How to organize a business depends on your capabilities and investments. The plant grows freely in the wild, so it can be harvested by hand and harvested with improvised means. In a day, one person with a certain skill can collect about 30 kg of Ivan-tea. This will not require any capital investment, but the production volumes will be negligible, and you can hardly build a serious business on them.

You can organize the purchase of raw materials, and deal with its subsequent processing: drying and fermentation. The only problem is that there are no wholesale suppliers of raw materials, you will have to hire assemblers or announce purchases from nearby villages. True, in this case there is no guarantee that the leaves will be collected in accordance with the requirements of the production technology. It must be collected during flowering only in the morning, when there is no dew on the leaves. There is no way to monitor the assembly during purchases from the population, and this factor affects the taste of tea and its medicinal properties.

Therefore, many include in the business plan the organization of a full production cycle, that is, the acquisition of land for planting, sowing and growing, self-harvesting and fermentation. So you can be guaranteed to get high-quality raw materials and avoid the cost of its purchase. Although some experts consider this approach economically unjustified.

Manufacturing technology of Ivan-tea

The production of Ivan tea begins with the collection of leaves. Harvesting time - from the end of June to the beginning of August, depending on the climatic conditions of the region where the business is organized. The leaves are collected in bags and immediately put into processing, because when folded they can darken and lose the desired properties.

The production technology of Ivan tea is not much different from the production technology of any other tea leaf. If desired, you can also produce different varieties: with or without the addition of other herbs, various types of fermentation, and so on.

Stages of production of Ivan-tea

1. Leaf preparation. They are sorted out, separating the garbage, washed, dried in a shady place.
2. After preparing the raw material, the process of its withering begins. To do this, it is placed in a dark place where the sun's rays do not fall, and left for about a day. To reduce this time, dryers are used. After a slight loss of moisture, the sheet becomes more elastic.
3. Then comes the twisting stage. During processing, the leaves give juice. This allows the tea polyphenyls to mix with the enzymes. With a small home production, this is done manually. For large volumes, a meat grinder is used, which makes it possible to obtain granulated tea. But with manual processing during brewing, the tea leaf gives sourness, a more tart drink is obtained.
4. Fermentation. One of the most important stages, on which the variety of tea, its taste and medicinal properties depend. The twisted or ground sheet rests in a dark and cool room on aluminum sheets or wooden pallets. During this process, oxalic acid is destroyed inside the leaf, and the beneficial substances contained are activated. When using special equipment, you can set it up for full or partial fermentation. If you do it manually, you need to constantly monitor the process in order to stop it in time.
5. Drying. This step takes from 20 minutes to two hours depending on the method used. The fermented leaf is dried in ovens or in special drying cabinets with an influx of hot air on trellised pallets. At the end of this process, a tea with a 2-5% moisture content of black color is obtained.
6. Cooling is necessary for raw materials in order to gain a characteristic aroma and acquire a typical tea shade.
7. Fractionation. This process is carried out in the case when large volumes of production are established. Large tea is packaged in packages, and small tea is used to make tea bags.

Possible product range

Experts recommend at the initial stage to produce a regular variety of tea. So, a novice entrepreneur can thoroughly master the basic production technology. Then you can include the expansion of the product line in the business plan. First of all, it can be diversified thanks to various natural additives. As already mentioned, you can use other fragrant plants, such as mint, chamomile, currant leaves, lemongrass, oregano and others. In addition, various dried berries are used as additives.

But you can expand the range not only with additives. It is possible to use different methods of fermentation of raw materials, which give completely different varieties of tea. So, there are such teas:

• Weakly fermented, the so-called green, yellow, white.
• Semi-fermented - these are blue, purple, red teas.
• Fermented - classic black.
• Overfermented - rare and expensive pu-erh.

All these fermentation methods give Ivan-chai special taste and aroma characteristics.

Paperwork

Only after deciding on the type of production and having thoroughly mastered the technology, it is recommended to include official business registration in the business plan. The fact is that it is desirable to enter the market with a quality product, so it is recommended to first acquire some production experience. At the initial stage, when you will prepare tea for yourself, relatives, acquaintances on the basis of personal subsidiary plots, official registration is not needed. The law allows for the possibility of selling excess production without paying taxes.

But as soon as you decide to take your production to another level, you need to include official registration in your business plan. At least for the fact that in order to sell the product you will need its certification. Without accompanying documentation, your tea will not be accepted for sale in any store. To do this, you must obtain a special permit from Rospotrebnadzor for this type of activity, as well as certify each batch of goods. The same body approves the technical conditions of production and its recipe. Over time, you can arrange a product line as a dietary supplement and sell it to pharmacies, sanatoriums.

However, even before that, you must register your activities with the tax office. You can dwell on such an organizational and legal form as an individual entrepreneur. This will help you avoid unnecessary paperwork. But if you are organizing a large-scale production, it is better to register an LLC. In this case, it is also recommended to create and register your own brand by developing a unique label design with the company logo.

Staff

Whether or not you need staff depends on what type of business your business plan envisions. If you are organizing a business as a personal subsidiary farm, then you will not need staff - all production is serviced by your family.

If you have significant production volumes that are served by special equipment, you will need hired personnel. First of all, tea leaf pickers. They are paid about 800 rubles. per day at a collection rate of six bags. Operators will also be required to service the equipment. The equipment is mostly automated and easy to operate, so there is no need to look for highly skilled workers.

Skilled labor will be needed from an engineer who will control the order of work in general and the machines in particular. It is advisable to have your own electrician and a mechanic for the repair of production lines. If the production is small, these specialists can not be hired, but their services can be used as needed. The most responsible will be the search for a technologist who should develop tea varieties and control the technology of their production. There is no official training of specialists in the production of tea in the country, so you need to look for a person who has worked in this direction for more than one year.

Equipment

As already noted, if you are planning a large-scale production, the business plan should provide for the purchase of special equipment. In specialized companies, it is necessary to purchase the following main production units:

• blending drum;
• tea rollers;
• drying oven;
• Packaging equipment.

Finding this equipment is quite difficult, because it is not produced in Russia. And all because tea is not produced in the country. Maximum - raw materials are imported and packaged. Therefore, equipment will have to be purchased from foreign manufacturers.

You can optimize the cost plan and save on purchases if you buy devices not individually, but as a whole production line. It will cost, depending on the configuration, degree of automation and power, from 800 thousand rubles. up to 2 million rubles It will consist of the following settings:

• leaf cutter,
• wrapping machine,
• rollerballs,
• tea lump breaking machine
• fermentation machine,
• automatic dryer,
• bake,
• packaging machine.

In addition, if you plan to make tea bags, you must purchase a separate unit.

Production costs

As already noted, if you organize a small business, you can do without investments at all. For serious production, at least 80 thousand rubles must be allocated for the purchase of equipment. In addition, another 100 thousand rubles must be included in the expenditure plan. for certification, registration, purchase of tools, packaging, labels. The larger the production, the more staff will be needed, respectively, the wage payment plan will increase.

Products are usually packaged in 100 gram packages. The cost of each depends on the method of tea fermentation and the additives used. On average, Ivan tea is sold at a price of 800 to 1,300 rubles. per kilogram. This is about 40-60% more than its real cost. Accordingly, the profitability of the business is kept at the level of 50-100%.

It is believed that a business payback plan can be set for about a year. But keep in mind that the business is seasonal in nature - the collection of raw materials can only be carried out in June-August. Therefore, for year-round production, it is necessary to procure a sufficient amount of raw materials and think over the technology of its production. Accordingly, it is necessary to take care of storage facilities. This is the only way to bring a quality product to the market.

Promotion of products on the market

The market demonstrates a high demand for such a product, but in order to establish wide sales channels for tea, it is necessary to work hard on the marketing policy. You should start with small shops and private shops. And only when the product wins its consumer, you can move to large retail chains. Over time, it is worth opening your own shop.

Potential sales channels are pharmacies, vitamin stores, sanatoriums, restaurants and other catering establishments. But it is possible to develop these directions only when all the documentation for the products is completed. Another reliable distribution channel is the Internet. You can sell tea through bulletin boards or your own online store, if the product range allows. Also, keep an eye out for all sorts of themed fairs, festivals, where you can arrange tastings and retail sales of Ivan-tea.

Sweet honey aroma and delicious taste - this is how the perennial medicinal plant, popularly called the simple phrase Ivan-tea, is characterized. The drink has been known since ancient Rus'. Already in those days it was considered a panacea for all diseases. And if then the recipe for making fireweed was available only to a select few, today the technology of harvesting Ivan tea at home is available to everyone.

To get supplies of magic grass for the whole year, you need to go through 5 stages of harvesting.

Step-by-step preparation of willow-tea at home

Collection of leaves and flowers. The best time to harvest Ivan tea is during the summer months. As soon as the buds of a tall plant begin to bloom, you can safely start collecting. Choose a place away from city dust and roads. You can clearly see how to prepare Ivan tea at home at.

Flowers and leaves should be collected separately, because the harvesting process is different. Leaves that are closer to the inflorescences contain more nutrients than basal ones.
Withering of fresh grass. Spread the collected leaves on parchment and let stand in a dark place for 24 hours so that they wither. Try to lay out not a thin layer, about 5-6 cm, otherwise the leaves may simply dry out.

Rolling withered leaves. Preparing Ivan tea at home involves a lot of hard work. It is necessary to wrap each leaf in a tube so that the cells of the plant burst and release the juice. To make the task easier, especially for beginners, you can use a meat grinder.

Fermentation. One of the main processes We put the twisted leaves in a glass dish and lightly press down. Cover with a damp cloth or lid and set aside in a dark place. The fermentation time depends on what kind of drink you want to get. The longer the fermentation process lasts, the darker the tea will be.

There are three levels of fermentation:

• mild degree, leaves ferment from 3 to 6 hours. Such a decoction will resemble green tea in taste;
• medium degree, fermentation time from 10 to 16 hours;
• deep degree, lasts from 20 to 36 hours. Tea from such leaves will be tart, dark.

Drying. The final stage of preparation. After fermentation is complete, lay the leaves on a metal tray and send to dry. In the oven, it will take 60 minutes of time and a temperature of about 100 degrees, and if dried at room temperature, it may take two days. Finished products must be decomposed into closed containers and after a month you can start brewing.

Today, not only numerous recipes with photos are available, but also various videos of Ivan tea preparations at home, any of them is easy to watch. One of them we decided to post here for viewing. Good luck with your preparation, and don't worry, you will succeed!